BSBCRT401 Task 1 1
BSBCRT401 Task 1 1
BSBCRT401 Task 1 1
Assessment Task-1
Student Name:
(Please write in block letters)
Student ID Number:
(Please write in block letters)
Assessors Name:
Assessment Due: Submission
Week 5 Date:
Assessment Tasks
Satisfactory Not Yet Satisfactory Did Not Submit
Assessment –
Case Study / Knowledge Test / □ □ □
Presentation
Feedback to Students:
ASSESSOR’S DECLARATION:
I hereby certify that the above student has been assessed by myself and all assessments are carried out as
per the Academy’s Assessment Policy & Procedure.
I declare that the student’s work evidence is current, authentic, valid and sufficient
Student’s signature
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Assessment Submission rules and conditions
Read all the instructions below before attempting the assessment task. Assessment tasks are tools used to
determine if you have the knowledge and skills to complete tasks to industry standards within the workplace.
Your trainer/assessor will help you throughout this task and it is your responsibility to provide enough evidence
to justify a competent decision by the trainer/assessor. If you do not understand the questions or what is
required, ask your trainer/assessor for assistance.
For group assessments, all students are to contribute to the assessment tasks. You must work in
groups when the assessment is required and when that is the case you will be allocated in to groups
by your trainer in the class; hence your active presence is necessary
Role play/presentation if part of the assessment must be done by all students. Photos or video may be
taken as part of the evidence.
You are to complete all tasks by the due date and assessments must have a coversheet attached. Online
submission opens one week prior to the due week and cut-off date is set on Saturday at 11:55pm in the week
of due date. If you think you do not have enough time to complete the tasks by the due date, discuss with the
trainer/assessor the reasons of why you cannot submit on time. Assessment tasks submitted late may not be
accepted by your trainer/assessor, leaving the learner with a Did Not Submit (DNS) result.
When answering questions, ensure that your answers are detailed enough so the assessor can draw a
conclusion that you have the knowledge and/or skills to demonstrate competency. When producing reports,
please make sure that your project has the following complete information:
A Title Page, Table of Contents, Page Numbers, Reference List, ensuring that your answers thoroughly match
the questions asked.
Plagiarism by a student will result in an automatic ‘NYS’, and as well as being recorded, may result in further
disciplinary action such as a student’s exclusion from a course. Plagiarism is presenting and using someone
else’s work, writings or ideas as your own with or without their consent.
Academic misconduct is a serious matter and any breach of misconduct will be treated seriously as per the
Policy of the organisation. Impersonating or allowing another individual to impersonate you, for the purpose of
completing an assessment or presentation is considered a fraud.
Marking of Assessments
On submission of your assessment it will be marked for a result of either Satisfactory (S) or Not Yet Satisfactory
(NYS). If you receive a NYS result, you will be asked to redo the tasks again. To achieve a competent result with
this unit, all tasks need to be completed and marked as satisfactory. Your trainer/assessor will provide feedback
to you on each task, outlining where you must improve to achieve a Satisfactory (S) result. When all tasks are
marked as Satisfactory (S), you will receive a result of Competent (C) for this unit otherwise, you will be marked
Not Yet Competent (NYC). Assessments submitted to the trainer/assessor after the due date may not be
accepted, and you may have to a resubmission fee.
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Assessment appeals
Appeal process - If you feel the decision made by your assessor was incorrect please refer to your Student
Handbook for information on assessment appeals for the required steps to appeal this decision. Download the
assessment you want to appeal and complete the appeal box in Feedback Evaluation Sheet by signing as to
whether you wish to appeal. You are required to hand the hard copy in to student services.
Submission requirements
If an assessment is not submitted in accordance with the submission requirements, then it will be deemed as
being non-compliant. Non-compliant submissions result in pending on being marked and /or recorded NYS.
All submissions must be done by PDF file. The Student is required to convert word file assessments,
PowerPoint presentation and other attachments to PDF before submitting unless the evidence is
required to submit its original format (eg. word or excel).
The first page in the file must be cover page. Both the cover page must contain student name and
student number.
The Student is allowed by default to upload up to five documents on each submission. You must
upload each file separately. You must not upload zip file.
Submissions from overseas are not allowed as students are required to be in Australia to attend their
regular classes.
APPEAL PROCESS:
I would like to appeal the outcome of this assessment as per the appeals procedure in the Student
Handbook
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Task Description
You are required to answer various questions to demonstrate your underpinning knowledge in this unit
– articulate, present and debate ideas.
Procedures:
1. Read all the questions.
2. Conduct necessary research. Your lecture notes, online resources and workbook can also
assist you to complete this assessment.
3. Provide responses to all questions in the space provided.
4. Submit your assessment by the due week.
1.
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Read the following case studies carefully and write down your answers in the space
provided.
Case Study 1
Linda is a marketing assistant in a medium sized pharmaceutical company. Recently she attended a professional
development workshop – digital media marketing.
The company is still using old fashioned marketing techniques, not yet shifted to more modern way by using
digital media to market the company. At the workshop, she saw an opportunity to promote the company’s
products in new and effective way with minimal spending by using digital media.
