Sanjeev Kumar Sharma

Contact No-+919997365588
Email ID: - sanjuksharma18@rediffmail.com

Page | 1 CAREER OBJECTIVE

To work in a competitive environment that provides ample opportunities for growth & enhancement of my
knowledge base so that I can perform the best of my abilities and become an asset of the organization

PROFESSIONAL OUTLINE

 A dynamic professional with more than 11 years of experience in Sales, Marketing, Distribution &
Business Development.
 Demonstrated abilities in expanding the market, brand building, generating new trade and targeting the
potential customers / consumers.
 Experience in charting out sales strategies and contributing towards enhancing business volumes.
 Skilled in implementing market level competition strategy & innovatively launch of new products, brands
& categories with business development procedures & channel standards.
 Proficient in installing System & Process for mentoring and training of the field functionaries to ensure
the sales & operational efficiency.
 Holds the distinction of implementing Market & Outlet Coverage Plans and Infrastructure Plan with Efficient
Delivery Systems to enhance market share.
 An effective Leader with strong analytical planning and interpersonal skills.

PROFESSIONAL EXPERIENCE

CURRENT CONTOUR DESIGNATION : AREA SALES

MANAGER
Company : Vaco Binary Semantics
Duration : June 2022 to till date
PRODUCTS : GOOGLE PAY

Job Responsibilities:-
 MANAGING TEAM OF MORE OVER 80 PLUS TEAM MEMBER
 MANAGING GOOGLE PAY INSTALLATION ON EVERY MERCHANT.
 MANAGING REVISIT SERVICES TO THE MERCHANT.
 MANAGING EVERY FIELD SALES EXECUTIVE EARN HANDSOME PAYOUT IN MONTH.

Designation : Area Sales Manager

Company : Prataap Snacks Ltd (Yellow Diamonds).
Duration : Jan 2022 to May 2022
Products : Potato Chips, Corn Rings, Namkeen, Cakes and Many more.

Job Responsibilities:-
 Formulate and implement Trade Marketing & Distribution plan of the market & channel for every brand &
category.
  Lead, motivate and train the team and the customer groups to achieve the business objectives.
 Evaluate opportunities to achievement of agreed sales objectives, and mid-course corrections and inputs to
reduce variance against expectations.
 Evaluate implementation of the Plans, to ensure inputs are provided to the right markets / channels / outlets.
 Planning and implementing Business strategies to drive top line growths hence meeting the bottom line targets
 Operating all Schemes and Promotional activities as per prior approvals from Branch and discuss during the
Page | 2 Month meets.
 Managing Super Stockiest, Distributor claims, logistics, stock control statement to ensure Continuous Replenish
of all products at distributor point.
 Plan of new product launches in my defined markets and in sub stockiest town also.
 Tracking of Competitor activities in Key Outlet and Market (Schemes, Promotional Activities, Hire space
activity)
 Motivating secondary sales force to ensure effective coverage, distribution and visibility in my territory
 Planning and tracking of business performance of RD, SST & Sub Stockiest.

Designation : Sales Officer

Company : The Himalaya Drug Company Ltd.
Duration : Sep 2018 to Dec 2021
Products : Purifying Neem Face wash, Men Face wash, Fairness Cream, Hair Cream Etc.

JOB RESPONSEBILITIES

 Responsible month wise sales for the entire region.

 Plan and initiate timely recruitment of all personnel in the region ensuring complete manning.
 Conduct and lead the communication meeting and ensure that the entire communication flows down
appropriately right till all the Distributor & ISR level in the region.
 Study, approve and ensure implementation of systematic and cost effective coverage of RDS as per
targets.
 Achieving monthly primary & secondary sales targets.
 Monitoring product distribution, through a team ( 4 ISR ).
 Ensuring effective utilization of man power.
 Achieving brand wise targets and launching new products.
 Monitoring inventory to ensure stocks are available in depot. And take remedial actions in case of major
variation.
 Taking care of sales operations (C&F coordination)

Achievements:-
 Successfully ramped up the manpower and distribution network for retail distribution expansion till 10K
population.
 Improved the distribution after appointing new RDS and Super Stockiest in the assigned area.
 Done all time high no in Uttarakhand by expansion distribution and new RDSs and super stockiest.

Company: - General Mills India Pvt Ltd (Pillsbury)

Designation : Territory Sales Executive
Tenure : 4th Jan 2016 to 15st Aug 18.
Products : Wheat Flour,Cakes
Job Responsibilities:-

