Local and Global Communication in Multicultural Setting

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コミ
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ュニ
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ケー
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Local
ショ
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ン and Global
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Communication

in Multicultural Setting
Prepared by Group 2
COMMUNICATION
The sharing of information, ideas, and messages between two or
more people.
*talks a lot*
COMMUNICATION
However, communication is not as simple as sending and receiving messages
as it may involve interaction between people that come from different
backgrounds and cultures.

*ne parle pas
*talks a lot*
anglais*
CULTURE
For communication
studies, we might
start by defining
culture as a set
of learned
behaviors shared
by a group of
people through
interaction.
COMMUNICATION AND CULTURE
It is vital to understand that the
relationship between culture and
communication, in all its forms, is
tightly interwoven and interlinked.

LOCAL and GLOBAL COMMUNICATION
Global communication
Local Communication examines how information
is being able to
is exchanged across
communicate with the
geographical and
members of your local
social divides.
area.
Intercultural
Communication
Communication between people
from two different cultures.

Intercultural
Communication
It is a symbolic, interpretive,
transactional, contextual process
in which people from different
cultures create shared meanings.

Forms of Intercultural Communication
Interracial
Interethnic
Communication Communication
people from
people from
different
different races
ethnic origins
International
Intracultural
Arab Man and Latin Woman Lumad Woman and Ifugao Man
Communication Communication
people from
people from the
different
same racial or
nations ethnic group
Mongolian Man and Thai Woman Dinka People

High-Context vs Low-Context
This concept refers to the values cultures place upon direct and
indirect communication. High-context and low- context cultures rely on
the verbal and non-verbal cues present in the interaction to draw
meaning from the message.

High-Context Culture
High context implies that a lot
of unspoken information is
implicitly transferred during
communication.
People in a high context culture
tend to place a larger importance
on long-term relationships and
loyalty and have fewer rules and
structure implemented.
Low-Context Culture
Low context implies that a lot of
information is exchanged
explicitly through the message
itself and rarely is anything
implicit or hidden.
People in low context cultures
tend to have short-term
relationships, follow rules and
standards closely and are
generally very task-oriented.

film images
artifacts
Texts
anything in a language and
culture that conveys meaning

Cultural Texts
are those objects,
actions, and
behaviors that
reveal cultural
meaning.
Cultural Texts
To evaluate messages and images of
different types of text reflecting
different cultures, the following
should be done:
a. Understand how the specified
cultures live;
b. Know how people in the specified
group communicate each other;

c. Learn the symbolism of their
culture;
d. Be aware of every detail such as
artifact, language, and symbolism.

Potential Areas for Misinterpretation in
Intercultural Communication
According to AJ Schuler (2003), miscommunication
in a cross cultural setting can be minimized if
one is aware of the different areas wherein
misinterpretation can occur.

Verbal Communication
Taking Turns In Conversations
In some, turn-taking is often
welcomed whereas, in other
cultures, listening and
reserving comments after the
conversation is preferred.
Using Silence
Silence before a response would give
the impression of thoughtfulness

and consideration but it can
also come off as a sign of
hostility or indifference.
Using Silence
Interrupting
It can be acceptable to some,
but impolite to others.

Non-Verbal Communication
Thumbs Up
USA “OK”, “See You Later”, or “Cool”
Brazil “Thank You”
Egypt “Very Good” or “Perfect”
& Israel
Thumbs Up
OK Sign
USA and England “OK”
France and Belgium “zero”
Japan “Money”
Turkey, Spain, and Brazil (it’s very
offensive if not obscene)

Greece (a sign for homosexuals)
Thumbs Up
OK Sign
Rock n Roll Sign

Spain, Italy and Greece
(it signals that their partner was unfaithful)
The rest of the world
(rock and roll sign)
Thumbs Up
OK Sign
Rock n Roll Sign
Nodding your Head

In most Countries “yes” vs Bulgaria “no”
Improving Intercultural
Communication Competence
a. You need to be aware or conscious of other cultures
especially those that you will visit so you can avoid
offending people.
b. Due to misinterpretations, miscommunication occurs.
c. All cultures are equal although sometimes difficult to
understand.
d. No culture is superior or inferior to another.
e. Appreciate cultural diversities and learn to live with
them.
f. People have different languages, lifestyles, and ways of
thinking, speaking, and behaving. This is the essence of
cultural diversity.

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コミ

as it may involve interaction between people that come from different

backgrounds and cultures.

It is vital to understand that the

relationship between culture and

communication, in all its forms, is

tightly interwoven and interlinked.

from two different cultures.

transactional, contextual process

in which people from different

cultures create shared meanings.

nations ethnic group

Mongolian Man and Thai Woman Dinka People

indirect communication. High-context and low- context cultures rely on

the verbal and non-verbal cues present in the interaction to draw

meaning from the message.

High context implies that a lot

implicitly transferred during

tend to place a larger importance

on long-term relationships and

loyalty and have fewer rules and

explicitly through the message

itself and rarely is anything

tend to have short-term

relationships, follow rules and

standards closely and are

generally very task-oriented.

culture that conveys meaning

different types of text reflecting

different cultures, the following

group communicate each other;

artifact, language, and symbolism.

According to AJ Schuler (2003), miscommunication

in a cross cultural setting can be minimized if

one is aware of the different areas wherein

misinterpretation can occur.

welcomed whereas, in other

cultures, listening and

reserving comments after the

the impression of thoughtfulness

but impolite to others.

offensive if not obscene)

Rock n Roll Sign

Rock n Roll Sign

Nodding your Head

especially those that you will visit so you can avoid

thinking, speaking, and behaving. This is the essence of

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