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    Answer Case 2

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    Ngọc Bích Vũ Thị
    The document discusses innovative credit card micropayments for the Korean Metropolitan Unified Fare System. It discusses how credit cards can be processed as quickly as stored-value cards, the benefits of credit-based transportation cards for commuters and governments, and how the Metropolitan Unified Fare System enables restructuring of public transportation infrastructure.

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    Answer Case 2

    Uploaded by

    Ngọc Bích Vũ Thị
    11 views2 pages
    The document discusses innovative credit card micropayments for the Korean Metropolitan Unified Fare System. It discusses how credit cards can be processed as quickly as stored-value cards, the benefits of credit-based transportation cards for commuters and governments, and how the Metropolitan Unified Fare System enables restructuring of public transportation infrastructure.

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    The document discusses innovative credit card micropayments for the Korean Metropolitan Unified Fare System. It discusses how credit cards can be processed as quickly as stored-value cards, the benefits of credit-based transportation cards for commuters and governments, and how the Metropolitan Unified Fare System enables restructuring of public transportation infrastructure.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    11 views2 pages

    Answer Case 2

    Uploaded by

    Ngọc Bích Vũ Thị
    The document discusses innovative credit card micropayments for the Korean Metropolitan Unified Fare System. It discusses how credit cards can be processed as quickly as stored-value cards, the benefits of credit-based transportation cards for commuters and governments, and how the Metropolitan Unified Fare System enables restructuring of public transportation infrastructure.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    INNOVATIVE CREDIT CARD MICROPAYMENTS FOR THE KOREAN

    METROPOLITAN UNIFIED FARE SYSTEM


    1.How can credit cards be processed as quickly as stored-value cards at the ticket
    gate?
    In order to pay transportation fares quickly, credit card payments for subways and
    buses must be processed without the full authorization procedure.. After that,The
    credit-based transportation card has revolutionized the recharge service process. In the
    early stage, both MRT cards and bus cards had to be recharged at manned booth.
    Then the transportation card, credit or stored-value, is designed to memorize the
    departure time from the MRT station that save time.
    To sum up To process credit cards as quickly as stored-value cards at the ticket gate,
    there are a few factors to consider. Firstly, the speed of processing depends on the
    technology used for card transactions.Additionally, optimizing the payment
    infrastructure and network connectivity can help reduce processing time.
    2. What is the major benefit of owning a credit-based transportation card for
    commuters?
    -Quick payment.
    -Processing does not require authorization procedures.
    -Easily move by route and time.
    -Integrates many utilities.
    3.What is the major benefit of credit-based transportation cards to the city
    government?
    The major benefit of credit-based transportation cards to the city government is the
    ability to collect data about commuters, which can be used to dispatch additional
    buses depending on passenger load by route and time. Additionally, the control
    center can analyze mobile phone usage in certain areas at midnight to estimate
    potential commuters and dynamically determine routes for midnight buses. The
    adoption of a Metropolitan Unified Fare System in 2009 has also led to nationwide
    standardization and integration of transportation cards using smart cards, allowing
    for easier payment services for customers. Overall, credit-based transportation cards
    have revolutionized the recharge service process and restructured the city's
    transportation system by aligning and coordinating bus and subway routes.
    4.How can the Metropolitan Unified Fare System enable the restructuring of
    public transportation infrastructure?
    The habit of people living and working in Seoul ,Korea depend on public transport
    for their mobility and therefore public transport is a key element of Seoul transport
    association. However, as identified there are a number of inherent challenges and
    constraints with the current system that will be exacerbated as the city grows and the
    demand for travel increases. These principally relate to poor and inefficient network
    design and capacity, inadequate service levels and quality, particularly poor
    reliability, inadequate public transport infrastructure provision, fare level and
    structure issues, and inherent constraints with the institutional, regulatory, and
    organisational aspects of the public transport sector. Through the transport
    association process there is a great opportunity to plan an effective and sustainable
    public transport system looking towards 2035, through integrated land use planning
    and synergies with other sectors including traffic management and highways.

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