.The duration of all the end term theory examinations shall be 3 hours.

2. The Criteria for awarding internal assessment of 20 marks shall be as under:

a) Class test 10 marks.
b) Assignment and Presentation marks
c) Attendance marks
Less than 65% O marks
Upto 70%
marks
Upto 75% marks
Upto 80% 4marks
Above 80% marks

First Year: Second Semester

Course Code Title of the Course (s)
External Sessional Practical Total Credits
Marks Marks Marks Marks (LTP)|
Core Courses
16IMH22C1 Strategic Marketing 80 100 3-1-0
16IMH22C2 Strategic HRM 80 100 3-1-0
16IMH22C3FinancialManagement 80 20 100 3-1-0

16IMH22C4 anagement Information 80 20 100 3-1-0

Systems
16IMH22C5 Operations Research 80 20 100 3-1-0
16IMH22C6 Business Research Methods 80 20 100 3-1-0
FoundationElective Course
Each student will opt one course from the pool of Foundation Elective Courses provided by the
University., excluding the Foundation Elective Course prepared by the Institute of Management
Studiesand Research.
Open Elective Coursse
Each student will opt one course from the pool of Open Elective Courses provided by the University,
excluding the Open Elective Courses prepared by the Institute of Management Studies and Research.
Discipline Specific Elective Courses (Each student will opt onecourse)
16IMH22DI perations and Supply Chain 80 20 100 3-1-0
Management
16IMH22D2 Entrepreneurship 80 100 3-1-0
33
Total Credits
NOTE: Immediately after the completion of the Second semester, the students shall proceed for their Summer
Vacation Training (SVT) of 8 weeks duration. The Summer Training Report prepared after the completion of
SVT shall be assessed in the third Semester as a compulsory course. The SVT will be submitted by the
candidates in the manner Specified In the
Ordinance
Session: 2016-17
L-T-P External Marks: 80
3-1-0 Sessional Marks: 20
Time Allowed: 3 Hours

STRATEGIC MARKETING
Paper Code: 16IMH22CI

Unit-I
Marketing Concepts, role of marketing in business, marketing mix, concept of strategic marketing, stralegic
marketing process, marketing and business strategy, marketing stralegy and planning. strategic iISsues in
marketing
Unit-Il
Nature and structure of marketing environment, environmental scanning and analysis, PEST framework
competitor analysis, customer analysis, buyer behaviour models, organizational buying behaviour, marketing
information system; marketing cost and financial analysis

Unit-ll
Segmenting markets, niche marketing. market targeting strategies, positioning strategies, relationship
strategies, inter-organisational relationships, influence of market position on strategy. new product

development planning. process and strategies

Unit-IV
Product strategies, branding strategies, customer service strategy, pricing strategies, advertising strategies,
sales promotion strategies, direct marketing strategies, sales force strategies, distribution strategies

Suggested Readings:
1. Cravens, Davidand Nigel Piercy, Strategic Marketing, Tata McGraw Hill, New Delhi
2. Nag. A, Strategic Marketing, McMillan lIndia, New Delhi
3. Sahaf, Musadiq A, Strategic Marketing, Prentice Hall of India Ltd, New Delhi
4. Proctor, Tony, Strategic Marketing- An Introduction, Taylor and Francis

Instructions for External Examiner: The question paper shall be divided in two sections. Section 'A' shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shal
be compulsory. Answer to each question should not exceed 50 words normally. Section "B° shall comprise 8B
questions (2 questions from each unit). The students will be required to attempt four questions selecting one
question from each unit. All questions will cany cqual marks.
L-T-P External Marks: 80
3-1-0 Sessional Marks: 20
Time Allowed: 3 Hours

STRATEGIC HRM
Paper Code: 16IMH22c2

Unit-I
HR environment; HRM in knowledge economy: concept of SHRM: investment perspective of SHRM,
evolution of SHRM, strategic HR vs. traditional HR, barrier to strategic HR, role of HR in strategic planning

