ORACLE iStore 11i

data sheet
Oracle® iStore is the e-commerce application that provides a personalized, low-cost Internet sales
channel. iStore is a key component of the Oracle Customer Relationship Management solution, the
integrated suite that drives profitable customer interactions.

Deliver Personalized Customer Experience While Lowering Order-to-Fulfillment Costs

E-commerce holds the promise of providing a low-cost, personalized sales channel. But companies
need much more than a static “web store” to turn that promise into an enterprise-wide, revenue-
earning reality. Oracle iStore’s powerful and scaleable e-commerce system lets you quickly create
multiple B2B and B2C e-commerce sites for different customers, locations, languages and more.
iStore’s automated, collaborative sales processes immediately lower your cost of sales from order
through fulfillment. Cross-sell and up-sell capabilities use unified, enterprise-wide customer data to
personalize customer experience and maximize per-customer purchase. Self-service order tracking
and returns improve customer satisfaction while driving down customer service costs. And because
it is a component of Oracle’s CRM suite, iStore integrates e-commerce with all related business
processes, from order management and customer service through accounts receivable.

Leading companies use iStore to create powerful web stores that lower sales and service costs

With Oracle iStore you can:

• Reduce order-to-fulfillment costs

• Deliver a personalized customer experience
• Monitor and improve web sales performance

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Reduce Order-To-Fulfillment Costs
Oracle iStore provides a robust Internet storefront that conducts your entire sales process online,
for the lowest possible cost of sales from order through fulfillment.

Robust Internet Storefront Lowers Sales Cost

Oracle iStore puts your entire sales process online—providing an Internet sales channel that is
always open when your customers are ready to buy. Slash your cost of sales, while making it easier
for customers to do business with you. iStore’s rich, dynamically generated catalog content and
product search capabilities help customers easily find the products and services they want. Unlike
basic “web stores”, iStore’s advanced interactive selling capability lets customers seek live sales
assistance during their visit, while still delivering a much lower cost of sales than offline
transactions. At checkout, you can define flexible payment options and enable automatic payment
processing to reduce collection time and effort.

Robust order capture and back-end integration lower sales costs from order to fulfillment

Sophisticated Order Capture Reduces Errors and Rework

Incomplete or incorrectly entered order information causes expensive manual rework for you and
fulfillment problems for your customers. Oracle iStore reduces your operational costs and increases
customer satisfaction by making sure that orders are placed correctly the first time. Customers can
even check inventory stock to ensure that the product they are ordering is immediately available.
The system captures all information needed to process every order, in the correct format. Store and
customer-specific pricing is automatically applied, along with the correct shipping and handling
charges. For power users such as your large business customers and partners, iStore provides
spreadsheet upload for large or repetitive orders. Flexible checkout options such as saved carts and
shopping lists make it easy for customers to replenish frequently needed items and become more
loyal through repeat purchases.

Complete Self-Service Streamlines Fulfillment And Customer Service

Whether a customer needs a product question answered or needs to download documentation at 3
A.M., web support is the most direct path for customers and the lowest-cost service option for your
organization. iStore’s enhanced order tracker lets customers easily search their orders and view
fulfillment status and details. And there is no need for customers to make a phone call to initiate a
return. Common functions such as product returns are self-service, based on permission rules you
control. Even complex transactions such as initiating returns across multiple orders can be handled
without costly human intervention. iStore’s self-service support saves time and money throughout
the sales cycle and beyond.

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Deliver a Personalized Customer Experience
Oracle iStore cuts through the clutter of products and promotions with personalized offers and
interactions that make it easy for customers to buy what they need.

Specialty Stores Target Customer Segments

Different types of customers have different needs. With Oracle iStore, you can create many stores,
including ones for particular B2B customers and partners. Each store can have its own
“personalized” product selection, UI and process flows—while all stores leverage a unified central
repository for products, content, and merchant administration. The specialty store pricing qualifier
lets you offer discounts and promotions specific to particular stores. You can create multiple
location-specific web stores with unique look and feel, all sharing global catalog data. iStore gives
you global revenue opportunities with full multi-language and multi-currency support.

Create specialty stores for different geographies or customer segments using the same unified data

Custom Configuration Simplifies Complex Buying

Buying more complex products online is often so daunting that customers simply pick up the phone,
or worse, abandon the purchase entirely. Oracle iStore makes configuring products easy.
Leveraging the Oracle Configurator rules engine, the guided configuration process provides a
simple wizard interface for novices and a professional interface for experts. Collaborative buying
and secure cart sharing let customers to seek live online assistance, or work with colleagues on
shared purchases.

Personalized Offers Tailor Site To Each Customer

Why overload customers with shotgun promotions, when you can provide targeted offers that are
just right for them? Oracle iStore’s rich product catalogs provide dynamic content that can be
personalized for each customer—including up-sell and cross-sell recommendations. Oracle iStore
leverages Oracle’s unified Customer Master to target each customer with the right combination of
products, prices, and promotions. This advanced customer model allows you to segment customers
and analyze buying patterns to further personalize interactions and content. Through seamless
integration with Oracle Marketing, iStore can provide even more sophisticated personalization. This
combination enables marketers to cross-sell and up-sell related products and make additional offers
based on predictive models of an iStore customer’s propensity to buy.

