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Jabonéte: Handmade Soap

A Feasibility Study Presented to

The Faculty of Yu An Log College of Business and Accountancy
University of St. La Salle
Bacolod City

In Partial Fulfillment
Of the Requirements for the Degree
Bachelor of Science in Business Administration
Major in Marketing Management

BACOLOD, DONNA ROSS

ESTEBAN, ANTONIO ANDREI
JIMIERA, JIMS
PEREZ, MEGGY CAMILLE
TINGSON, YRHA MAE
SUAREZ, DAN VHARUN

2023

CHAPTER I
 INTRODUCTION

Background of the Study

Soap likely originated as a by-product of a long-ago cookout: meat, roasting over a fire;

globs of fat, dripping into ashes. The result was a chemical reaction that created a slippery

substance that turned out to be great at lifting dirt off skin and allowing it to be washed away

(Koeppel, 2020). Soap has become part of our daily lives from washing our hands, bodies,

clothes, and not only limits to dishes. Given the benefits of cleaning and removing dirt and

grease, it plays a vital role in survival. When used properly, soaps can help to save lives by

stopping the spread of harmful bacteria in dirt. Good personal hygiene is one of the best ways to

protect yourself from getting viruses or infectious diseases.

Cooking oil is always present in every kitchen as it is used in cooking meals. It can be

used from frying, deep frying, stir frying and other cooking methods. There are a lot of benefits

that we can get from using oil, such as it gives taste to our cuisine and it also contains nutrients

that are essential for our good health. However, Waste cooking oil (WCO) is considered as one

of the hazardous wastes because improper disposal of WCO can cause significant

environmental problems such as blockages of drains and sewers as well as water or soil

pollution. (Journal of Hazardous Materials, 2021) And with the growing popularity of unlimited

serve foods and establishments in the Philippines such as unlimited Wings, unlimited Korean

BBQ, the amount of waste cooking oil also rises. Without a proper process of this substance, it

will likely cause long-term problems with our sewage systems especially when the Philippines is

located in a tropical country where it rains from June to November.

To help the environment and community, Jabonete was established and created.

Jabonete is a business that recycles leftover cooking oil to make dishwashing soap. The
researchers developed this concept to recycle waste cooking oil and repurpose it into something

that would be beneficial to the environment and community.

Statement of the Problem

This study is being carried out to see whether Jabonete, a soap made from leftover
cooking oil, is beneficial and marketable.

Specifically, this study seeks to answer the following questions:

1. Who would be the most suitable candidate to launch this business?

2. What formulas and equipment should we acquire in order to make the merchandise
marketable and usable?
3. What promotional tactics ought to be used to advertise the goods?
4. How many bars of Jabonete must be sold to meet break-even capital of the business?
5. What are the social and environmental benefits that the business can offer to the
community?

Scope and Limitations

This feasibility study mainly discusses the possibility of opening Jabonéte, a business
that offers dishwashing soap made of used cooking oil here in Bacolod City. The conduct of the
study will be focusing on the management, technical, marketing, financial, socio-economic and
environmental areas in its operation course.

The business will ideally cater to mothers, as well as students living within Bacolod City
as its target market as well as the people who are most likely to do the dishes in a household.
Jabonéte will operate its business using online platforms, such as facebook, to reach its target
market. Its main office will be located at Camella Homes Subdivision, Brgy. Mandalagan,
Bacolod City, Negros Occidental.

The primary data gathering tool that was used was an online survey questionnaire and
hardcopy survey questionnaire that were given to 100 respondents both on social media and
personally distributed to mothers residing within Bacolod City.
Significance of the Study

Entrepreneurs. As an individual who wants to start a business with limited resources this
feasibility study can help entrepreneurs that seek opportunities to incorporate new products or
ideas to the market.

Fast-Food Restaurant. Upon reading this feasibility study, this would benefit them from giving
them the idea of selling their own cooking oil waste.

End Users. This study will give them information and an overview of the ways in which they
may contribute to environmental sustainability by purchasing our products. Moreover, to identify
the products that consumers prefer so that the company may offer them.

