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    Market Research Report Rubric

    Uploaded by

    Bill Davis
    The document provides a rubric for evaluating a market research report with criteria in 6 areas: questionnaire, report, graphs/tables, analysis, with ratings from 0.5 to 2.5. The highest ratings are for reports that have clear, creative questionnaires covering all topics; well-organized information with no errors; complete, accurate graphs; and detailed analysis relevant to all topics.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Market Research Report Rubric

    Uploaded by

    Bill Davis
    135 views2 pages
    The document provides a rubric for evaluating a market research report with criteria in 6 areas: questionnaire, report, graphs/tables, analysis, with ratings from 0.5 to 2.5. The highest ratings are for reports that have clear, creative questionnaires covering all topics; well-organized information with no errors; complete, accurate graphs; and detailed analysis relevant to all topics.

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    The document provides a rubric for evaluating a market research report with criteria in 6 areas: questionnaire, report, graphs/tables, analysis, with ratings from 0.5 to 2.5. The highest ratings are for reports that have clear, creative questionnaires covering all topics; well-organized information with no errors; complete, accurate graphs; and detailed analysis relevant to all topics.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    135 views2 pages

    Market Research Report Rubric

    Uploaded by

    Bill Davis
    The document provides a rubric for evaluating a market research report with criteria in 6 areas: questionnaire, report, graphs/tables, analysis, with ratings from 0.5 to 2.5. The highest ratings are for reports that have clear, creative questionnaires covering all topics; well-organized information with no errors; complete, accurate graphs; and detailed analysis relevant to all topics.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Market Research Report Rubric

    0.5 1 1.5 2 2.5


    Questionnaire Wrote many questions Wrote 3 or more Wrote 1 or 2 questions Wrote mostly all creative Wrote all creative and
    which didn’t fit the 3 topics. questions which didn’t fit which mostly fit the 3 and interesting questions interesting questions which
    all 3 topics. topics. which all fit all 3 topics. all fit all 3 topics.

    Questions are confusing Questions are somewhat Questions are Questions are very clear Questions are crystal clear
    and ambiguous. clear and a person would somewhat clear and a and a person might have and needs no clarification.
    have to ask for person would have to to ask for very little
    clarification for 3-4 ask for clarification for clarification.
    questions 1-2 questions

    <75% would be able to 75%+ would be able to 90%+ would be able to Maybe 1 person wouldn’t Everyone would be able to
    choose from the responses. choose from the choose from the be able to choose from choose from the
    responses. responses the responses responses.
    Report Presented information Presented information Presented most of the Presented all information Perfect Organisation.
    which was poorly which was poorly information in a clear in a clear and organized Information was presented
    organized, hard to organized or was difficult and organized way. way. Easy to understand. in a very easy to
    understand. to understand some of Understandable. understand way.
    the time.

    Numerous and distracting Many errors in sentence <6 small errors in <3 small errors in No errors in sentence
    errors in sentence structure structure and word sentence structure and sentence structure and structure and word usage.
    and word usage. usage. word usage. word usage.
    Graphs/Tables All 3 Graphs are not Graphs are not complete Graphs are not Graphs are complete but Graphs are all complete
    included and incorrect complete but correct have 1 missing piece and accurate.
    OR Graphs are
    complete but wrong

    Graphics do not relate to All graphics relate to the All graphics are related All graphics are related All graphics are related to
    the topic. topic. to the topic and most to the topic and all make the topic and makes the
    make it easier to it easier to understand. data completely clear
    understand.

    Analysis Unorganised and unclear Poorly organised. Organised Well Organised Perfectly organised

    Little or no detail provided Some detail provided, Detail provided, but Detail provided relevant Lots of detailed analysis,
    . but of little relevance for only relevance for 2 of to all 3 topics very relevant to the 3
    3 topics required. the 3 topics required. topics

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