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    Reliance Report

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    Kareena Gupta
    Reliance Industries Ltd. (RIL) is India's largest private sector company founded by Dhirubhai Ambani. It operates in various industries including energy, petrochemicals, textiles, natural resources, retail and telecommunications. Over the years, RIL has pursued strategies of integration, diversification, strategic alliances and acquisitions to grow its business. More recently, it launched initiatives in telecom and retail such as Jio and Reliance Retail which have seen significant expansion through new offerings and partnerships. RIL continues to transform and take its businesses to a global scale through innovation and investment in new sectors.

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    Reliance Report

    Uploaded by

    Kareena Gupta
    156 views40 pages
    Reliance Industries Ltd. (RIL) is India's largest private sector company founded by Dhirubhai Ambani. It operates in various industries including energy, petrochemicals, textiles, natural resources, retail and telecommunications. Over the years, RIL has pursued strategies of integration, diversification, strategic alliances and acquisitions to grow its business. More recently, it launched initiatives in telecom and retail such as Jio and Reliance Retail which have seen significant expansion through new offerings and partnerships. RIL continues to transform and take its businesses to a global scale through innovation and investment in new sectors.

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    Reliance Industries Ltd. (RIL) is India's largest private sector company founded by Dhirubhai Ambani. It operates in various industries including energy, petrochemicals, textiles, natural resources, retail and telecommunications. Over the years, RIL has pursued strategies of integration, diversification, strategic alliances and acquisitions to grow its business. More recently, it launched initiatives in telecom and retail such as Jio and Reliance Retail which have seen significant expansion through new offerings and partnerships. RIL continues to transform and take its businesses to a global scale through innovation and investment in new sectors.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    156 views40 pages

    Reliance Report

    Uploaded by

    Kareena Gupta
    Reliance Industries Ltd. (RIL) is India's largest private sector company founded by Dhirubhai Ambani. It operates in various industries including energy, petrochemicals, textiles, natural resources, retail and telecommunications. Over the years, RIL has pursued strategies of integration, diversification, strategic alliances and acquisitions to grow its business. More recently, it launched initiatives in telecom and retail such as Jio and Reliance Retail which have seen significant expansion through new offerings and partnerships. RIL continues to transform and take its businesses to a global scale through innovation and investment in new sectors.

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    RELIANCE

    INDUSTRY LTD.
    Strategic Management
    RELIANCE INDUSTRY
    LTD

    The Reliance Group, founded by

    Dhirubhai H. Ambani , is India's

    largest private sector enterprise, with

    businesses in the energy and

    materials value chain.


    Mission
    Our motto “Growth is Life” aptly captures the
    ever-evolving spirit of Reliance.

    To be a partner in nation building and contribute

    Vision towards India's economic growth

    To attain global best practices and become a


    world-class utility
    1957-1965 R E L I A N C E C O M M E R C I A L C O R P O R A T I O N

    Ambani began a business trading in spices in the late 1958s,

    Intensification

    Diversification

    1966 RELIANCE TEXTILE ENGINEERS PVT. LTD.


    1973 RELIANCE TEXTILE INDUSTRIES LIMITED

    Company named Mynylon Ltd was incorporated in Karnataka to manufacture


    synthetic blended yarns and fabrics, polyester filament yarn, polyester glass
    shells.

    1975 On 1st July, Reliance Textile Industries Ltd was amalgamated with
    Mynylon Ltd.

    Growth Strategyy
    1966-1976 Integration: 1. Vertical- Backward, Forward.
    2. Horizontal- Merger
    Ambani took Reliance public after nationalized banks refused
    1977
    to finance him

    Installed capacity of 38,368 spindles and 490 looms was


    1979
    amalgamated with the company.

    Growth Strategy- Attracting Investors and keeping them engaged.


    1977-1984
    Continuing Backward integration
    1985 RELIANCE INDUSTRIES LIMITED

    ALL THE INDUSTRIAL LICENSES WERE TRANSFERRED TO


    1987
    RELIANCE PETROCHEMICALS, LTD.

    THE HAZIRA PETROCHEMICAL PLANT WAS


    1991-92
    COMMISSIONED
    1985-92 Growth Strategy:
    1. Integration : Horizontal- Strategic Alliance
    2.Diversification- Concentric

    RELIANCE VENTURING INTO TELECOM INDUSTRY WITH


    1995/1996 NYNEX, USA AND PROMOTED RELIANCE TELECOM
    PRIVATE LIMITED IN INDIA.