Suppliers. This will help potential business suppliers. After all, by delivering the materials that a
firm needs, they will produce revenue for the company.

Proponents. This refers to the students who are carrying out the research. They will obtain
more knowledge and develop new skills as a result of this research. This research will
contribute to the growth of their critical thinking skills. It will also help students understand the
importance of doing a feasibility study before beginning a firm.

Future Researchers. This feasibility study will be a great resource for future researchers who
want to do a specific study on starting a business venture.

Proposed Location
The Jabonete headquarters will be located at Camella Homes Subdivision, Brgy. Mandalagan,
Bacolod City, Negros Occidental. The location will serve as the production site, warehouse, and
headquarters of the company. This will be accessible for shipping out finished goods that will be
sent out to the customers within the Philippines.
 Chapter II

This segment discusses the management aspect. This chapter discusses the mission
and vision statements of the business, the form of ownership, organizational structure, job
description and job specifications and the compensation system. Furthermore, the human
resource policies and the management control system of the business are also discussed.

Vision Statement

Jabonete seeks to be recognized globally for it’s environmentally helpful products

globally that helps us live sustainably.

Our mission at Jabonete is to provide innovative, sustainable, and environmentally

friendly products that empower individuals and communities to live more sustainably. We are
committed to being a global leader in creating products that promote responsible and
sustainable practices, while also improving the health and well-being of our planet and its
inhabitants. Through our products, we aim to inspire positive change and encourage individuals
to make informed choices that support a more sustainable future. Our goal is to be recognized
as a trusted and reliable source of eco-friendly products that contribute to a healthier and more
sustainable world for generations to come.

Mission Statement

The company creates products from leftover cooking oil and transforms it into
dishwashing soap with the aim of eliminating wasted cooking oil and enhancing the
environment, the community, and the economy of our nation in the process.

Our vision at Jabonete is to transform the way we view waste by creating sustainable
products that have a positive impact on the environment, the community, and the economy.
Through our innovative use of leftover cooking oil, we are redefining the concept of waste and
transforming it into a valuable resource. Our goal is to create a world in which waste is viewed
as an opportunity for innovation and progress, and where businesses can thrive while also
promoting sustainable practices. We envision a future in which our products are widely
recognized for their environmental and social benefits, and are embraced by individuals and
communities across the globe. By leveraging our expertise and passion for sustainability, we
are committed to creating a brighter and more sustainable future for all.

Form of Business Ownership

The proponents of the Jabonete have determined that forming a partnership is the most
appropriate approach for launching their business. This decision is based on the recognition that
a partnership offers a simple and efficient way to establish a new business venture, particularly
when the parties involved are not intimately familiar with the industry or market. In a partnership,
the business partners collaborate to pursue their shared interests, bringing together their
individual resources, expertise, and experience to create a successful enterprise. In this case,
the proponents feel that a partnership is particularly well-suited to their situation because the
individuals involved share a common set of business interests and aspirations. By working
together in a collaborative and mutually supportive manner, they are confident that they can
achieve their goals and build a thriving new company.
Organizational structure

Job Description and Job Specifications

Owner/Manager

Job Description

The Owner/Manager will be responsible for improving efficiency and

increasing departmental profits by overseeing the business' daily activities and
developing and implementing growth strategies. Additionally, the Owner/Manager
will be tasked with generating reports and giving presentations, collecting and
reviewing financial information, producing financial reports, and developing
strategies that work to minimize financial risk. He/She will also review, monitor,
 and manage budgets, purchase materials, plan inventory, and oversee
warehouse efficiency. Moreover, the Owner/Manager will perform quality controls
and monitor production, manage the recruitment and selection process, develop
and monitor overall HR strategies, maintain pay plan and benefits program, and
assess training needs to apply and monitor training programs. Lastly, the
Owner/Manager will be responsible for meeting the deadlines of individual
production tasks during shifts, operating production equipment, maintaining the
warehouse's machines, and keeping the worksite clean to avoid hazards from
chemicals and fragile products.

