CABUENAS, SHAIRA NICOLE ENTREP 100

AB Psychology 2A MWF (9:30-10:30 AM)

BUSINESS PLAN

Business: Liquid Dishwashing Soap

Introduction:
The dishwashing liquid soap business is a growing industry, with increasing demand for
products that are safe, effective, and affordable. The rural community is a particularly attractive
target market for this business or it could be anyone around Cebu City, as the products
nowadays are mostly have high prices than usual because of inflation. Creating a homemade
dishwashing liquid is a great solution for people that are looking for high-quality products at
reasonable prices. The Dishwashing Liquid Soap business is a unique opportunity to start their
a business, gain valuable experience. The mission of this business is to provide the community
with a cost-effective and high-quality dishwashing liquid soap that is safe to use and effectively
cleans dishes and removes grease and grime. While the vision is to become the leading
provider of dishwashing liquid soap to the community, known for our affordable prices, high-
quality products, and commitment to good hygiene. It’s goals is to develop and launch a
homemade dishwashing liquid soap formula that is effective, safe, and affordable. Sell at least
50 bottles of dishwashing liquid soap per month at a price of 45 pesos per bottle to generate
2,250 pesos per month in revenue from the sale of dishwashing liquid soap. To promote good
hygiene practices in the community by emphasizing the importance of clean dishes and
kitchenware. To achieve this goal we need to develop a homemade dishwashing liquid soap
formula that is effective, safe, and affordable by testing different formulas and ingredients. Price
the product competitively with commercial brands by sourcing ingredients from local suppliers at
the lowest possible cost and using simple and efficient production methods. Sell the product
through a variety of channels, including social media, campus flyers, word-of-mouth, and
partnerships with local student organizations. Promote good hygiene practices in the student
community by creating and distributing educational materials, and by partnering with student
organizations to host events and workshops. The funding requirements will require no less than
600 pesos in startup costs to cover the cost of ingredients, marketing materials, and packaging.
The funding will be raised through a combination of the student team’s personal savings and
student loans. This business is develop thinking the well being of the people, and how it is very
useful on everyday life, and how it could save a lot of money to a community. Venturing upon
this business I highly think that it will grow and foster as time goes by, handling it correctly with
the principles and rules of being an entrepreneur.

Marketing Plan:

⮚ Product

The Dishwashing Liquid Soap is a homemade dishwashing liquid soap that is effective, safe,
and affordable. The product is made with natural ingredients and is free of harsh chemicals. The
soap is also biodegradable and environmentally friendly.

⮚ Price

The Dishwashing Liquid Soap will be priced competitively with the amount that has been used
to create the product. The price will be set to ensure that the business is profitable while also
making the product affordable.
(Specific Price: At least 45 pesos per bottle)
 ⮚ Place

The Dishwashing Liquid Soap will be sold through a variety of channels, including:
* Online (e.g. Shopee, TikTok and other selling apps)
* Home (Bonbon/Sambag 1)
The product will also be available for purchase on the business’s website.

⮚ Promotion

The Dishwashing Liquid Soap will be promoted through a variety of channels, including:
* Social media: The business will use social media platforms such as Instagram, Facebook, and
Twitter to connect with the community/ people and promote the product.
* Flyers: The business will distribute flyers around its community (Bonbon) to promote the
product to the people.
* Word-of-mouth: The business will encourage word-of-mouth marketing by offering discounts
and promotions to people who refer the product to their friends.
* Partnerships with local organizations: The business will partner with local organizations to host
events and workshops where the product can be promoted.

⮚ Positioning

The Dishwashing Liquid Soap will be positioned as a cost-effective and high-quality alternative
to commercial dishwashing liquid soaps. The business will emphasize the product’s natural
ingredients, safety, and effectiveness. The business will also emphasize the importance of good
hygiene and the role that clean dishes and kitchenware play in preventing the spread of illness.

⮚ Physical Environment

The Student Dishwashing Liquid Soap will be sold in simple, yet attractive packaging. The
packaging will be clear and concise, and it will highlight the product’s key selling points, such as
its natural ingredients, safety, and effectiveness.

⮚ Productivity and Quality

The Dishwashing Liquid Soap will be produced using simple and efficient methods. The
business will source ingredients from local suppliers at the lowest possible cost. The business
will also use a small-scale production operation to keep costs down.
The business will ensure the quality of its product by testing each batch of soap before it is sold.
The business will also regularly collect feedback from customers to ensure that the product
meets their needs.

