The document discusses tablea, a traditional Filipino hot chocolate made from roasted cocoa beans. Tablea is stronger than most European hot chocolates because it uses the entire cocoa bean rather than just cocoa powder. The dried cocoa beans used are roasted for hours and molded into balls or tablets called tablea. Sugar is then added. The document also discusses marketing strategies for a chocolate product, including targeting students, events, and maintaining good customer relationships and quality products to compete with other stores selling chocolate.
The document discusses tablea, a traditional Filipino hot chocolate made from roasted cocoa beans. Tablea is stronger than most European hot chocolates because it uses the entire cocoa bean rather than just cocoa powder. The dried cocoa beans used are roasted for hours and molded into balls or tablets called tablea. Sugar is then added. The document also discusses marketing strategies for a chocolate product, including targeting students, events, and maintaining good customer relationships and quality products to compete with other stores selling chocolate.
The document discusses tablea, a traditional Filipino hot chocolate made from roasted cocoa beans. Tablea is stronger than most European hot chocolates because it uses the entire cocoa bean rather than just cocoa powder. The dried cocoa beans used are roasted for hours and molded into balls or tablets called tablea. Sugar is then added. The document also discusses marketing strategies for a chocolate product, including targeting students, events, and maintaining good customer relationships and quality products to compete with other stores selling chocolate.
The document discusses tablea, a traditional Filipino hot chocolate made from roasted cocoa beans. Tablea is stronger than most European hot chocolates because it uses the entire cocoa bean rather than just cocoa powder. The dried cocoa beans used are roasted for hours and molded into balls or tablets called tablea. Sugar is then added. The document also discusses marketing strategies for a chocolate product, including targeting students, events, and maintaining good customer relationships and quality products to compete with other stores selling chocolate.
Tablea is traditionally used to produce tsokolate, or Filipino hot
chocolate. Because it employs the entire roasted cocoa bean rather than just cocoa powder or processed couverture, the Filipino version of hot chocolate is substantially stronger than most European versions.Because that is precisely what it is, tsokolate tablea, or just plain tablea to most Filipinos, can be translated into English as "chocolate tablets." Before being crushed into a rich, chocolate-flavored paste, dried local cocoa beans, most frequently from the province of Batangas, are roasted for a few hours. The paste is molded into balls or tablets, hence the name, and then sugar is added. 页
COMPANY LOGO 2 第 页
PRODUCT LOGO 3 第 页 MARKETING ASPECTS 4 第
TARGET MARKET We provide products that can be used by children, teenagers, and adults. To provide the best chocolate temptation at a price that anybody can afford. n MARKET A There are many elementary school students in one location, and at their age, they are likely to consume sweet meals and drinks. n MARKET B Teenagers who are in high school are interested in trying out the latest sweets, snacks, and beverages. They often purchase our product Chocolate Temptation because it helps them unwind while they indulge in the sweetest delicacies, especially in the face-to-face activities of today. 页 n MARKET C 5 第
College students are typically the ones that purchase our goods, particularly when they have meetings with their friends or their parents. Typically, they do this after eating lunch or as a snack to unwind and have some time to chat with their friends while indulging in our chocolate temptation. n MARKET D We also provide desserts of this nature, especially for special occasions. Weddings, birthdays, Christmas parties, and other events are just a few examples. n MARKET E We warmly welcome everyone who wants to purchase Chocolate Temptation to visit our tantalizing Chocolate Temptation store in San Francisco, Agusan del Sur. 页
COMPETITORS 6 第
COMPETITOR A Other establishment that sell Chocolates here in San Francisco. Like 7/11, Mercury Drug, Gaisano Mall and other cafe's. 页 MARKET PLAN STRATEGIES 7 第
The proponent should maintain a good relationship with the customers since they are the assets of the business. As of now, the proponent in planning to improve the business itself and also willing to adapt new technology for the fast production. THE FOLLOWING STRATEGIES WILL BE EMPLOYED: 1. Providing a novice friendly environment and knowledgeable worker that focuses on serving the customers need. 2. Providing Quality product. 3. Providing Affordable Price. 4. Providing chocolate template that is sweet and savory. 页 8 第