Quality Control and Packing

Job Description
The primary responsibility of a Quality Control and Packing staff will be to
oversee the collection, labeling, analysis, and results recording related to raw materials,
intermediate products, finished goods, packaging materials, and other samples. He/She will play
a critical role in ensuring the quality and consistency of our products by conducting detailed
analysis and testing of raw and packaging materials, intermediates, and finished products. This
will involve utilizing various analytical tools and techniques to assess product quality, including
physical testing. He/She will also be responsible for accurately recording and reporting test
results, including identifying any deviations or issues that may arise during the testing process.
Additionally, the Quality Control and Packing staff will work closely with other departments to
ensure that all products meet the highest quality standards and comply with all relevant
regulations and guidelines. As a member of the team, you will be expected to maintain a high
level of attention to detail and accuracy, as well as a commitment to continuous improvement
and excellence in all aspects of your work.

Customer Service

Job Description

The Customer Service agent will be responsible for answering customer

inquiries, comments, and feedback, and identifying and assessing their needs to
achieve complete customer satisfaction. He/She will take the extra mile to
 engage customers and build sustainable relationships, trust, and loyalty with
them. As a Customer Service agent, you will play a vital role in maintaining the
company's excellent reputation and image by ensuring that all customer
interactions are handled efficiently, professionally, and with the utmost care. It
will be best to use your exceptional communication and interpersonal skills to
provide customers with accurate information and resolve their issues in a timely
and effective manner. Additionally, the Customer Service agent will work closely
with other departments to ensure that all customer concerns and issues are
appropriately addressed, and their needs are met.

Human Resources Policies

The Human Resources Policies ensures the efficiency and productivity of the company in the
workplace and avoids any unnecessary disruptions that could hinder the business’ operations.
The business will operate from Monday-Friday, five (5) days a week from 9:00 AM to 5:00 PM
including a 1 hour and 30 minutes lunch break from 12:00 PM to 1:30 PM.

TIME MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY

8:00 ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔

8:30 ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔
9:00 ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔
9:30 ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔
10:00 ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔
10:30 ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔
11:00 ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔
11:30 ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔
12:00

12:30

1:00
 1:30 ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔
2:00 ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔
2:30 ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔
3:00 ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔
3:30 ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔
4:00 ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔
4:30 ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔
5:00 ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔

Legend:
✔ - Manager/Owner
✔ - Quality Control and Packing
✔ - Customer Service

Work and Health Policy

No employee is allowed to work while under the influence of alcohol or drugs. A breach of this
policy is grounds for disciplinary action by the manager and the advisor in charge.

Dress Code
Employees are appropriate when handling the product. Use of sanitary and protective gear such
as hair nets and gloves will be provided as needed by the company to prevent contamination of
foreign matter to the finished goods.

Employee Conduct and Discipline Policy

For violation of any of the following rules, the employee shall be subject to penalties ranging
from verbal warning notice up to, and including, discharge.

A. Neglect of duty.

B. Refusal to comply with manager's instructions, unless such instructions are injurious
to the employee's safety and health.

C.Theft, intentional destruction, or defacing of the company properties.

D. Deliberate actions endangering the safety of self or other employees, including the
provocation or instigation of violence.

E. Consuming alcoholic beverages while on duty or consumption of illegal drugs.

Attendance Policy
Employees are expected to be present for duty, on time, every day. Regular attendance and
punctuality must be observed. Arriving late, being tardy, or absence can lead to disciplinary
actions. (See Employee Conduct and Discipline Policy)

An absence will be considered excused if:

A. The employee provides to the general manager a valid health certificate from a licensed
physician.
B. The employee provides a valid proof of the death of a direct family member.

Any undeclared absences will be considered leave without pay. Undeclared absences of three
(3) consecutives days will result in deliberation with the general manager and HR manager.

Customer Service Policy

Taking care of our customers is our highest priority, therefore when faced with complaints,
employees are expected to listen to the full complaints, analyze the situation and apologize if
needed for the problem caused and perform customer service accordingly.

