INTJ FULL REPORT V4 Final

THE INTJ MARKETING
PERSONALITY TYPE®
FULL REPORT
WRITTEN BY BRIT KOLO
FOUNDER, SPEAKER, PODCAST HOST
MARKETINGPERSONALITIES.COM
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01 THE INTJ MARKETING
EXTROVERTED
I vs. E
PERSONALITY TYPE®
WHAT YOUR LETTERS MEAN
INTROVERTED VS.
Whether you are Introverted or

Based on the actual differences between
these two aspects, you can see that what
makes an Introvert different from an
Extravert is NOT:
Whether you’re socially awkward or
Extroverted, this aspect of your
socially adept
personality type relates to your Mind and
Whether you dislike people or like
how you interact with your
people
surroundings. Introverted individuals
Whether you prefer to not engage in
tend to be more sensitive to external
conversation with others or talk all the
stimuli and in response to this sensitivity,
time
prefer to sustain their minds with few, if
Whether you tend to be quiet or loud
any, people around them. Extraverted
individuals tend to be less sensitive to
This aspect primarily reflects how
external stimuli and in response, prefer
sensitive you are to external stimuli.
to sustain their minds by seeking out
Introverts are more sensitive, so they
external stimuli around more people. Not
seek surroundings with fewer stimuli.
what you were expecting, eh? There are
Extraverts are less sensitive, so they seek
plenty of misconceptions about this
surroundings with more stimuli.
aspect and I’m sure you’ve heard and
maybe even believed a number of them.
What about ambiverts?
There’s a modern trend of people who identify as ambiverts. That is, someone who falls
“in the middle” between introversion and extroversion. All aspects are on a spectrum
and yes, you can be somewhere “in the middle.” And yet, I still think if we’re honest with
ourselves, we do fall on one side of these tracks most of the time. The tricky part is
identifying which side we most naturally prefer because the questions we’re asked to
figure this out are sometimes misleading and/or difficult to answer.
As 16personalities.com demonstrates in their article, “On the Topic of Ambiversion,”...

“When you are asked whether you would rather go to a party than read a book, you might
counter by saying ‘depends on the party and the book.’ This is a perfectly reasonable
response – even the most withdrawn Introvert might choose to go to a party with 2-3 close
friends as opposed to reading a boring book. Likewise, even the most Extraverted and
dedicated party-goer might want to take some time off and check out the latest fad in the
book world. Does this mean that they are ambiverts? Probably not.”
So be careful here. And if you truly do fall “in the middle,” as always, I recommend
blending your top two Marketing Personality Types to find the absolute best strategy for
you.
INTUITIVE VS. OBSERVANT

N vs. S
Whether you are Intuitive or Observant, this aspect of your personality type relates to
your Energy and how you view the world and take in information. Intuitive individuals
tend to pay attention to internal information and cues, which leads them to be
imaginative, open-minded, and curious. Because they’re not as focused on the “brass
tax” of the situation, they are often creative with a belief in the vast possibility of the
future. Observant individuals tend to pay attention to external information and cues,
which leads them to be pragmatic and grounded. Because they are focused on the
“brass tax,” they are often realistic, knowing what has happened or is happening in the
here and now.
THINKING VS. FEELING
T vs. F
Whether you are a Thinking or Feeling individual, this aspect of your personality type
relates to your Nature and how you make decisions and deal with emotions. Thinking
individuals tend to make decisions based on numbers and cold hard facts, which helps
them be objective, rational, and logical. By preferring thinking over feeling, they tend to
hide or stuff down their feelings so they can focus on the facts and prioritize
efficiency. Feeling individuals tend to make decisions based on their senses and
emotions, which helps them be empathetic and caring. By preferring feeling over
thinking, they tend to be emotionally expressive and prioritize social harmony.
JUDGING VS. PERCEIVING

J vs. P
Whether you are a Judging or Perceiving individual, this aspect of your personality type
relates to your Tactics and how you approach work and decision-making. Judging
individuals tend to see more of a black and white picture when they look out at life, so
they find it easier to make clear decisions and boundaries. They prefer clarity and
closure and therefore, organization and structured plans of action.Perceiving individuals
tend to see more of a gray picture when they look out at life, so they often keep their
options open, while staying flexible with looser boundaries. They prefer scanning for
opportunities and options, “going with the flow,” and dealing with situations as they
arise.
Does Judging mean “judgmental?”

Let me be super clear - NO. Judging does not mean judgmental. Being “judging” means
being “discerning” and seeing clearly defined lines between object A and object B, option
A and option B.
ASSERTIVE VS. TURBULENT
A vs. T
Here at Marketing Personalities, we don’t factor this aspect into your best marketing
strategy suggestions, but you can still apply what you know about this final aspect to
your Marketing Personality Type®. Whether you are Assertive or Turbulent, this aspect
of your personality type relates to your Identity and how confident you are about
yourself, your abilities, and your decisions. And unlike the other aspects, this final letter
in your personality type unpins all other aspects. It tells us how confident you are in all
other aspects of your personality. Assertive individuals tend to be self-assured and
confident in who they are, what they stand for, how able they are, and what decisions
they make.Turbulent individuals tend to be self-conscious and questioning who they
are, what they stand for, how able they are, and what decisions they make.
Read more about the aspects of your Myers-Briggs personality type from my go-to
resource, 16personalities.com.
IMPORTANT TRIBE THEMES
As an INTJ, you are a part of the ANALYST TRIBE

All members of the Analyst Tribe have the personality preferences of Intuitive and
Thinking in common.
As an intuitive-thinking Analyst, you are RATIONALE-DRIVEN

