GDG 544

PACKAGING DESIGN AND SUSTAINABILITY

BACHELOR OF GRAPHIC DESIGN ( CAAD241)

TITLE:
PACKAGE DESIGN : THE FUNCTION

NAME : MUHAMMAD FIRAS ALIYAN BIN ARMIZAN

PREPARED FOR :
PUAN IDA HARTINI BINTI ZAINOL (38)
 When selecting a product's packaging, there are many factors to take into account. It must serve
to safeguard the contents, make storage simple, display product details, and draw clients' attention
when placed on a shelf. Although package design is very significant, sustainability is much more
crucial. The manufacturer can use contemporary packaging techniques to distinguish his branded
products from those of his competitors. A product's identity and distinctiveness are enhanced by the
effectiveness of its packaging. ackag-ing is a marketing necessity. The public does not want just the
product. It wants explanation, assurance, encouragement, confidence and praise, i.e., pat-on-the-
back, all integrated or combined with a pleasant and eye-catching get-up or appearance on the top
to gain action (R, S. (2019). Therefore, a good package guarantees the product's eventual
commercial success. Customer decision-making is greatly aided by the package. In an environment
of intense competition, the consumer needs a reliable way to distinguish between different products
and develop a preference that will encourage repeat purchases. In a market, packaging serves this
purpose. For this reason, packaging and branding costs millions of rupees. Simply put, packaging
alone may sell your products, which is why such significant expenditures are invested. In truth, more
money is spent on packaging than is invested into advertising. The sales cycle started by advertising
is finished by packaging.

(Source : Google )

In addition to protecting and preserving the goods, a well-designed packaging can draw buyers
and set a product apart from its rivals in the marketplace. I'll delve into the numerous purposes of
packaging design in this essay and go over how crucial they are to product marketing. The first and
foremost is Protection. It is important to to safeguard its contents from any harm that might be
sustained during handling, storage, and transportation. From the maker to the ultimate consumer,
the product is kept intact via packaging. It protects the product from humidity, light, heat and other
external factors. This is the most important purpose of packaging.( R. et al. (2020). A shipment
containing glass bottles, for instance, needs to be cushioned and padded to stop the bottles from
shattering. Likewise, food goods must be stored and transported in a manner that keeps them from
rotting. To avoid product damage and guarantee that it reaches its destination in pristine shape, the
product must be packaged properly.( M.L. (2020).

(Source : Google )

Other than that is Attractiveness. First impressions are crucial, as we've already established,
especially when trying to distinguish your product from a sea of others that are comparable. Your
goods will stand out from competitors on the market with appealing packaging design. Potential
buyers use perceptions of attractiveness to form behavioral intentions (Bloch et al., 2003, Reber et
al., 2004). Visual appeal and attention-grabbing packaging will draw customers in and pique their
curiosity about the goods within. Because it can affect a customer's decision to buy and because it
can set a product apart from its rivals, attractiveness is significant in designing a package design.
Depending on the product and the target market, a good-looking box will different. However, there
are several recurring factors to take into account. Maintaining constant brand identities is one of the
most crucial aspects of package aesthetics. Good packaging is a form of silent advertisement; it pulls
people towards the product and encourages them to buy it. (T, R. (2022). The colors, language, font,
materials, and design of your package should all reflect the values of your target audience or your
brand. Healthy snacks and firms that seek to embrace transparency may benefit from minimal
packaging with heavy lettering highlighting ingredients. Alternatively, packaging with bold colours
and sharp geometric shapes could suggest excitement, powerful flavours and a sense of childlike
enthusiasm. (Wynne-Jones, S. (2023).
 (Source : Google )

Moving to the next point of the function of package design is the Information. Giving consumers
valuable information about the product is one of the most crucial roles played by information in
package design. The name of the product, the components, the nutritional facts, and the usage
guidelines are all included in this data. To make wise choices, customers must be aware of both the
products they are purchasing and what is contained in the packaging. For customers with particular
dietary needs, allergies, or preferences, the product name and components list are essential. The
role of packaging as a marketing tool largely depends on the nature of a product, for which it is used
and the type of the decision, which is taken by a consumer while the product is bought. ( J
Wyrwa.( 2017 ). Packaging that conveys quality, value, and dependability can influence customers to
pick a product above rivals. Similar to this, a product's qualities and attributes can be highlighted in
the package design to persuade customers of its value. The common information that packaging
provides include general features of the product, ingredients, net weight of the contents, name and
address of the manufacturers, maximum retail price (MRP). (Chand, S. (2014). Ingredients, usage
guidelines are just a few of the critical details that are included on packaging. In order to ensure that
vital information is displayed in a clear and understandable fashion, these factors should be taken
into account during the packaging's construction.

(Source : Google )
 Last but not least for the function of the package design is Convenient. A well-made package
makes it simple for the user to obtain and use the product while also protecting it. A customer's
decision to buy a product may be influenced by how convenient a package is. Customers can save
time with easy package designs. Consumers who lead busy lives are constantly looking for methods
to streamline their everyday tasks and save time. The product may be more enticing to customers if
it comes in an easy-to-open and close box with a straightforward dispensing mechanism. In order to
keep the convenient of the package design, there are a few things that need to consider in a first
place such as accessibility, shape and eco- friendly. Talks about accessibiltity In food industry,
Convenience packaging demands attributes like resealable closures. Consumer demand for
resealable pouches has increased as a result of the need to keep food fresh when consumers are on
the road. It's crucial to think about if using resealable closures would be advantageous for your
customers as a result. Resealable closures can help to speed up the process and guarantee the
highest level of freshness instead of needing to rip open and look for an elastic band or bag clip.
Consumers are greatly assisted so long as the product is in usage. Neat packaging has brought a
home reduction in inventory costs, packaging costs, space and time costs. (Koirala, D.K.D. (2014).

( Source : Google )

Another key consideration is shape. Because features like spouts and zip locks can be readily
included into the packaging design, more businesses are choosing flexible packaging choices like
stand up pouches. Consumer behaviour can also be influenced by a package's shape. How a
consumer engages with a product can vary depending on the design of the container. The product
can be handled and used more effectively by consumers if the packaging has an easy-to-grip shape.
Customers may be persuaded to pick up the product and take a look if the box has a distinctive and
eye-catching shape. The way a packaging is shaped can affect how customers interact with the
goods, increasing both sales and customer happiness.

( Source : Google )

Last but not least, consider including eco-friendly solutions while thinking about convenience. A
lot of the eco-friendly options these days are malleable so they can be molded into whichever shape
you like as well.( Kaur, M. (2020). Costs can be cut by using eco-friendly packaging design. Eco-
friendly packaging materials can lower waste and transportation expenses while also being more
affordable than conventional packaging materials. Designing eco-friendly packaging can improve the
brand's image. As consumers look for items that reflect their beliefs more and more, many of them
place a high value on sustainability. Designing ecologically friendly packaging can enhance their
brand's reputation and attract customers who care about the environment.

To conclude the essay, Understanding the purposes of packaging design enables you to feel more
success with your goods. It instills in you and your company a feeling of dependability and
professionalism that is necessary for dominating your sector. The purpose of package design is to
preserve the product, communicate product information, influence consumer behaviour, draw in
customers, and help build brand awareness. Companies may design packaging that promotes their
brand in an effective way while also being aesthetically beautiful by recognising these functions.
Incorporating sustainable design ideas into packaging can also attract environmentally aware
customers and advance sustainability. Any company that wishes to succeed in the market today
must therefore comprehend the function of packaging design.
 References

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