A. Buyer will only be refunded after the agent confirms that the item is eligible for refund
and that the company has received the returned Item. Refund Policy
B. For damaged products incurred from the production and/or warehouse, items will be
replaced for free as returned to the seller.

Management/ Employee relations Policy

Employees must perform the assigned duties and responsibilities in a professional manner, in
good faith and to the best of their skills, abilities, talents and experience. Employees are
encouraged to work or contribute as a team. Pay attention to the responsibilities given.

Sanctions:
In the event of non-compliance with any of the policies, violations, violence, and regulations
written above, the following disciplinary actions will be taken:

First Offense: Verbal Warning

Verbal Warning will be performed by the manager if there is a complaint with the performance or
behavior of the employee. Oral reprimands should be delivered by the managers tactfully and
with respect to the employee to ensure them that they are constructive criticisms and are a form
of discipline.

Second Offense: Written Warning

 If the employee responds unfavorably or begins to exhibit further behavioral or performance
issues again, a written warning must be issued.

Third Offense: Suspension and Probation

If the employee fails to meet the expectations after written warning, the manager may wish to
give the employee one last chance in the form of suspension of five (5) work days without pay
and a probation period of 150 hours total.

Fourth Offense: Termination

If the employee continues to exhibit repeated unfavorable behaviors after three offense strikes,
the employee is bound for termination.

Compensation System: (Employees)

EMPLOYEES/ WORKERS;

Workers: MINIMUM WAGES = P420.00

Job Desciption Daily Monthly SSS Cont. PhilHealth Pag-IBIG Net

Salary Salary (monthly) Cont. Cont. Monthly
(monthly) (monthly) Salary

OWNER/MANAGER

QUALITY CONTROL
AND PACKING P420.00 P9,660.00 P1,255.08 P386.04 P193.02 P7,824.06

COSTUMER SERVICE
P420.00 P9,660.00 P1,255.08 P386.04 P193.02 P7,824.06

“INDIRECT COMPENSATION”
Protection programs;

● SSS

Maternity, sickness, disability, retirement, funeral, and death benefits are all available to
SSS members. SSS enables qualifying members to borrow money for business, housing,
education, and salary.

● Pag-IBIG

As dividends, Pag-IBIG Fund credits at least seventy percent (70%) of its yearly net profits
proportionally to the Pag-IBIG Deposits of its members. Thus, the bigger dividends a
member will receive the more they have saved.

● PhilHealth

PhilHealth offers extensive benefit packages that are both preventative and curative to
ensure that every member is protected. These benefits are responsive to the
members' health-care demands throughout the many stages of life and are focused
on an individual's health needs rather than their financial means.

Paying for time, not worked;

● Sick Leave

Any person covered by the Act is entitled to half-pay sick time that equals at least one-
eighth of their total service time. Only when a medical certificate is produced will this leave
be authorized.

“DIRECT COMPENSATION”

● Bonus (13TH MONTH)

The 13th month pay is a type of financial reward that is equal to the basic salary an
employee receives each month and is calculated pro rata based on the number of months
the employee has worked for the firm in a given year.

CHAPTER 3

Chapter IV
BUSINESS DESCRIPTION

Jabonéte: Handmade Soap is a business that will be established in Bacolod City which
offers dishwashing soap made of used cooking oil. The business offers different variants of
scents such as lemon, apple, and unscented for the customers with sensitive skin. The researchers
got the business name from the Spanish words “jabon” which means soap and “nete” from
“sabonete” which means bathroom soap. Additionally, the main office of the business will be
located at Camella Homes Subdivision, Brgy. Mandalagan, Bacolod City, Negros Occidental.
The location will serve as the production site, warehouse, and headquarters of the company.

DEMAND ANALYSIS
Individuals nowadays are extremely perceptive, adaptable, and innovative. Perceptive in
the context that they will find a solution to an environmental problem, and adaptive in the sense
that most of them are easy to catch up on the what new and trending, which is also where being
innovative comes in, bringing something new to the table that may have a positive impact on the
environment, end users, and producers.
The researchers conducted a survey to establish Jabonete's marketability and demand.
The survey questionnaires were filled out by a total of one hundred (100) random respondents.