You tend to believe in what makes rational sense to you.
Your internal mantra might be, “BY FAILING TO PLAN, YOU PLAN
TO FAIL.”
You are naturally gifted in creating a logical plan to get the job done. And because you’re
often imaginative and strong-willed, you not only create innovative solutions to
problems - you find a way for them to be implemented too.
You must start with STRATEGY

You’re willing to work on something if, and only if, the strategy to completing the work is
comprehensive and strategic. Without a clear strategy, you quickly lose interest and feel
like you’re wasting time.
And you love the DEDUCTION PROCESS

You often feel best when you’re deducing the “big picture” or vision into smaller,
actionable steps and milestones.
WHERE YOUR GREATEST IMPACT LIES
To make your greatest impact in your business and with your business, consider tapping
in to two key pieces of how you operate: your Flow and your Power. You find Flow when
you operate at such a natural level, you lose track of time. You’re so skilled at what
you’re doing while you’re in Flow that you might not even realize how skilled you are at
this activity. You find Power when you display and communicate your unique, innate
abilities and perspectives. When paired together, your Flow allows you to feel good,
while your Power shows others how valuable you are, which creates the impact you
were born to make.
HERE’S WHAT WE KNOW ABOUT YOUR

FLOW AND POWER, AS AN INTJ.
You find Flow during time spent analyzing data, metrics, and cues, finding their patterns,
and ultimately constructing a plan of action from the logical insight you’ve unearthed.
Being one of the most logical personalities to exist, paired with your insatiable thirst for
innovation, you are exceptional at understanding how things typically work and
changing those patterns to create an even better reality.
How often are you tapping into your Flow currently?
Never Monthly Weekly Daily
Your Power is realized when you implement an innovative strategy you’ve developed
and it begins breeding results others didn’t know was possible. It’s within the surprising
effectiveness of your unconventional ways where your true power is felt by others. They
simply don’t see things quite the way you do and they may doubt you initially, but once
they see you’ve made things even better than before, they’re hooked.
How well are you displaying your Power currently?
0 5 10
02 THE INTJ MARKETING
STRATEGY
Your Best Marketing Strategy
includes an opportunity to
build an automated, digital
sales funnel with several
Instead of calling it a “sales funnel,” some
call it a “path to sale” or “customer
journey." Regardless of the name, you
are uniquely qualified, in your natural
abilities, to craft a brilliant, intuitive,
metrics to track and leverage.
strategic sales funnel that sells your
Because of your imaginative, innovative product or service without much manual
nature, your best sales funnel will often effort put in. So while many other
look a bit different than everyone else’s. personality types struggle to formulate a
The unique deviations from the “norm” digital sales funnel that produces a
will be what makes your funnel positive ROI, you do this without much
successful, as it takes into account what strain or struggle.
others have not yet deduced or
thought of. Why are you so good at this? Because
you intuitively understand people at their
If you’re already bracing yourself because core - what motivates them, what gets
I just used the phrase, “sales funnel,” them to take action. You then back up
relax, unclench that jaw, stick with me your intuitive sense with the brass tax -
here. A “sales funnel” is simply a pathway the numbers, data, and proven intel.
you strategically build that guides your
potential customer to invest in your offer. As you build your sales funnel, aim to
make it as automated as possible. You’re not one to be “tied down” for too long, so if the
funnel requires a considerable amount of your presence and “hand-holding” of the
potential customer, you might bail even before they do.
Within your sales funnel, be sure to showcase your positive results so your audience can
see the real-life advantages of working with you. Highlighting your deduction process as
you present your results can aid in your audience’s understanding and appreciation for
what you’ve built. Otherwise, they may remain confused about the true value of what
you offer.
And don’t forget to surprise and delight! You think differently from all the other
personality types, often in an eccentric, magnetic way. How might you infuse that
eccentricity into your funnel to make it your own?
The main functions of your sales funnel will be as follows:

Potential customer finds out about your business/product/serviceVisits website
Opts in for your free lead magnet with their email address
Receives automated email sequenceLearns about your product/service through email
Purchases product/service online
Incentivized to refer others to you with a digital affiliate link or promo code
You’ll see this funnel come to life in a strategy map soon. Once you have your marketing
strategy built, remember to craft a comprehensive tracking spreadsheet that shows you
exactly how well each section of your funnel converts.
For instance, conversion rates such as
% of website visitors converted to email list subscribers
% of email list subscribers converted to paying customers
% of paying customers converted to referrers
When you have this data at your fingertips, you’ll feel empowered to continue tweaking
and innovating your funnel, maximizing its effectiveness and ROI.
MARKETING STRATEGY MAP TEMPLATES
MARKETING STRATEGY MAP LEGEND
STANDARD MARKETING STRATEGY MAP
ADVANCED MARKETING STRATEGY MAP
MARKETING STRATEGY MAP EXAMPLES
YOUR STANDARD MARKETING STRATEGY MAP
YOUR ADVANCED MARKETING STRATEGY MAP
Larger versions of these maps can be found in Chapter 9.

Remember these are simply examples of INTJ Marketing Strategies - NOT prescribed
protocols for your business. You’ll map your own marketing strategy in Chapter 9.
PROMPTS TO GET YOU STARTED
These prompts are designed to help you begin integrating your Marketing Personality
Type into your marketing strategy and business.
Make a list of strategies and systems you’ve figured out that the rest of the world
seems to still be struggling with.
Make a list of tasks you could automate that you currently do manually.
List your suite of products and/or services from the lowest investment to the
highest investment.
How might you move a customer of your lowest ticket offering to your next
highest ticket offering? What must they learn from you for them to invest in that
next level of product or service?
FINDING YOUR POWER ZONE
Now it’s time to remember where your power lies and
match that with your best marketing strategy to
maximize its effectiveness.
LET’S REVIEW YOUR POWER.

