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    Principles of Marketing

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    Alejandro Jr. Ricardo
    This document appears to be a test on principles of marketing given to students. The test contains multiple choice, fill-in-the-blank, and short answer questions that assess students' understanding of key marketing concepts like strategic planning, marketing strategy, marketing mix, SWOT analysis, and relationship marketing. It begins with multiple choice questions about long-range planning, marketing strategy, control, and strategic planning. Subsequent sections require students to identify marketing terms, classify approaches as traditional or contemporary, analyze marketing words, and answer essay questions about definitions of marketing, customer relationship marketing vs relationship marketing, and the concept of customer value.

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    Principles of Marketing

    Uploaded by

    Alejandro Jr. Ricardo
    22 views2 pages
    This document appears to be a test on principles of marketing given to students. The test contains multiple choice, fill-in-the-blank, and short answer questions that assess students' understanding of key marketing concepts like strategic planning, marketing strategy, marketing mix, SWOT analysis, and relationship marketing. It begins with multiple choice questions about long-range planning, marketing strategy, control, and strategic planning. Subsequent sections require students to identify marketing terms, classify approaches as traditional or contemporary, analyze marketing words, and answer essay questions about definitions of marketing, customer relationship marketing vs relationship marketing, and the concept of customer value.

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    This document appears to be a test on principles of marketing given to students. The test contains multiple choice, fill-in-the-blank, and short answer questions that assess students' understanding of key marketing concepts like strategic planning, marketing strategy, marketing mix, SWOT analysis, and relationship marketing. It begins with multiple choice questions about long-range planning, marketing strategy, control, and strategic planning. Subsequent sections require students to identify marketing terms, classify approaches as traditional or contemporary, analyze marketing words, and answer essay questions about definitions of marketing, customer relationship marketing vs relationship marketing, and the concept of customer value.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    22 views2 pages

    Principles of Marketing

    Uploaded by

    Alejandro Jr. Ricardo
    This document appears to be a test on principles of marketing given to students. The test contains multiple choice, fill-in-the-blank, and short answer questions that assess students' understanding of key marketing concepts like strategic planning, marketing strategy, marketing mix, SWOT analysis, and relationship marketing. It begins with multiple choice questions about long-range planning, marketing strategy, control, and strategic planning. Subsequent sections require students to identify marketing terms, classify approaches as traditional or contemporary, analyze marketing words, and answer essay questions about definitions of marketing, customer relationship marketing vs relationship marketing, and the concept of customer value.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Republic of the Philippines

    Department of Education
    Region III
    SCHOOLS DIVISION OF BULACAN
    SAPANG BULAC HIGH SCHOOL

    Name :_______________________________________ Date:________________________


    Grade & Section:___________________________ Score:_______________________

    Principles of Marketing
    THIRD QUARTER EXAMINATION

    I.Direction: Read the Statement carefully and choose the correct letter.
    1. It consists of measuring and evaluating the results of plans and activities and taking corrective action to make
    sure objectives are being achieved. Analysis provides.
    a. Long Range Plan b. Control c. Marketing Strategy d. Strategic Planning
    2. Shaped by your business strategy, your marketing strategy is your purpose; it’s the offering you deliver , how
    you will deliver it and why your marketing efforts will help you achieve your company’s mission and and
    strategic goals. Once you have your strategy, only then will you be able to develop an effective marketing plan.
    a. Long Range Plan b. Marketing Strategy c. Control d. Strategic Planning
    3. Sets the Stage for the Marketing plan. It starts with its overall purpose and mission. These guide the
    formation of measurable corporate objectives.
    a. Long Range Plan b. Marketing Strategy c. Control d. Strategic Planning
    4. It is driven by your strategy, your marketing plan is the execution
    a. Long Range Plan b. Marketing Strategy c. Control d. Strategic Planning
    5. It includes the long- term objectives, the main marketing strategies used to attain them, and the resources
    required.
    a. Long Range Plan b. Marketing Strategy c. Control d. Strategic Planning

    II. Identification: Read ,understand and identify what is being asked in the given statements below.
    Marketing Plan Strategic Planning Planning Marketing Planning

    Strategic Plan Microenvironment Political Factors Social Factors

    Macro Environment SWOT Analysis

    6. It is a document that details the specific types of Marketing activities a company conducts and contains
    timetables for rolling out various marketing initiative.

    7. It is deciding in advance what to do, how to do it, when to do it and who is to do


    8. it is the art of creating specific business strategies, implementing them and evaluating the result of executing
    the plan
    9. it is the process of anticipating future events and developing strategies to achieve organizational objectives.
    10. a strategic plan is a document used to communicate with the organization the organizational goals .
    11. refers to the environment which is in direct contact with the business organization and can affect the routine
    activities of business straight away
    12. distils these data to show the critical items from the internal and external audit .
    13. refers to the general environment, that can affect the working of all business enterprises
    14. These factors are all about how and to what degree a government intervenes in the economy or a certain
    industry
    15. This dimension of the general environment represents the demographic characteristics, norms, customs and
    values of the population within which the organization operates
    III. Write if the following is a Traditional approach or Contemporary Approach
    16. I want to know if my marketing campaign is effective. Which is the best approach to use ?
    17. I want to reach my audience miles away within seconds
    18. I wanted to reach my real target market who will patronage my business and will generate the most income
    it
    19. Customers can interact right away with my advertisement
    Republic of the Philippines
    Department of Education
    Region III
    SCHOOLS DIVISION OF BULACAN
    SAPANG BULAC HIGH SCHOOL

    20. I wanted to provide more values to my customers


    21. I can save up on expenses because this comes with the low cost in advertising
    22. Tested for a long period of time
    23. Can be accessed easily by older generation
    24. Approach I will used if I have a new business and my resources are limited
    25. I wanted to offer my product / services on what the market desires or wants

    III. Read and Analyze the following Marketing words. Put a check sign under the marketing term which
    is related to the word or phrases on the left side .
    Vocabulary Demand Objective Needs Promotion
    26. Barter
    27. m&m
    28. apple laptop
    29. clothing
    30. year-end sale
    31. free taste
    32. sales
    33. competitor
    34. housing
    35. buy 1 take 1

    IV. Essay 5 pts each

    36-40. What is marketing in your own words?

    41-45 . Is Customer Relationship Marketing differ from Relationship Marketing ?

    46-50. Can business still use concept of Customer Value despite of this pandemic situation? Explain

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