Demographic Profile of the Respondents

Figure 11 illustrates the percentage distribution of the gender of the respondents. Based
on the data collected, out of 100 respondents, 70% are female and 30% of participants are male.
 Figure 11: Gender of Respondents

Figure 12 shows the percentage of the age group of the respondents. Based on the chart
36% of the respondents are within 11-20 years old, 35% of the respondents are within 21-30
years old, 8% of the respondents are between 31-40 years old, 16% of the participants are within
the age bracket of 41-50 years old, and the remaining 5% of the respondents are with the age
bracket of 60 and above. This data shows that most of the respondents consist of adolescents
which belong to generation Z.

Figure 12: Age Group

Figure 13 shows the percentage of respondents who were asked if they were using
dishwashing soap. The illustration below shows that 4% of the respondents answered No and
96% of the respondents answered Yes. This indicates that there are some who do not use
dishwashing soaps.
 Figure 13: Do you use dishwashing soap?

Figure 14 below shows the percentage of participants who were asked what type of soap
they prefer, in which 54.2% of the respondents choose Liquid, while 9.4% prefers solid type of
dishwashing soap and the remaining 36.5% of the participants prefers paste type of dishwashing
soap.

Figure 14: What type of soap do you prefer?

Figure 15 below determines the percentage of what brand of dishwashing soap

respondents usually buy. 46.9% of the respondents chose Joy as the most preferred, then 42.7%
of the respondents chose smart, and 1% of the participants chose Ashburry Bloom Dishwashing
soap and the remaining 9.4% bought other brands of dishwashing soap.

Figure 15: What brand of dishwashing soap do you usually buy?

Figure 16 shows the percentage of respondents who were asked what they are looking for
in dishwashing soap. 60.4% of the respondents answered the de-greasing factor, while 28.1% of
the respondents were looking for the bubble factor, and the remaining 11.5% of the participants
chose the scents.

Figure 16: What are you looking for in dishwashing soap?

Figure 17 shows that 59.4% of the respondents are willing to buy a dishwashing soap that is
made of used cooking oil and 40.6% are not willing to purchase the product.

Figure 17: If you are offered to buy dishwashing soap that is made from used cooking oil will
you be willing to buy it?

In Figure 18, respondents were asked how much they would be willing to pay for a 200 gram of
dishwashing soap that is made from used cooking oil. The majority, 53.1% chose 20 - 30 pesos,
while 37.5% chose 40 - 50 pesos, and the remaining 9.4% chose 60 pesos and above.

Figure 18: How much are you willing to pay for a 200-gram dishwashing soap made from
used cooking oil?
SUPPLY ANALYSIS

Identifying supply analysis in a business is crucial as it allows the business to meet the
demand of the customers. By assessing the supply conditions, the company can provide the
desired goods to the customers while mitigating the risk of a supply shortage. In order for the
company to operate smoothly, there must be the presence of the supplier of the raw materials.
The used cooking oils will be sourced from local establishments that use cooking oil to fry their
food like McDonalds, Jollibee, and unlimited wings restaurants in the city as they consume the
most cooking oil in the area. The chemicals and other raw materials will be sourced from CCS
Chemical Supply, which is located at Narra Ave., Capitol Shopping Center, Bacolod City,
Negros Occidental. CCS Chemical Supply is a local chemical supplier for any soap making to
packaging supply that sells chemical materials at a reasonable cost and has it delivered to one’s
location.

