AG PROG Bachelor Master en

Assessment Guide for
the Accreditation of
Bachelor and Master Programmes
by FIBAA
This document is protected by copyright. It may be used, commercialised, or published only with the express approval of
FIBAA.
Assessment Guide – FIBAA © 2023 -1-

General Information on the study programme
Please provide the following information on the study programme:

Higher education institution (HEI)
Degree awarding institution(s) (if relevant):
Programme name (English and original lan-

guage):
Degree title awarded:
Type of programme: bachelor programme

master programme
Projected study time and number of ECTS
credits / national credits assigned to the
study programme:
Mode of study:  full-time

 part-time
Didactic approach:  study programme with obligatory
class attendance
 blended-learning study programme
 distance learning/eLearning study
programme
Double/Joint Degree programme:  yes, with:
 no
 optional
Capacity Load (maximum number of study
places per cohort):
Programme cycle starts in:  winter semester

 summer semester
 both winter and summer semester
 other start date: …
Initial start of the programme:
Type of accreditation:  concept accreditation1

 initial accreditation2
 re-accreditation3
For re-accreditation: last accreditation pe-
riod
1 A concept accreditation applies if the concept of a study programme is supplied but the progamme has not yet
started.
2 Initial accreditation applies if a study programme is running but is not accredited yet.
3 Re-Accreditation applies if the programme is currently accredited.

Guidelines for site visits
FIBAA is a European, internationally-oriented agency for quality assurance and quality devel-
opment, implementing accreditation procedures at HEIs on the basis of internationally recog-
nised quality criteria. The fundamental assessment criteria for this are based on the principles
of the Bologna Declaration as they were laid down in 1999 and later modified. FIBAA conducts
the accreditation process with a claim to providing high quality work, transparency, and support
for sustainable quality development at HEIs.
The assessment guide defines, which quality requirements have to be met to incorporate
FIBAA’s international guidelines:
1. Standards and Guidelines for Quality Assurance in the European Higher Education
Area,
2. EQUAL MBA Guidelines,
3. ECTS Guidelines,
4. “Dublin-Descriptors”,
5. Convention on the Recognition of Qualifications concerning Higher Education in the
European Region (Lisbon Recognition Convention)
6. Decisions by the FIBAA Accreditation and Certification Committee (F-ACC)
The quality ratings define to what extent the FIBAA quality requirements have been met:
 Meets quality requirements
 Exceeds quality requirements
 Exceptional
 Does not meet quality requirements
 Not relevant
In the initial accreditation and re-accreditation of established programmes, the following as-
pects must be given particular attention:
 evaluation of the programme’s success, using various means, including interviews with
graduates and alumni-tracking studies,
 review of the calculations of the student workload in the individual modules/courses,
 assessment of evaluation results,
 analysis of the statistical data relating to enrolment rate, examination results, gradua-
tion rate, first-year student count, and the percentage of foreign students.
As part of the re-accreditation procedure, the measures taken by the HEI in order to comply
with the recommendations given in connection with the earlier accreditation must be reviewed
together with all major changes concerning the study programme (i.e. changes to programme
content, modularisation/ECTS, staff, equipment, cooperation agreements, etc.).
For a concept accreditation of a study programme too, the principle applies that it is to be
assessed by the same criteria as an already established programme. Quality criteria which are
essential for study programmes and marked (*) as so-called asterisk criteria, must at least
achieve the rating “Meets quality requirements”. If any of these criteria is not met, this will lead
to the imposition of a respective condition upon the accreditation. Other quality criteria as-
sessed with a “not met” have no such condition as consequence, but lead to a recommenda-
tion, which does, however, not jeopardise the accreditation. The deadline for meeting condi-
tions is usually nine months and can, in well-founded cases, be reduced or extended (once
only and at the most by six months).

The FIBAA quality seal will be awarded if no more than seven asterisk criteria are not met and
if, at the same time, criteria 1.1 and 3.1.1. are at least satisfied. If more than seven asterisk
criteria have not been satisfied or/and the criterion 1.1. or/and 3.1.1. are not fulfilled, the ac-
creditation will be refused, but can be applied for again after a waiting period of at least one
year.
For established programmes, which have already graduated students and display a quality
which far exceeds the FIBAA quality criteria, the FIBAA Premium Seal is awarded. This pro-
vides reliable information about the outstanding quality of the study programme to potential
students, current students, graduates, HEIs, and prospective employers.

