Unit 07

UNIT 07 – RETAIL SALES
“If money cannot buy happiness, then why does it feel so good when we buy stuff?” Unknown
Discussion Questions
1. Do you believe that money can buy happiness?

2. Do you think people feel happier after buying something?
Our brains release a chemical called dopamine that makes us feel good, and it is the reason why we
feel pleasure, including the pleasure of shopping. When we purchase an item, our brains give us
a huge blast of dopamine to make us happy. Research has found that people will go to a shopping
mall and spend money to buy something more often when they are feeling slightly depressed, or in
a generally sad mood.
Stores, both retail and online, know this about us, and they use strategies to make us spend more
money. When we walk into almost any store, we are immediately overwhelmed with sights, sounds,
smells, and various things to touch. Everything that stores do is carefully planned, and designed to
make us spend more money.
1. Have you ever spent too much money when shopping?

2. If you were to open your own store, what kinds of things would you like to sell?
Task One A good retail store layout starts on paper, where you need to consider the customer traffic
flow, product placement, and more, before ever installing a single display. Large or small, most
retail stores use one of three basic types of retail store layouts. Select the correct store layout for the
type of products that the store will sell.
1. Grid Floor Plan

a. Accessories, homewares, kitchenware, expensive clothing, and shoe
stores.
b. Affordable clothing, specialty brands, coffee shops, and lighting
stores.
c. Shelf-stocked goods such as books, toys, food items, personal care
and hardware stores.
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2. Loop Floor Plan
a. Accessories, homewares, kitchenware, expensive clothing, and shoe
stores.
stores.
3. Free Floor Plan

a. Accessories, homewares, kitchenware, expensive clothing, and
shoe stores.
stores.
ENTREPRENURSHIP
When you start your own business, you have the opportunity to earn an
unlimited amount of money based on your own efforts, and the success or
failure of your company. Starting your own business allows you to make
a living while pursuing something for which you have a strong passion.
When you are in control of your own future, you may find more enjoyment
and fulfillment in your work life that can lead to a happier life in general.
Task One Circle the importance of each item a retail store needs to consider when making
budget choices for their store (0 = not important / 10 = very important).
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1. Which budget item is most important? Why?

2. Looking at the types of stores listed in Task One, which type of store would make the most
money? Why?
Role Play
Task Two: Together with your business partner, decide on the type of retail store you will start, and
then select a name for your business. (Refer back to the retail store layouts in Task One for retail
store ideas).
Retail Store Type: ___________________________
Floor Plan: _________________________________
Store Name: ________________________________
Task Three: You and your business partner need to start up your retail business. You have $100,000
to spend on the following items. Use the Language Support section that follows to select one choice
from each item below. You cannot go over your budget.
Language Support
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Task Four: Add up your selections and determine the amount of money you spent.
Money spent = $_______________
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Task Five: After one month of doing business you and your partner realize that your business is
doing well, but could do much better if you had some extra money to make some improvements.
(For example, open another location, purchase more stock, or expand your existing location).
Today you will be meeting with a room full of people who might be willing to lend you money.
With your partner, prepare a two-minute presentation about your business and explain to the class
why they should lend you money to keep your business from failing. Start your presentation by
giving your retail store name, and the type of your store.
Use the tables below to help prepare for your presentation
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Task Six: Listen to each of the presentations and decide if you want to invest in any of the stores.
(You cannot invest in your own store).
Task Seven: Learn how much money you raised with your presentation.
Amount of money raised = $ _____________
Language Support
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Role Play: Expanding the Business
Use the Language Support section that follows when conducting the role-play.
STUDENT A: You think your business is fantastic and want to expand it further. However, you
think you could have earned more money from the investors if your partner had given a better
presentation. You do not think the investor money is enough to expand your business and you want
your partner to borrow another $100,000 from the bank. Meet with your business partner to discuss
expanding the business.
STUDENT B: You think that your business is not doing as well as it should. You are still making
payments to the bank for the $50,000 you borrowed to start the business. You believe the amount of
money the investors will give your company is enough money to expand your business. Meet with
your business partner to discuss expanding the business.
Possible issues you can use in your discussion:
· Borrowing money from the bank

· Success / Failure of presentation to investors
· Opening more stores
· Changing the type of store
· New ways to improve the business
· Develop new sales strategies
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INCREASING YOUR SALES
Most people think they are in control of their buying decisions, but
companies have many different ways to get us to spend our money.
Regardless of what type of store you walk into, from the Apple store to a
large grocery store, you will encounter all types of carefully designed tricks
to make you spend your money.
Discussion
Answer the following questions about your shopping style:
1. Have you ever bought something you didn’t intend to buy?

a. Yes, it happens often.
b. Yes, but not very often.
c. Never, I only buy what I intend to buy.
2. What do you consider most before you buy an item?

a. The price of the item.
b. The quality of the item.
c. How often I will use the item.
3. How long do you wait before making an important purchase?

a. Less than one week.
b. One or two weeks.
c. At least one month.
Task One: Individually, select one of the sales tactics listed below that you think is the best way
for a business to increase its sales. Be prepared to explain to the class why you believe it is the best
strategy, and be prepared to answer questions from the class.
Use ‘Introducing a Point’ from the language section that follows when giving your reasons. The
class will ask you questions using language from “Questioning Others Opinion’.
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UNIT 07 – RETAIL SALES

1. Do you believe that money can buy happiness?

1. Have you ever spent too much money when shopping?

1. Grid Floor Plan

3. Free Floor Plan

1. Which budget item is most important? Why?

Retail Store Type: ___________________________

Floor Plan: _________________________________

Store Name: ________________________________

Money spent = $_______________

Use the tables below to help prepare for your presentation

Amount of money raised = $ _____________

Possible issues you can use in your discussion:

· Borrowing money from the bank

Answer the following questions about your shopping style:

1. Have you ever bought something you didn’t intend to buy?

2. What do you consider most before you buy an item?

3. How long do you wait before making an important purchase?

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