    Growth Strategy:
    1995/1996 1. Diversification- Conglomerate Diversification.
    2. Joint Venture

    RIL WENT ONTO CONSTRUCT LARGEST REFINERY OF


    1998-00 THE WORLD
    Backward Integration since 1970's

    Until the 1970s RIL was only


    involved in manufacturing
    synthetic yarn and textiles,
    along with a dozen other main
    players.
    Acquisation & Merger (2000~03)

    Acquisition positions Reliance, together with IPCL, to


    compete from a stronger base in the global market,
    where major petrochemical companies typically
    follows a strategy of market consolidation.
    Demerger 2005
    Retrenchment- Divestment

    Ambani's death sparked a feud for control which


    ultimately lead to the split of the Reliance Group. The
    Bombay High Court approved the de-merger for Reliance
    Industries
    RIL LAUNCHED OF ITS RETAIL STORE FORMAT
    2006
    UNDER THE BRAND NAME OF 'RELIANCE FRESH'

    LAUNCHES RELIANCE DIGITAL, A CONSUMER


    2007
    ELECTRONICS RETAIL CHAIN
    RELIANCE RETAIL OPENS ITS FASHION &
    2008 LIFESTYLE STORE UNDER RELIANCE TRENDS AND
    RELIANCE FOOTPRINT BRANDS

    ANNOUNCES PARTNERSHIPS WITH ZEGNA,


    2010
    QUIKSILVER & STEVE MADDEN
    LAUNCHES WHOLESALE CASH-N-CARRY STORE
    2011
    CHAIN - RELIANCE MARKET

    ANNOUNCES PARTNERSHIPS WITH ICONIX, KENNETH


    2012
    COLE, THOMAS PINK AND BROOKS BROTHERS
    2014 Launches Reliance Digital Express Mini

    Launches www.ajio.com a curated fashion


    2016 digital commerce platform

    Reliance Retail crosses $5 billion revenue mark.


    2017 Launched www.reliancetrends.com
    Largest store expansion by an Indian Retailer
    2018 in a year - Launched 3,736 Jio Points covering
    over 3,700 cities in India.

    Growth Strategy:
    2013 - 2018 1. Intensification
    2. Integration
    2019 Reliance Retail makes its first international foray.

    Launched JioMart, India’s largest Hyperlocal


    2020
    solution

    Growth Strategy:
    1. International Expansion.
    2019 - 2020
    2. Integration
    PLATFORM

    Jio Platforms Limited (Jio) is creating a massive digital


    ecosystem for a billion Indians with domain expertise across
    business verticals in the platform company.

    VISION - Jio’s vision is to transform India with the


    power of digital revolution.
    HOW JIO CAME
    INTO EXISTENCE
    In June 2015, Jio
    announced that it would
    start its operations
    throughout the country by
    the end of 2015.

    Strategy
    Integration-acquisition
    Conglomerate diversification
    About Reliance Jio
    Infocomm Ltd

    Jio also known as Reliance Jio Infocomm limited is


    the network and mobile operating company. It is the
    holding company of Reliance, which does not
    provide the services of 3g or 2g, but utilizes the
    service of voice over the LTE to give voice services
    across the network.

    Growth Phases :
    Market Penetration
    Product Development
    Market Development
    ACQUIRED UNDISCLOSED STAKE IN AIRSPAN
    2014
    NETWORKS FOR US$5 MN.

    JIO SIGNED A PACT WITH BSNL FOR INTRA-CIRCLE


    2016
    ROAMING

    JIO ANNOUNCED A PARTNERSHIP WITH SAMSUNG TO WORK


    2017
    ON LTE – ADVANCED PRO AND 5G.
    PARTNERS WITH CISCO SYSTEMS FOR 5G
    2020
    DEPLOYMENT.

    GROWTH STRATEGY:
    1. INTENSIFICATION- PRODUCT DEVELOPMENT, MARKET
    2014-20 DEVELOPMENT.
    2. INTEGRATION: HORIZONTAL - STRATEGIC ALLIANCE, ACQUISITION.
    Jio, telecommunications and
    broadband services.

    RELIANCE JIO INFOCOMM LTD in


    2022
    2022

    We think that right now Jio is applying the following


    strategies

    Pause/Proceed with Caution Strategy

    OR

    No Strategy
    SBUs of JIO
    JioFiber LYF smartphones
    Strategy Strategy
    EXPANSION EXPANSION
    1. Diversification : Concentric 1. Diversification- Concentric diversification
    diversification 2. Integration- Forward Integration for 4G SIM
    with cheap 4G compatible phone

    JioMart Jio Store


    Strategy Strategy
    EXPANSION EXPANSION
    1. Integration : Forward & Backward. 1. Integration : Forward
    2. Diversification : Concentric
    diversification
    JioSaavn
    Strategy:
    Expansion
    1. Integration: Horizontal-Acquisition.
    2. Intensification: Market Penetration- Almost every
    Jio Telcom user have this app in their phone as
    this app allows user to set his/her caller tune
    and also to request for any song which isn't
    available presently.
    STAR QUESTION MARKS
    Jio fiber 5G telecom service.