Assessment Guide – Table of Contents
0 GENERAL INFORMATION................................................................................. 7
0.1 Institutional context ............................................................................................. 7
0.2 Further development of the programme and implementation of recommendations
from previous accreditation (if relevant) ............................................................... 7
1 OBJECTIVES ..................................................................................................... 8
1.1 Objectives of the study programme (Asterisk Criterion) ....................................... 8
1.2 International orientation of the study programme design (Asterisk Criteri-on) ...... 8
1.3 Positioning of the study programme .................................................................... 9
Positioning of the study programme on the educational market ........................... 9
Positioning of the study programme on the job market for graduates
(„Employability“) .................................................................................................. 9
Positioning of the study programme within the HEI's overall strategic concept .... 9
2 ADMISSION .......................................................................................................10
2.1 Admission requirements (Asterisk Criterion) .......................................................10
2.2 Counselling for prospective students ..................................................................10
2.3 Selection procedure (if relevant) .........................................................................10
2.4 Professional experience (if relevant; Asterisk Criterion for master programmes
that require professional experience) .................................................................11
2.5 Ensuring foreign language proficiency (Asterisk Criterion)..................................11
2.6 Transparency and documentation of admission procedure and decision (Asterisk
Criterion) ............................................................................................................12
3 CONTENTS, STRUCTURE AND DIDACTICAL CONCEPT OF THE PROGRAMME ......13
3.1 Contents.............................................................................................................13
3.1.1 Logic and conceptual coherence (Asterisk Criterion) ..........................................13
3.1.2 Rationale for degree and programme name (Asterisk Criterion) .........................13
3.1.3 Integration of theory and practice (Asterisk Criterion) .........................................14
3.1.4 Interdisciplinary thinking .....................................................................................14
3.1.5 Ethical aspects ...................................................................................................14
3.1.6 Methods and scientific practice (Asterisk Criterion) ............................................15
3.1.7 Examination and final thesis (Asterisk Criterion) .................................................15
3.2 Structure ............................................................................................................16
3.2.1 Modular structure of the study programme (Asterisk Criterion) ...........................16
3.2.2 Study and exam regulations (Asterisk Criterion) .................................................16
3.2.3 Feasibility of study workload (Asterisk Criterion) ................................................17
3.2.4 Equality of opportunity ........................................................................................17
3.3 Didactical concept ..............................................................................................18
3.3.1 Logic und plausibility of the didactical concept (Asterisk Criterion) .....................18
3.3.2 Course materials (Asterisk Criterion) ..................................................................18
3.3.3 Guest lecturers ...................................................................................................19
3.3.4 Lecturing tutors ..................................................................................................19
3.4 International outlook ...........................................................................................19

3.4.1 International contents and intercultural aspects (Asterisk Criterion) ....................19
3.4.2 Internationality of the student body .....................................................................20
3.4.3 Internationality of faculty .....................................................................................20
3.4.4 Foreign language contents .................................................................................20
3.5 Multidisciplinary competences and skills (Asterisk Criterion) ..............................21
3.6 Skills for employment / Employability (Asterisk Criterion) ...................................21
4 ACADEMIC ENVIRONMENT AND FRAMEWORK CONDITIONS ....................22
4.1 Faculty ...............................................................................................................22
4.1.1 Structure and quantity of faculty in relation to curricular requirements (Asterisk
Criterion) ............................................................................................................22
4.1.2 Academic qualification of faculty (Asterisk Criterion) ..........................................22
4.1.3 Pedagogical / didactical qualification of faculty (Asterisk Criterion) .....................23
4.1.4 Practical business experience of faculty .............................................................23
4.1.5 Internal cooperation (Asterisk Criterion) .............................................................23
4.1.6 Student support by the faculty (Asterisk Criterion) ..............................................24
4.1.7 Student support in distance learning (only relevant and an Asterisk Criterion for
blended-learning/distance learning programmes) ...............................................24
4.2 Programme management ...................................................................................25
4.2.1 Programme Director (Asterisk Criterion) .............................................................25
4.2.2 Process organisation and administrative support for students and faculty ..........25
4.3 Cooperation and partnerships ............................................................................26
4.3.1 Cooperation with HEIs and other academic institutions or networks (Asterisk
Criterion for cooperation programmes) ...............................................................26
4.3.2 Cooperation with business enterprises and other organisations (Asterisk Criterion
for educational and vocational programmes, franchise programmes) .................27
4.4 Facilities and equipment .....................................................................................28
4.4.1 Quantity, quality, media and IT equipment of teaching and group rooms (Asterisk
Criterion) ............................................................................................................28
4.4.2 Access to literature (Asterisk Criterion)...............................................................28
4.5 Additional services .............................................................................................29
4.5.1 Career counselling and placement service .........................................................29
4.5.2 Alumni Activities .................................................................................................29
4.6 Financing of the study programme (Asterisk Criterion) .......................................29
5 QUALITY ASSURANCE AND DOCUMENTATION ...........................................30
5.1 Quality assurance and quality development with respect to contents, processes
and outcomes (Asterisk-Criterion) ......................................................................30
5.2 Instruments of quality assurance ................................................................................30
5.2.1 Evaluation by students ..........................................................................................30
5.2.2 Evaluation by faculty ..........................................................................................31
5.2.3 External evaluation by alumni, employers and third parties ................................31
5.3 Programme documentation ................................................................................32
5.3.1 Programme description (Asterisk Criterion) ........................................................32
5.3.2 Information on activities during the academic year .............................................32

0 GENERAL INFORMATION
0.1 Institutional context
Please describe your institution and give a survey of the study programmes offered. Give an
account of where the programme to be accredited fits in the range of programmes offered by
the department or, respectively, the higher education institution.
0.2 Further development of the programme and implementation of

recommendations from previous accreditation (if relevant)
Please describe:
 for initial accreditation (if students already graduated) and re-accreditation:
o the development of the programme, the changes which have had an effect on
the programme (i.e. programme content, structure, staff etc.);
o the statistical data concerning number of applicants, number of first-year stu-
dents, percentage of foreign students, student success rate, average duration
of study, and average final grade (see the FIBAA sample for this).
o Please also present the results of evaluations and the measures taken as a
consequence of the statistical data and evaluation results.
 for re-accreditation additionally: measures to implement prior recommendations from
the last FIBAA accreditation.

