Module Directory

MBA General Management

Imperial Institute of Higher Education, Colombo, Sri Lanka

in collaboration with the Business School, UWTSD

1
PROGRAMME STRUCTURE

Block mode Study: To complete Part I, students study one module at a time (sequentially) across one
calendar year. It is anticipated that the block mode will be conducted on week-ends (2 weekends
and one weekday).The delivery of each module represents an intake point so there are six intakes
per year. Each cohort joins the previous cohort to study the modules; they simply study the modules
in a different order. If the cohort is large, the classes will be separated but the timings remain
consistent. Students usually complete Part II in a further three semesters. The block mode is
designed particularly for foreign students from neighbouring countries as well as local students. IIHE
will comply with UWTSD entry and language requirements for students whose first language is not
English.

The table below shows the current composition of the programme

Module Title MBA General Part Time Module Credits

Code Evening type

IIBM7001 Human Resources Management Compulsory 20

IIBM7003 Marketing Management Compulsory 20
IIBM7002 Entrepreneurship Compulsory 20
IIBM7000 Financial Management Compulsory 20
IIBM7004 Strategic Management Compulsory 20
IIBM7007 International Marketing Optional 20
IIBM7006 International Business Optional 20
IIBM7005 Corporate Finance Optional 20
IIBM7008 Dissertation (including research methods Compulsory 60
workshops delivered at the start of Part II option
intake period, followed by individual
supervision)
IIBM7009 Business Development Proposal Compulsory 60
(including research methods workshops option
delivered at the start of Part II intake period,
followed by individual supervision)

2
Programme Details

Programme Summary

PROGRAMME SUMMARY Shared with

Module
other
Status
Module Details, usage of shared modules, module status (CR = Core / CM = Compulsory / O = programmes
(CR / CM /
Optional)
O)
YES/NO
Module Module Title New or Credits Level Assessment summary
Code Existing
Part I
IIBM7000 Financial N 20 7 Component 1 – 100% CM NO
Management Coursework: Assignment (5000to
6000 words)

IIBM7001 Human Resource N 20 7 Component 1– 50% CM NO

Management Course work: Assignment (2500to
3000 words)

Component 2 – 50%
Practical: Presentation(15 to20
minutes)

IIBM7002 Entrepreneurship N 20 7 Component 1 - 50% CM NO

Coursework:Essay(2500to 3000
words)

Component 2 – 50%
Practical: Presentation (15 to 20
Minutes)

3
IIBM7003 Marketing N 20 Component 1-50% CM NO
Management Coursework:Report (2500
to3000words)

Component 2 -50%.
Practical:Presentation(15
to20Minutes)

IIBM7004 Strategic N 20 7 Component 1 – 100% CM NO

Management Coursework: Assignment (5000to
6000 words)

FREE OPTIONAL MODULES, SELECT ONE (1)

IIBM7005 Corporate Finance N 20 7 Component 1 – 100% O NO
Coursework:Assignment (5000to
6000 words)

IIBM7006 International N 20 7 Component 1-100% O NO

Business Coursework: Assignment(5000
to.6000 words

IIBM7007 International N 20 7 Component 1 – 100% O NO

Marketing Coursework: Essay (5000to 6000
words)

4
 PART II. STUDENTS MUST SELECT ONE OF THE FOLLOWING MODULES (compulsory ‘options’)
IIBM7008 Dissertation N 60 7 Component 1-10% O NO
Coursework: Proposal (2000 words)
Component 2-90%
Coursework: Thesis (13,000words
max)

IIBM7009 Business E 60 7 Component 1- 10% O NO

Development Coursework: Proposal (2000 words)
Proposal Component 2- 90%
Coursework: Report (13,000 words
max)

5
Module Details

MODULE CODE: IIBM7000

TITLE: Financial Management

DATED: 27/03/2018

LEVEL: 7
CREDITS: 20

JACS CODE: N340

AIM(S)

To provide students with an in-depth study of financial techniques and processes which
enable management to evaluate and make strategic decisions in the context of competitive
international environments.

LEARNING OUTCOMES

Upon the successful completion of this module, the student should be able to demonstrate
the ability to:

1. Research, apply and evaluate a variety of financial assessment techniques for

application to a case study.
2. Research, evaluate and critically discuss various issues and theoretical frameworks
used in the management and control of financial resources.

INDICATIVE CONTENT
• Financial statements as a means of communication; users of financial information;
ratio analysis; trend analysis; interlinking of ratio results; comparison with similar
sized businesses and industry sector norms; recommendations and conclusions;
follow up analysis and interpretation; corporate failure prediction models; critical
appraisal of techniques; application to international companies.
• Objectives of working capital management; methods of financing working capital
(short and long term financing requirements); management and control of trade credit
and trade debt; cash management, cash operating cycle, management of stocks;
application of controls to international companies, evaluation of conflicting aims.
• Project appraisal including payback, APR, NPV, IRR; decision to make, buy or lease;
effects of capital rationing, taxation and inflation; project appraisal; post completion
audit and critical appraisal of the techniques applied; requirements of international
companies and global projects.
• Corporate re-organisation, including mergers, takeovers, buyouts, demergers and
corporate failure.
• Financing quality systems initiatives; financial metrics for QA processes.

6
LEARNING AND TEACHING STRATEGY

Lectures will introduce the students to the concepts, principles and practices.
Tutorials and seminars will introduce practical examples which will be used to
support the application, discussion, and critical evaluation of techniques learned.
Case studies will also be used to develop understanding and application of the
techniques. Emphasis will be placed on the manager as a user and supplier of
management information in the international arena. Discussion will be encouraged to
highlight international differences in the application of concepts and principles.

The study time for the module is divided as follows:

Activity type Hours Percentage

Scheduled Learning 40 20%
Independent learning 160 80%
Placements 0 0
TOTAL 200 100%

ASSESSMENT

Assessment Component 1 100%

☐ Written exam ☒ Coursework ☐ Practical

Mode of assessment Volume Weighting

Coursework 5000 To 6000 words 100%

Assessment Summary

Activity type Percentage

Written exam 0%
Coursework 100%
Practical 0%
TOTAL 100%

Reading List

Module Code
Module Title Financial Management
Classification Reading List entry Electronic*
Textbooks Stanley B. Block and Geoffrey A. Hirt.(2016),Foundations ☐
of Financial Management,McGraw Hill Education16th
ed.

Textbooks Eugene, Brigham.,Joel F.Houston ☐

(2016),Fundamentals ofFinancial Management,
McGraw Hill Education.