Unit-Il
Strategic fit frameworks: linking business strategy and HR strategy. HR bundles approach, best practice
approach; business strategy and human resource planning; HRM and firm performance linkages-measures of
HRM performance; sustained competitive advantages through inimitable HR practices

Unit-l
HR Systems: staffing systems, reward and compensation systems, employee and career development systems,
performance management systemss
Unit-IV
Strategic options and HR decisions - Downsizing and restructuring, domestic and international labour market,

mergers and acquisitions, outsourcing and off shoring

Suggested Readings:
.2. Mello, Jefirey A., Strategic Human Resource Management, Thomson Learning Inc.
Agarwala, Tanuja, Strategic Human Resource Management, Oxford University Press, New Delhi
3. Dreher, George and Thomas Dougherty, Human Resource Strategy. Tata Mcüraw Hill
4. Greer, Charles, Strategic Human Resource Management, Pearson Education
5. Belcourt, Monica and Kenneth McBay, Strategic Human Resource Planning. Thomson Learning Inc.

Instructions for External Examiner: The question paper shal be divided in two sections. Section "A' shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally. Section 'B' shall comprise 8
from unit). The students will be required to attempt four
questions (2 questions each questions selecting one
question from each unit. All questions will carry equal marks.
L-T-P External Marks: 80
3-1-0 Sessional Marks: 20
Time Allowed: 3 Hours

FINANCIAL MANAGEMENT
Paper Code: 16IMH22C3

Unit-I
Financial management-scope finance functions and its organisation, objectives of financial management; time
value of money, sources of long term finance.

Unit-II
Investment decisions importance, difliculties, determining cash lows, methods of capital budgeting; risk
analysis (risk adjusted discount cost
rate method and certainty equivalent method), cost of different sources of
raising capital; weighted average ofcapital.
Unit-1ll
Capital structure decisions-financial and operating
M-M theories, determinants
leverage: capital structure theories- NI, NOI, traditional and
of dividend policy and dividend models -Walter, Gordon & M.M.
models
Unit-IV
Working Capital- meaning. need, determinants; estimation of working capital need;
inventory and receivables.
management of cash,

Suggested Readings
.Pandy, I.M., Finaneial Management, Vikas Publishing Tata
House, New Delhi
2. Khan M.Y, and Jain P.K., FinancialManagement, McGraw Hil, New Delhi
3. Keown, Arthur J., Martin, John D., Petty, J. William and Scout, David F, Financial Management, Pearson
Education
4. Chandra, Prasanna, Financial Management, TMH, New Delhi
5. Van Home, James C. Financial Management and Policy, Prentice Hall of India
67. Brigham &Houston, Fundamentals of Financial Management, Thomson Learning, Bombay.
Kishore, R., Financial Management, Taxman's Publishing House, New Delhi

Instructions for External Examiner: The question paper shall be divided in two sections. Section "A" shall
comprise ofeightshort answer type questions from whole of the syllabuscarying two marks each, which shall
S0
be compulsory.
(2
Answer to each questionTheshould not exceed
will
words normally. Section 'B shal comprise 8
required to attempt four questions selecting one
question
questions
from from each unit).
each unit.
students
All
be
questions will carry equal marks.
L-T-P External Marks: 80
3-1-0 Sessional Marks: 20
Time Allowed: 3 Hours

MANAGEMENT INFORMATION SYSTEMS

Paper code: 16IMH22C4

Unit-I
Concepts of information systems: Components of an information system, Information system resources,
Information system activities; Types of information systems; Challenges of information systems; Developing
information system.

Unit-1
Information systems planning and strategic advantage: Process of information system planning. Strategic
of
alignment business and information technology Strategic roles for information systems, Breaking business
barriers, Reeng1ineering business processes, Improving business quality.

Unit-Ill
Functional business information sysiems: Marketing information systems,Manufacturing information systems;
Human Resource information systems; Accounting information systems; Financial information systems.

Unit-IV
Managing information systems: Information systems security and control; Ethical and social impact of
information systems.
Advanced concepts in information systems: Enterprise resource planning: Supply chain management;
Customer relationship management; Procurement management.

Suggested Readings:
1. Kumar, M., Business Information Systems, Vikas Publishing House, 2003.
2. OBrien, J.A., and Marakas, G.M., Management Information Systems, 7th ed., Tata McGraw-Hill, New
Delhi, 2007.
3Brien, J.A., Management Information Systems, 4h ed., Galgotia4thPublication, New Delhi, 2002.
4. Alter, S. Information Systems- The Foundation of E-Business, ed.. Pearson Education, 2006.
. Laudon, K.C. and Laudon, J. P. Management Information Systems, 7th ed., Pearson Education, 2003
6. Marco, Td. Structured Analysis & System Specification, New Delhi. Yourdon Press, 1989.
7. Rajaraman. V.Analysis and Design ofInformationSystems. New Delhi, Prentice Hall
8. Van Over, David. Foundations of Business Sysiems. Fort Worth, Dryden Press, 1992.
of India, 1991.

Instructions for External Examiner: The question paper shall be divided in two sections. Section 'A" shall1
comprise of eight short answer type questions from whole of the syl labus carrying two marks each, which shall
S0
be compulsory. Answer each question should
to
not exceed wordsnormally. shall
Section "B° 8
comprise
questions (2 questions from each unit). The students will be required to attempt four questions selecting one
question from each unit. All questions will carry cqual marks
L-T-P External Marks: 80
3-1-0 Sessional Marks: 20
Time Allowed: 3 Hours

OPERATIONS RESEARCH
Paper Code: 16IMH22cs

Course Objective:
The objective of this paper is to acquaint the students with various quantitative techniques which are of great
importance tor quantitative deciSion-making.

Unit-I
Operations Research: Evolution, methodology and role in managerial decision making: Linear programming
Meaning. assumptions, advantages, scope and limitations; Formulation of problem and its solution by graphical
and simplex methods: special cases in simplex method: infeasibility, degeneracy, unboundedness and muliple
optimal solutions; duality.
Unit-1
Transportation problems including transshipment problems; Special cases in transportation problems:
unbalanced problems, degeneracy, maximization objective and multiple optimal solutions; assignment problems
including taveling salesman's problem. Special cases in assignment problems: unbalanced problems
maximization objective and multiple optimal solutions.

Unit-I
PERTICPM: Difference between PERT and CPM, network construction, calculating EST, EFT, LST, LFT and
floats, probability considerations in PERT. time -cost trade-off. Decision
uncertainty and risk, Bayesian analysis, decision trees.
theory: decision making under

Unit-IV
ame theory. pure and mixed strategy games: principle of dominance, two person zero sum game; Queuing
theory: concept, assumptions and applications: analysis of queue system, Poisson distributed arrivals and
exponentially distributed service time models (MMI and MMK); Simulation, meaning, process, advantages,
limitations and applications.

Suggested Readings:
1. Paneerselvam, Operations Research, Prentice Hall of India, N. Delhi.
2. Taha, Operations Research: An Introduction, Prentice Hall of India, N. Delhi.
ohra, N.D.; Quantitative Techniques in Management; Tata McGraw Hill Publishing Company Lid., New
Delhi.
Kapoor, V.K., Operations Rescarch; Sultan Chand & Sons, New Delhi.
6. Sharma, J.K., Operations Research: Theory and Applications, Macmillan India Lid, New Delhi.
7. Kalavathy, Operations Research, Vikas Publishing House, New Delhi.

Instructions for External Examiner: The question paper shall be divided in two sections. Section "A" shall
comprise of eightshort answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally. Section B' shall comprise 8
(2 The will
questions
question
questions
from
from each unit)
each unit
students
All
be required to attempt four questions selecting
questions will
carry cqual
one

marks
L-T-P External Marks: 80
3-1-0 Sessional Marks: 20
Time Allowed: 3 Hours

BUSINESS RESEARCH METHODS

Paper Code: 161MH22C6

Unit-I
Business research; its concept, nature, scope, need and managerial value of business research; components of
theory definitions, concepts, constructs, variables, hypothesis, process of research and stnucture of research
proposal

Unit-II
Research design concept and types- exploratory, descriptive, diagnostic and experimental; sampling design;
measurement scales ypes and
techniques, factors infuencing sample sze, measurement -

concept,
construction of scales and reliability and validity aspects in measurement

Unit-Ill
Methods of data collection questionnaire/schedule; questionnaire designing, interview and observational
methods; data analysis and interpretation, editing, coding. content analysis and tabulation; hypothesis testing
an overview of parametric and non-parametric tests (Analysis of Variance, X2 test, Wilcoxon Matched pairs
signed rank test, Mann-Whitneytest, Kruskal Wallis H-test)
-

Unit-IV
An overview of dependent and interdependent methods (multiple regression, discriminant analysis, conjoint
analysis, factor analysis, cluster analysis); ingredients and constructions of research report; procedure of
preparation of reference and bibliography

Suggested Readings:
L. Zikmund, Millian G., Business Research Methods, Thomson Learning. Bombay
2. Cooper, Donald R- and Pamels Schindler, Business Research Methods. Tata McGraw Hills, New Delhi
3. Geode, Millian J. & Paul K. Hatl, Methods in Research, McGraw Hills, New Delhi
4. Sekran, Uma, Business Research Method, Miley Education, Singapore
5. Kothari, C.R., Research Methodology

Instructions for External Examiner: The question paper shall be in two

divided sections. Section 'A" shall
comprise of eight short answer type questions from whole of the syillabus carrying two marks each, which shal
be compulsory. Answer to each question should not exceed 50 words normally. Section "B° shall comprise 8
questions (2 questions from each unit). The students will be required to attempt four questions selecting one
question from cacn unit. All questions will carry cqual marks.
 M.D.U., ROHTAK
Session 2020-21
A) Foundation Elective Courses

Students of all PG programmes under CBCS (w.e.f. 2018-19) ae required to study one
foundation elective course in 2nd semester for 2 years Programmes and in 4h Semester for 3
years Programmes. They may choose any one of the following courses (excluding the courses

offered by the departments of their own subjects).

Sr. Nomenclature of the course Course Code Offered by the Department

No.
Basics of Accounting 16COMFI Commerce

Basics of E-Commerce 16COMF2 Commerce

Elements of Banking 16COMF3 Commerce
Computer Fundamentals 16CSAFI Computer Science
Application

Appreciation of Short Stories 16ENGFI |English & Foreign Languages

Appreciation of Poetry & Prose 16ENGF2 English &Foreign Languages
Appreciation of Fiction 16ENGF3 |English & Foreign Languages
Appreciation of Drama 16ENGF4 |English &Foreign Languages
Moral Education 16GENFI Genetics

10 Geography in Everyday Life 16GEOFI Geography

11 Hindi language and Communication| 16HNDFI Hindi

Skill

12 Food of India 18MHMCTFI |IHTM

13 Food &Dining Services 18MHMCTF2 IHTM
14 Entrepreneurship Development 16IMSF1 IMSAR
15 Communication and Soft Skills 16IMSF2 IMSAR
16 Introduction of Mass Media 17JRMO1 Journalism
17 Media law 16LAWFI Law

18 Appreciation of Indian Music 16MUSFI Music

19 Psychology for Everyday ILiving 16PSYFI Psychology

20 Electronics Engineering 16 ECE FI UIET (Electronics &

Communication)
 (Foundation Elective Paper)
Basics ofE-Commerce
Paper Code: 16COMF2

Total Marks: 50
External Marks: 40
Internal Marks: 10
Time: 3 Hours Credits =02

Note: The examiner shall set nine questions in all covering the whole syllabus. Question No.l will be
compulsory covering all the units and shall carry 8 small questions of equal marks. The rest of the eight
questions will be set from all the four units. The examiner will set two questions from each unit out of
which the candidate shall attempt four questions selecting one question from each unit. All questions shall
cary equal marks

Unit-I

E-Commerce: Meaning. Concept. Definitions, Origin and Development, Categories of

E
Commerce: B2B, B2C. B2G, G2G,G2C; The Constitution of the E-Commerce: Portal of the
Network. Customer Relationship Management, Supply Chain Management, Logistic Management,
Decision Support; Supporting Environment for E-Commerce: Technical Environment, Legal
Environment, Credit Environment and Financial Environment.

Unit-II

M-Commerce: The Origin of M-Commerce, M-Commere Components, The Development of M-

Commerce, The Application of M-Commerce

Unit-I1I

Payment Technologies for E-Commerce: Online Bank. E-Payment Tools: E-Payment System
Intelligent Card, E-check, E-wallet, E-Cash
Unit-IV

Electronic Commerce: Influence on Marketing: Product, Physical Distribution. Price, Promotion,

Marketing Communication, Common e-Marketing Tools
 M.D.U, ROHTAK
W.E.F. 2018-19
A) Open Elective Courses
Students of all PG programmes under CBCS (w.e.f.2018-19) are required to study one
open elective course in each of the 2 and 3 Semesters for 2-Years Programmes and in each of
the 4 and 5 semesters for 3-Years Programmes. They may choose any one of the following
courses (excluding the courses offered by the departments of their own subjects, if not stated
otherwise).
Open Flective Courses of 2ad Semester:
Sr. No. Nomenclature of thecourse Course Code Offered by the Department
Introductionto Bioinformatics 16BINOI Bioinformatics
Principles and Applications of 16CBTOI Biotechnology
Agriculture Biotechnology-I_
Principles and Applications of 16CBTO3 Biotechnology
Bi chnology-
4.
Basic Biochemistry_ 16BCHOI |Bio-Chemistry
5.
Plant Resource Utilization 16BOTOO1 Botany
0. Cyber Forensic & Security 16CSAOI | Computer Science &
Applications
National Security of India 16DSSO1 |Defence &Strategic Studies
Basics of Economics 16ECOO1 Economics
Fundamental Aspects of 16EDUOI Education
Educationn
10. Indian Literature in Translation - I 18ENGOI English
II. Environmental Issues 16ENVOI Environmental Science
2.
Food Adulteration 16FTEOI Food Technology_
Genetics &Society 16GENOI Genetics
Basics of Geoinformatics 16GEOOI Geography
15. Geography of India Systematic 16GEO02
Geography
and Regional
16. Nationalism in India 16HISOI History
17. Front Office & Guest Services 18MHMCTOI IHTM
Management
18 Fundamentals of Management_ 16IMSOI IMSAR
19.
20.
Media &Society 16JRMOI Journalism
Family Law 16LAWO1 Law
21. General Principles of Criminal 18LAWO2 aw

Law
22. Academic Integrity & Plagiarism 16LISOI Library & Information
Cience
23. Mathematical Techniques and 16MATOI Mathematics
Applications
24. Parametric & Non-Parametric 16MATO2 Mathematics
Tests
25. Principles of Medical 16MBTOI Medical Biotechnology
Biotechnology I_
26. Microbes and EnVironment 18MCBO1 Microbiology
1/60

| 27. Sources of Energy-I 16PHYOI Physics

28 Administrative Literacy 16PUBOI |Public Administration
29. Disaster Management -I 16POLOI Political Science_
30. Ancient Indian Culture & 18SKTOI Sanskrit
Philosophy
Understanding Sociology 16SOCO_ Sociology
32. Quantitative Techniques 16STAOI Statistics
33. Sampling & Estimation 16STA02 Statistics
Techniques
34. Computer Science Principles 16CSEOI |UIET (Comp.Sc.&Eng)
35 Software Engineering Practices 16CSE02 UIET (Comp. Sc. &Eng.)_
Business skills for 16MBTOI |UIET (Biotech)
Biotechnologists
37 Operations Research 16MM UIET (Mech. Eng.)
38. Multimedia Communication 16ECEOI |UIET(Electronics & Comm
39.
Applied Zoology 16Z00011 | Zoology
 MA (Economics)
Semester-
16ECOO1-Basics of Economics (Open Elective Paper)

Max. Marks: 100 Written Exam:80

Internal Assessment: 20
Time: 3 Hrs.
Unit-

What is an Economy? Control problems f an Economy: What, how and for whom to produce, concept of

production possibility function and opportunity cost.

Unit-
Consumer's equilibrium- meaning of utility, marginal utility, conditions of consumer's equilibrium.

Unit-ill

Demand, market demand, determinants of demand, demand schedule, price elasticity of demand, factors
effecting price elasticity of demand.
Unit-V

Cost and Revenue: Total cost, Total fixed cost, Total variable cost.
Average cost: Average fixed cost, average variable cost
Revenue-Total revenue and marginal revenue,-meaning their relationship

Note:

(A) Nine questions would be set in al.

(8) Question No. 1 based on the entire syllabus, would be compulsory. It would contain eight
short answer questions of two marks each.

(C) There would be two questions (16 marks each) from each of four units.
(D) Candidates would be required to attend five questions (one compulsory and selecting one

from each unit).

Reading List:

.D.N. Divedi: Principles of Economics, 2d Edition, Vikas Publication House

. R Dutta and K P M Sundaram: Indian Economy, S Chand
A.N.Agarwal: Indian Economy, Problems of Development and Planning. New Age.

Mishra and Puri: Indian Economy, Himalaya.

L-T-P External Marks: 80
Sessional Marks: 20
3-1-0
Time Allowed: 3 Hours

ENTREPRENEURSHIP
Paper code: 16IMH22D2

Unit-I
Entrepreneurship- Concept, knowledge and skills requirement, characteristics of successful entrepreneurs, role
of entrepreneurship in
economic development, entrepreneurship process, factors impacting
entrepreneurship, managerial vs. entrepreneurial approach and emergence of entrepreneurship
emergence of
Unit-II
Creating Entrepreneurial Venture Environmental scanning, competitor and industry analysis, feasibility study-
market feasibility, technical/operational feasibility, financial feasibility, drawing business plan, preparing project
report; presenting business plan to investors
Unit-Ill
Sources of Finance Debt or equity financing, commercial banks, venture capital: financial institutions
supporting entrepreneurs legal issues intellectual property rights patents, trademarks, copy rights, trade
secrets, licensing, franchising

Unit-IV
Role of Central and State Governments in promoting entrepreneurship, various incentives. subsidies. fiscal and
fax concessions; agencies in entrepreneurship development-District Industries Centres (DICs), Small Industries
Service Institute (SISI), Entrepreneurship Development Institutes of India (EDII); Women Entrepreneurs role,
problems, prospects
Suggested Readings:
1. Hisrich, Robert D., Michael Peters and Dean Shephered, Entrepreneurship. Tata McGraw Hil, New Delhi
2. Barringer, Brace R., and R. Duane Ireland, Entrepreneurship. Pearson Prentice Hall, New Jersy (USA)
Ll, Madhurima, and Shikha Sahai, Entrepreneurship, Excel Books, New Delhi
Charantimath, Poomima, Entrepreneurship Developmentand Small Business Entreprises, Pearson
Education, New Delhi
5. Kuratko, Donand and Richard Hodgets, Entrepreneurship. Cengage Learming India Pvt. Lid., New Delhi

Instructions for External Examiner: The question paper shall be divided in two sections. Section"A* shall
comprise of cight short answer type questions from whole of the sylabuscarrying two marks each, which shall
be compulsory. Answer to cach question should not exceed 50 words normally. Section "B° shall comprise 8
questions (2 questions from each unit). The students will be required to attempt four questions selecting one
question from cach unit. All questions will carry equal marks.