1 OBJECTIVES
This chapter is about why your HEI has developed this particular study programme (fitness of
purpose).
1.1 Objectives of the study programme (Asterisk Criterion)
Please list and justify the qualification objectives of the study programme and relate them to
the aspired qualification, as well as to the requirements of the national qualification framework4.
Meets quality requirements
The qualification objectives of the programme are explained and convincingly presented in
relation to the target group, targeted professional field and societal context of the discipline.
They embrace academic proficiency, comprehensive employability, as well as the develop-
ment of the individual student’s personality.
The subject-specific and extra-curricular qualification objectives and skills to be acquired cor-
respond with the aspired level at graduation. They take into account the requirements of the
national qualification framework.
Exceeds quality requirements
The HEI systematically bases the qualification objectives of the programme on the specific
requirements of the target group. The qualification objectives are documented in detail. They
are constantly reviewed for their adequacy and up-to-dateness and are adapted accordingly.
1.2 International orientation of the study programme design (Asterisk Criteri-

on)
Please describe the international orientation of the study programme concept and the selection
of international aspects (note: the implementation of the programme concept is to be described
in chapter 3.4).
The programme design appropriately takes into account the required international aspects,
with respect, too, to its graduates’ employability.
Owing to the emphasis of the programme design on internationality in teaching and study (e.g.
in terms of curricular contents, academic staff, practical experience abroad), the programme,
by imparting knowledge with that goal in mind and developing the concomitant skills, enables
graduates to competently handle international tasks.
4 If no national qualification framework is available, the QF-EHEA is to be applied.

1.3 Positioning of the study programme
Positioning of the study programme on the educational market
Please explain and motivate how you position this particular study programme on the educa-
tional market (e.g. regionally/nationally/internationally).
The reasons given for the positioning in the educational market of this study programme are
plausible.
The HEI has thoroughly examined the educational market and used the results in establishing
its own unique and competitive profile.
Positioning of the study programme on the job market for graduates („Em-
ployability“)
Please elaborate in what way the programme’s qualification objectives enable the graduates
to find employment (Note: The implementation is to be verified in 3.6.).
The arguments in support of graduate employability on the basis of the stated qualification
objectives are convincingly presented. The future fields of employment for graduates are plau-
sibly set forth.
The HEI has thoroughly analysed the job market for graduates and has comprehensively in-
corporated the results in the study programme.
Positioning of the study programme within the HEI's overall strategic concept
Please explain how the programme is positioned within the HEI’s overall strategy.
The study programme is convincingly integrated into the HEI’s overall strategic concept. The
study programme’s qualification goals are in line with the HEI’s mission and strategic planning.
The study programme’s qualification goals constitute the core of the HEI’s or faculty’s strategy
and are sustainably implemented.

2 ADMISSION
2.1 Admission requirements (Asterisk Criterion)
Please specify where the admission requirements are defined, and motivate them.
The admission requirements are defined and comprehensible. The national requirements are
presented and taken into account.
Additionally, the admission requirements are oriented towards the strategic goals of the study
programme.
2.2 Counselling for prospective students
Please describe the counselling services for applicants offered in the context of admission
procedure.
Applicants can directly turn to a student counselling service, or to whatever other helpdesk
at the HEI, for clarification of specific questions, of personal aptitude, of career perspectives
etc. Personal dialogue between applicants and the HEI is provided by defined office hours,
by telephone and via e-mail.
The HEI ensures a constant availability for prospective students and reacts quickly to in-
coming enquiries. The counselling options are based on the target group’s needs.
2.3 Selection procedure (if relevant)
Please describe and motivate the selection procedure for this study programme.
The selection procedure is transparent and ensures that qualified students are admitted.
The selection procedure was developed on the basis of the study programme’s objectives. The
procedure is periodically reviewed for its effectiveness and adapted in accordance with the
obtained results.
Assessment Guide – FIBAA © 2023 - 10 -

2.4 Professional experience (if relevant; Asterisk Criterion for master pro-
grammes that require professional experience)
Please describe and state reasons for the professional experience required for this study pro-
gramme.
The required professional experience must correspond to the defined qualification profile of
entrants and the study programme’s objectives. Certified proof of this experience must be
shown at the time of the admission.
For an MBA programme, this translates into at least 2 years of professional experience after
the first higher education qualification.
For an Executive MBA programme, it means at least 7 years of professional experience after
the first higher education qualification, with some at a leadership level.
The quality and/or duration of the professional experience required is systematically derived
from the study programme’s objectives. They go beyond the level normally required.
2.5 Ensuring foreign language proficiency (Asterisk Criterion)
Please describe, which measures are taken in order to ensure that students successfully com-
plete courses taught in a foreign language.
The admission requirements (required language proficiency level or required result in a con-
crete language test) or preparatory language courses ensure that students are able to suc-
cessfully complete the study programme (courses, additional literature, utilisation of counsel-
ling services and extracurricular activities).
n/a

2.6 Transparency and documentation of admission procedure and decision
(Asterisk Criterion)
Please describe the way in which the admission procedure and admission decision are com-
municated within the HEI and to the public.
The admission procedure is described, documented, and accessible for interested parties. The
admission decision is based on transparent criteria and is communicated in writing.
In addition, the admission decision contains detailed information on the results of the admis-
sion procedure.