As an INTJ, your power is realized when your potential
client or customer can see how you get results from
doing things differently, with intricate strategy. You are
most powerful when showing off the fullness of your
solution, while surprising and delighting your potential
client or customer with a cohesive experience. Your
best marketing strategy includes an opportunity to
build an automated, digital sales funnel with several
metrics to track and leverage.
You are most powerful

when showing off the
fullness of your solution,
while surprising and
delighting your potential
client or customer with a
cohesive experience.
FINDING YOUR POWER ZONE
To make your marketing strategy more powerful, you can include these in your digital
sales funnel:
Show your potential client HOW to take the very first steps in getting started.
How well are you doing this currently?
0 5 10
Offer a behind-the-scenes demonstration of how your product/service works.

0 5 10
Tell your potential clients exactly how you’ll move them from problem to solution
with the use of your product or service. Bonus points for using case studies of past
clients to show this journey!
0 5 10
03 AVOID GETTING
Across the board, I tend to get a

considerable amount of push-back from
STUCK
INTJs. I regularly hear from an INTJ who

wants to rebel against the suggestions
I’ve presented to you in this Report. If you
Does that seem accurate? I’m guessing,
yes, it does. So when I present trends
about your personality type and then
form suggestions based on those trends,
you might naturally disregard all of it.
have the fire in your belly to go against And that’s completely okay.
this too, it’s okay. I can see why this may
be the case for you as an INTJ because Know that I’m not attempting to water
any time a rule, trend, or tradition comes down your marketing strategy and fit you
into play, you most likely rebel against it. into a box. Quite the opposite! I’m giving
you permission to take all those
As 16personalities.com puts it, “Rules, unorthodox methods and ideas and
limitations and traditions are anathema to apply them to your digital sales funnel,
the INTJ personality type – everything should regardless of what everyone else is doing
be open to questioning and reevaluation, with theirs. So, experiment with what’s in
and if they see a way, INTJs will often act this Report. Take what feels good and
unilaterally to enact their technically leave the rest. And never lose that
superior, sometimes insensitive, and almost rebellious streak - it’s your magic.
always unorthodox methods and ideas.”
YOUR WORST MARKETING STRATEGY
Your worst marketing strategy is based on the best marketing

strategy for someone with the exact opposite personality type that
you have.
As an INTJ, your opposite personality type is ESFP. Since an ESFP’s best marketing
strategy is entertaining an audience, whether it be from a stage or through a video,
that’s your worst strategy. Don’t get me wrong - you’re great at one-on-one
conversation. When you feel like you have to entertain an entire crowd, though, you lose
energy quickly. Release the pressure and rely on primarily automated, digital tactics to
do the heavy lifting for you.
Knowing this, is there anything in your current marketing strategy that does NOT
belong in your new, feel-good marketing strategy?
ESFP BASIC MARKETING STRATEGY MAP
04 THE INTJ CONTENT
YOUR COMMUNICATION STYLE

STRATEGY
As you’re developing your digital sales
funnel, there will be integral parts to your
strategy that require clear, true-to-you
communication. For instance, you might
hour traffic, you’re forever and always
strategizing the best way to do things.
So when you’re in communication with
someone, you’re often asking questions
need to email your brand new lead about that begin with “how.”
your product or service, and the way in How can this be done?
which you communicate things can often How did you do that?
make or break a potential sale. So as an How is this going to happen?
INTJ, what often drives your How can I make this work?
communication? How do you most
naturally communicate with others? And
Combining your natural
what might you need to watch out for so questioning of “How?” with
your communication breeds results? your fast-paced, always-on-
to-the-next-thing brain,
First, know that as an INTJ, you most
prefer to ask, “How?” See, you’re a
your feel-good
strategist through and through. Whether communication style usually
you’re imagining your next product consists of quick, to-the-
launch or getting across town in rush point How-Tos.
You can describe so much in just a few words. You might even think in clips and phrases
that pack a massive punch. You can then deliver those for the greatest impact in your
marketing strategy. So while some Marketing Personality Types can write long emails
and long sales pages with great results, those long-winded how-tos are boring and
worthless to you. Keep it short and to the point for your best communication.
You also tend to be extremely clever with your words. Some of the wittiest and most
successful copywriters out there are INTJs. Your wit can definitely serve you if done well.
However, clever can turn to cryptic in an instant, which tends to push your audience
away. If they can’t easily decipher what you’re trying to say, the wit and clever phrases
miss the mark and don’t do your message justice. To make sure you’re communicating
cleverly and clearly, check your writing and spoken word concepts with a trusted friend.
Check for understanding when speaking with someone and note when their brow
furrows and you lose them a little. That brow-furrowing bit might need a little reworking
for clarity’s sake.
Are you currently communicating in a feel-good way to your audience?
Yes! Definitely No, not really
What may need to change about how you communicate with your audience,
knowing what you now know about your best communication style?
YOUR BEST CONTENT
Every marketing strategy requires content in some format. Written emails. Blog posts.
Short tweets. Lengthier social media captions. Live video. Recorded video. Podcast
audio. Live, in-person talks. The list goes on.
So what format feels good for you to create and publish? You might already have an
idea of what content you’d most like to produce. But because there are so many content
formatting options and plenty of ways to repurpose one format into another, knowing
where to start and what content format to consistently hit publish on can be confusing.
A common misconception when identifying your best content format is the assumption
that Introverts write, while Extraverts speak. So with this thinking, you might assume
Introverts are meant to be writing blog posts, emails, and thoughtful social media posts,
while Extraverts are meant to be recording podcasts, making videos and going Live on
Facebook every day.
But that's not how it works. Your best content format relates less to where you land on
the Introversion to Extroversion scale and more on how you process information. There
are two ways you might prefer to process information - internally or externally.
Which do you prefer?
An Internal Processor prefers to process new information internally, through thought

rumination. It might be easy to assume that Introverts must all be Internal Processors
but that’s not the case at all, so please don’t let that cloud your thinking on this.
Signs you’re an Internal Processor:

You tend to ruminate on a situation or decision for a few days before speaking about
it with anyone else.
You know that if you give yourself enough time to think on a matter, clarity will
come.
You don’t feel the need to take a lot of notes while learning something new.
You don’t usually underline or circle things you’d like to remember later in your
nonfiction books and learning materials.
An External Processor prefers to process new information externally, through speaking
or writing out their thoughts. And of course, it might be easy to assume that Extroverts
must all be External Processors, but again, that’s not the case.
Signs you’re an External Processor:

You tend to feel like a pressure cooker when forced to keep thoughts and feelings in.
You know that if you can just “talk it out” or even write out your thoughts, clarity will
come.
You feel the need to take a lot of notes while learning something new. Somehow,
writing things down solidifies this new information in your brain.
You prefer to underline and circle things you’d like to remember later in your
nonfiction books and learning materials.
You might even have a notebook handy while reading to jot down notes in.
Can you see yourself in either of these descriptions? Which kind of processing do
you prefer?
Internal External
What if I’m a little bit of both?

It’s common to read through the descriptions here on this page and feel like you relate
to both of these types. You could, indeed, prefer a fairly even split between the two. But
to make sure, be vigilant over the next three to four days about how you really do
process new information. Now that you’ve read a bit about it, you might notice your
tendencies a bit more and see that you do prefer one type of processing over the other.
Stay vigilant and see what you might discover.
Now that you’ve identified what type of processing you prefer, let’s
match your preference for Introversion with your Processing
preference to find your best content format.
INTROVERTED + INTERNAL PROCESSOR
You tend to begin the content-creation process in your mind, long before any content
ends up on paper or even in a note on your phone. You need to ruminate on an idea for
it to become clear enough to document. Then, once you have reached a basic outline of
the concept in your head, you’re ready to put that outline on paper in written
word. From here, keep writing until your concept is fully fleshed out, often in blog post
or article form. And then, you can let it remain there if you’d like.
As an Introverted Internal Processor, you do not have to follow the common advice of
turning your blog posts into podcast episodes and videos. That kind of content
repurposing is for someone else if it feels good to them. If it does not feel good to you,
you don’t need to do it. Let your writing shine and move on to your next piece. Believe
me when I say THAT IS ENOUGH.
If you decide you’d like to repurpose your writing into other formats, I highly
recommend handing your writing off to someone who loves developing audio and video
so you can stay focused and centered in your Power Zone.
If you are an Introverted Internal Processor, what can you change about your
content creation process to better suit you?
INTROVERTED + EXTERNAL PROCESSOR
You tend to begin the content-creation process in a written brain dump. Once you get
an idea, you rush to document it, even if the documentation is messy and unstructured,
as fast as you possibly can. The notes app on your phone probably proves this to be
true. From here, begin organizing all that you brain-dumped into a structured outline.
Then you have two options:

1. You may fill in the gaps with more writing in order to develop a blog post, article, or
email.
2. You may create a recorded piece of audio (or even video, if you’re feeling it) based on
your structured outline.
The key here is to get your ideas out as soon as possible and allow them to become
clearer and more fine-tuned from there.
The tricky part may come in when sometimes you feel like only writing out your content,
while other times it feels good to record an audio or video. How do you develop a
consistent content strategy if that’s the case? In short, with grace. Maybe you don’t
promise a new blog post every week. Maybe you promise a new piece of content every
week and the format is always up to you!
If you are an Introverted External Processor, what can you change about your
content creation process to better suit you?
05 THE INTJ SOCIAL
MEDIA STRATEGY
The most common advice we’ve all heard
when asking the question, “What social
media platform should I focus on?” is
usually…
Instead of building a social media
strategy off of where your ideal client
“hangs out,” let’s find the social media
platform that best suits YOU based on
“Wherever your ideal clients are, be there your personality type. Then, when you
too!” show up on that platform, you’re already
feeling good about communicating there.
You can probably already guess that’s not
the angle I’m going to take here. Because For you, as an INTJ, we know
if you build a social media strategy based
that you naturally deliver
on your ideal client, you could end up
hating it yourself and not execute it. And
quick, to-the-point how-tos to
even if you do execute it, it won’t feel your audience, so your best
good or natural to consistently social media platform will be
implement. That less-than-genuine
Twitter.
energy you bring to your social media
accounts will show and your time, money, You already think in clever clips and
and effort put into social media could be phrases that pack a huge punch. Why not
a waste. publish those little ditties on Twitter?
If there was ever a social media platform made specifically for the INTJ Marketing
Personality Type, it’d be the one that limits characters to a 280-count and has an
average tweet lifespan of about five minutes. Twitter is totally your element.
Make the most of it by sharing your:
Short how-tos
Clever one-liners that make people think
Status-quo-challenging questions
Also know that from your audience’s point of view, you sometimes might seem a bit
“untouchable” because you’re such an expert at what you do. If you aim to be an expert,
but still be accessible, remind your audience members that they can reach you through
Twitter Messages. You might think that’s common sense and doesn’t need to be
blatantly communicated, but it does. People naturally put you on a pedestal. If you’d still
like to engage in personal conversation with your audience, give them a clear, open
invite to reach out to you via Message.
Do you have a Twitter account? Yes No
Are you currently using Twitter to market your business? Yes No
What might you need to change about your Twitter marketing strategy for it to
feel good for you?
06 THE INTJ LEAD
MAGNET STRATEGY
Your lead magnet is a valuable asset
given to your prospective customer in
exchange for their contact information.
Most online businesses are interested in
As an INTJ, you’ll be best at
delivering a lead magnet that
describes how to do something
obtaining their prospective customer’s specific, step by step.
email address, while businesses who do
not have a dominant online presence You’re a master at strategy, so you’ve
might be interested in obtaining a probably figured out a way to do
potential customer’s phone number or something more efficiently, more
even mailing address. Without your effectively than others. Share that with
prospect’s contact information, you have your audience.
very little ability to lead them to a sale. So