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Monitor and Improve Web Sales Performance
Oracle iStore lets you continuously monitor and expand the performance of your e-commerce
presence with out-of-the-box analytics, lead generation, and self-service store administration.

Out-of-the-Box Reports Provide Immediate Insight

Oracle iStore offers packaged reports that present valuable business data about customer
interactions in a flexible, easy-to-understand format. Oracle iStore provides merchants with several
out-of-the-box operational and sales reports such as top selling products, top orders, and top
customers, shopping cart conversion ratio, etc. In addition to these standard reports, merchants can
leverage Oracle Daily Business Intelligence further analyze sales and customer data, and design
effective segmentation strategies, promotion rules and campaigns.

Get the up-to-date business intelligence you need to improve your Internet sales

Lead Generation Converts Abandoned Carts into Sales Opportunities

Oracle iStore captures and analyze customer data from both placed orders and abandoned carts to
generate and assign leads to the appropriate sales channels for follow-up. Lead information
includes names, addresses, phone numbers, e-mail addresses, and product interests. Field sales
reps and your call center using Oracle Field Sales and TeleSales can use the iStore-generated
leads to cultivate additional opportunities, while Marketing users can analyze the data to improve
customer segmentation and offer targeting. With iStore your online sales channel coordinates with
and feed your overall sales efforts.

Self-Service Site Administration Allows Continuous Improvement

With Oracle iStore, your web store is not only easy to set up, it is easy to adapt and improve for the
greatest sales impact. The system comes with an easy-to use Site Administration interface, and its
workflows can be used out-of-the-box or tailored simply. Centrally maintain your product and
service catalogs, pricing, payment types, layout templates and terms & conditions and deploy them
to particular customers or stores as your business requires. With iStore’s advanced administrative
capabilities, you can own your own dynamic web presence without imposing additional burdens on
your IT staff.

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KEY FEATURES

Global eCommerce Shopping Terms Enforcement

• Multi-org enabled for geographically • Dynamic display of Terms and
diverse markets Conditions at checkout
• Multi-lingual, Multi-currency support • Contract re-negotiation supported
• Comprehensive B2B and B2C buying through salesrep assistance
flows
Shopping Cart
Built on Industry Standard Open Architecture • Discrete end-items and configurable
• Open, JSP based architecture items (ATO, build-to-order etc)
• XML based Import/Export tools for user • Shopping Cart Attachments
interface mappings • Flexible User defined fields to capture
additional information
Powerful, Extensible Catalog Management • Pricing Agreements
• Scaleable catalog hierarchy setup and • CSV shopping cart upload
administration
• Rich content management capabilities Checkout
• Pre-seeded templates, extensible to • Single customer model definition for Ship-
support corporate branding to, Bill-to addresses and contacts
requirements • Order line split for granular control of
• Configurable layouts administered by shipping and billing options.
business userList price, discounted • Online sales assistance
price and best customer price
• Targeted pricing for multiple customer Quote Management
segments • Web publish quotes to customers
• Customer / Partner online quote
Efficient, Automated Payment Processing negotiation
• Multiple payment instruments – credit • Quote assignment driven by territory
cards, invoice, purchase order, etc. definition rules
• Online authorization for credit card
purchases Shopping Cart Collaboration
• Configuration of payment channels by • User-defined Cart sharing for B2B and
site B2C flows
• Secure, role-based access to shared
Personalized Shopping Experience carts
• Real-time cross-sell, up-sell • Pre-built messaging capabilities
recommendations between cart members
• Predictive modeling and targeting based
on affinity groups Guided Selling
• Featured Products, Promotional goods, • Rules based Configurator
Discounts and Specials • Multiple presentation flows based on
common Configurator rules definition
Efficient Site Administration
• Single administration application for Order Tracking
multiple specialty stores • Track orders, invoices, payments,
• Designed for business / marketing user returns
• Clear separation of frequently needed • Status visibility from order placement to
business user tasks from infrequent fulfillment
technical tasks • Parameterized order search

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Returns Reporting and Analytics
• Self-service Returns • Pre-defined business and operations
• Comprehensive single order / multiple reports
orders returns flows • iStore Business Intelligence Reports
• Permission driven security model with multiple Key Performance
Indicators
Delegated User and Account Administration
• User and account management Real time ATP and instant Order Capture in ERP
delegated to customer / partner • Real time ATP
• Delegated self service account creation, • Substitute product recommendations
approval and access security setup
• Pre-seeded, extensible registration Single Sign-On
flows for B2B, B2C, and Partner • Integration with Oracle SSO / LDAP
scenarios solution

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Oracle Corporation (NASDAQ: ORCL) is the world's leading supplier
of software for information management, and the world's second largest
independent software company. With annual revenues of more than $10.1
billion, the company offers its database, tools and application products,
along with related consulting, education, and support services, in more
than 145 countries around the world.

Features and screen shots shown may not correspond exactly to the
released product.

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Copyright © 2005 Oracle Corporation

All Rights Reserved

Last Updated: March, 2005

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