3 CONTENTS, STRUCTURE AND DIDACTICAL CONCEPT OF THE
PROGRAMME
This chapter is about how the study programme is implemented (fitness for purpose).
3.1 Contents
3.1.1 Logic and conceptual coherence (Asterisk Criterion)
Please describe how the qualification objectives of the study programme are implemented in
the curriculum.
The curriculum adequately reflects the qualification objectives of the study programme. The
contents of the modules/courses are well-balanced, logically connected and oriented towards
the intended learning outcomes. The areas of specialisation (compulsory electives) or optional
electives enable students to acquire additional competences and skills.
For master programme that require professional experience, the following applies additionally:
The contents of the programme take into account the students’ prior professional experience
and refer to it.
For an MBA programme, the following applies additionally: The contents of the programme are
in line with the EQUAL MBA Guidelines.
The modules/courses consistently reflect the strategic orientation of the study programme.
They clearly meet the requirements of the job market. Additional electives enhance the grad-
uates’ employability.
3.1.2 Rationale for degree and programme name (Asterisk Criterion)
Please give the reasons for choosing the name of the study programme and the awarded
degree.
The degree and programme name correspond to the contents of the curriculum and the pro-
gramme objectives.
n/a

3.1.3 Integration of theory and practice (Asterisk Criterion)
Please describe how theoretical and practical contents are linked in the programme.
Theoretical questions are, where possible, explained by means of practical examples.
Theory and practice are systematically interrelated throughout the curriculum. Theoretical dis-
course and practical application complement each other in developing the students’ qualifica-
tion profile.
3.1.4 Interdisciplinary thinking
Please describe how the students are qualified for interdisciplinary thinking. Please give spe-
cific examples.
There is evidence that the programme qualifies for interdisciplinary thinking.
The study programme puts an emphasis on preparing the students for an occupation requiring
trans- or interdisciplinary knowledge.
3.1.5 Ethical aspects
Please describe how ethical aspects are communicated in the study programme.
Ethical implications (for example those of economical or juridical ways of thinking and acting)
are appropriately communicated.
The identification and reflection of ethical aspects are strongly promoted and considered key
competences and build an integral part of the study programme’s qualification objectives.

3.1.6 Methods and scientific practice (Asterisk Criterion)
Please describe the way in which the study programme ensures the acquisition of methodo-
logical competences and of the ability to do scientific work.
Students acquire methodological competences and are enabled to do scientific work on the
required level.
Methodological competences and scientific practice are thoroughly trained. Students are
equipped with the necessary skills for research-oriented work and for applying those skills in
the respective vocational fields.
3.1.7 Examination and final thesis (Asterisk Criterion)
Please describe the type and level of examinations and the final thesis.
All exams, as they are defined for the modules/courses, are suited in format and content to
ascertain the intended learning outcomes. The requirements are in accordance with the de-
sired qualification level. The exams are characterised by a wide variety of test formats.
The final theses/projects are evaluated based on previously published and coherently applied
criteria, rules, and procedures.
The students prove, especially in their thesis/final project, their ability to do scientific work and
the achievement of the study programme’s qualification objectives.
The concrete test items are particularly suitable for ascertaining the defined learning outcomes.
They also examine the students’ ability to deeply reflect on scientific problems and to apply
scientific methods. Students are given feedback, which, if necessary, is linked to advice on the
learning process. The final theses/projects comply with the standards for international publica-
tions.

3.2 Structure
3.2.1 Modular structure of the study programme (Asterisk Criterion)
Please provide an overview of the curriculum, which shows the structure of the programme:
Projected study time

Number of credits (national credits and
ECTS credits)
Workload per credit
Number of modules/courses
Time required for processing the final the-
sis/project and awarded credits
Number of contact hours
(For MBA programmes: Please describe in
which way the substantial proportion of
structured contact according to the EQUAL
MBA Guidelines is ensured.)
The programme structure supports the smooth implementation of the curriculum and helps
students to reach the defined learning outcomes. The programme consists of modules/courses
and assigns credits per module/course on the basis of the necessary student workload. Prac-
tical components, if existent, are designed and integrated in such a way that credits can be
acquired. The module/course descriptions provide detailed descriptions of intended learning
outcomes and the information defined in the ECTS Users’ Guide.
For MBA programmes: Depending on the didactic approach, the programme includes a sub-
stantial proportion of structured contact.
n/a
3.2.2 Study and exam regulations (Asterisk Criterion)
Please specify where the study and exam regulations are defined.
There are legally binding study and exam regulations which contain all necessary rules and
procedures and take into account, where applicable, national requirements. The study pro-
gramme is designed so that students can study for a certain time at other HEIs or do intern-
ships without any extension of their overall study time. The recognition of degrees and periods
of study at other HEIs is regulated in accordance with / analogous to the Lisbon Recognition
Convention (if ratified by the country); the recognition of periods of practical work – insofar
intended – is also clearly defined. The final grade is supplied with an ECTS grading table.