let’s get that lead, shall we? The best format of the lead magnet you
create will be a word-based document,
As always, I recommend offering a lead like a PDF of step-by-step instructions, or
magnet you feel good about. When you a smart tool, like a genius spreadsheet or
feel good about your lead magnet, you’ll Airtable base that makes the life of your
be much more apt to offer it to your prospective customer much easier.
audience, than if you feel so-so about it.
And if you’re already throwing up your hands and saying, “Ohhh no - I have to do a
webinar or a video series! Those are what will feel good!” Your rebellious-INTJ is
showing. Do what feels good, friend. Rebel if you want to.
The purpose of this lead magnet, regardless of what format it ends up being, coming
from you as an INTJ, is to show the subscriber how to do something in a different,
rebellious way, so they can realize that while your method might be unorthodox, it
works! It works even better than the “old way.”
Now think, what “new way” have you developed for something your prospective client is
struggling with right now? Don’t worry - you don’t need to give away ALL your secrets.
Just offer the beginning steps as your lead magnet, ensure your prospective customer
can get a “win” from using it, and you’ll have developed a feel-good lead magnet that
wins you leads and sales down the line.
Does your current Lead Magnet need to be adjusted to fit this more feel-good
strategy? Yes No
Jot down your ideas for a Lead Magnet you’d like to offer your audience.
07
YOUR BEST APPROACH TO WORK
THE INTJ WORK
As you develop your best marketing

strategy and begin planning how to
execute it now and consistently over
time, you’ll need to understand how you
STYLE
This difference is helpful to identify and

understand so you don’t fall into the trap
of trying to work like others around you
and end up feeling like a failure.
best approach work. Because you can
have a great marketing strategy mapped The way you best approach work
out for yourself, but if you approach it in primarily relates to whether you are a
a way that feels difficult, straining, and Judging Type or a Perceiving Type.
stressful, you won’t feel good about it.
And at this point, you know you have to You’re a Judging Type - that’s what the J
feel good for this strategy to appeal to stands for in your personality type
your audience, right? When I feel good, acronym. As a Judging Type, you tend to
my audience feels good. see more of a black and white picture
when you look out at life, so you find it
So let’s identify how to approach your easier to make clear decisions and
work so you feel good about it. And I’ll boundaries. You prefer clarity and
also show you how other types approach closure and therefore, organization and
work so you can see the difference structured plans of action.
between yourself and others.
So first, you need a step-by-step plan of action. Of course you do! You’re one of the
most strategic personalities there is. Once you’ve developed your best marketing
strategy, you’ll then need to list out every task involved in implementing the strategy.
Being armed with that list, then move into your calendar or task-management software
to map out exactly when each of those tasks will be accomplished. The structured
schedule allows you to feel confident in your plan of action, knowing not only how, but
when things will get done.
Finally, as you develop plans of action for your more consistent marketing, like
publishing original content and posting on social media, you can continue using a
structured, exact schedule with distinct times to create content and definite publish
deadlines.
Now, this might seem obvious to you. Of course you need a structured plan and
schedule. How else would stuff get done?!
Knowing that you’re a Judging Type, what might need to change about how you’re
currently approach work? Jot down your thoughts here.
But having a highly structured work environment does not feel good to everyone. Let’s
take a look at how Perceivers best approach their work to see how the other half of the
population operates best.
Perceiving Types tend to see more of a gray picture when they look out at life, so they
often keep their options open, while staying flexible with looser boundaries. They prefer
scanning for opportunities and options, “going with the flow,” and dealing with
situations as they arise.
Because of this, their best approach to work doesn’t include a structured, exact plan of
action and schedule, but rather, an approximate plan and schedule. I recommend
Perceiving Types to develop their best marketing strategy, map their plan of action,
create a schedule of when the tasks will be completed, but with a healthy dose of
flexibility and understanding that some things won’t go as planned and that’s
okay. When a Perceiving Type feels like they have to stick to the exact schedule, they
immediately either rebel against it or feel so uncomfortable they don’t feel like they can
properly execute on the plan. In short, they don’t feel good with an exact plan and
schedule. So they can afford to avoid that in order to succeed.
Do you know any Perceiving Types? How might you support them in working their
way, while you stay highly structured and planned out?
YOUR TOP TASK
MANAGEMENT TOOL
Since we all approach work a bit differently, we also
find some task management tools to be better than
others. The key in managing your tasks is finding the
right tool to organize them. The right task management
tool will organize tasks in a way that complements the
way your brain works so you’re inspired and confident
to execute on them.
For you, as an INTJ, I recommend using Airtable as a

task management tool. Airtable is a platform that
offers task and data management in a spreadsheet-like
user interface. But it goes way, way beyond what a
regular spreadsheet offers.
As Airtable puts it, “In a world filled with increasingly

specific and rigid apps, Airtable takes a radically different
approach by giving you (yes, you!) the building blocks to
create your own way of organizing anything from film
projects to apartment hunts and customer lists.”
Music to an INTJ’s ears, isn’t it? You love creating your

own way to do things!
CLICK TO TRY AIRTABLE
08 THE INTJ TOOL KIT
BUSINESS BOOK RECOMMENDATIONS
Atomic Habits: An Easy & Proven Way to Build Good

Habits & Break Bad Ones
by James Clear
No matter your goals, Atomic Habits offers a proven framework for

improving--every day. James Clear, one of the world's leading experts on
habit formation, reveals practical strategies that will teach you exactly
how to form good habits, break bad ones, and master the tiny behaviors
that lead to remarkable results.
GET THE BOOK
[Source]
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic

Future
by Ashlee Vance
In Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future, veteran
technology journalist Ashlee Vance provides the first inside look into the
extraordinary life and times of Silicon Valley's most audacious
entrepreneur.
[Source]
GET THE BOOK
Disrupters: Success Strategies from Women Who Break

the Mold
by Dr. Patti Fletcher
Disrupters shows what different women in business have done to reach

success as they define it. From board members to CEOs to freelancers,
the business world is stacked against women because they follow the
unspoken rules of business culture made long before women entered the
workforce. Tech executive, board member, and angel investor Dr. Patti
GET THE BOOK
Fletcher recognizes those rules and then showcases the women who
have found success by breaking them.
[Source]
Quiet: The Power of Introverts in a World That Can’t

Stop Talking
by Susan Cain
In Quiet, Susan Cain argues that we dramatically undervalue introverts

and shows how much we lose in doing so. She charts the rise of the
Extrovert Ideal throughout the twentieth century and explores how
deeply it has come to permeate our culture. She also introduces us to
successful introverts—from a witty, high-octane public speaker who
GET THE BOOK
recharges in solitude after his talks, to a record-breaking salesman who
quietly taps into the power of questions.Passionately argued, superbly
researched, and filled with indelible stories of real people, Quiet has the
power to permanently change how we see introverts and, equally
important, how they see themselves.
[Source]
Bonus: Watch Susan Cain’s world-renowned TED Talk here.
Predictably Irrational: The Hidden Forces That Shape

Our Decisions
by Dr. Dan Ariely
Dan Ariely refutes the common assumption that we behave in

fundamentally rational ways. From drinking coffee to losing weight, from
buying a car to choosing a romantic partner, we consistently overpay,
underestimate, and procrastinate. Yet these misguided behaviors are
neither random nor senseless. They're systematic and predictable—
GET THE BOOK
making us predictably irrational.
[Source]
Rebel Talent: Why It Pays Off to Break the Rules in Work

and Life
by Francesco Gino
Gino argues that the future belongs to the rebel — and that there’s a
rebel in each of us. We live in turbulent times, when competition is fierce,
reputations are easily tarnished on social media, and the world is more
divided than ever before. In this cutthroat environment, cultivating rebel
talent is what allows businesses to evolve and to prosper. And rebellion
GET THE BOOK
has an added benefit beyond the workplace: it leads to a more vital,
engaged, and fulfilling life.
[Source]
Which recommended read are you most excited about starting?
Atomic Habits; An Easy & Proven Way to Build Good Habits & Break Bad Ones
Disrupters: Success Strategies from Women Who Break the Mold
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Quiet: The Power of Introverts in a World That Can’t Stop Talking
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
Rebel Talent: Why It Pays Off to Break the Rules in Work and Life
DIGITAL SOFTWARE RECOMMENDATIONS
For Website Hosting: Flywheel

“For Delightful Managed Wordpress Hosting”
“Whatever your work environment, Flywheel's powerful WordPress platform removes all the
hassles of hosting, streamlines your processes, and lets you get back to doing your best work.
Wordpress hosting solutions for Freelancers, Agencies, High-Traffic Sites, and In-House
Teams.”
You’ll need a fast, secure website for your smart digital funnel. Use Flywheel to host that
website and never worry about slow page load speeds, hackers, or crappy service again.
SIGN UP FOR FLYWHEEL FOR FREE!
For Website Design and Plugins: Thrive Themes

“For Conversion Focused WordPress Themes & Plugins”
Now make that website work for you from top to bottom with Thrive Themes Wordpress
themes and plugins. You can choose to purchase Thrive Themes products ala carte or
access them all with the Thrive Membership. The Thrive Membership is your all-in-one
online business toolbox, built to make your Wordpress website work for you on auto-
pilot. You’ll get the full suite of Thrive Themes Wordpress Plugins, constant updates and
instant access to new plugins, including Thrive Quiz Builder, Thrive Leads, and many
more, exclusive members-only course, templates, and content, and unlimited support.
I can see you, as an INTJ, making the most of the Quiz Builder plugin and enjoying how
SIMPLE it is to build landing pages - something you’ll need as you build out your brilliant
funnel. I’ve used Thrive Themes and Plugins to build several sites over the years,
including MarketingPersonalities.com!
SECURE YOUR THRIVE MEMBERSHIP
For Online Product Selling: Thrivecart
“The no. 1 cart software that grows your income from existing traffic and pays for itself many
times over with high converting checkout pages, upsells & affiliate campaigns.”
As you attract more visitors to your website, use Thrivecart to safely and securely offer
your products for purchase. And if you’d like to offer an affiliate program for your
products, Thrivecart will support that too.
Here’s why I use Thrivecart at Marketing Personalities:
1. You pay for Thrivecart just once to get a lifetime license. So no matter how long I use
Thrivecart and no matter how much I sell on the platform, I pay once and that’s it.
2. Thrivecart is an entire online cart system that allows me to list my digital products
and sell them securely 24/7. Once you have your products listed on Thrivecart, you
can then create sales pages through Thrivecart OR embed your checkout section right
into your own custom sales page on your website, which is what I’ve done.
3. You don’t need to know how to optimize for conversions – Thrivecart* does that for
you with their sales page templates, upsell recommendations, and other smart sales
features.
4. It’s super easy to know exactly how your sales are doing and how well your affiliates
are performing with Thrivecart’s* reporting and dashboard tools. I check mine every
single day and within seconds have an accurate read on how things are going.
5. If you do offer an affiliate program, Thrivecart* automatically pays your affiliates their
commission, based on the timing parameters you’ve set. I have my account set to pay
out a commission as soon as it has been earned. You could do that, or you could set
Thrivecart to pay out commissions weekly or monthly or even yearly. You have full
control over the settings and then Thrivecart handles the rest.
GET YOUR LIFETIME ACCESS TO THRIVECART
For Email Marketing Automation: Active Campaign
“Go beyond email marketing with true marketing automation”

Ever since switching from Mailchimp to Active Campaign mid-2018, I’ve never looked
back. I recommend Active Campaign for all your company’s Email Marketing needs,
especially for small business owners who need that next level of segmentation,
automation, and split testing the other email marketing providers overcomplicate or
simply don’t offer.
As an INTJ, I expect you to especially appreciate Active Campaign’s Automation Map
feature. As you develop your perfect digital sales funnel, you’ll need to ensure you’re
delivering the right message at the right time to your prospective customers.
Automation Maps make sure you do this on auto-pilot, which is KEY because you’ve got
bigger things to work on, innovate, and create.
Click here to read more on Why I Recommend Active Campaign for Ultimate Email
Marketing Automation, a blog post published on marketingpersonalities.com
TRY ACTIVE CAMPAIGN FREE FOR 14 DAYS
For Pinterest Marketing: Tailwind App
Think of Pinterest as a visual search engine. While Pinterest isn’t the right platform to
focus on for every business, it is for some. If you have a product or service you’re selling
online that has an engaging visual component to it, consider using Pinterest as a key
tool to drive prospective customers to your website. Pinterest is also a great platform
for you if you’re creating new helpful content regularly for your audience that they’d
naturally go to Pinterest to search for. To maximize your effectiveness on Pinterest,
you’ll need a Pin scheduling tool. I recommend using Tailwind for this. You’ll be able to
“discover new content, schedule posts, monitor conversations, amplify reach, and analyze
results - all in one tool.”
GET YOUR FIRST MONTH OF TAILWIND FREE
For Task Management: Airtable
As I explained in Chapter 7 - The INTJ Work Style, Airtable is built for the INTJ brain,
which needs flexibility, zero rules, and alllll the spreadsheets.
TRY AIRTABLE OUT HERE
Other Tools You Might Need:
For Search Engine Optimization (SEO):

Google Search Console
Google Analytics
Google Trends
For Google Ads:

Google Adwords
For Facebook Ads:

Facebook Ad Manager
For PDF Lead Magnet Creation:

Canva
Which recommended software do you need right now?
HARDWARE RECOMMENDATIONS
To make your business life a little easier, here are a few physical products I can envision
you loving (and needing) as an INTJ!
Blue-light blocking glasses

With all those hours behind your Macbook, protect your eyes
with my favorite brand and style of blue-light blocking glasses.
GRAB A PAIR
90X Planner
The 90x Planner breaks your 90-day sprint goals down into
actionable steps over the course of a 90-day period in a way that
aligns so well to your brain as an INTJ.
GET A PLANNER
Legos
INTJs are one of the most innovative types, usually found
building something a little offbeat and genius. It’s no surprise
that Legos tend to be an INTJ’s favorite thing to busy their hands
with when ideating and thinking big. Keep a jar of them on your
desk when you just need to imagine for a few minutes!
STOCK UP ON LEGOS
BUSINESS LEADERS TO LEARN FROM
For Facebook Ad Strategy: Amanda Bond,

TheAdStrategist.com
There are plenty of people out there who claim to know how to run Facebook ads. Most
of them are lying. If you decide to incorporate Facebook Ads into your digital sales
funnel, I highly recommend learning how to do so from Amanda Bond of
TheAdStrategist.com. I, myself, have taken The Ad Strategist course and found it to be of
quality and 100% actionable. Plus, if you have any questions related to the course, you
can access Amanda and her team of expert Facebook Ad strategists in her private
course-students-only Facebook Group.
Learn more about The Ad Strategist’s perspective on Facebook Ads here
For Google Ad and Search Engine Optimization Strategy:

Neil Patel, NeilPatel.com
There is no better resource out there on how to leverage the behemoth that is Google
than at NeilPatel.com. If you choose to focus on Google Ads or Search Engine
Optimization (SEO) as part of your digital sales funnel to drive more traffic to your
website, learn from the best - Neil Patel. I find Neil’s Ubersuggest tool to be
exceptionally helpful, along with his regular emails he sends to his list. They’re full of
helpful, actionable advice as you navigate the ever-changing world of digital sales
strategy.
Learn from Neil Patel here
For Maximizing Your Use of Airtable:

Airtable Like a Boss Course
To get the most out of Airtable, whether it’s just you or you have your entire team using
it, I recommend learning from Airtable Queen (my title for her), Lanie Lamarre of
MissGSD.com. In her course, Airtable Like a Boss, Lanie expertly walks you through how
to get the most out of your Airtable software.
More about Airtable Like a Boss on the next page.
BUSINESS LEADERS TO LEARN FROM
For Maximizing Your Use of Airtable:

Airtable Like a Boss Course
Lanie will show you how to use Airtable to manage and prioritize your:
Quarterly business planning
Client relationship management (CRM) and sales process tracking
Product launching
Content calendar planning
Standard Operating Procedures (perfect if you’re hoping to delegate tasks out to
contractors or employees soon)
Income/Expense reporting
Sabbatical planning
Projections and big-picture planning
Yes! You can do ALL of this right within Airtable. All in an effort to get you OUT of
Employee Mindset and INTO being the CEO Boss you really are.
And plus, Lanie herself is an INTJ too! So you’ll be learning from someone who already
thinks very much like you.
Get Airtable Like a Boss here
Which recommended teacher are you most excited to learn from?
09
NEXT
STEPS
Your Marketing Personality Type serves
as the foundation, the backbone, of your
company’s marketing strategy. As you’ve
learned throughout this Report, your
Type tells us so much about how you best
show up to attract the right clients and
customers to your offers.
Now, there are two other factors involved

in the perfect marketing strategy - WHAT
you market and WHO you market to. So
let’s identify those now.
WHAT YOU MARKET
Now is the time to identify exactly what you will market to your audience.
Jot down your suite of products and/or services here, from the lowest value to the
highest value.
WHO YOU MARKET TO
As I previewed in the Introduction, knowing who your ideal client or customer is is not a
bad question. It’s just a bad first question. Because if you build your entire strategy on
who you think your ideal client is, you could end up creating a strategy that feels super
uncomfortable for you to implement, which only repels people.
Now that you’ve developed a solid foundation for your marketing strategy, based on
your Marketing Personality Type, you can further define who your ideal client or
customer is and use this intel to shape your marketing messages.
That’s the main distinction I want you to walk away with:
Your Marketing Personality Type indicates where

and how you market your offerings.
Your ideal client indicates what you say to your

audience when you’re marketing.
Now, describe who your ideal client or customer is here.
Describe your ideal client or customer’s problem you solve with your offerings.
Describe what your ideal client or customer really, deeply wants from you.
Having trouble answering these questions?

This additional guide, designed to help you really, deeply
define your ideal client or customer, will help.
GET THE WORKBOOK
MARKETING STRATEGY EXAMPLES
Standard Marketing Strategy Map
Advanced Marketing Strategy Map
INTJ Standard Marketing Strategy Map
INTJ Advanced Marketing Strategy Map
STAY CONNECTED
BECOME AN AFFILIATE
Earn 20% of every sale when you become a Marketing Personalities Affiliate!
Perfect for you if you have an audience (or even a few business friends) who need their
own Marketing Personality Type® Full Report.
GET YOUR AFFILIATE LINK HERE

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THE INTJ MARKETING

Whether you are Introverted or

As 16personalities.com demonstrates in their article, “On the Topic of Ambiversion,”...

INTUITIVE VS. OBSERVANT

JUDGING VS. PERCEIVING

Does Judging mean “judgmental?”

As an INTJ, you are a part of the ANALYST TRIBE

As an intuitive-thinking Analyst, you are RATIONALE-DRIVEN

You must start with STRATEGY

And you love the DEDUCTION PROCESS

HERE’S WHAT WE KNOW ABOUT YOUR

How often are you tapping into your Flow currently?

Never Monthly Weekly Daily

How well are you displaying your Power currently?

The main functions of your sales funnel will be as follows:

MARKETING STRATEGY MAP LEGEND

STANDARD MARKETING STRATEGY MAP

ADVANCED MARKETING STRATEGY MAP

YOUR STANDARD MARKETING STRATEGY MAP

YOUR ADVANCED MARKETING STRATEGY MAP

Larger versions of these maps can be found in Chapter 9.

LET’S REVIEW YOUR POWER.

You are most powerful

Offer a behind-the-scenes demonstration of how your product/service works.

Across the board, I tend to get a

INTJs. I regularly hear from an INTJ who

Your worst marketing strategy is based on the best marketing

ESFP BASIC MARKETING STRATEGY MAP

YOUR COMMUNICATION STYLE

Are you currently communicating in a feel-good way to your audience?

Yes! Definitely No, not really

Which do you prefer?

An Internal Processor prefers to process new information internally, through thought

Signs you’re an Internal Processor:

Signs you’re an External Processor:

What if I’m a little bit of both?

Then you have two options:

Do you have a Twitter account? Yes No

Are you currently using Twitter to market your business? Yes No

might be interested in obtaining a probably figured out a way to do

potential customer’s phone number or something more efficiently, more

prospect’s contact information, you have your audience.

very little ability to lead them to a sale. So

As always, I recommend offering a lead like a PDF of step-by-step instructions, or

be much more apt to offer it to your prospective customer much easier.

audience, than if you feel so-so about it.

As you develop your best marketing

This difference is helpful to identify and

For you, as an INTJ, I recommend using Airtable as a

As Airtable puts it, “In a world filled with increasingly

Music to an INTJ’s ears, isn’t it? You love creating your

CLICK TO TRY AIRTABLE

BUSINESS BOOK RECOMMENDATIONS

Atomic Habits: An Easy & Proven Way to Build Good

No matter your goals, Atomic Habits offers a proven framework for

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic

Disrupters: Success Strategies from Women Who Break

Disrupters shows what different women in business have done to reach

Quiet: The Power of Introverts in a World That Can’t

In Quiet, Susan Cain argues that we dramatically undervalue introverts