COMPETITOR’S ANALYSIS

DIRECT COMPETITORS

JOY DISHWASHING LIQUID

Joy's competitive advantage is that these kinds of products are very well known as they
are the first nationally marketed dish soap. It provides a high-quality ingredient that makes
greasy dishes shine half the time, as its tagline states. Its first scent was introduced in 1968,
lemon scented cleaning products that became a trend in that year. In 1985, 629 more pots per
gallon, Foodservice formula joy cleans more greasy pots and pans than the leading competition.
Location: Joy was introduced in Japan during the 1990s, where it became market leader for a
period. In the present days, we can buy the following product in any grocery or sari-sari stores.
Tag line: “Joy dish soap makes greasy dishes shine in half the time! Put Joy in your dishpan
today.”
Company Description: Cleans and leaves a refreshing lemon scent on your dishes. Joy is
designed for hand washing dishes, is mild, and is gentle on hands. Including “ultra” and “non-
ultra” strengths as its antibacterial formula. A little goes a long way! Use only 1-3 ounces per 10
gallons of water.
Strengths: It helps customers to clean their chores easily left out from greasy texture.
Many people trust this type of product because it is well known.
Weaknesses: It contains chemicals that can be harmful, such as phthalates.
The more it is advertised, the wider its range becomes, as it is currently more expensive than
other brands.

AXION DISHWASHING LIQUID & PASTE

Axion dishwashing soap is one of the well-known brands of dishwashing in the country
for it is an effective stain buster, is reasonably priced and performs better. To make their product
more dependable, Axion offers two types of options with the two following scents. You can
choose between dishwashing paste and liquid, which is a very helpful feature for people who like
options, especially when it comes to keeping their family tidy and safe.
Location: Axion is a brand of dishwashing liquid product marketed by Colgate-
Palmolive. It is available in Asia and Latin America.
Tag line: “Triple Active power against grease”
Company Description: Its formula contains a special antibacterial agent that kills 99.9%
of common household surface bacteria in the sponge for up to 24 hours, so it doesn’t destroy
sponges easily.
Strengths: Possess a potent grease-stripping formula that cleans grease and dirt off
utensils.
Weaknesses: When using paste to clean dishes, we must be more careful to thoroughly
rinse it off because if it is ingested or left on plates, it may leave a bad taste or even worsen
throat burning.
SMART ANTI-BACTERIAL
Smart Anti-Bacterial dishwashing detergent comes in Lemon and Calamansi fresh scents.
Smart is available in both liquid and paste. Smart is ideal for manual dishwashing, pots and pans,
and cleaning kitchen lavatories and floors. It is not like regular dishwashing soap in that it has a
lot more uses than cleaning utensils; for example, after cleaning the following plates and pans,
you can use it to continuously clean your kitchen tiles. An all-purpose kitchen cleaner!
Location: Smart Dishwashing Detergent - ACS Manufacturing Corporation | ACS
Manufacturing Corporation.
Tag line: “Para malinis ang hugasin mag-SMART everyday”
Company Description: Smart is an all-purpose dishwashing formula with antibacterial
and grease-cutting properties for removing grease, fats, and oils from dishes, pots, and other
kitchen utensils faster and more efficiently.
Strengths: Can be used to quickly and continuously clean your plates, pans and your
kitchen tiles, leaving no stains on the plates or in the sink.
Weaknesses: If filled up with water for a long period of time, the product tends to be
mushy in texture and too slimy to use.

INDIRECT COMPETITORS
ARM & HAMMER BAKING SODA
It is well-known for cleaning dirt not only from tiles and sinks, but also from burnt pans caused
by excessive cooking. It whitens the surface of the used cooking pan by scratching it with baking
soda and lemon.
Location: 500 Charles Ewing Blvd, Trenton, New Jersey, 08628, United States But it is also now
available in our country.
Tag line: “The standard of purity. Muscles out dirt.”
Company Description: Church & Dwight, a major American manufacturer of household
products, markets Arm & Hammer as a brand of baking soda-based consumer products. The
brand's logo features an ancient symbol of a muscular arm holding a hammer within a red circle
with the brand name and slogan.
Strengths: Easily cleans the grease and stains than dishwashing soap. It contains a lot of grams
that can clean many chores, dissolve it in water and just add lemon on it and you will have a
long-lasting dirt remover.
Weaknesses: Can easily become soiled and dissolve, resulting in excessive waste.