n/a

3.2.3 Feasibility of study workload (Asterisk Criterion)
Please describe how it is ensured that the study programme can be completed within the pro-
jected overall study time.
(Some of the following indicators are also covered in other chapters. Regardless of their treat-
ment under other assessment criteria, this chapter is concerned with them in the context of a
thorough consideration of the feasibility of the study workload.)
The feasibility of the study programme’s workload is ensured by a suitable curriculum design,
by a plausible calculation of workload, by an adequate number and frequency of examinations,
by appropriate support services as well as academic and general student counselling.
Addendum for initial accreditation (if the programme has already been completed once) and
re-accreditation: when reviewing the workload, the HEI also takes into account evaluation find-
ings, including student feedback and the programme’s success rate.
n/a
3.2.4 Equality of opportunity
Please describe how gender equality and equality of opportunity is ensured for the students
enrolled in the programme.
The HEI ensures gender equality and non-discrimination. Students with disabilities are pro-
vided with affirmative actions concerning time and formal standards/requirements throughout
the programme and examinations. Students in special circumstances, such as single parents,
foreign students, students with a migration background and/or from so-called non-academic
backgrounds, are particularly assisted.
The measures taken are periodically reviewed and adapted in accordance with the obtained
results.

3.3 Didactical concept
3.3.1 Logic und plausibility of the didactical concept (Asterisk Criterion)
Please describe the didactical concept of the programme.

The didactical concept of the study programme is described, plausible, and oriented towards
the programme objectives. It allows for the application of different teaching and learning meth-
ods, such as, for instance, case studies or practical projects. Students are encouraged to take
an active role in creating the learning process.
For blended-learning/distance learning study programmes, the following applies additionally:
the methods are suited for distance learning. They include, for instance, independent work with
the course materials, lectures, business games, and case studies. The selection and kind of
the didactic materials (printed teaching material, textbooks, digital media) correspond to the
study programme objectives.
Additionally, the didactical methods are systematically derived from the study programme ob-
jectives and are oriented towards the intended learning outcomes of each module/course, for
instance by regularly using case studies and/or practical projects.
the didactical approach is innovative and can stimulate the further development of distance
learning.
3.3.2 Course materials (Asterisk Criterion)
Please describe the preparation and further development of the course materials.
The accompanying course materials are oriented towards the intended learning outcomes and
correspond to the required qualification level. They are up to date and digitally accessible for
the students. They are user-friendly and encourage students to engage in further independent
studies.
when compiling the course materials, the specific didactical requirements are taken into ac-
count; they are well-designed and neatly reproduced.
In addition, the course materials make the students familiar with different problem-solving ap-
proaches from various scientific perspectives. Through interactive work with the materials, the
students are enabled to develop their own theory-based problem solving strategy. The course
materials are continuously further developed according to new didactical concepts.
The course materials is systematically designed according to the didactical preferences of the
students.

3.3.3 Guest lecturers
Please describe in which way guest lecturers contribute to the students’ learning process.
Guest lecturers are invited and contribute to the students’ qualification process with their spe-
cial experience, either from professional practice or scientific work, but also, for example, from
culture and politics.
Guest lecturers are regularly invited, their contribution forms an integral part of the study pro-
gramme’s didactical concept. They come from a variety of occupations, which enhances stu-
dents’ chances of employment thanks to the profound insights they gain.
3.3.4 Lecturing tutors
Please describe in which way lecturing tutors or student assistants contribute to the students’
learning process.
Lecturing tutors or student assistants support the students in the learning process and help
them develop competences and skills.
Lecturing tutors or student assistants contribute significantly to the students’ learning process
and are thus systematically integrated into the teaching activities.
3.4 International outlook

3.4.1 International contents and intercultural aspects (Asterisk Criterion)
Please describe how international contents and intercultural aspects are implemented in the
curriculum.
International contents are an integral part of the curriculum. Students are thus, prepared for
the challenges in an international working environment. Through practical examples, students
are enabled to act in an intercultural environment.
The acquisition of intercultural competences and skills are at the core of the programme’s
learning objectives and are strongly promoted.

3.4.2 Internationality of the student body
Please describe the international composition of the student body with respect to the objectives
of the programme and describe the measures taken to promote this internationality.
The international composition of the student body corresponds to the programme concept. The
measures taken to promote internationality are goal-oriented.
A significant proportion of the students come from various language areas and cultural back-
grounds. Thus, discussions in the classroom and group work constantly reflect international
aspects. The measures taken to ensure an international composition of the student body show
a clear and sustainable effect.
3.4.3 Internationality of faculty
Please describe the measures taken to promote the internationality of the faculty as it is pro-
jected in the study programme concept.
The international composition of the faculty (teachers from different countries, teachers with
international academic and professional experience) promotes the acquisition of international
competences and skills. The measures taken are goal-oriented.
The international composition of the faculty is a fundamental element shaping the profile of the
study programme and is promoted by the HEI.
3.4.4 Foreign language contents
Please describe how the foreign language component envisaged by the study programme is
realised in the curriculum (courses, course materials, literature).
The proportion of foreign language courses and required foreign language materials corre-
sponds with the qualification objectives of the study programme.
Lectures and course materials in foreign languages predominate. Internationality is clearly a

key element of the study programme’s profile.

3.5 Multidisciplinary competences and skills (Asterisk Criterion)
Please describe the way in which communication and public speaking skills as well as coop-
eration and conflict handling skills are acquired in the study programme.
The students acquire communication and public-speaking skills as well as cooperation and
conflict handling skills in accordance with the module/course descriptions. This is supported
by means of suitable didactical and methodological measures.
The acquisition of further multidisciplinary competences, such as leadership skills and broad
contextual knowledge, is ensured.
Communication skills and public-speaking skills as well as cooperation and conflict handling
skills are key elements of the study programme’s profile.
3.6 Skills for employment / Employability (Asterisk Criterion)
Please describe how the study programme ensures the graduates’ employability (with regard
to the professional field envisaged).
The promotion of employability – for instance through the integration of theory and practice
and through the promotion of multidisciplinary competences and skills – runs as a common
thread of the study programme through all its modules/courses.
In addition, the programme enables the students to actively apply the acquired skills in new
areas of work and to develop them further. The programme is systematically oriented towards
meeting the anticipated requirements of the dynamic job market and makes use of the results
of graduate evaluations.

4 ACADEMIC ENVIRONMENT AND FRAMEWORK CONDITIONS
This chapter is about how the programme is implemented within the given framework.
4.1 Faculty
4.1.1 Structure and quantity of faculty in relation to curricular requirements (Aster-

isk Criterion)
Please describe the structure (full time/part time) and number of faculty working in the pro-
gramme. Please attach an overview of the teachers, the subjects they teach, their curricula
vitae, their assignment to the modules/courses, and their responsibilities.
The structure and number of the faculty correspond to the programme requirements and en-
sure that the students reach the intended qualification objectives. The faculty’s composition,
consisting of full-time and part-time (visiting) lecturers, guarantees that both the academic
standards and the requirements of professional field are fully satisfied.
In the periods requiring personal attendance (if such periods are part of the didactical concept
of the study programme), a sufficient number of lecturers is available, guaranteeing a proper
teaching and learning process. Course materials have been created and supplied by qualified
staff. The ongoing support of the students is ensured.
n/a
4.1.2 Academic qualification of faculty (Asterisk Criterion)
Please describe the academic qualification of your faculty.

The academic qualification of the faculty corresponds to the requirements and objectives of
the study programme. The HEI verifies the qualifications of the faculty members by means of
an established procedure. Specific measures for the further qualification of the faculty mem-
bers are implemented.
The faculty's outstanding academic qualification is underlined by scientific publications.

4.1.3 Pedagogical / didactical qualification of faculty (Asterisk Criterion)
Please elaborate on the pedagogical and didactical qualification of the faculty.

The pedagogical and didactical qualification of the faculty correspond to the requirements and
objectives of the study programme. The HEI verifies the qualifications of the faculty members
by means of an established procedure. The HEI ensures that assessors are familiar with ex-
isting testing and examination methods and receive support in developing their own skills in
this field. Specific measures for the further qualification of the faculty members are imple-
mented.
The faculty is qualified for distance education.
The faculty’s outstanding qualification is underlined by excellent evaluation results or by

awards granted on account of the quality of teaching.
4.1.4 Practical business experience of faculty
Please describe how the faculty’s practical business experience contributes to the integration
of theory and practice.
The practical business experience of the faculty corresponds to the requirement of the pro-
gramme to integrate theory and practice.
The faculty members have above-average business experience and use them in their teaching
activities.
4.1.5 Internal cooperation (Asterisk Criterion)
Please describe how the faculty members cooperate with each other.
The faculty members cooperate with each other for the purpose of tuning the modules/courses
towards the overall qualification objectives. Meetings of all those teaching in the programme
take place regularly.
In addition, projects and/or courses are conducted cooperatively.

4.1.6 Student support by the faculty (Asterisk Criterion)
Please describe how students are supported by the faculty.

Student support is an integral part of the services provided by the faculty. It is offered on a
regular basis and serves to help students study successfully.
The faculty members are available for the students outside the specified office hours as well.
The students are “fully content” with the support they receive.
4.1.7 Student support in distance learning (only relevant and an Asterisk Criterion
for blended-learning/distance learning programmes)
Please describe the specific support provided for students in distance learning.
A flexible methodology of individual study counselling is used. Methods for enhancing the in-
dividual learning processes are being introduced and demonstrably applied.
Indicators are used to identify learning success and difficulties at an early stage.

4.2 Programme management
4.2.1 Programme Director (Asterisk Criterion)
Please describe the programme director’s function and tasks.

The programme director coordinates the activities of everyone involved in the programme and
ensures that the programme runs smoothly.
The programme director successfully takes initiatives to promote the systematic development
of the study programme in a manner which includes all relevant groups.
4.2.2 Process organisation and administrative support for students and faculty
Please describe the administrative support offered to students and faculty members.
Faculty members and students are supported by the administration in the organisation of the
study programme. Sufficient administrative staff is available. Decision-making processes, au-
thority, and responsibilities are clearly defined. Teachers and students are included in the de-
cision-making processes where their areas of work are involved.
The opportunities of electronic service-support are used and supplement personal one-to-one
counselling. The HEI offers the administrative staff opportunities for continuous professional
development.
The administrative staff acts as a service provider for students and faculty.