7
Textbooks Raymond, Brooks.(2015),Financial Management: Core ☐
Concepts, South Western College, 3rd Edn.

Textbooks Eugene F. Brigham and Michael C. Ehrhardt,(2016), ☐

Financial Management: Theory & Practice, South
Western College 15th Edition
Journals ☐
Accounting
Accounting Age
Accounting and Business
Accounting and Business Research
Harvard Business Review
Financial Management
The British Accounting Review
International Financial Management and Accounting
Accounting and Finance
Business Finance and Accounting

Websites Financial Times Management (online) Available from: ☒

http://www.ft.com/management

Financial Times (online) Available from: http://www.ft.com

ACCA, The Global Body for Professional Accountants

(online) Available from: http://www.accaglobal.com

CIMA, Chartered Institute of Management Accountants

(online) Available from: http://www.cimaglobal.com

FMA International (online) Available from:

http://www.fma.org

8
MODULE CODE: IIBM7001

TITLE: Human Resource Management

DATED: 27/03/2018

LEVEL: 7
CREDITS: 20

JACS CODE: N600

AIM(S)

To develop a critical and analytical understanding of the changing nature of HRM in a global
context, from a primary focus on supporting line managers to manage their people well, to a
more specialised and professional one of delivering sustainable organisation capability and
performance.

LEARNING OUTCOMES

Upon the successful completion of this module, the student should be able to:

1. Critically review and appraise current research and advanced scholarship so to

enable them to evaluate managerial and business environments;
2. Demonstrate a systematic understanding of current issues in HRM and IHRM within a
variety of organisations so to enable them to manage effectively the design and
implementation of fair, efficient and effective policies and procedures that serve to
deliver upon the strategic aims of the organisation.

INDICATIVE CONTENT
• The history and context of HRM and a critical appraisal of the HR function, role and
standing within varying sectors including small, medium and large enterprises
nationally and internationally.
• Organisation design, culture and development including the analysis of internal and
external environments that impact upon the work of personnel professionals.
• National and international employment markets from which organisations source and
mobilise staff; how employment markets are evolving and/or changing.
• Human resource planning processes employed by organisations and how these are
now influenced by technology; including administering these processes lawfully, fairly,
efficiently and effectively.
• Socialising personnel into the organisation; building the business activist; employer
bonding and branding.
• Processes of managing performance; innovating new working practices; delivering
outstanding customer service; breeding an environment where talent may grow; job
design.
• Ethics and professionalism; commitment to equality of opportunity; managing
diversity.

9
LEARNING AND TEACHING STRATEGY

The learning and teaching strategy for this module has been designed to facilitate a rich
learning experience for students from different educational and cultural backgrounds.

The focus of the strategy is based on research and the practical application of theoretical
models and concepts relevant to workplace scenarios detailed in a selection of pre-seen
case study material. Throughout the module, students will be expected to take significant
personal responsibility for their own learning and exercise initiative in the undertaking of all
new learning experiences, both in and out of the classroom.

Focusing on the importance of managing human and organisational resources in developing

and maintaining organisational success and competitive advantage, the module further aims
to promote student confidence to enable them achieve an enhanced understanding of, and
sensitivity to, the managerial dynamics and processes that influence the behaviours and
performance of people at work.

The module aims to develop critical analysis, self-reflection and problem solving techniques
to learn how to develop and implement the creative and strategic HR solutions that drive
organisational performance. The approach therefore requires student-centred learning
strategies. Seminars, tutorials and workshops will form the majority of the learning strategy to
allow students to interact with material through case studies, group discussions and practical
exercises. Students will also be encouraged to attend relevant guest speaker presentations
and carry out their own research for dissemination to the rest of the group. Material for
discussion in seminars and tutorials will be in a variety of formats such as DVD, documentary
evidence, pod casts, case studies, questionnaires and presentations with plenty of
opportunity for formative feedback regarding their critique and application of the material.

The study time for the module is divided as follows:

Activity type Hours Percentage

Scheduled Learning 40 20%
Independent Learning 160 80%
Placements 0 0%
TOTAL 200 100%

ASSESSMENT

Assessment Component 1 50%

☐ Written exam ☒ Coursework ☐ Practical

Mode of assessment Volume Weighting

Coursework 2500 To 3000 words assignment 50%

Assessment Component 2 50%

☐ Written exam ☐ Coursework ☒ Practical

Mode of assessment Volume Weighting

Presentation 15 To 20 Minute Presentation 50%

10
Assessment Summary
Activity type Percentage
Written exam
Coursework 50%
Practical 50%
TOTAL 100%

Reading List

Module Code SBMA7101

Module Title Human Resource Management
Classification Reading List entry Electronic*
Textbooks Raymond, Andrew. Noe and John R. Hollenbeck (2016) Human ☐
Resource Management.10 edn. McGraw-Hill Educationl

Textbooks Gary, Dessler(2016) Human Resource Management,15 edn.

Pearson.

Textbooks Robert N. Lussier and John R. Hendon (2018) Human Resource

Management: Functions, Applications, and Skill Development, 14
Edn. SAGE Publications, Inc.

Textbooks Wayne, Dean Mondy and Joseph J. Martocchio (2015),Human

Resource Management, 14 edn. Pearson.

Textbooks Robert. L. Mathis. and John. H. Jackson,(2016),Human

Resource Management,15 edition. South-Western College Pub.

Textbooks Joseph, J. Martocchio.,(2018), Human Resource Management,

15 edn.Pearson.

Journals British Journal of Management

CIPD Journal ‘People Management’ Coaching at Work
Education and Training Journal Et alia
Harvard Business Review HRM Review
Human Resource Management Journal
Industrial and Labour Relations Review International Journal of
Employment Studies Journal of International Business Studies
Journal of Labour Economics Journal of Management
Development Journal of Organizational Behaviour
Journal of Workplace Learning Management Today
People and Strategy: Journal of the HR Planning Society
Personnel Review Personnel Today Public Personnel
Management Research and Practice in HRM Strategic HR
Review Strategic Management Journal The Academy of
Management Review The Journal of Business
The Journal of Human Resources The Journal of Industrial
Economics Work Employment and Society

11
Websites ☐
The Chartered Institute of Personnel and Development (online)
Available from: http://www.cipd.co.uk

IES, The Institute for Employment Studies (online) Available

from:
http://www.employment-studies.co.uk

HRM Guide (online) Available from: http://www.hrmguide.co.uk

12
MODULE CODE: IIBM7003

TITLE: Marketing Management

DATED: 27/03/2018

LEVEL: 7
CREDITS: 20

JACS CODE: N500

AIM(S)
To allow the student to assess the contribution of marketing in any organisation and critically
evaluate its marketing activities.

LEARNING OUTCOMES

Upon the successful completion of this module, the student should be able to:

1. Critically appraise key marketing activities and the contribution of the marketing
department to the organisation.
2. Anticipate and critically evaluate future developments in the field of marketing
especially through technology.

