Business Plan

BUSINESS
PLAN
SUBMITTED BY:
SUBMITTED TO:
Ren Mark Gustillo
Mrs. Melve Paguntalan
Jealyn Zamora
Rose Marie Namo
Cassie Pearl Garcia
Lowie Sano
Joshua Secaluya
Lowie Sermonia
John Mark Sibonga
TABLE OF CONTENTS
I. INTRODUCTORY PLAN
A. Name and address of Business
B. Business and Logo and Tagline
II. Executive Summary
III. Business Plan Proper
A. Problem and Sollution
IV. Marketing Plan
A. Research and Analysis
V. Procedure Plan
A. Name and address of Business
B. Ingredients / Raw Materials
C. Procedures
VI. Marketing Plan
VII. Organization Plan
A. Business Proponents
B. Organizational Charts
C. Work Flow
VIII. Assessment Risk
IX. Financial Plan
I. INTRODUCTORY PAGE
A. NAME AND ADDRESS OF BUSINESS
EDILMIS COFFEE
The feasible and relaxing area of the business is located in
Brgy. Siwaragan, San Joaquin, Iloilo. Near in San Joaquin
School Of Fisheries.
B. BUSINESS LOGO AND TAGLINE
"The Only Shots You Need."

Executive Summary
Business Overview
Edilmis Coffee Shop will be a locally established coffee shop
located in Brgy. Siwaragan , San Joaquin, Iloilo. The 8 talented
friends with an entrepreneurial spirit, Ren Mark, Jealyn, Rose,
and Cassie are ready to emerge into opening their own coffee
shop. Edilmis will pride itself on only offering coffee roasted
by Iloilo coffee roasters and growers and only serve bakery
items made fresh by local San Joaquin bakeries.
While the menu will be small and simple, the time and
attention given to everything they will serve makes Edilmis
truly unique when looking for quality coffee. Their
exceptional customer service will allow for customers
coming back and allowing them to develop a strong
reputation with its clients.
Business Plan Proper
Problem
People near the School of Fisheries need not just coffee and
tea, or pastries and snacks, but also a place to meet
comfortably, have a group discussion, or just sit quietly, work,
and read. That is available now near San Joaquin School of
Fisheries, but too crowded too often, and not the right
combination of factors for everybody.
Solution
Edilmis Culture coffee bar is determined to become a daily
necessity for local coffee addicts, a place to dream of as you
try to escape the daily stresses of life and just a comfortable
place to meet your friends or to read a book, all in one.
Statement of Vision, Mission, and Values
Vision
Our vision is to become the leading Coffee Shop not only on
San Joaquin Iloilo areas but also on the whole Island of Panay.
We want to present a hand-crafted coffee culture to these
areas, reflecting San Joaquin well known unique cultural
reputation for great coffees and foods, and expand this
reputation. We want to put Edilmis Coffee Shop on the map
through serving practicing, fostering, presenting, and
educating innovation in coffee. We want our business to grow,
prosper, and exist till the future generation.
Mission
Our mission at Edilmis Coffee Shop is to share our experience
with coffee lovers in the city we love in the form of a fantastic
cup of coffee. We work to create a sustainable business for
our family, friends, and the local community we live and run
our coffee business in.
Values
We are honest and respectful to each other, our friends, and

our customers.

We put our customer and employee safety above everything

else.

We take our business and our customer’s business seriously.

We strive to find a mutually beneficial collaboration, and find

what all of us need to improve and grow our businesses.
Marketing Plan
Research and Analysis
The Coffee Shop industry has grown at a faster rate than

most other industries as consumers have increasingly
sought out speciality coffees and convenience at an
affordable price. In addition, operators will likely continue
to stimulate consumer interest by expanding their menu
options to any changes in consumer preferences.
Over the next five years, the Coffee Shop industry is
forecast to at an annualized rate of 3.0%. The key drivers
that will propel this growth include:
Consumer spending– When consumer spending is high,
consumers are more likely to spend money at coffee
shops. Consumer spending is expected to increase over
the next five years.
Consumer confidence index- Changes in the consumer
confidence index have a significant effect on spending
on discretionary items, including items from coffee
shops. During periods of high consumer confidence,
consumers tend to spend more on discretionary items
like coffee. The consumer confidence index is expected
to increase.
Per capita coffee consumption- When coffee
consumption increases, coffee shops experience
revenue growth. Per capita coffee consumption is
expected to increase, representing a potential
opportunity for the industry.

Marketing Plan
A. Brand & Value Proposition

Edilmis Coffee Shop will offer the unique value proposition

to its clientele:
Convenient locations located in Brgy. Siwaragan San
Joaquin Iloilo near San Joaquin School Of Fisheries.
Technology-friendly shops that accompany its
exceptional customer service.
Delicious and well-crafted coffee beverages and baked
goods.
BPromotions Strategy
The promotions

strategy for Edilmis Coffee Shop are as
follows:
Social Media
Edilmis will focus on social media platforms and will
dedicate an employee to be its social media manager. That
person will develop unique and inviting posts and post its
daily specials, upcoming events, and updates on the coming
locations.
Local Partnerships
Edilmis will partner with local businesses and offer its
employees VIP pricing for its coffee and food items. The
goal is for those local businesses to either display or
advertise Edilmis in their office space or retail shop.
SEO Website Marketing
Edilmis plans to invest funds into maintaining a strong SEO
presence on search engines like Google and Bing. When a
person types in “local coffee shop”, “coffee shop near me”
or “San Joaquin coffee shop”, Edilmis will appear in the top
three choices. Edilmis will also invest in their website also to
ensure that it is user friendly, always up to date, and
displays professional photographs of its menu items and
location.
C. Critical Risk
Table 1
Edilmis Coffee Shop Position in
the Market
Competitors Market Share Target
Starbucks 55% 50%
Dunkin 45% 30%
Edilmis 20%
Based on the table showed, two competitors dominate

the market of Coffee in Iloilo. Edilmis aims 20% of the
market share. Through creativity, uniqueness and
innovation, the management believes that it will be
achieved
Organizational/ Management Plan
A. Team Members
Owners
Accountant Cooks Barista

B. Contribution to the Business
Owners- one person who is in control of the operational and
monetary aspects of a business.
Accountant- performs financial functions related to the
collection, accuracy, recording, analysis and presentation of a
business, organization or company's financial operations.
Cooks-a restaurant worker who is responsible for preparing
food items and menu items in accordance with company
standards and guidelines.
Barista-a professional who makes and serves beverages such
as coffee, tea and specialty beverages.
Operational Plan
A. Workflow
Purchasing of
Ingredients and Raw
Materials
Order ready for Registry queue and

collecting and ordering
delivering
Preparing for order

and packaging

Business Plan

Uploaded by

Copyright:

Available Formats

Business Plan

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Business Plan

Uploaded by

Copyright:

Available Formats

What is the business plan about?

What is the business plan about?

What are the goals of Edilmis Coffee Shop?

What are the goals of Edilmis Coffee Shop?

BUSINESS

A. NAME AND ADDRESS OF BUSINESS

B. BUSINESS LOGO AND TAGLINE

"The Only Shots You Need."

We are honest and respectful to each other, our friends, and

We put our customer and employee safety above everything

We take our business and our customer’s business seriously.

We strive to find a mutually beneficial collaboration, and find

The Coffee Shop industry has grown at a faster rate than

Edilmis Coffee Shop will offer the unique value proposition

Competitors Market Share Target

Starbucks 55% 50%

Dunkin 45% 30%

Based on the table showed, two competitors dominate

Accountant Cooks Barista

Order ready for Registry queue and

Preparing for order

You might also like