4.3 Cooperation and partnerships
4.3.1 Cooperation with HEIs and other academic institutions or networks (Asterisk
Criterion for cooperation programmes5)
Please list the cooperation agreements with HEIs and other academic institutions and elabo-
rate their significance for the conception and implementation of the study programme.
The scope and nature of cooperation with HEIs, other academic institutions and networks rel-
evant for the programme are plausibly presented. The agreements forming the basis of the
cooperation are documented. The cooperation is actively pursued and has a clear impact on
the conception and implementation of the study programme. All such activities contribute to
the development of the students’ qualification and skills.
In case that other academic institutions or organisations conduct parts of the study programme,
the HEI ensures that the quality standards are met.
Cooperation with HEIs, other academic institutions and networks are aligned with the strategy
of the study programmes and are actively promoted (for example, by means of regular joint
conferences/meetings of those who are involved in the study programme in responsible posi-
tions, to discuss the further development of the programme). Such cooperation has a formative
impact on the curricular contents and on the profile of the graduates. By means of specific
measures (e.g. student and staff exchange, mutual sharing of course materials, and the joint
offer of additional electives), they significantly contribute to the development of qualifications
and skills.
5 These programmes are double / joint programmes and programmes with a compulsory stay abroad
at a HEI.

4.3.2 Cooperation with business enterprises and other organisations (Asterisk Cri-
terion for educational and vocational programmes, franchise programmes6)
Please list the cooperation agreements with business enterprises and other organisations and
explain their significance for the conception and implementation of the study programme.
The scope and nature of cooperation with business enterprises and other institutions relevant
to the programme are plausibly presented. The agreements forming the basis of the coopera-
tion are documented. The cooperation is actively pursued and has a clear impact on the con-
ception and implementation of the study programme. All such activities contribute to the de-
velopment of the students’ qualification and skills.
In case that other organisations conduct parts of the study programme, the HEI ensures that
the quality standards are met.
Cooperation with business enterprises and other organisations is actively promoted (for exam-
ple by means of regular joint conferences/meetings of those who are involved in the study
programme in responsible positions, in order to discuss the further development of the pro-
gramme). Such cooperation has a formative impact on the contents of the programme and on
the profile of the graduates. By means of specific measures (e.g. cooperation in projects, pro-
vision of traineeships, appointment of professionals in teaching), they significantly contribute
to the development of qualifications and skills and to the quality of the final theses.
6For these programmes the HEI includes or instructs other organisations to implement parts of a pro-
gramme.

4.4 Facilities and equipment
4.4.1 Quantity, quality, media and IT equipment of teaching and group rooms (Asterisk Cri-
terion)
Please describe the quantity, quality, media and IT equipment of teaching and group rooms
with regard to the needs of the study programme.
The quantity, quality, media and IT facilities of the teaching rooms meet the standards required
for the programme. The rooms are properly equipped for disabled students and give them
barrier-free access. Access to the internet via wireless LAN is provided free of charge. A suffi-
cient number of group rooms is available.
For blended-learning/distance learning programmes, the following applies additionally: The
technical equipment is adequate to the task of virtual reality study courses and is well docu-
mented. The equipment satisfies modern multimedia requirements. In addition, technical sup-
port is offered to students during normal working hours. A hotline is established and offers
advice or troubleshooting support at acceptable waiting times.
Services for adequate support of the participants are documented. The requirements for stu-
dents’ work-station at home are listed (e.g. technical IT-equipment).
The teaching rooms and labs are equipped with state-of-the-art technology. For special con-
tents of the curriculum (e.g. business games, role-playing game, virtual elements), the HEI
possesses appropriate rooms which possess the specific technical components needed.
For blended-learning/distance learning programmes, the following applies additionally: Addi-
tional support is offered to the students outside normal working hours.
4.4.2 Access to literature (Asterisk Criterion)
Please describe the library resources in terms of quantity and quality, students’ access to spe-
cialist literature, including online-access, with respect to the requirements of the study pro-
gramme.
The opening hours of the library take students’ needs sufficiently into account. Access to the
literature and journals as well as to digital media (e.g. electronic media, databases) is ensured.
The literature expressly required for the study programme is available and also kept up to date.
The library is accessible during most of the day. Access to relevant digital media is available
from the students’ home. Qualified library staff is there to advise students.

4.5 Additional services
4.5.1 Career counselling and placement service
Please describe the career counselling and placement services provided.

Career counselling and placement services are offered to the students and graduates to pro-
mote their employability. The HEI provides sufficient resources.
In addition, career counselling and placement services are offered to the students and gradu-
ates on an individual basis. Such activities are planned on a long-term basis, performed regu-
larly, and are actively marketed. Sufficient staff is available for this purpose. Students have
access to the HEI-wide corporate network. The HEI brings its graduates in contact with repre-
sentatives from business enterprises at regular events.
4.5.2 Alumni Activities
Please describe the activities of the alumni organisation.

An alumni organisation has been set up with the aim of developing an alumni network.
Alumni activities are planned on a long-term basis, performed regularly, and are actively used
for assessing and evolving the programme. Sufficient (staff) resources are available for this
purpose.
4.6 Financing of the study programme (Asterisk Criterion)
Please describe how the financing of the programme is ensured.

