MIL Reviewer

OPPORTUNITIES & CHALLENGES OF MEDIA AND INFORMATION
Opportunities and Challenges

-Media and more importantly its ability to reach the public
POWER OF MEDIA TO AFFECT CHANGE

-Across industries, social media is going from a “nice to have”
"Content is fire. Social media is gasoline." - Jay Baer
OPPORTUNITIES AND CHALLENGES
OPPORTUNITIES - It is a set of situations that makes it possible to do something.
ECONOMY - provide information and monitoring to economic policy development process
EDUCATION
- Ubiquity of online digital video, the video has become a compelling tool for educational
representation.
- Students use it in their projects: teachers and pre-service teachers use it to study pedagogy;
and researchers use it for capturing and examining how learning happens, as they unfold.
SOCIAL - Plays an outstanding role in creating and shaping of public opinion and strengthening
of society.
- Sword arm of democracy.
- Acts as “watchdog” to protect public interest
POLITICAL - Serious factor in political campaigns and in the way people think about issues.
NEWS AROUND THE CLOCK - Can access news on many websites at any hour
CHALLENGES - It is something new and difficult which requires great effort and determination.
ILLEGAL CONTENT - Any type of content that could be damaging to young people, including
real or simulated violence, sexually explicit content, illegal images of child, sexual abuse
CYBERCRIME - Criminal activity or a crime that involves the Internet, a computer system or a
computer technology.
COPYRIGHT INFRINGEMENT - It is the use of works protected by copyright law without

permission, infringing certain exclusive rights
IDENTITY THEFT - It is the deliberate use of someone else's identity, usually as a method to
gain a financial advantage
CURRENT AND FUTURE
PARADIGMS OF COMMUNICATION IN THE DIGITAL AGE

Audience to User - User-centered: control to choose, decide, search, define and configure,
subscribes or unsubscribe, and comment.
Media to Content - Media converge has reset the media identity. Media brand image:
Monomedia to Multimedia - All media industries allows the convergence of online and
traditional media.
Periodicity to Real-time - Today’s fast-paced information promotes dynamism
Scarcity to Abundance - Space for print media and time for broadcast media ceased the limit
to content.
Editor-Mediated to Non-Mediated - Worldwide publishing without editors, but with peer review
daily process
Distribution to Access - Access means to seek, search, navigate, surf, decide, an active
attitude
One way to Interactivity -

1st Level: User choose the format of information display
2nd Level: User to produce input for a system
3rd Level: User to communicate with other users of the system in real or delay time.
Linear to Hypertext - Reading and writing by linking, exploring and creating hypertextual
Data to Knowledge - Strategic mission of media is the information: information intelligence,

interpretation,
MASSIVE OPEN ONLINE COURSE - MOOC

-A revolutionary approach to education that moves from physical to the virtual.
TEXT & VISUAL DIMENSION OF MEDIA AND INFORMATION

FORMAL - Materials are created and distributed byestablished institutions and go through
arigorous process
INFORMAL - Comes from personal opinions orviews on different issues, processes,etc.

TYPES OF TEXT AND COMMON FILE FORMATS
HYPERTEXT - Serve to link different electronic documents and enable users to jump from one
to other in a linear way
PLAINTEXT OR UNFORMATTED TEXT - Fixed sized characters having essentially the same
type of appearance
FORMATTED TEXT - Appearance can be changed using font parameters
TEXT AS VISUAL
TYPEFACE - also called font, font type, or type
- refers to the representation or style of a text in the digital format
SERIF - connotes formality and readability in large amount of texts
- usually used for the body text of books, newspapers, magazines and research
publication.
SAN SERIF - brings a clean or minimalist look to the text
- used for clear and direct meaning of text
SLAB SERIF - carries a solid or heavy look to text
- can be used for large advertising
sign on billboard
SCRIPT - draws much attention to itself because of its
brush-like strokes
- must be used sparingly and not to be used in
large body text
DECORATIVE - caters to a wide variety of emotions (such ascelebration, fear, horror, etc.) or
themes
DESIGN PRINCIPLES AND ELEMENTS

EMPHASIS
● Refers importance or value
given to a part of the text-based content.
“make the text bold”
APPROPRIATENESS
● how lifting or suitable the text
is used for a specific audience, purpose or event
PROXIMITY
● how near or how far the text
elements from each other
ALIGNMENT
● how the text is positioned in the
page
ORGANIZATION
● conscious effort to organize the different textelements in a page
REPETITION
● concerns consistency of elements
and the unity of the entire design.
CONTRAST
● creates visual interest to text elements.
Typography
• Art of arranging letters and text in a way that makes the copy
Video
• The recording, reproducing, or broadcasting of moving visual images.
Screenshot
• An image of the data displayed on the screen of a computer or mobile devices.
Infographic
• A visual image such as a chart or diagram used to represent information or data.
DESIGN ELEMENTS
LINE
• Describes a shape or outline. It can createtexture and can be thick or thin
SHAPE
• Geometric area that stands out from the space next to or around it
VALUE
• Degree of light and dark in a design.
TEXTURE
• The way a surface feels or is perceived to feel.
COLOR
• Determined by its hue (name of color), intensity
FORM
• A figure having a volume and thickness.
PRINCIPLES OF VISUAL DESIGN

Center of interest – an area that first attracts attention composition
Balance – a feeling of visual equality in shape, from, value,color, etc.
Harmony – brings together a composition with similar units.
Contrast – offers some change in value creating a visual discord in a composition.
Directional Movement – a visual flow through the composition
Rhythm – a movement in which some elements recur regularly.
Perspective – created through the arrangement of objects in 2D space to look like they appear
in real life.
MANIPULATIVE & MULTIMEDIA
Manipulative - Tools or devices used for hands-on
Digital manipulatives - Interactivity, or the responsiveness one experiences from another entity
“The integration of multiple forms of media”. - Christenson (2006)
The center of all these dimensions is the top agent of media and information: PEOPLE.
yoko na kapagod 🙂hahahahaha

MIL Reviewer

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OPPORTUNITIES & CHALLENGES OF MEDIA AND INFORMATION

Opportunities and Challenges

POWER OF MEDIA TO AFFECT CHANGE

"Content is fire. Social media is gasoline." - Jay Baer

OPPORTUNITIES AND CHALLENGES

OPPORTUNITIES - It is a set of situations that makes it possible to do something.

ECONOMY - provide information and monitoring to economic policy development process

COPYRIGHT INFRINGEMENT - It is the use of works protected by copyright law without

CURRENT AND FUTURE

PARADIGMS OF COMMUNICATION IN THE DIGITAL AGE

Periodicity to Real-time - Today’s fast-paced information promotes dynamism

One way to Interactivity -

Data to Knowledge - Strategic mission of media is the information: information intelligence,

MASSIVE OPEN ONLINE COURSE - MOOC

TEXT & VISUAL DIMENSION OF MEDIA AND INFORMATION

INFORMAL - Comes from personal opinions orviews on different issues, processes,etc.

FORMATTED TEXT - Appearance can be changed using font parameters

DESIGN PRINCIPLES AND ELEMENTS

PRINCIPLES OF VISUAL DESIGN

Balance – a feeling of visual equality in shape, from, value,color, etc.

Harmony – brings together a composition with similar units.

Contrast – offers some change in value creating a visual discord in a composition.

Directional Movement – a visual flow through the composition

Rhythm – a movement in which some elements recur regularly.

MANIPULATIVE & MULTIMEDIA

Manipulative - Tools or devices used for hands-on

“The integration of multiple forms of media”. - Christenson (2006)

yoko na kapagod 🙂hahahahaha

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