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    Shop Deck

    Uploaded by

    Ashish kumar
    The document discusses ShopDeck's services to help online businesses set up and grow their direct-to-consumer channel profitably. It provides end-to-end services including a free website, digital marketing expertise, logistics and order turnaround time reduction tools, and customer retention tools. ShopDeck aims to help brands achieve profitability in the first month through targeted digital marketing campaigns and order fulfillment optimization. In subsequent months, ShopDeck helps brands scale up marketing budgets and repeat customer rates to achieve sustained 15-30% profit margins and high marketing returns on investment. Pricing involves a 3% service charge on delivered order invoice values.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Shop Deck

    Uploaded by

    Ashish kumar
    200 views11 pages
    The document discusses ShopDeck's services to help online businesses set up and grow their direct-to-consumer channel profitably. It provides end-to-end services including a free website, digital marketing expertise, logistics and order turnaround time reduction tools, and customer retention tools. ShopDeck aims to help brands achieve profitability in the first month through targeted digital marketing campaigns and order fulfillment optimization. In subsequent months, ShopDeck helps brands scale up marketing budgets and repeat customer rates to achieve sustained 15-30% profit margins and high marketing returns on investment. Pricing involves a 3% service charge on delivered order invoice values.

    Original Description:

    ShopDeck : A D2C enabler

    Original Title

    ShopDeck (1)

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    © © All Rights Reserved

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    The document discusses ShopDeck's services to help online businesses set up and grow their direct-to-consumer channel profitably. It provides end-to-end services including a free website, digital marketing expertise, logistics and order turnaround time reduction tools, and customer retention tools. ShopDeck aims to help brands achieve profitability in the first month through targeted digital marketing campaigns and order fulfillment optimization. In subsequent months, ShopDeck helps brands scale up marketing budgets and repeat customer rates to achieve sustained 15-30% profit margins and high marketing returns on investment. Pricing involves a 3% service charge on delivered order invoice values.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    200 views11 pages

    Shop Deck

    Uploaded by

    Ashish kumar
    The document discusses ShopDeck's services to help online businesses set up and grow their direct-to-consumer channel profitably. It provides end-to-end services including a free website, digital marketing expertise, logistics and order turnaround time reduction tools, and customer retention tools. ShopDeck aims to help brands achieve profitability in the first month through targeted digital marketing campaigns and order fulfillment optimization. In subsequent months, ShopDeck helps brands scale up marketing budgets and repeat customer rates to achieve sustained 15-30% profit margins and high marketing returns on investment. Pricing involves a 3% service charge on delivered order invoice values.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 11

    0

    Website setup and


    0%
    Commissions on Marketing
    maintenance cost Budget

    Build and Grow your D2C Brand Profitably


    Your One Stop Solution

    3%
    +GST, ShopDeck service charge
    (on invoice value of Delivered Orders)
    Our Mission Professional
    Website

    To enable Online businesses Setup Digital


    Marketing
    and Grow their D2C channel Fulfillment
    “ Profitably ”
    Profitability
    Module Retention &
    by providing end-to-end services of Growth
    -Free website
    -Digital marketing expertise
    -Logistics and RTO reduction tools
    -customer retention tools

    ShopDeck team comes with the experience of Wmall,


    20M+ annual revenue, 3M+ Customers, 20k+ orders per day
    Month 1 – Setting up
    Week 4
    Achieving Profitability
    10%+ Profits

    Week 3
    RTO reduction
    Week 2 <30% RTO

    Optimizing for
    Week 1
    Marketing ROI
    Finding the Right TG in 2-3x ROI
    Marketing
    Facebook, IG, Google Success Rate
    70% brands achieve
    profitability by M1
    Post Month 1 – Growth Phase
    Month 1 Months 2 – 4 Months 4 – 6

    Stabilization Scaling Marketing Budgets Repeat behaviour Kicks In


    Finding the right TG 2x m-o-m growth Building Brand Recall

    - Achieving Breakeven / Profitability - Profit : ~15%


    -Profit : 15-30%
    - Marketing ROI : 2x - Marketing ROI : 4-5x
    - Marketing ROI : 6-8x
    - Marketing Budget: 1k / day - Marketing Budget: 5k / day (M2), 10k
    - Marketing Budget: As per client’s need
    (M2) onwards
    - 1-5 orders per day
    - Can be scaled to 1000+ orders per day
    - Scale to 500+ orders per day by M4

    • Assuming a Cost of Goods Sold (COGS) at 35%-40%


    ShopDeck Website Experience
    Seamless UI and Services : Crafted for Indian Customers

    Customizable Themes & Widgets


    Choose from an array of themes to give your Brand a
    premium look

    Push for Prepaid


    Partial COD advance , Prepaid discounting for better RTO’s

    Boost Repeat Orders


    Coupons/ points with each order, Cart Drop-off triggers on
    Whatsapp, Buy x get y free etc

    Optimized Customer Data Collection


    Optimized exit intent popups, to capture details of
    more than 40% traffic

    Dedicated Website Team


    ShopDeck Website team available 24*7 to make any changes
    How do we help achieve Profitability

    Marketing Module Profitability Module Retention and Growth


    Module
    Marketing Module

    ROI trend

     Targeted carousel led Conversion Campaigns to give


    maximum ROI.
    2x 3-4x 5-6x
    End of Week 2 End of Month 2 End of Month 6
     Product led Video campaigns on Instagram and Youtube,
    to ensure Hero Products get maximum conversions

     Google Smartshopping and SEO integrated, to ensure


    prime listing and optimized bidding

     Repeat Purchase campaigns from Month 5, to drive


    customers back to website

     New Arrivals / Special Discounts through your Verified


    Whatsapp Business API
    Profitability Module
    Synergy with Marketing
    Real time data pass back to FB/Google to optimise for low RTO customers

    Proven RTO Reduction Tools


    Pincode/City level 3PL allocation, Failed delivery automation

    RTO Prediction Algorithm


    Inhouse Machine-learning driven algorithms to predict RTO at order
    placement, with 92% accuracy

    Pricing Module
    Product Level Pricing changes recommended based on competition
    New Customers average RTO and profitability of product
    Industry Standard : ~40%
    Lowest Logistics Cost
    ShopDeck : 26% Prices at scale of 30k+ orders per day, stating at Rs. 27
    Retention & Growth Module
    Order Communication in Brand’s name
    Branded Communication on Order Tracking to build perfect Brand recall &
    Reduce RTO

    Inbuilt Retargetting Tools


    Product Page open /Add To cart / Checkout Drop-offs retargetted with
    customizable coupons on Whatsapp

    Product Lifecycle reminders


    Send reminders to customers based on when the product needs to be replenished

    Re-direct existing Marketplace customers


    Retargetting previous customers over FB/Insta/Google for better ROI

    Social Media Management


    Regular Updates on FB, IG pages to level-up your visual branding
    Brands Working with us
    Some of the largest Sellers on Amazon/Flipkart and Growing D2C Brands in India, 10+ Brands getting added daily…

    and 200+ more…


    Pricing
    Our Goal is to make your brand profitable, with a zero risk Strategy…

    3%
    +GST, ShopDeck service charge
    0
    Website setup and maintenance cost
    0%
    Commissions on Marketing Budget
    (on invoice value of Delivered Orders)

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