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Whitepaper Top Benefits of Video Conferencing Polycom

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A POLYCOM FACT SHEET

The Top Five Benefits of Video Conferencing

Based on conversations with customers, analysts, and value-added resellers,


listed below are the top benefits video conferencing delivers to most organizations.

Reduced Travel Costs Improved Hiring and Retention of Top Talent


In today’s globalized economy, travel is often a prerequisite for Hiring processes can be very lengthy and costly, especially when
leveraging new market opportunities. Journeying to distant locales candidates are located in other cities or when multiple people
to engage in face-to-face interactions with customers, partners, are involved in the interview process. Organizations with video
and colleagues is a time-honored business ritual, and nothing will conferencing systems in their offices can reduce expenses and
ever replace the immediacy and impact of live interactions. But time by bringing candidates into the nearest facility and allowing
a large percentage of routine or regular business trips—with all interviews to be conducted both in person and over video. Video
their attendant expense—can be eliminated by communicating interviews can also be recorded, enabling persons unable to be
over video. With vast improvements in quality, availability, and ease part of the live interview process to see and evaluate the candidate
of use, and with the ability to interact and share content in high over video. Video communication impacts employee retention just
definition, today’s video conferencing is as close to “being there” as positively. Examples include improved cooperation by allowing
as one can get without actually making the trip. Travel reduction is remote employees to become closer faster with other team
the easiest expense to calculate when determining ROI of a video members; helping employees retain work/life balance by mitigating
conferencing investment. Fundamentally, video ROI calculates the travel so they can spend more time with their families; allowing
number of trips taken annually, multiplied by the cost (transport to employees to work partially or full time from home, to alleviate the
and from the airport, flight, per diem expenses, salary of time lost in impact of commuting; or simply engaging in real-time face-to-face
traveling) versus the investment in the video conferencing solution interactions that are richer and more fulfilling than any alternative
(equipment, service, training, network). The majority of organizations short of a live in-person meeting.
will see a single outlay of annual travel expenses far outweighing
the entire video conferencing investment, easily justifying the Sustained Competitive Advantage
implementation. Video communication offers multiple paths for creating and
maintaining competitive advantage. Teams communicating over
Increased Productivity across Dispersed Workforces video share knowledge more widely, resulting in faster and more
and Teams informed decisions that reduce the time to market for new products
Dispersed work forces and project teams present many challenges, and services. Support teams leverage video to create more personal,
none more misunderstood than lost, slow, or simply nonexistent one-to-one relationships with their customers, encouraging a
communication between individuals residing in different locations. loyalty far beyond the capabilities of a traditional call center agent.
Most teams interact using phone, e-mail, instant messaging (IM), or Manufacturing organizations use video conferencing and content
workflow applications. However, with 80 percent of communication sharing to verify product quality, make revisions, and ensure accuracy
consisting of non-verbal visual cues, the ability of teams to throughout the supply chain, while their competitors continue to rely
understand, process, and collaborate over distance using these on next-day delivery of services. Video enables sales executives to
methods is at best halting, and at worst,severely impeded. Wherever clearly and immediately appreciate the status of the pipeline, beyond
video is added to a meeting, participants are more likely to stay the rows on a spreadsheet. Public relations and human resources
focused, because they can be seen as well as heard. Expressions departments can promote the organization’s use of video as proof
of satisfaction, concern, confusion, understanding and so on, can of corporate efforts to protect the environment, helping to ensure
easily be seen and addressed, speeding and informing the group they end up on the short list of preferred vendors for environmentally
more effectively than myriad e-mails, voicemails, and IMs. The friendliness in competitive governmental or commercial bids.
result: decisions are made faster, projects completed sooner, and
productivity increased across the organization.
A POLYCOM FACT SHEET The Top Five Benefits of Video Conferencing

Support for Environmental Initiatives Learn More


Video conferencing is an obvious “green” technology, allowing For more information about how your organization can benefit from
organizations to mitigate energy use by dramatically reducing the video conferencing, visit us at:
need to travel. (See the Polycom ROI Calculator as an example.) http://www.polycom.com/telepresence
By communicating over video, organizations can also substantially
reduce their carbon footprint and help ensure a basis for regulatory
compliance. With tools that provide a powerful way to enable
conferences and other video content to be streamed live or on
demand around the world, employees, customers, partners, and
students can use video to communicate, engage and interact with
others across distance at any time, from wherever they are.

Polycom Worldwide Headquarters


4750 Willow Road, Pleasanton, CA 94588
1.800.POLYCOM or +1.925.924.6000
www.polycom.com

© 2010 Polycom, Inc. All rights reserved. POLYCOM®, the Polycom “Triangles” logo and the names and marks associated with Polycom’s products are trademarks and/or service marks of Polycom, Inc. and are
registered and/or common law marks in the United States and various other countries. All other trademarks are property of their respective owners. No portion hereof may be reproduced or transmitted in any form
or by any means, for any purpose other than the recipient’s personal use, without the express written permission of Polycom.
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