Production Plan

A. Materials Needed and Sources of Supply

1. Surfactant – SLES
2. Thickener – Sodium Chloride (Industrial Salt)
3. Foam Booster – CDEA
4. Degreaser – LABSA
5. Colorant
6. Scent

(4-in-1) contains:
7. Preservative – Sodium Benzoate or Isocat P40
8. Water Softener – EDTA
9. Neutralizer – TEA(Triethanolamine)
10. Antibac – Benzalkonium Chloride

The sources of supply is through online https://shp.ee/jysyyhv and https://shp.ee/wdthyyh

B. Process and Equipment

Mga kailangan:
* Balde/Lagayan na kasya ang 17 liters
* 15 litrong tubig
* Panghalo na plastic o kahoy
* Kit ingredients
* Gloves
* Bottle 350 ml
* Sticker logo

Steps:
1. Maglagay ng 15 litrong tubig sa balde.
2. Ilagay ang surfactant ng dahan dahan habang hinahalo. Huwag hayaang mamuo at
magkumpul-kumpol ang surfactant.
3. Pag tunaw na ang surfactant, ilagay ang mga natitirang sangkap pwera lang ang thickener,
habang hinahalo parin ang mixture.
4. Pag tunaw na lahat at namix ng mabuti ang mga sangkap, sunod na ilagay ang thickener ng
dahan dahan. Unti unting lalapot ang mixture. Pag malapot na ito, maari ng tumigil sa paghalo.

Maari na itong gamitin agad o kung hindi naman ay takpan ang balde at itabi lang ang mixture
ng walong oras para matanggal ang bula.
Sa paglagay ng thickener, siguraduhing tumigil na sa paglagay kapag malapot na ang mixture,
dahil nakakalabnaw din ang thickener pag nasobrahan.

Organizational Plan
 A. Key Personnel

The key personnel for the Dishwashing Liquid Soap business will be:

* Student Manager: The student manager will be responsible for overseeing the day-to-day
operations of the business. This includes tasks such as production, marketing, and sales.
* Production Team: The production team will be responsible for producing the dishwashing
liquid soap. This includes tasks such as sourcing ingredients, mixing the soap, and packaging
the soap.
* Marketing Team: The marketing team will be responsible for promoting the dishwashing liquid
soap to the community. This includes tasks such as creating social media content, distributing
flyers, and partnering with local student organizations.
* Sales Team: The sales team will be responsible for selling the dishwashing liquid soap to
people. This includes tasks such as setting up sales booths on home and taking online orders.

B. Work Force and Support Personnel

The work force and support personnel for the Dishwashing Liquid Soap business will be:

* Student Volunteers: Student volunteers will assist the key personnel with tasks such as
production, marketing, and sales.
* Suppliers: Suppliers will provide the business with the ingredients needed to produce the
dishwashing liquid soap.

C. Organizational Chart

Student
Suppliers
Manager

Production
Team

Marketing
Team

Sales Team

Student
Volunteers
Financial Plan

A. Financial Requirements

● Fixed Capital

Place: Home (Bonbon/Sambag 1)/ Online – Free

● Working Capital

Reserve Money: 500 pesos

● Pre-Operating Capital

Startup costs: 500 pesos

B. Budget

● Marketing Cost

Social media marketing: Free (Students will create its own social media platforms)
Campus flyer printing: Free (Students owns a printer)
Total marketing cost: 0 spend

● Production Cost

Ingredients: 747 pesos per month

● General and Administrative Expenses

Student volunteer stipends: 50 pesos per month

● Total Budget
Marketing cost: 0 spend per month
Production cost: 1,585 pesos per month
General and administrative expenses: 200 pesos per month
Total budget: 1,785 pesos per month

This budget is based on the following assumptions:

* The business will produce and sell 50 bottles of dishwashing liquid soap per month.
* The price of the dishwashing liquid soap will be 45 pesos per bottle.
* The business will have a team of student volunteers who will assist with tasks such as
production, marketing, and sales.

This budget is flexible and can be adjusted as needed. For example, if the business is able to
reduce its marketing costs, it can increase its production costs or general and administrative
expenses.

Documentation: