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Summative Test

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SUMMATIVE TEST

Name: _________________________________________ Date:_____________


Grd/Sec: _______________________________________ Score: ____________

TEST I. MULTIPLE CHOICE


Direction: Read each question item carefully. Write the letter of your answer on the space before every item.
_______1. Which of the following words is an example of name calling?
A. Majority B. Racist C. Democracy
_______2. A recent survey indicates that 8 out of 10 Filipinos use social media sites. What type of propaganda
technique is this statement?
A. Bandwagon B. Transfer C. Glittering Generalities
_______3. Which among these propaganda techniques is used to convince the public that one’s views reflect
those of the common people.
A. Name Calling B. Plain Folks C. Testimonial
_______4. Which of the following words can be used for glittering generalities?
A. Terrorist B. Nazi C. Hope
_______5. The statement “This is the voice of the people” is an example of what propaganda technique?
A. Plain Folks B. Scapegoat C. Name Calling
_______6. Bear Brand Milk – Choco na gatas, gatas na choco.
A. Pun words B. Quotation C. Slogan D. Tagline
_______7. BDO Unibank- “No need to bring cash. Just debit with BDO!”--Sarah Geronimo
A. Quotation B. Slogan C. Tagline D. Testimonies
_______8. SkyFlakes Crackers – “Ito na ang break mo.” (This is your break.)
A. Quotation B. Slogan C. Tagline D. Testimonies
_______9. PLDT Home DSL-Switch to PLDT Home DSL now. GET 50% OFF ON ALL PLANS!
A. Quotation B. Slogan C. Statistics & Numbers D. Testimonies
_______10. Greenwich Pizza- Pinya-sweet, Pinya-sarap, Hawaiian Overload!
A. Pun words B. Slogan C. Tagline D. Testimonies

TEST II. TRUE OR FALSE


Direction: Write T if the statement is True and F if the statement is False. Write your answer on the space
provided before each number.
_____1. Propaganda techniques appeal more to one’s logic rather than emotions.
_____2. Propaganda is an example of bias.
_____3. Propaganda is associated with dishonesty and lies.
_____4. Propaganda is the spreading of false or correct information to influence the opinion of the society.
_____5. The use of strong words to persuade someone into accepting things without examining the evidence
is not an example of propaganda technique.

TEST III. IDENTIFICATION


Direction: Identify what is being asked in the following sentences. Write your answer on the space provided
before each item.
________________1. A propaganda technique that transfers the blame to one person or group without
investigating the complexities of the issue.
________________2. A propaganda technique that a speaker convinces an audience that an idea is good
because it is the same idea of the majority of people like yourself.
________________3. A propaganda technique that uses of strong and positive words to persuade us into
accepting and approving things without examining the evidence.
________________4. A propaganda technique that is giving a person or an idea a bad label by using an easy-
to – remember name to reject or condemn the person or idea without examining what the label really means.
________________5. A propaganda technique that a respected celebrity (or alternatively someone generally
hated) claims that an idea or product is good (or bad).
________________6. A propaganda that is when a symbol that carries respect, authority, sanction or prestige
is used along with an idea or argument to look it more acceptable.
________________7. A propaganda technique that is used when the speaker makes an appeal that “everyone
else is doing it, and so should you.”
________________8. “The flag represents the nation.” What type of propaganda technique is this?
________________9. An athlete made an online product review. This is an example of what propaganda
technique?
________________10. He often says that he has “thousands of people’ who support him or believe in
what he does. This is an example of what propaganda technique?
________________11. This style on language of advertisement is fun also effective and striking if the play of
the words is clever and artistic.
________________12. These are really powerful in swaying consumers. Usually, its intention is to use
celebrities to insinuate or suggest people to follow or believe them.
________________13. A style in language of advertisement that is short but permanent and easy to remember.
________________14. Another commonly used style is the use of numbers and statistics on the sentence of
advertisements.
________________15. A style in language of advertisement that is short too but temporary for the purpose of a
marketing strategy.

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