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DIFFERENCE
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Business Communication:
Business communication is communication that is intended to help a business achieve a
fundamental goal, through information sharing between employees as well as people outside
the company.
Types:
Upward communication.
Downward communication.
Lateral communication.
External communication.
Cultural Difference:
Cultural Differences in Communication may cause several serious concerns that might affect
your business and the working relationship. You’ll find hundreds of cultural differences in
communication from country to country. Cultural diversity makes communication hard, and
in business, it can be extremely delicate because people from different cultures might have
diverse behaviors, language, signs, expressions, etc.
Examples:
Body Language and Space
Addressing People
Cultural & Language Barriers
Cultural Barriers in the Workplace
Addressing People:
First impressions are everything, so it’s essential that you get things right from the first point
of communication. That means addressing people in an appropriate manner. Find out whether
it’s more acceptable to use someone’s first name, surname, or title before reaching out to
them. Some cultures do this more formally than others. For example, in Thailand, it’s
common for workers to address their bosses as ‘father’ or ‘mother’ when business relations
are particularly good.
Conflict In Workplace:
Dealing with conflict can be a complex and delicate issue in any case if you’re dealing with
people from different cultures. When you add language or cultural barriers, they become even
more difficult. It’s important to be aware of how different cultures respond to these types of
situations.
For example, in many Western cultures, it’s common to approach someone directly about a
problem or disagreement you may have with them. However, Asian cultures can be very
different.
Culture Shock
It’s also important for businesses to account for a certain level of culture shock in global
projects. This is the feeling of disorientation that people can experience when they are
exposed to a new and unfamiliar culture. Culture shock can lead to communication problems
as people may find it difficult to adjust to the new way of doing things. It’s important to be
patient and understanding with employees who may be experiencing culture shock and to
provide the appropriate resources, accommodations, and support.
Non-verbal Communication
Body language, eye contact, facial expressions and other forms of non-verbal communication
can also vary significantly from one culture to another. For example, in some cultures, it is
considered rude to make direct eye contact, while in others it is seen as a sign of respect. It’s
important to be aware of these cultural differences to avoid any misunderstandings.
Misinterpreting body language or non-verbal cues can lead to communication problems and
can even cause offence.
Signs & Symbols
Written language and communication are also affected by culture. Different cultures have
different ways of conveying meaning through signs and symbols. For example, in the west, a
white rose is often seen as a symbol of purity, while in China it is seen as a symbol of death.
It’s essential that businesses are aware of these cultural differences to avoid any
misunderstandings or offence to a cultural background your business is targeting.
3. Get Personal
Get to know the person and team. To understand how someone thinks, there is no substitute
for the personal. This will allow colleagues to improve communication much faster than any
other effort. Encourage managers to spend more time getting to know their employees
personally. Managers will also need training on how to adjust their communications for those
who have a different cultural background. Developing attentive listening skills and body
language that’ll make those from all cultures feel comfortable is a good practice. To
overcome cultural barriers, employees across the board need to put in the work. They must
take the time to understand other cultures and gain a thorough understanding of the barriers
that may arise from an individual’s background.
Respect
Treating people as individuals regardless of culture is sometimes a key to resolving
communication issues. For example, it is improper to assume that a woman takes a certain
position on a subject because she is a woman. Such generalizations can cause conflict in
communication. Not all people who are members of the same culture will react to
communication in the same way or offer the same opinion on a subject. However, it is true
that cultural backgrounds may affect how people act, behave, and communicate. But that
does not mean people of a certain culture will all communicate or react to events in the same
way.
Knowledge
Learning more about other lifestyles and cultures helps people avoid conflict in
communication, particularly in multicultural settings. Information on cultural awareness is
widely available in books at public libraries. Open and honest discussions about cultural
differences with friends and colleagues are helpful as well. Learning more about cultural
differences helps avoid jumping to unfair or wrong assumptions about a person’s statements
or other communication efforts.
Blame
Conflict in communications between cultures also is avoidable when all parties resist
assigning blame. Two companies merging staffs in a business transaction may have different
styles of managing and working. Putting the teams together can cause an immediate clash of
cultures, with problems intensified if both sides always blames the other for problems and
breakdown in communication. Simply placing the blame on others is not constructive and can
make communication problems worse.
Listening Skills
Focusing on listening well with an open mind also helps resolve cultural communications
problems. Paying close attention to words used in a conversation or other form of
communication can help resolve these problems. It’s also important to pay attention to the
context of the discussion and the tone of the communication.