INDICATIVE CONTENT
• The marketing concept: the nature of marketing, its key components and applications.
• Scanning the marketing environment with a view to designing a MKIS.
• The nature of buying behaviour.
• Market segmentation, target marketing and positioning and their use in developing
marketing strategies and marketing plans.
• The marketing mix concept and its relation to segmentation.
• Internal organisational marketing, marketing the corporate brand. Product and service
quality audit.
• Brand building techniques and brand management.
• Market Analysis- market forces and failure, government intervention and failure in the
market, competitive, cooperative and co-opetitive paradigms, consumer behaviour in
a digital environment (C2B, C2C, B2C, B2B, C2G, G2C etc).
• Current issues and future developments in marketing to include ethics, green
marketing, cyber marketing.

13
LEARNING AND TEACHING STRATEGY

The indicative content and requirements of the marketing management module will
beachievedthrough scheduled lectures, seminars,tutorials, site visits and self-study. The
lectures will focus on imparting the theoretical underpinningswhich explain the market
behaviour(economic,social, technological and legal), consumer needs,wants and their
behaviour which are important to understand marketing management as a process.The
seminars and tutorials will provide opportunities to discuss case studies and engage in
discussions to review participant experiences. The diversity in an MBA classroom provides
the ideal environment for experiential learning. Site visits will provide an opportunity to see
marketing management in practice.

The study time for the module is divided as follows:

Activity type Hours Percentage

Scheduled Learning 40 20%
Independent Learning 160 80%
Placements 0 0%
TOTAL 200 100%

ASSESSMENT

Assessment Component 1 50%

☐ Written exam ☒ Coursework ☐ Practical

Mode of assessment Volume Weighting

Coursework Report 2500 To. 3000 words 50%

Assessment Component 2 50%

☐ Written exam ☐ Coursework ☒ Practical

Mode of assessment Volume Weighting

Presentation 15 To 20 Minutes 50%

Assessment Summary
Activity type Percentage
Written exam 0%
Coursework 50%
Practical 50%
TOTAL 100%

14
Reading List
Module Code
Module Title Marketing Management
Classification Reading List entry Electronic*
Textbooks Philip T. Kotler and Kevin Lane Keller(2015) . Marketing ☐
Management, 15 Edition. Pearson

Textbooks Dawn, Iacobucci (2017) Marketing Management, 5 Edition.

South-Western College Pub.

Textbooks Simon Hall (2017),Innovative B2B Marketing, New Models,

Processes and Theory, Kogan Page

Textbooks Jochen Wirtz, Christopher Lovelock (2016),Services

Marketing, People, Technology, Strategy,World Scientific
Publishing , 8th. Edition

Textbooks Heidi Taylor (2017),B2B Marketing Strategy: Differentiate

Develop and Deliver Lasting CustomerEngagement, Kogan
Page

Textbooks Alexander Chernev (2015), Strategic Brand Management,

Cerebellum Press

Textbooks AlexanderChernev (2014), Strategic Marketing

Management, Cerebellum Press

Journals ☐
Journal of Strategic Marketing
Journal of Marketing Management
Journal of Marketing
Journal of Marketing Research
Marketing
Marketing week

Websites CIM, The Chartered Institute of marketing (online) Available ☒

from: http://www.cim.co.uk (Accessed: 26-08-2012)

CIM, the Chartered Institute of Marketing (online) Available

from:
http://www.cim.co.uk (Accessed: 26-08-2012)

CIM (online) Available from:

http://www.cim.co.uk/knowledgehub (Accessed: 26-08-
2012)

E marketer, Digital Intelligence (online) Available from:

http://www.emarketer.com (Accessed: 26-08-2012)

Market Research Society (online) Available from:

http://www.marketresearch.org.uk (Accessed: 26-08-2012)

CIM, Research papers and surveys (online) Available from:

http://www.cim.co.uk/Research/Papersandsurveys.aspx
(Accessed: 26-08-2012)

15
MODULE CODE: IIBM7004

TITLE: Strategic Management

DATED: 27/03/2018
LEVEL: 7
CREDITS: 20

JACS CODE: N211

AIM(S)

To provide a comprehensive understanding of the strategic management process for

organisations, which integrates the other core modules and provides a platform for the
practice or further study of business activities.

To provide the understanding and experience of current strategic thinking and practice which
identifies corporate success, excellence and strategic leadership to contribute to innovative
decision making at senior and corporate level.

LEARNING OUTCOMES

Upon the successful completion of this module, the student should be able to:

1. Synthesise the relationship between the external context of an organisation and its
internal context and their impact on its strategies.
2. Critically evaluate competitive and development strategies, in the context of
contemporary strategic management issues.
3. Assess the factors that must be considered in strategy implementation.

INDICATIVE CONTENT

Over the course of this module students will undertake the study of strategic management
through the analysis of case studies and current practice. Students will be encouraged to
deal with complex systemic issues and relate their learning to relevant industry/business
environments. Students will study the following:

• Strategic management in different contexts; to include small business, multinational

corporations, manufacturing and services, public sector and not for profit.
• Strategic management in practice; to include the strategic position, strategic choices,
strategy into action and development processes.
• Strategic analysis; to include macro environment analysis using pest and other
frameworks, for example five forces framework, defining strategic groups and critical
success factors.
• Resource, competence and strategic capability; to include how strategic capability
contributes to competitive advantage. The strategic importance of resources, core
competences and organisation capabilities.
• Stakeholder expectation and organisational purpose; to include the importance of
governance stakeholder mapping. Critical assessment of ethical issues, sustainability,

16
 corporate social responsibility and their impact on strategic development.
• Assessment of organisational culture, structure and leadership, using appropriate
academic theories and models and their impact on strategic implementation.
• Business level strategy and different methods of achieving sustainable competitive
advantage.
• Corporate level strategy to include product diversity, international diversity, corporate
parenting roles and portfolio management.
• Strategic evaluation and selection; to include generic strategies and the various
strategic development methods available to organisations (internal, acquisition and
alliance) and how to best manage change.

LEARNING AND TEACHING STRATEGY

Traditional and student-centred learning strategies will be employed to ensure a balance of

theory and practice. A mix, therefore, of lectures, seminars, tutorials and workshops will be
utilized to allow both a didactic and interactive learning experience for the student. Issues
relating to the concepts, theories and techniques associated with assessing the business
environment are suited to delivery during weekly lectures. Lectures will introduce the ideas
and will allow students to engage in discussion on the application of these ideas to practical
situations. However, for the further exploration of these topics and their application to real
life practical, pathway specific situations and case studies, tutorials, seminars and workshops
are the most appropriate strategy. In tutorials and workshops, students will work in groups
and expand discussions in areas that are relevant to the opportunities and ideas that have
been developed. Seminar presentations will be required, related to key areas of the
syllabus. During tutorials and workshops, students will also have the opportunity and
encouragement to apply the relevant issues to the given case organisation, and gain
individual, formative feedback regarding them.

Teaching sessions will be interactive and will involve students in practical exercises, case
study analysis and discussions. This will facilitate the development of analytical, evaluation,
communication, team and leadership skills through self-directed discovery and peer assisted
learning. The course will be augmented by online reviews, articles, readings, and
discussions as appropriate.

The study time for the module is divided as follows:

Activity type Hours Percentage

Scheduled Learning 40 20%
Independent Learning 160 80%
Placements 0 0%
TOTAL 200 100%

ASSESSMENT

Assessment Component 1 100%

☐ Written exam ☒ Coursework ☐ Practical

17
 Mode of assessment Volume Weighting
Coursework 5000 To 6000 words.t 100%

Assessment Summary
Activity type Percentage
Written exam 0%
Coursework 100%
Practical 0%
TOTAL 100%

Reading List

Module Code
Module Title Strategic Management
Classification Reading List entry Electronic*
Textbooks West, Page (2016) Strategic Management: Value Creation, ☐
Sustainability, and Performance. 4th ed.Riderwood Publishing
Textbooks Michael, A. Hittand R.Duane Ireland (2016)Strategic Management:
Concepts and Cases: Competitiveness and Globalization, 12 Edn.
South-Western College Pub
Textbooks Gregory,G.Dess. and Gerry, McNamara(2015)Strategic Management:
Text and Cases,8 Edn. McGraw-Hill Education
Textbooks Fred, R. David and Forest, R. David (2016) Strategic Management: A
Competitive Advantage Approach, Concepts and Cases,16 edn.
Pearson
Gamble, John E and Thompson, Arthur A (2016) Essentials of
Strategic Management: The Quest for Competitive Advantage.
5th ed. McGraw-Hill Education
Textbooks Wheelen, Thomas L. and Hunger, J. David (2017) Concepts in
Strategic Management and Business Policy: Globalization,
Innovation and Sustainability. 15th ed. Pearson
Textbooks Frank T. Rothaermel The Nancy and Russell McDonough Chair;
Professor of Strategy and Sloan Industry Studies Fellow(2016)
Strategic Management: Concepts. 3 Edn. McGraw-Hill Education
Further Rothaermel, Frank T. (2016) Strategic Management. 3rd ed. ☐
McGraw-Hill Education
Journals British Journal of Management ☐

Harvard Business Review

Harvard Business Review

Journal of Business Strategy

Journal of Strategic Management Society

Long Range Planning

Management Review

18
 Strategic Management Journal

Websites Pearson catalogue (online) Available from:

http://catalogue.pearsoned.co.uk/educator/course/Strategic-
Management/91005737.page

19
MODULE CODE: IIBM7002

TITLE: Entrepreneurship

DATED: 27/03/2018

LEVEL: 7
CREDITS: 20

JACS CODE: N212

AIM(S)

To introduce the concepts of entrepreneurship, the entrepreneur and enterprise, through an

historical and economic review and a comprehensive consideration of current issues in
enterprise and entrepreneurship.

To build on students own personal, practical and workplace expectations and experiences of
entrepreneurship and enterprise to develop a critical understanding of the necessary skills,
motivators, characteristics and attributes.

LEARNING OUTCOMES

Upon the successful completion of this module, the student should be able to:

1. Critically apply and evaluate concepts and knowledge about enterprise and
entrepreneurship from a range of perspectives: for example as an entrepreneur,
intrapreneur, support provider or policy maker.
2. To evaluate and review entrepreneurial and enterprise opportunities.

INDICATIVE CONTENT
• Definitions and theories of entrepreneurship, the entrepreneur and innovation.
• Historical perspectives of entrepreneurship.
• Economic, social and political perspectives of enterprise and entrepreneurship.
• The skills, characteristics, attributes and behaviours of the entrepreneur.
• The relationship between small business owners and entrepreneurship, and between
the characteristics of small business owners and entrepreneurs.
• The entrepreneurial organisation: management styles, cultures and structures that
facilitate entrepreneurship/intrapreneurship in larger organisations.
• The different approaches and parameters affecting entrepreneurship around the
globe, including political, social, historical and cultural dimensions and the ways in
which entrepreneurial businesses move into international business situations.
• Family businesses: management, governance and succession issues.
• Entrepreneurial thinking beyond traditional profit making business activities.
Entrepreneurship and enterprise in social, community and political settings.

20
 • The business planning process – analysis, choice and implementation.
• Business planning, development and marketing for start-up, growth and innovation.
• Financing enterprise and entrepreneurship.
• Pitching the idea/plan: presentation techniques, documentation conventions.

LEARNING AND TEACHING STRATEGY

A student –centred framework will be employed that inspires curiosity and develops
individual’s aspirations and concepts. The conceptual, theoretical issues will underpin the
approach – delivered during weekly lectures. Reflection and analysis will be key features.
‘Entrepreneurs’ will provide guest lectures and support the experiential learning
methodology. For the exploration of these topics and their application to the student’s
particular interests, sector, tutorials and workshops are the most appropriate strategy.
During workshops and tutorials, students will have the opportunity to apply these issues to
their own area of interest and gain individual formative feedback regarding their work.

The study time for the module is divided as follows:

Activity type Hours Percentage

Scheduled Learning 40 20%
Independent Learning 160 80%
Placements 0 0%
TOTAL 200 100%

ASSESSMENT

Assessment Component 1 50%

☐ Written exam ☒ Coursework ☐ Practical

Mode of assessment Volume Weighting

Essay 2500 To 3000 words 50%

Assessment Component 2 50%

☐ Written exam ☐ Coursework ☒ Practical

Mode of assessment Volume Weighting

Presentation 15 To 20 minutes 50%

Assessment Summary

Activity type Percentage

Written exam -0%

21
Coursework 50%
Practical 50%
TOTAL 100%

Reading List

Module Code
Module Title Entrepreneurship
Classification Reading List entry Electronic*
Textbooks Bolton, B. & Thompson, J.(2013) Entrepreneurs: Talent, ☐
Temperament, Technique (3rd Ed) Oxford:

Elsevier Butterworth-Heinemann.

Textbooks Rhonda Abrams(2017)Entrepreneurship: A Real-World ☐

Approach,2Edn. Planning Shop

Textbooks Donald, F.Kuratko(2016). Entrepreneurship: Theory, ☐

Process, and Practice, 10Edn. South-Western College Pub
Textbooks Robert, D Hisrich and Michael P Peters ☐
(2016)Entrepreneurship, 10 Edn.McGraw-Hill Education

Textbooks Bruce R. Barringer and R. Duane Ireland ☐

(2015)Entrepreneurship: Successfully Launching New
Ventures, 5th.Edn.Pearson

Textbooks Heidi, M. Neck and Christopher, P. Neck

(2017)Entrepreneurship: The Practice and
Mindset,1st.Edn.SAGE Publications, Inc
Textbooks Scarborough, Cornwall (2015)Essentials of
Entrepreneurship and Small Business Management, 8th.
Edn. Pearson India

Textbooks ☐
Journals Journal of Small Business and Entrepreneurship ☐
Entrepreneurship: Theory & Practice

European Journal of Innovation Management

International Journal of Entrepreneurial Behaviour and

Research

International Small Business Journal

Journal of Business Venturing

Journal of Entrepreneurship

Journal of Small Business and Entrepreneurial

Development

Websites ☒
Welsh Government: Business Advice, Guidance. Support

22
(online) Available from: http://www.business-support-
wales.gov.uk

biz/ed (online) Available from: http://www.bized.co.uk

ncee: Entrepreneurship in Education (online) Available

from: http://www.ncge.com

Intellectual Property Office (online) Available from:

http://www.ipo.gov.uk

GEM: Global Entrepreneurship Monitor (online) Available

from: http://www.gemconsortium.org

23
MODULE CODE: IIBM7007

TITLE: International Marketing

DATED: 27/03/2018
LEVEL: 7
CREDITS: 20

PRE REQUISITE Marketing Management

JACS CODE: N550

AIM(S)
To provide students with a comprehensive understanding of contemporary marketing
theories and practices in an international environment.

LEARNING OUTCOMES

Upon the successful completion of this module, the student should be able to:

1. Critically compare and contrast the impact of cultural differences and similarities
between nations in a marketing context.
2. Identify and critically reflect on the contemporary ethical and practical frameworks of
marketing within a global context.

INDICATIVE CONTENT
• The global market place and economic environmental issues such as barriers to free
trade.
• Cultural and social forces and their impact on marketing activities and consumer
buying behaviour.
• International market research including sources of information, primary and
secondary research and data collection issues in an international context.
• The development of global marketing strategies and international communications
such as advertising, sales promotion public relations and sponsorship.
• Global branding and the cultural implications and ethical issues on a multinational and
local scale.
• The considerations involved in the planning of international marketing entry strategies
and the use of appropriate channels.
• International pricing issues including export pricing and pricing strategies and issues
such as the ‘dumping’ of goods.
• Issues of application of marketing tools and techniques in an international setting.

24
LEARNING AND TEACHING STRATEGY

The learning and teaching strategy for this module will use lectures, seminars, tutorialsand
site visits. The lectures will be used to impart the necessary theory to comprehend the
differences between marketing at a national level and at an international level. The seminars
and tutorials will be used to discuss the application of theories to practice. Case studies, and
student experiences will also be used to facilitate learning.Guest lectures and site visits too
will be used relate theory to practice.

The study time for the module is divided as follows:

Activity type Hours Percentage

Scheduled Learning 40 20%
Independent Learning 160 80%
Placements 0 0%
TOTAL 200 100%

ASSESSMENT

Assessment Component 1 100%

☐ Written exam ☒ Coursework ☐ Practical

Mode of assessment Volume Weighting

Coursework essay 5000 To6000 word 100%

Assessment Summary
Activity type Percentage
Written exam 0%
Coursework 100%
Practical 0%
TOTAL 100%

Reading List

Module Code
Module Title International Marketing
Classification Reading List entry Electronic*
Textbooks Daniel, W Baack, Eric,G Harris and Donald Baack ☐
(2017)International Marketing,Sage Publishing

Further Terpstra, and Foley Naper (2016) International ☐

Marketing, 11th. Edn. Publishing Group LLC

Further Philip R. Cateora And John Graham (2017) ☐

International Marketing,Mc Graw Hill India

25
Further Svend Hollensen (2016), Global Marketing,Pearson ☐
Further Warren J. Keegan,Mark C. Green (2016),International ☐
Marketing and Export Management,Pearson

Further Jean Claude Usunier and Julie Anne Lee (2013), ☐

Marketing Across Cultures,Pearson 6th. Edition

Further Doole L,and Lowe R(2012) International Marketing ☐

Strategy : Analysis, development and Implementation.,
CENGAGE learning, 6 th. edition.

Journals ☐
Journal of International Business Studies
Journal of Strategic Marketing
Journal of Marketing Management
Journal of Marketing
Journal of Marketing Research
Marketing
Marketing week
Mintel

Websites ☒
Brand Republic (online) Available from:
http://www.brandrepublic.co.uk

CIM, The Chartered Institute of marketing (online)

Available from: http://www.cim.co.uk

CIM, Papers and surveys (online) Available from:

http://www.shapetheagenda.com

MAD (online) Available from: http://www.mad.co.uk

biz/ed (online) Available from: http://www.bized.co.uk

The Economist (online) Available from:

http://www.economist.com

26
MODULE CODE: IIBM7005

TITLE: Corporate Finance

DATED: 27/03/2018
LEVEL: 7
CREDITS: 20

JACS CODE: N300

AIM(S)

To provide students with an in-depth study of corporate finance techniques and processes
which enable management to evaluate and make strategic decisions in the context of
competitive international environment.

LEARNING OUTCOMES

Upon the successful completion of this module, the student should be able to:

1. Demonstrate a systematic understanding of knowledge, and a critical awareness of

current problems and/or new insights of the themes that underpin modern corporate
finance and their relevance to business capital structure and corporate governance.
2. Evaluate critically the financing decisions of organisations in modern economies.

INDICATIVE CONTENT
• The role of corporate finance within organisations.
• The key issues for managers, shareholders and other stakeholders and the potential
conflict of interest between these parties.
• The processes involved in and basic principles of capital budgeting and investment
decisions.
• Identifying the cash flows associated with an investment project and evaluating
investments using the net present value (NPV) method in order to understand
investment decision making criteria.
• The equilibrium relationship between risk and return; the use of the Capital Asset
Pricing Model (CAPM) and Arbitrage Pricing Theory (APT) in order to determine the
cost of capital for risky projects.
• The efficiency of capital markets and the implications of efficiency of financial markets
for long-term corporate financing decisions.
• The effect of dividend policy on share values, including the Modigliani and Miller
model. The role of asymmetric information and the signalling hypothesis. Dividends
and the conflict of interest between managers and shareholders.
• Financing and sources of finance. Common stock, corporate long term debt and
preferred stock as sources of finance and patterns of financing.
• The debt-equity irrelevance theorem. The weighted average cost of capital, the cost

27
 of equity, corporate and personal taxes and bankruptcy costs, including the
Modigliani–Miller model.
• The assumptions of the Modigliani–Miller irrelevance proposition. The impact of
information asymmetry on the financing decisions of firms. The agency costs of equity
and debt and their implications for an organisation’s capital structure.
• The effect of bankruptcy on capital structure choices and the impact of bankruptcy on
employees and suppliers. The conflicts of interest between shareholders and debt
holders.
• The theoretical and empirical rationale for mergers and issues of corporate control.
Takeovers and the sources of gain from mergers. Leveraged buyouts and
management buyouts and the changes in corporate governance and takeover waves.

LEARNING AND TEACHING STRATEGY

Lectures will introduce the students to the concepts, principles and practices. Tutorials and
seminars will introduce practical examples which will be used to support the application,
discussion, and critical evaluation of techniques learned. Case studies will also be used to
develop understanding and application of the techniques. Emphasis will be placed on the
manager as a user and supplier of management information, in the international arena.
Discussion will be encouraged to highlight international differences in the application of
concepts and principles.

The study time for the module is divided as follows:

Activity type Hours Percentage

Scheduled Learning 40 20%
Independent Learning 160 80%
Placements 0 0%
TOTAL 200 100%

ASSESSMENT

Assessment Component 1 100%

☐ Written exam ☒ Coursework ☐ Practical

Mode of assessment Volume Weighting

Assignment 5000 To 6000 words 100%

Assessment Summary
Activity type Percentage
Written exam 0%
Coursework 100%
Practical 0%
TOTAL 100%

Reading List

Module Code

28
Module Title Corporate Finance
Classification Reading List entry Electronic*
Textbooks Michael C. Ehrhardt and Eugene F. Brigham (2016) ☐
Corporate Finance: A Focused Approach,South-Western
College Pub, 6th. Edition

Further Stephen A. Ross and Randolph W Westerfield (2015) ☐

Corporate Finance, 11th.Edn.McGraw-Hill Education

Further Richard, A Brealey and Stewart, C Myers (2016) Principles ☐

of Corporate Finance,12th. Edn.McGraw-Hill Education

Further Kenneth A. Kim, Suk H. Kim (2015), Global Corporate

Finance, McGraw Hill Education, 2nd. Edition

Journals ☐
American Economic Review
Journal of Accounting and Economics
Journal of Accounting Research
Journal of Applied Corporate Finance
Journal of Business Finance and Accounting
Journal of Corporate Finance
Journal of Finance
Journal of Financial and Quantitative Analysis
Journal of Financial Economics

Websites ☒
Financial Times Management (online) Available from:
http://www.ft.com/management

Financial Times (online) Available from: http://www.ft.com

ACCA, The Global Body for Professional Accountants

(online) Available from: http://www.accaglobal.com

CIMA, Chartered Institute of Management Accountants

(online) Available from: http://www.cimaglobal.com

FMA International (online) Available from:

http://www.fma.org

29
MODULE CODE: IIBM7006

TITLE: International Business

DATED: 27/03/2018

LEVEL: 7
CREDITS: 20

JACS CODE: N120

AIM(S)

To provide students with a comprehensive understanding of contemporary business theories

and practices in an international environment.

LEARNING OUTCOMES

Upon the successful completion of this module, the student should be able to:

1. Critically evaluate the main features which contribute to the international business
environment and its main institutions and the key decisions underpinning international
organisational strategy.
2. Evaluate the different modes of engagement with international markets and explore
the interconnectedness between these and the economic, legal, governmental,
political, regulatory, cultural and other environments in which expanding companies
operate.
3. Conduct informed research into international business issues and apply theoretical
insights to the analysis of such issues in the context of a complex international
business environment.

INDICATIVE CONTENT
• Introduction to international business and forces for globalization.
• Theories of international trade.
• Foreign exchange and the international monetary system.
• The regulatory environment: Political, legal and human resources management.
• The cultural environment and cross cultural contexts.
• Drivers for international business.
• Emerging economies and international contexts.
• International entry strategy.
• International joint ventures.
• Preparing the organisation for international business.
• The international business plan.

30
LEARNING AND TEACHING STRATEGY

A variety of teaching approaches are used, including lectures, seminars, workshop, tutorials,
case analysis, teamwork and use of electronic resources for guided research, tutor input, and
student directed study sessions.

There is an extensive use of electronic resources for the continuous monitoring of student
progress and for the submission of all assessments via Turnitin software. Extensive feedback
is given on a face to face basis and via electronic means. Tutor support is provided via F2F
or electronically and this includes for relevant guided research, learning direction, facilitating
tutor input, and supporting student directed study sessions.

In class formative assessments include short discussions, short tests, timed written tasks
and other supporting methods.

The learning strategy includes the utilisation of learning and study examples which are
related to and drawn from both student and lecturer experience. These are used as the basis
for critical discussion, evaluation and are cross referenced to the content of the module
syllabus. Professional examples and/or consultancy examples are also used extensively
within the teaching strategy. These are based on tutor experience or guest lecturer
experience.

The study time for the module is divided as follows:

Activity type Hours Percentage

Scheduled Learning 40 20%
Independent Learning 160 80%
Placements 0 0%
TOTAL 200 100%

ASSESSMENT

Assessment Component 1 100%

☐ Written exam ☒ Coursework ☐ Practical

Mode of assessment Volume Weighting

Coursework 5000 to 6000 words Assignment 100%

Assessment Summary
Activity type Percentage
Written exam 0%
Coursework 100%
Practical 0%

31
TOTAL 100%

Reading List

Module Code
Module Title International Business
Classification Reading List entry Electronic*
Textbooks ☐
Textbooks Ehud, Menipaz., Amit Menipaz. and Shiv S Tripathi (2017) ☐
International Business: Theory and Practice, Sage
Publishing
Textbooks S. Tamer Cavusgil and Gary Knight (2016) International
Business: The New Realities Knight,4 edn. Pearson
Textbooks John, Daniels and Lee, Radebaugh and Daniel Sullivan
(2014) International Business,16th.Edn.Pearson

Textbooks ☐
Charles,W. L. Hill Dr and G. Tomas M. Hult (2017)
International Business: Competing in the Global
Marketplace, 11th.Edn.McGraw-Hill Education
Textbooks John J. Wild and Kenneth L. Wild(2015),International
Business: The Challenges of Globalization,8 edn. Pearson

Journals ☐
Management International Review (MIR)
European Journal of International Management (EJIM)
Academy of Management Review
Academy of Management Journals
International Journal of Intercultural Relations

32
MODULE CODE: IIBM7008

TITLE: Dissertation

DATED: 27/03/2018

LEVEL: 7
CREDITS: 60

JACS CODE: N200

AIM(S)
To develop in the student an understanding of the application of research methodologies,
and an ability to frame a research proposal.
To develop in the student the ability to report research results in written format to an
academic and/or professional audience, and to further develop the student’s capacity for
critical analysis and independent thought.

Prerequisites
It is a prerequisite of this module that students attend a series of Research Methodology
workshops and as a result have produced a successful research proposal for a dissertation.
The workshops are intended to prepare students for the requirements of independent
research and to enhance their professional competencies necessary for this purpose. This
will ensure that students will:
• have developed a clear focus for their research, inquiry or investigation;
• have identified the context, boundaries and stakeholder interests;
• have considered research perspectives and ethical concerns and procedures;
• have considered research perspectives and ethical concerns and procedures; are
informed about data collection and analysis and are in a position to successfully
complete their research project.

All MBA students must write their Research Proposal and Dissertation that relates to the
pathway specialism ormanagement theme. Students will be given guidance in the Research
Methods workshopsfollowing the Research Proposal submission.

Once the Research Proposal has been successfully completed, the dissertation module
provides the student with the necessary support and opportunity to produce a substantial
specialist body of research (15,000 words) which has been instigated, developed and
produced as a consequence of their own research initiative.
Only on the successful completion of Part 1 and the research proposal, will the student be
formally invited to submit a dissertation.

33
LEARNING OUTCOMES

Upon the successful completion of this module, the student should be able to:

1. Prepare a research/independent study proposal that provides evidence that the topic
to be studied is worth addressing; that the way the proposal addresses the topic is
both appropriate and feasible in terms of intended activities, outcomes and resources
and thus establishes its importance to both academic and professional communities.
2. Plan, manage and execute an in depth research, inquiry or investigation with a
business and/or management focus by applying the principles of research design to
the formulation of a research question including, where appropriate, formal
hypotheses that can be tested and the selection of appropriate research methods for
answering these questions.
3. Critically evaluate the appropriateness of qualitative/quantitative methods of data
collection, in combination as necessary, to analyse, synthesise, interpret and present
the resulting data and the applications of those methods by other researchers in other
contexts.
4. Demonstrate the ability to conduct research under supervision in a business and
management context including the ability to review published literature critically, show
conceptual and theoretical understanding, identify research problems, use project
management skills to budget, manage time and other resources, handle data,
interpret results and disseminate findings in a way that is consistent with professional
business and management practice and normal principles of research ethics.

INDICATIVE CONTENT
• The complexities and practical issues of business and management research:
Independent learning and development; stakeholder interests and ethical
considerations; the investigative process; philosophical considerations; the use of
theory; the importance of on-going clear communication.
• The importance of clear aims and objectives: project management, use of project
management skills to budget, manage time and other resources, building and
managing relationships; learning and reflection, reviewing and judging.
• Exploring the literature, writing a literature review, reviewing published literature
critically, showing conceptual and theoretical understanding, identifying research
problems and questions.
• Choosing a research method, data collection and sampling, data analysis and
interpreting results, reliability and validity of data, evidence based approach;
disseminating findings in a way that is consistent with professional business and
management practice. Drawing valid conclusions and recommendations. Reflecting
on the research process and outcomes and the learning experience.

LEARNING AND TEACHING STRATEGY

The indicative content and requirements of the dissertation will be introduced at the end of
Part 1 by an intensive research methodology workshops (30 Hours) “Developing research
competence and the research proposal” which is designed to bridge and enhance research
knowledge and competencies. At the beginning of the workshop a dissertation handbook is
provided for each student. At the end of stage 1, students will be expected to produce and

34
present an initial 2000 word research proposal prior to the commencement of the dissertation
research at stage 2.

In stage 2, students will be expected to manage their own learning and implement their own
research programme of study over the dissertation period. Students will be allocated a
supervisor/ tutor who will meet with each student on a regular tutorial basis in order to
monitor research progress (this will be for 10 hours tutorial time).

Guidelines and progress deadlines will be given to students at appropriate times of the year
in order to facilitate continued progress. (All procedures and processes are contained in the
dissertation handbook).

The study time for the module is divided as follows:

Activity type Hours Percentage

Scheduled Learning 30 5%
Independent Learning 570 95%
Placements 0 0
TOTAL 600 100%

ASSESSMENT

Assessment Component 1 10%

☐ Written exam ☒ Coursework ☐ Practical

Mode of assessment Volume Weighting

Proposal 2000 words 10%

Assessment Component 2 90%

☐ Written exam ☒ Coursework ☐ Practical

Mode of assessment Volume Weighting

Thesis 13,000 words max. 90%

Assessment Summary
Activity type Percentage
Written exam 0%
Coursework 100
Practical 0%
TOTAL 100%

35
Reading List

Module code
Module Title Dissertation
Classification Reading List entry Electronic*
Textbooks Charles C.Ragin, Lisa M. Anaroso (2018), Constructing Social ☐
Research: The Unity and Diversity of Method (Sociology for a New
Century),Sage Publications,3rd. Edition

Textbooks Saunders, M., Lewis, P. and Thornhill, A. (2015) Research ☐

Methods for Business Students, Pearson 7th Edition

Textbooks Robert K. Yin (2017), Case Study Research and Applications ☐

Design and Methods,Sage Publications, 6th Edition

Textbook Alan Bryman (2016), Social Research Methods, Oxford

University Press, 5th Edition
Textbook Beth M. Schwartz, R Eric Landrum and Regan A. R.Gunrung
(2016),An Easy Guide to APA Style, Sage Publication 3 rd.
Edition
Textbook John W. Cresswell (2014), Research Design Qualitative ,
Quantitative and Mixed Methods Approach, Sage
Publications
Textbook Beth M.Schwartz, Janie H. Wilson and Dennis M. Goff
(2018),An Easy Guide To Research Design & SPSS, Sage
Publications 2nd. Edition
Textbook Luiz Otavio Barros (2016), The Only Academic Phrasebook
Youll Ever Need: 600 Examples of Academic Language,
Kindle
Websites ☒
Practical Assessment, research and Evaluation (online) Available
from: http://pareonline.net/Home.htm

Social Research Update (online) Available

from:http://sru.soc.surrey.ac.uk/

Academic Journals (online) Available from:

http://www.academicjournals.co.uk

The electronic Journal of Business research Methods (online)

Available from: http://www.ejbrm.com/

Business Research checklists and guidelines (online) Available

from:
http://www.palgrave.com/business/collis/br/students/checklists.html

Web Centre for Social Research Methods (online) Available from:

http://www.socialresearchmethods.net/

36
MODULE CODE: IIBM7009

TITLE: Business Development Proposal

DATED: 27/03/2018

LEVEL: 7
CREDITS: 60

JACS CODE: N200

AIM(S)
To develop in the student an understanding of the application of research methodologies,
and an ability to frame a business development proposal and report research results in
written format to an academic and/or professional audience, and to further develop the
student’s capacity for critical analysis and independent thought.
To develop the students’ practical and professional abilities in applying and reviewing
business and management research with both academic rigour and practical application.