    BCG MATRIX OF
    Jiomart

    JIO PLATORM CASH COWS DOG


    Jio 4G telecom LYF Samrtphone
    Service Many JioApps are
    JioSaavn not used.
    Jio Store
    SWOT Analysis of Jio
    Strengths Weaknesses

    Most grounded Customer


    Late Entry
    Acquisition technique
    Solid Parent Organization Activation Issues

    Innovative Technology
    Strong Customer Base
    Market Share
    SWOT Analysis of Jio
    Opportunities Threats

    Future Driven Technology Risk of Loss of Customers


    Apps Removal of Free Service
    Competitive Pricing Strategies The Loyal Customer Base
    Expansion of Existing Player
    Data for Billion People Criticism and Negative
    Image
    Strategic Framework of RELIANCE INDUSTRIES LTD.

    01 Transformation

    02 Taking RIL to a
    global scale

    03 Investing in new
    businesses

    04
    Innovation
    Value Creation

    01 Shareholder Value 02 Employee Value

    03 Customer Value 04 Societal Value


    Five Enablers

    Safety

    Use of technology

    Ethics

    Efficiency in operations

    Capital productivity
    Ongoing battles of RIL with other brands
    SWOT Analysis of RIL
    Strengths Weaknesses

    Wide geographic presence High cost of replacing existing experts


    Market Leadership Position within the Reliance Industries
    Diverse Revenue Model Niche markets and local monopolies
    Strong Market Share used by Reliance Industries are fast
    disappearing
    Declining market share with an
    increasing revenue
    SWOT Analysis of RIL
    Opportunities Threats

    Local Collaboration Saturation in urban market and


    Increasing Customer Base in lower stagnation in the rural markets
    segments Growing technological expertise of
    Opportunities in online space
    local players in export market
    Lowering of the cost of new product
    launches through third party retail
    partners and dedicated social network
    RECENT ACQUISITIONS

    April 2018 ACQUIRED 72.69% STAKE IN EMBIBE

    ACQUIRED 87.6% STAKE IN FYND, TO STRENGTHEN THE GROUP’S


    June 2018 'DIGITAL AND NEW COMMERCE INITIATIVES'.

    RELIANCE ACQUIRED A 83% STAKE IN GRAB, TO SUPPORT RELIANCE


    Feb 2019
    GROUP’S DIGITAL COMMERCE INITIATIVES AND STRENGTHEN ITS
    LOGISTICS SERVICES, CATERING TO BOTH B2B & B2C SEGMENTS
    RECENT ACQUISITIONS
    87% IN HAPTIK WHO IS ONE OF THE WORLD'S
    LARGEST CONVERSATIONAL AI PLATFORMS THAT
    LETS CUSTOMERS COORDINATE WITH VOICE
    ASSISTANTS TO COMPLETE TASKS RELATED TO
    ONLINE SHOPPING, TRAVEL BOOKINGS, FOOD
    April 2019 DELIVERY, ETC.

    89.3% IN REVERIE, WHO IS A VOICE SUITE (CALLED


    GOPAL) IN 12 INDIAN LANGUAGES LIKE HINDI, TELUGU,
    TAMIL, BENGALI, MARATHI, GUJARATI, INDIAN
    ENGLISH, ETC.
    RECENT ACQUISITIONS
    ACQUIRED STAKE IN NETMEDS, URBAN LADDER,
    2020
    ZIVAME

    RELIANCE RETAIL VENTURES ACQUIRED A 52% EQUITY STAKE IN


    RITU KUMAR, HOME LIVING ALONG WITH INVESTMENT IN MANISH

    2021 MALHOTRA’S EPONYMOUS BRAND.


    IT ALSO ACQUIRED A 40.98% STAKE IN JUST DIAL.

    RELIANCE RETAIL ACQUIRED A 25.8 PERCENT STAKE IN BENGALURU-


    2022
    BASED DUNZO. IT ALSO ENTERED INTO A PACT TO ACQUIRE
    MANDARIN ORIENTAL, A PREMIUM LUXURY HOTEL IN NEW YORK,
    ”The one common unifying thread that runs
    through everything we have ever done at
    Reliance is the spirit of care and empathy.
    This is what the true Reliance spirit was, is, and
    will always be .”
    ~ Mukesh Ambani

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