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    Descriptive Report

    Uploaded by

    anushka
    This document contains a descriptive report for TutorMed, a tutoring firm that provides services to medical students. It analyzes demographic data to identify target audiences for an advertising campaign. The analysis suggests targeting students who are not currently enrolled in courses, as they study more hours and could benefit from skills taught. It also recommends targeting bachelor's degree holders, as they may be interested in further qualifications, and students with higher GPAs, as they demonstrate success with TutorMed's approach. The report proposes allocating 55% and 35% of the $8,000 marketing budget to the first two groups respectively.

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    Descriptive Report

    Uploaded by

    anushka
    19 views4 pages
    This document contains a descriptive report for TutorMed, a tutoring firm that provides services to medical students. It analyzes demographic data to identify target audiences for an advertising campaign. The analysis suggests targeting students who are not currently enrolled in courses, as they study more hours and could benefit from skills taught. It also recommends targeting bachelor's degree holders, as they may be interested in further qualifications, and students with higher GPAs, as they demonstrate success with TutorMed's approach. The report proposes allocating 55% and 35% of the $8,000 marketing budget to the first two groups respectively.

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    This document contains a descriptive report for TutorMed, a tutoring firm that provides services to medical students. It analyzes demographic data to identify target audiences for an advertising campaign. The analysis suggests targeting students who are not currently enrolled in courses, as they study more hours and could benefit from skills taught. It also recommends targeting bachelor's degree holders, as they may be interested in further qualifications, and students with higher GPAs, as they demonstrate success with TutorMed's approach. The report proposes allocating 55% and 35% of the $8,000 marketing budget to the first two groups respectively.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    19 views4 pages

    Descriptive Report

    Uploaded by

    anushka
    This document contains a descriptive report for TutorMed, a tutoring firm that provides services to medical students. It analyzes demographic data to identify target audiences for an advertising campaign. The analysis suggests targeting students who are not currently enrolled in courses, as they study more hours and could benefit from skills taught. It also recommends targeting bachelor's degree holders, as they may be interested in further qualifications, and students with higher GPAs, as they demonstrate success with TutorMed's approach. The report proposes allocating 55% and 35% of the $8,000 marketing budget to the first two groups respectively.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    Descriptive Report

    Name: Anushka Kamble

    Student Number: 2200026

    BUSI 650- Business Analytics

    Leo Zhu

    29th July 2022


    Introduction:
    TutorMed a tutoring firm that is designed for providing tutoring services to students pursuing their
    Bachelor’s, Master’s, and further educational degree to embark on their journey of applying to
    medical school and graduating as doctors. Currently, they are looking forward to enhancing their
    sales to the potential target audience. They are willing to spend $8,000 over the next 2 weeks on
    targeted advertisements to generate more sales leads, with a target return on ad spend (ROAS) of
    300%. The following analysis will help in understanding the target audience of TutorMed for their
    advertising campaign. (UCW,)

    Demographic 1: Students not enrolled in the course.

    The pivot table depicts the number of hours the students have to study in a week. It is evident that
    the student enrolled in the course are studying for 88hours whereas the students who aren’t
    enrolled in the course are studying for 94hours. This analysis exhibits that we can target the students
    who aren’t enrolled for the course as this course would provide them with certain skills and
    knowledge that would reduce their studying hours, and add certain skill sets to enhance careers.
    Further, the enrolment of new students for the course will generate more revenue for the firm.

    Demographics 2: Students holding Bachelor’s degrees.

    The pivot table represents the students holding bachelor’s degrees and the amount of money they
    pay for the course further; we have students holding master’s and post-baccalaureate and the
    amount of money they pay for the course. We can target the students holding Bachelor’s degrees as
    the students have completed their bachelor’s and they must be looking forward to furthering
    qualification like masters and we could offer them the course. This would create opportunities for
    the new students along with generating sales revenue for the firm.

    Demographics 3: Students with higher CGPA.

    The pivot table represents the students holding their highest degree and their achieved CGPA. From
    the given information we can target the students holding Bachelor’s degrees as there’s a vast
    difference in the CGPA compared to the student’s holding master’s and post-baccalaureate. This
    would depict that student are scoring by being a part of TutorMed and it would enhance the brand
    value of the firm creating a room of opportunities for the other students to enroll. Further, it would
    generate revenue for the firm and build a reputation.

    Conclusion:

    From the above analysis, we can conclude that as a tutoring firm we can target the students who
    aren’t enrolled in the course, the students with Bachelor’s degrees, and the students with good
    overall CGPA and in science as well. As targeting these students will help the firm in building
    reputation, enhance the brand value, and generate good sales revenue for the firm.

    Budget Allocation:

    2 weeks
    Budget Price
    Students who haven't enrolled in the course 55% 4400
    Students holding Bachelors’s degree 35% 2800
    Students with higher CGPA 35% 2800
    Grand Total 100% 8000
    Appendix:
    Demographics 1: Analysis

    Are you currently a COUNTA of How many hours do


    course student? you have to study each week?
    No 94
    Yes 88
    Grand Total 182

    Graphical representation:

    Demographic 2: Analysis

    What is your highest academic degree attained (or in progress)? SUM of $


    Bachelors 246,031
    Masters 42,830
    Post-Baccalaureate 7,085
    Grand Total 295,946

    Graphical representation:

    Demographic 3:
    What is your highest academic degree SUM of What was your SUM of What was your
    attained (or in progress)? science GPA? overall GPA?
    Bachelors 537.7918 765.657
    Masters 149.38 185.67
    Post-Baccalaureate 35.35 43.26
    Grand Total 722.5218 994.587

    Graphical Representation:

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