SCRUBIT Reusable Handy Wipes

Cleaning Cloth for House and Office. Multipurpose cleaning material that removes stains and
dirt by wiping. Dishcloths can be used to clean dishes, tiles, or even clothes. These handy wipes
are a household must-have because they are extremely versatile and simple to use.

Location: Sold online, Amazon, Lazada and Shopee

Tag line: None
Company Description: While we're confident you'll enjoy the convenience and cleaning power
of these kitchen wipes, if you're not satisfied, please contact us within 30 days for a full refund.
There are no strings attached.
Strengths: Highly absorbent: These kitchen washcloths are far more absorbent than regular
kitchen towels.
Weaknesses: Needing to have extra supplies in continuous use.

TARGET MARKET POSITIONING

To assess the growing needs of every household in the usage of dishwashing soap and limited
number of choices, Jabonete is a proposed business which specializes in using used cooking oil
as its main component of making dishwashing soap we have conducted a survey in order for us
to understand the wants of people using dishwashing soap. One hundred (100) respondents were
asked seventy (70) female and thirty (30) male. To answer the survey provided fifty six (56)
prefer liquid nine (9) for solid and thirty five (35) prefer paste. This helped us identify the target
more clearly. With this we were able to understand the marketing more and assess the needs of
the market.

Market segmentation
There are several types of segmentation in the market, and this includes Behavioral,
Demographic, Geographical and Psychographic segmentation. The Jabonete mainly uses
Demographic segmentation because it is detailed and helps us understand more the market we
are interacting with. Demographic focuses on Age, Gender, education level and profession. With
this we were able to identify our target.

Housewife
Jabonete has noticed that in most households the majority of people that do dishes are household
wives who usually remain home and do the dishes and chores.

Students
Students or children are usually the ones being told to do the dishes. After eating they would help
with the chores of the parents and do the dishes.

4P’s of Marketing

The intention of the 4P's is to boost sales by meeting the needs and desires of the consumers,
whereas we need to recognize the 4P's such as product, price, place, and promotion to develop
various strategies that can help our business flourish.

Product
Jabonete is a brand of dishwashing soap created from used cooking oil that is produced in
Bacolod City. The researchers developed this concept to provide a solution for waste cooking oil,
which can harm the environment if it is not properly disposed of, as well as to form a sort of
business in which all sides, such as the producers and the end users, benefit from the waste. As
of the moment Jabonete has only three variations of scents such as lemon scent, apple scent, and
unscented. In the future we would like to add more variety to our products.

Price
Jabonete offers a price where everyone can afford. Our price depends on the size of the product
and its scents. The price ranges from 45 to 50 pesos for a 200 grams soap.
Available Scent Price
Unscented 45 pesos
Lemon 50 pesos
Apple 50 pesos

Place
Jabonete will be located at Camella Homes Subdivision, Brgy. Mandalagan, Bacolod City,
Negros Occidental. The area will function as the company's production site, warehouse, and
headquarters.

Promotion
Jabonete's promotion will revolve around advertising the goods using digital marketing, which
will include social media platforms or web advertising. Considering social media can reach a
wide range of our target market, we will use it to our advantage. We would promote on
Facebook by boosting our posts and interacting with the public as much as possible. TikTok is
another social media platform that we can utilize to gain public curiosity and popularity by
posting behind-the-scenes footage. We can also use affiliate marketing there to build a
relationship with a larger audience. Anyhow, Jabonete will not rely just on digital marketing; we
may also employ broadcasting stations to sell the product to older people who do not have social
media accounts.

References:
https://www.nytimes.com/wirecutter/blog/history-of-soap/

https://www.happypreppers.com/soap-importance.html
https://www.moroil.mu/en/about/oil-in-our-everyday-life

https://www.healthhub.sg/live-healthy/1118/the-oily-truth

https://www.sciencedirect.com/science/article/abs/pii/S0304389421010931

https://www.pagasa.dost.gov.ph/information/climate-philippines

https://ca.indeed.com/career-advice/career-development/types-of-promotions
https://blr.dole.gov.ph/2014/12/11/labor-code-of-the-philippines/