1 Deliver Topline Sales Number for the Area:-

 To plan and achieve the sales targets.
 To plan and achieve the distribution targets.
 Ensure control on Damage, Returns and Expiry in line with norms.
 2 Area & Business Planning (in line with S&D norms):-
 Ensuring quality of market coverage through DSM and distribution network.
 Achieve S&D Targets as per plan (DBs, Outlets, Eco and Relative Distribution Targets).
 Monitor implementation of Distribution plan across distributor territories.
 Monitor brand availability, visibility & freshness (Stock rotation).
3 Ensure Financial Management by way of:-
Page | 3  Implementing credit policy and credit controls
 Timely claims settlement Risk-free realization from the customer (distributor, institutions & cooperatives)
 Timely ROI calculation and communication for distributors
4 Distributor & Infrastructure Development and Management:-
 Educate and train the TT and PT distributors on ANI systems & processes.
 Ensure optimal stocking levels and high billing efficiency for all distributors.
 Ensure distributor compliance to agreed service levels & credit terms.
 Review distributor financial health (pipeline and outstanding).
 Ensure that the claims of the distributor are settled within specified time limits.
5 Administration Responsibilities:-
 Provide administrative support to the Regional Sales Office through timely and accurate reporting.
 Monitor competitor activity and ensure timely reporting of the same.
 Ensure timely submission of claims for the area.
6 People Management:-
 To motivate, train & develop DSM for achievement of Targets.
 To maintain hygiene in the marketplace & work towards their all-round development.
 Facilitate and support training for the field force. Active role in developing their Skills.
 To identify good talent and develop atleast 1 DSM for higher responsibility in the long.
 To identify talent in market (attract talent /prelim interviews for recruitment).
7 Localised Trade Marketing Initiatives:-
 To develop new business plan in order to increase volume/value sales.
 Design, recommend and implement innovative Trade Marketing activities through proper identification of trade
channels and segments within.
 Implement regional plans developed by the Customer Marketing Team
 Support & Provide feedback on marketing plans for the area Qualifications.

Previous Company: - DFM Foods Ltd(Crax)

Designation : Territory Manager
Tenure : July 2013 to Dec 2015.
Job Responsibilities:-
 Formulate and implement Trade Marketing & Distribution plan of the market & channel for every brand &
category.
 Lead, motivate and train the team and the customer groups to achieve the business objectives.
 Evaluate opportunities to achievement of agreed sales objectives, and mid-course corrections and inputs to
reduce variance against expectations.
 Evaluate implementation of the Plans, to ensure inputs are provided to the right markets / channels / outlets.
 Planning and implementing Business strategies to drive top line growths hence meeting the bottom line targets
 Operating all Schemes and Promotional activities as per prior approvals from Branch and discuss during the
Month meets.
 Managing Super Stockiest, Distributor claims, logistics, stock control statement to ensur Continuous Replenish
of all products at distributor point.
 Plan of new product launches in my defined markets and in sub stockiest town also.
 Tracking of Competitor activities in Key Outlet and Market (Schemes, Promotional Activities, Hire space
activity)
 Motivating secondary sales force to ensure effective coverage, distribution and visibility in my territory
 Planning and tracking of business performance of RD, SST & Sub Stockiest.
 Highlights:-
- Training of DSR on (passion Crax way selling, Objection. handling, Merchandising )
- Ensure 100% filling of DRC.
- Ensure hundred % SMS compliance.

Page | 4 Company : VRS Foods Ltd (Paras Milk)

Designation : Sales Officer
Tenure : Jan, 2012 to Jun, 2013
Job Responsibilities:-
 Regularly carrying out market information and other activity. Effectively handling the channel line.
 Planning and setting targets for the key outlets & getting targets achieved.
 Keeping competitive update of the territory & plan according to that. Build networks to find viable business
options.
 Build relationship at outlet level to influence higher visibility share. Establish good relationship with all the retail
outlets.
 Maintenance of Monthly sales data by outlets /brand. Devising & implementation of availability, visibility &
trade input plan based on market construct.
 Ensure proper and timely stock availability to all outlets.
 Update with ongoing industry practices and understand the market dynamics to enable efficient and cost
effective distribution of all products.
 Achieving primary and secondary sales target.
 Accountable for all marketing & sales development activities.
 Maintaining relation with all the new and existing outlets, and to sort-out their problems time to time.
 Tracking of sales and performance of teams. Increasing sales area and finding new accounts to promote our
products.

R.P. Milkmade Products Pvt.Ltd.

Designation : Sr. Sales Executive
Tenure : Feb. 2009 to Dec. 2012.
Job Responsibilities:-
 Build and Maintain business relationship to get maximum mindshare for the brand.
 Identifying new opportunities to add up more stores.
 Maintaining and expanding relationships with existing clients.
 Responsible to ensure that monthly sales numbers (Sell In & Sell Out) are achieved.
 Work closely with the Product & Marketing Team on formulation and implementation of better scheme to meet
the business objectives
 Participates in general sales strategy and defining plans along with them to sell a range of products to maximize
revenue and profitability.
 Ensuring gross addition and revenue achievements and calculate the ROI of channel partner.
 Increasing the brand presence and market share.

SCHOLASTIC & PROFESSIONAL CREDENTIALS

 M.B.A. From Ch. Charan Singh University Meerut. In the year of 2006.
 B.A. Form Ch. Charan Singh University Meerut. In the year of 2002.
 Intermediate from U P Board in the year of 1997.
 High School from U P Board in the year of 1995.

IT FORTE
Good knowledge of MS-Office (MS-PowerPoint, MS-Excel, MS-Word etc.)
 KEY STRENGTH
Keen learner, Strong Willpower, Flexible & Positive Attitude.

PERSONAL DOSSIER
Father Name : Late Sh. S.P.Sharma
DOB : 1st July. 1981
Page | 5 Address : Pushpa Mention, H.No 809, Sarva Priya Vihar Kankhal Haridwar.Uttrakhand
Marital Status : Married

DECLARATION

I hereby declare that all the above information furnished is true and correct to the best of by my knowledge.

Date:

Place: Sanjeev Kumar Sharma