Prerequisites
It is a prerequisite of this module that students attend a series of Research Methodology
workshops and as a result have produced a successful research or independent study
proposal, which will lead to a business development proposal. The workshops are intended
to prepare students for the requirements of independent research and to enhance their
professional competencies necessary for this purpose. This will ensure that students will:
• have developed a clear focus for their research, inquiry or investigation;
• have identified the context, boundaries and stakeholder interests;
• have considered research perspectives and ethical concerns and procedures;
• be informed about data collection and analysis and are in a position to successfully
complete their business development proposal.
All MBA students must write their Research Proposal and ultimate Business Development
proposal in relation to the pathway specialism. Students will be given guidance in the
Research Methods workshops and, following the Research Proposal submission, on the
parameters of the specialist themes.
Once the initial research proposal has been successfully completed, the business
development proposal module provides the student with the necessary support and
opportunity to produce a substantial piece of independent work (15,000 words) which has
been instigated, developed and produced as a consequence of their own research initiative.
Only on the successful completion of Part 1 and the research/independent study proposal,
will the student be formally invited to submit a business development proposal.

37
LEARNING OUTCOMES

Upon the successful completion of this module, the student should be able to:

1. Prepare a research/independent study proposal that provides evidence that the topic
to be studied is worth addressing; that the way the proposal addresses the topic is
both appropriate and feasible in terms of intended activities, outcomes and resources
and thus establishes its importance to both academic and professional communities.
2. Critically evaluate the appropriateness of qualitative/quantitative methods of data
collection, in combination as necessary, to analyse, synthesise, interpret and present
the resulting data and the applications of those methods by other researchers in other
contexts.
3. Demonstrate the ability to conduct research under supervision in a business and
management context including the ability to review published literature critically, show
conceptual and theoretical understanding, identify research problems, use project
management skills to budget, manage time and other resources, handle data,
interpret results and disseminate findings in a way that is consistent with professional
business and management practice and normal principles of research ethics.
4. Articulate, present, propose and critically defend a business case, based on a set of
scenario and environmental interpretations, which are underpinned by and linked to
relevant academic theories and models, resulting in a specific project proposal and
plan(s) to the immediate pre-launch stage of the project.

INDICATIVE CONTENT
• The complexities and practical issues of business and management research:
Independent learning and development; stakeholder interests and ethical
considerations; the investigative process; philosophical considerations; the use of
theory; the importance of on-going clear communication.
• The importance of clear aims and objectives: project management, use of project
management skills to budget, manage time and other resources, building and
managing relationships; learning and reflection, reviewing and judging.
• Exploring the literature, writing a literature review, reviewing published literature
critically, showing conceptual and theoretical understanding, identifying research
problems and questions.
• Choosing a research method, data collection and sampling, data analysis and
interpreting results, reliability and validity of data, evidence based approach;
disseminating findings in a way that is consistent with professional business and
management practice. Drawing valid conclusions and recommendations. Reflecting
on the research process and outcomes and the learning experience.
• Introduce students to the essential principles, practices and processes related to the
rigorous selection, design, carrying out, analysis, evaluation and completion of a
major piece of academic and/or business and management - discipline related
research.
• Provide students with an understanding of the theoretical and practical aspects of
research design and evaluation including ethical issues and literature/evidence
searches and provide them with the necessary skills to undertake a sustained and
individual programme of research.

38
 • Support the development of the students’ abilities in critical analysis, evaluation, the
making of informed judgments and the communication of these in (a) academic and
(b) professional business and management contexts.
• Develop the students’ practical and professional abilities in applying and reviewing
business and management research in both academic and simulation-live situations.
• Provide, evaluate and discuss a critical overview of Scenario Planning and case study
analysis and their application and use in the development of a Business Development
Proposal and Business Plan which is taken and developed to a “live” and launch
stage.
• Evaluate the critical discussion framework for, and exploring the concepts which may
be identified in examples, models and scenario planning contexts in order that these
may be reviewed and effectively applied in the development of a business project
proposal to the immediate pre-launch stage and business submission stage.
• Develop each learners experience in, and critical understanding, evaluation and
analysis of, scenario evaluation and environmental scanning and how these may be
used as creative contributions to business research, critical analysis, strategic and
operational thinking, and the formation of a new business venture.
• Provide each student with the opportunity to develop the skills to communicate
proposed solutions and the rationale behind them to an audience of potential
investors, peers, business professionals, and academic mentors.
• Provide a project context which is based on the clear identification of business
opportunity for each individual student and in which their formal report will be capable
of being translated into a business venture proposal and able to be presented to
investors for consideration for direct investment support.

LEARNING AND TEACHING STRATEGY

The indicative content and requirements of the business development proposal will be
introduced at the end of Part 1 by an intensive research methodology workshop “Developing
research competence and the research proposal” which is designed to bridge and enhance
research knowledge and competencies. At the beginning of the workshop a business
development proposal handbook is provided for each student. At the end of stage 1, students
will be expected to produce and present an initial 2000 word research proposal prior to the
commencement of the business development proposal project at stage 2.
In stage 2, teaching is mainly undertaken in supervisory groups or individual tutorial or
seminar formats. On-going supervision is given to each student by an appointed supervisor
for the project case study topic. Students are given a project handbook and required to
attend all specified supervisory sessions.

The study time for the module is divided as follows:

Activity type Hours Percentage

Scheduled Learning 30 5%
Independent Study 570 95%
Placements 0 0
TOTAL 600 100%

ASSESSMENT

39
Assessment Component 1 10%

☐ Written exam ☒ Coursework ☐ Practical

Mode of Volume Weighting

assessment
Proposal 2000 words 10%

Assessment Component 2 80%

☐ Written exam ☒ Coursework ☒ Practical

Mode of assessment Volume Weighting

Report/presentation 13,000 words max 90%

Assessment Summary
Activity type Percentage
Written exam
Coursework 100
Practical
TOTAL 100%

Reading List

Module Code
Module Title Business Development Proposal
Classification Reading List entry Electronic*
Textbooks Anne T. Lawrence, James Weber (2016), Business and ☐
Society:McGraw Hill Education, 15th. Edition

Textbooks Patrick Kabanda (2018), The Creative Wealth of Nations: ☐

Can the Arts Advance Development, Cambridge University
Press

Textbooks James Bowdler, Henry Cisneros and Jeffrey Lubel

(2018),Building Equitable Cities: How to Drive Economic
Mobility and Regional Growth, Urban Land Institute

Textbooks Anthony E. Boardman,David H. Greenberg, Adrian R.

Vining and David L. Weimer (2018),Cost Benefit Analysis:
Concepts and Practice, Cambridge University Press, 5th.
Edition

Textbooks Saunders, M., Lewis, P. and Thornhill, A. (2015) Research

Methods for Business Students, Pearson 7th Edition

Textbooks David Sartori,Gelsomina Catalano and Mario Genco

(2014),Guide To Cost Benefit Analysis of Investment
Projects,, Europian Commission, Belgium.

40
Textbooks Charles C.Ragin, Lisa M. Anaroso (2018), Constructing
Social Research: The Unity and Diversity of Method
(Sociology for a New Century),Sage Publications,3rd.
Edition

Textbooks Luiz Otavio Barros (2016), The Only Academic Phrasebook ☐

Youll Ever Need: 600 Examples of Academic Language,
Kindle

41