The income related to the programme ensures that each cohort of students starting within the
accreditation period can complete the study programme.
n/a

5 QUALITY ASSURANCE AND DOCUMENTATION
5.1 Quality assurance and quality development with respect to contents,

processes and outcomes (Asterisk-Criterion)
Please describe how the HEI’s quality assurance and development concept and procedure are
put into effect for the programme with respect to contents, processes, and outcomes.
A quality assurance and development procedure, which systematically and continuously mon-
itors and develops the quality of the programme with respect to its contents, processes, and
outcomes, has been set up. It takes into account the evaluation results and the analysis on
student workload, success rate, and graduate employment as well as the student population.
Faculty members and students participate in the respective committees to plan and assess the
quality assurance and development procedures. Responsibilities are clearly defined.
Additionally, graduates and representatives from the business world are included in the re-
spective committees to plan and assess quality assurance and development procedures. They
participate in the regular review process. Within the framework of controlling the implementa-
tion, it is ensured that measures are a) implemented, b) reviewed and evaluated with regard
to their quality and faithfulness to the original objective, c) modified and adapted if necessary,
as well as d) documented.
5.2 Instruments of quality assurance
5.2.1 Evaluation by students
Please describe how the evaluation of the study programme by the students is carried out and
how the results are incorporated.
Evaluation by the students is carried out on a regular basis and in accordance with a prescribed
procedure; the outcomes are communicated to the students and provide input for the quality
development process.
In addition, the evaluation results are translated into a list of measures to be taken, and pub-
lished in an appropriate manner. Within the framework of controlling the implementation, it is
ensured that measures are a) implemented, b) reviewed and evaluated with regard to their
quality and faithfulness to the original objective, c) modified and adapted if necessary, as well
as d) documented.

5.2.2 Evaluation by faculty
Please describe how the evaluation of the study programme (contents, procedure, and organ-
isation) by the faculty is carried out and how the results are incorporated.
Quality control by the faculty is carried out on a regular basis and in accordance with a pre-
scribed procedure; the outcomes are communicated and provide input for the quality develop-
ment process.
quality and faithfulness to the original objective, c) modified and adapted if necessary, as well
as d) documented.
5.2.3 External evaluation by alumni, employers and third parties
Please describe how the evaluation of the study programme by alumni, employers and, if ap-
plicable, by third parties is carried out and how the results are incorporated.
An external evaluation is carried out on a regular basis and in accordance with a prescribed
procedure; the outcomes are communicated and provide input for the quality development
process.
quality and faithfulness to the original objective, and c) modified and c) modified and adapted
if necessary, as well as d) documented.

5.3 Programme documentation
5.3.1 Programme description (Asterisk Criterion)
Please describe how the programme is documented.

The study programme’s content, curriculum and examination scheme have been suitably doc-
umented and published (e.g. course plan and exam regulations).
The study programme is described in detail. This documentation is constantly updated and
easily accessible for interested parties both in print and in digital form, which ensures a high
level of transparency.
5.3.2 Information on activities during the academic year
Please describe how you inform about the activities during the academic year (what, where,
how).
The HEI regularly publishes current news and information – both quantitative and qualitative –
about the study programme.
Press relations and network communication are actively maintained. In its annual report the
HEI presents a summary of the activities of the academic year.

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Assessment Guide for

Assessment Guide – FIBAA © 2023 -1-

Please provide the following information on the study programme:

Degree awarding institution(s) (if relevant):

Programme name (English and original lan-

Degree title awarded:

Type of programme: bachelor programme

Mode of study:  full-time

Programme cycle starts in:  winter semester

Type of accreditation:  concept accreditation1

Assessment Guide – FIBAA © 2023 -2-

Assessment Guide – FIBAA © 2023 -3-

Assessment Guide – FIBAA © 2023 -4-

Assessment Guide – FIBAA © 2023 -5-

Assessment Guide – FIBAA © 2023 -6-

0.2 Further development of the programme and implementation of

Assessment Guide – FIBAA © 2023 -7-

1.1 Objectives of the study programme (Asterisk Criterion)

Exceeds quality requirements

1.2 International orientation of the study programme design (Asterisk Criteri-

Exceeds quality requirements

4 If no national qualification framework is available, the QF-EHEA is to be applied.

Assessment Guide – FIBAA © 2023 -8-

Positioning of the study programme on the educational market

Exceeds quality requirements

Exceeds quality requirements

Exceeds quality requirements

Assessment Guide – FIBAA © 2023 -9-

2.1 Admission requirements (Asterisk Criterion)

Exceeds quality requirements

2.2 Counselling for prospective students

Exceeds quality requirements

2.3 Selection procedure (if relevant)

Exceeds quality requirements

Assessment Guide – FIBAA © 2023 - 10 -

Exceeds quality requirements

2.5 Ensuring foreign language proficiency (Asterisk Criterion)

Exceeds quality requirements

Assessment Guide – FIBAA © 2023 - 11 -

Exceeds quality requirements

Assessment Guide – FIBAA © 2023 - 12 -

3.1.1 Logic and conceptual coherence (Asterisk Criterion)

Exceeds quality requirements

3.1.2 Rationale for degree and programme name (Asterisk Criterion)

Exceeds quality requirements

Assessment Guide – FIBAA © 2023 - 13 -

Theoretical questions are, where possible, explained by means of practical examples.

Exceeds quality requirements

3.1.4 Interdisciplinary thinking

There is evidence that the programme qualifies for interdisciplinary thinking.

Exceeds quality requirements

3.1.5 Ethical aspects

Exceeds quality requirements

Assessment Guide – FIBAA © 2023 - 14 -

Exceeds quality requirements

3.1.7 Examination and final thesis (Asterisk Criterion)

Exceeds quality requirements

Assessment Guide – FIBAA © 2023 - 15 -

Projected study time