Linda is excited by this because she thinks it will be a huge potential to boost brand awareness in the target
market. She decided to share that with her manager.
1. To ensure you are getting your message across, you need to define your theme before you
communicate your idea to your audience.
What are the themes and messages Linda wants to communicate?
Digital media marketing, inexpensive forms of digital media product promotion, ability to
raise brand recognition in target market.
2. Name and describe one tool Linda can use to clarify her thoughts and presentation ideas.
Brainstorm her thoughts and map them. She should be carefully brainstorming her ideas
and thoughts step by step. Good mapping is essential in order to give a clear and
interesting speech.
3. There are different ways of communicating ideas for different purposes and to different
people.
b. List three synchronous tools. What occasions are suitable to use the tool?
(Ex. Teleconferencing can be used when it is required discussion and to have some
dialogues between participants.)
Asynchronous communication can be sent anytime. The sender and receiver do not
need to be synchronized or available real-time.
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d. List three asynchronous tools. What occasions are suitable to use these tools?
e. Communication skills are imperative to be able to help people focus or expand our
thinking.
What communication skills and attributes should Linda demonstrate and look for
when collaborating?
In order to successfully collaborate with her manager she should directly present
details about digital marketing and its advantages.
Case Study 2
You are a part of marketing team in your organisation and recently you have come up with a new product idea.
You think this product will generate another level of profit for the organisation. You sent a brief e-mail to the
marketing manager about this new product.
Marketing manager has replied and wrote that you would be given 10 mins in the next marketing meeting to
pitch your idea.
1. Describe different techniques you can use to engage, fascinate and involve others in the
process of communicating your idea.
Asking questions from the audience, give them figures and statistics based on interesting
facts. Asking the ideas of others and would involve the audience during presentations or
discussions.
2. How do you deal with the following two main communication challenges?
Fear of public speaking
Speaking to an unfamiliar audience
In order to overcome fear of public speaking, first of all, we need to prepare well. If we
you what we are going to say perfectly then we would not be as nervous and prepare our
speech in front of a mirror would help us to deal with fear in front of public.
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In order to successfully give a speech to an unfamiliar audience you need to imagine that
they are expecting new information from you and imagine that the people are your old
friends that you know them well. Focus on certain people in the audience.
3. How do you deal with the following communication challenges? Is there any innovative
approach you could use?
(Hint: Research online and find out how others have dealt with these communication
challenges)
In order not to forget the things that you are going to say, you can use some
techniques. For example, imagine your speech as a human body and plan the
important details or structure from head to toes. Imagine the first part of your
speech is your head. You need to talk starting from your hair to your shoulders.
Each of your parts of your head is your details that you would not want to miss
Knowledge Test
1. Storytelling has been used for centuries to convey ideas and information. Conduct
research and answer the following questions:
a. What are the six structures of storytelling, as given by Annette Simmons in her book,
‘Whoever tells the best story’?
b. What are three essential elements all great stories have as given by Paul Smith in his
book ‘Lead with a Story’? Explain briefly each.
1. A hero we care about, a relatable hero. (Have a relatable main character in your
story) It will be the main subject of your story.
2. A villain we are afraid of, a relevant challenge. Talk about challenges and how to
overcome those challenges.
3. An epic battle (an honest struggle). Struggles you faced and dealt with.
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2. Every day we face uncertainty, because risk is a natural part of our physical, social,
financial and competitive environments. When debating or presenting ideas, there are
always risks but it is easier to take those risks if we are informed or concerned before
presenting.
What are possible positive and negative consequences for the following risks?
a. Negotiating for a pay rise, telling your manager that you need higher pay or you will
quit.
Positive consequence would be you get a pay rise or at least a promise for a pay rise.
Negative consequence would be to hear you are free to go or quit. As a result of such
risk you might get what you want or you might lose your job. Or you might give an
idea to your manager that you care more about money.
Death penalty is inhumane, barbarous and does not respect sanctity of life. There is a
higher risk of giving death penalty for those who did not do the crime. Therefore,
death penalty is not a right solution.
3. Explain different ways in which individuals receive and respond to ideas and information,
and what influences their response.
People receive and respond to ideas in a different way. Information can be visual,
auditory, emotional, smell and taste. People might show emotions, might be hesitant or
against, happy or sad. Depending on how they received the idea, they show response. If
they got good emotion they might say thank you and smile. It can be seen in their face. If
they got it in a negative way, they would not smile or show happy face.
Tailoring your presentation makes it great and will show your audience that you have
respect for them and their time. Get to know your audience, learn what they expect, look
at topics given to them before and know the size of the audience. Try to tailor from the
perspectives of the audience.
5. You may have an opinion on something but to be able to argue effectively you need to be
able to back it up with facts. What are the key way to be adequately prepared to debate
and discuss your ideas?
Read and research more information on that topic. Look at latest statistics, read the latest
findings and talk to people who are experts of that field. Imagine the questions and
confrontations you might receive from others. Brainstorm, map and list your ideas
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systematically. Find out as much information as possible from reliable sources. Read,
understand and try to find out more.
6. The process of giving and receiving feedback can be illustrated through a model called the
Johari Window.
An active listener engages with the speaker while a passive listener simply receives
the message without giving any external indications. Active listener retains
information more effectively and makes the speaker feel more comfortable. Passive
listener act passively by receiving the message only without giving further external
indications.
8. When you have been through the process of refining your idea and you have sought
feedback and input from others, you will be better prepared to respond clearly and
confidently to questions.
What are the key techniques to respond to questions confidently?
Read and search through resources and materials before you answer the questions. Then,
have your first answers read by at least two people. Get their feedback and rewrite your
answers again.
If you give a speech, be prepared for potential questions that might be asked by the
audience. Try to imagine as much questions as possible and prepare your answers in
advance or imagine how you would answer those questions.
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Presentation
Scenario
You are given an opportunity to present your idea in the next company meeting to the people who are relevant to
your idea. For example, if you have pitched about new marketing campaign idea, you are now given the
opportunity to present your idea in a marketing team meeting.
Your manager told you that you will be given 20 minutes to present your idea and continue with discussion.
Your manager also told you that the company will implement your idea if you can convince the audience and
you will be leading the project.
Procedures:
You are required to present your idea to the class.
First, you will be preparing a presentation, then presenting it to the class and trainer. Class
members will need to come up with at least five questions. Some questions should be
opposing your idea. Lastly, you will need to answer to those questions and debate effectively
your idea. Your trainer will act as an opposition and debate with you.
1. Prepare for your presentation and discussion (See Appendix 4).
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f. Consider any risk that you may need to take into account when delivering your
presentation
g. Consider questions that may be asked during discussion.
2. Develop a written note for your presentation. You may use the planning template provided
(See Appendix 5), create your own template or write a short script and attach to this
assessment.
4. Debate: Ask class to provide at least five questions about your idea including questions
that indicate disagreement with your idea.
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Appendix 1-A: Template for presenting an idea
4. Engage Ask an open question What do you think about this idea and what else should be
to engage include or consider?
2. solution Explain what the Social media campaign would introduce our product to more
solution is. audience and increase help us to increase sales.
3. Benefit Explain how it benefits Attract more buyers, increase sales and profit. Become active
your organisation. in social media marketing and use the latest trends for our
Back it up with a story, marketing.
incident or experience,
illustration, statistic,
comparison or
demonstration.
5. Engage Ask an open question to Ask the opinion of others and discuss more options.
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engage
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Appendix 2: – Comments and Observation
Write your comments and observations after the short speech role-play.
Whose short speech was the best?
What did you find most engaging or interesting about the short speech?
1. Were you able to finish your short speech within the 5-8 minutes? How did you feel
about the time?
2. List the aspects of the short speech that were effective and give what made you think so.
3. List the aspects of the short speech that were not effective and share what made you think
so
4. To improve the effectiveness of future short speech, what can you do?
Appendix 4: Preparation
Let the audience know about social media campaign and what we can reach through
social media campaign.
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Same campaign results and success stories. Budget allocation.
What can you do to provoke and encourage response from your audience during your
presentation?
Ask their ideas and let them ask questions from me.
Think of, and outline, a few risks that need to be considered when you present and
debate your ideas.
Do you have evidence that this campaign can attract more buyers?
Can our company benefit from the campaign?
How would you organize and run the campaign?
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Appendix 5: Presentation planning template
Body – point 1
Body – point 2
Body – point 3
Conclusion
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Appendix 6: Self reflection – debate exercise
Were you open to critical feedback of your ideas from others, and to the ideas of
others? Describe.
I was open to critical feedback of my ideas from the classmates and my teacher.
Have you responded to questions about your ideas with confidence and responded
with relevant information? Reflect and comment.
Yes i have responded all the questions with the confidence and relevant facts. Because
i have done a so many work on research.
Have you appraised the views of others, and used these views to refine or embrace
new ideas? Reflect and comments.
I have assessed the quality of the opinions of other people and I used some of the
opinions to promote the pizza rush more effectively.
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Individual Activity – Case Study & Knowledge Test
Feedback Evaluation Sheet – Lecture Assessment
STUDENT’S
STUDENT’S NAME: No:
ASSESSOR’S NAME:
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Observation and Demonstration Checklist “Short Speech”
Item Description of what the assessor expects to see the student doing in the S NYS
course of the project
1
Theme of the short speech was clear
2
Messages were clear and easy to understand
3
Purpose of the short speech was clear
4
Structure of the short speech was suitable
5
The short speech provokes an engaged response
6
The short speech was delivered in 5-8 minutes or less
7*
8*
Trainer’s feedback on evidence of knowledge and skills demonstrated through this project.
Include recommendation on how to address gaps in competency.
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Observation and Demonstration Checklist “Debate and Discuss”
Item Description of what the assessor expects to see the student doing in the S NYS
course of the project
1 Was able to respond to questions calmly and unemotionally
2 Was able to justify why he or she were given that position
3 Was actively listening and was respectful of opposing viewpoints
8*
Trainer’s feedback on evidence of knowledge and skills demonstrated through this project.
Include recommendation on how to address gaps in competency.
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