Color Meanings

Color Meanings
and Psychology
Red Color Meaning – The color of passion and drama. This color
attracts the most attention and is associated with strong emotions such as love and anger.
Red is the color used universally to signify danger, courage, strength, and power. Red is
stimulating, vibrant and exciting. Red inspires desire with a strong link to sexuality and
increased appetites. In Chinese culture red represents luck and prosperity. Use red when
you want to get pulses racing and to inspire action. However, use carefully as red can evoke
feelings of aggression and cause visual strain. Lovers of red are passionate with an
enthusiasm for life.
Orange Color Meaning – The color of encouragement. The

combination of yellow and red makes orange convey excitement, warmth and enthusiasm.
Social and inviting, this is the color of the extrovert, exuding happiness and joy, releasing
inhibitions. Need to be inspired into action or have a positive outlook on life? Orange is a
motivating and encouraging color. Orange is appealing to young people. It stimulates the
appetite and is associated with healthy good. However, the negative connotations of orange
include insincerity, exhibitionism and self indulgence.
Yellow Color Meaning – The color of optimism. Yellow is a

compelling color that conveys youthful, fresh energy. This color of sunshine is uplifting and
illuminating and associated with success and confidence. Yellow stimulates the left side of
the brain, helping with clear thinking and quick decision making. Yellow grabs attention
because the eye sees yellow first. The downside of yellow is that it can induce anxiety and
cause one to be over-critical. It also signifies cowardice.
Pink Color Meaning – The color of sensitivity – The passion of red
combined with the purity of white create this color associated with love, tranquillity and
femininity. Pink has associations with tenderness and nurturing while conveying a sense of
safety and even vulnerability. Seeing the world through “rose (pink) colored glasses” is holds
a negative connotation as being associated with being unrealistic and overly optimistic.

Blue Color Meaning– The color of trust. Blue, the shade of the sea
and the sky, is thought to induce calm and convey tranquillity, serenity and peace. The
popular color instils confidence and inspires feelings of trust, loyalty, integrity and
responsibility. Cool blue is conservative and can also be perceived as aloof. Blue tends to
suppress the appetite – there are not many foods associated with blue in nature.

Green Color Meaning – The color of growth and health. Think of

nature and see green in all its glory expressing renewal and life. Green has a strong
association as a refreshing and peaceful color. It evokes feeling of abundance and a plentiful
environment while providing a restful and secure feeling. The prosperity signified by green
can be negatively perceived as materialistic and possessive.

Violet Color Meaning – The color of spirituality. The energy of red
with the calm of blue combine to create violet, a color that inspires reflection and self
awareness. It is the color of the sensitive, compassionate intuitive soul – the introvert. Also,
violet has long been associated with royalty, and characteristics of quality and luxury.
Overuse of violet can invoke irritability and arrogance.

Brown Color Meaning – The color of the earth. Stability and a solid
foundation is the message that emanates from the color brown. This color relates to things
that are natural and simple. Brown is thought to be dull, but is reliable and wholesome.
Although frugal and stingy, brown is a color of safety and quiet confidence; warm and
reassuring. Sadly, brown is among the least favourite colors, but conveys honesty and
sincerity. On its own, brown seems unsophisticated, but when combined with others can
become quite elegant.

Grey Color Meaning – The color of compromise. Grey is considered

to be an unemotional, detatched color seeking to avoid attention. It conveys gloom and
depression. Very conservative, grey has a stabilizing effect as it is very neutral, but can also
conjure up feelings of frustration. Grey is linked with maturity and protection, being reliable
and practical. Grey would not be considered a glamorous colour, yet is still elegant.

Black Color Meaning – The color of mystery. Black is actually the
lack of colour. It covers, hides and implies that there is a barrier. A strong and powerful
color, black is formal and sophisticated, sexy and secretive. It is the color of things that are
scary and evil. Black conveys pessimism and a lack of hope. While black has many negative
associations, it is a colour that signifies power and control. It is considered unfriendly and
intimidating, yet still refined, elegant and confident. Black is helpful to other colours, being a
strong contrast and making them stand out more.

Color Meanings

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Color Meanings

Orange Color Meaning – The color of encouragement. The

Yellow Color Meaning – The color of optimism. Yellow is a

Green Color Meaning – The color of growth and health. Think of

Grey Color Meaning – The color of compromise. Grey is considered

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