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Lecture 4 5

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PRODUCT AND PROCESS DESIGN

THE ROLE OF TRANSFORMATION PROCESS

To add value
1. Increase product value at each stage
2. Value added is the net increase between output product value and
input material value
3. Provide an efficient transformation
4. Efficiency – means performing activities well for least possible cost
CHALLENGES
Challenges

Competitive Growing Customer Technological Environmental


Pressure Expectations Advancements Issues

Falling Prices Transformational


Shrinking Delivery Quote Technologies
Build to order requirements Radical Technology Shifts
HOW DO MANUFACTURING COMPANIES DEAL WITH THEM
In each case the competitive strategy is defined based on how the customer prioritizes

Product Delivery Making large


cost time variety of products, Improve ROI by
on shorter lead Automating,
times and shorter Mechanizing and
runs without Introducing new
affecting product technology
Variety Quality quality
DESIGNING & DEVELOPING PRODUCTS
Establish the product Product/ Service Idea
characteristics

Economic & Technical Feasibility Study


The characteristics of a
product directly affect how
the product can be Interaction
produced Product/ Service Design Product/ Service Design

How the product can be


produced determines the
Product & Market New Product / Service
design of the production
system
MAJOR FACTORS AFFECTING PROCESS DESIGN DECISIONS
Adequate capacity, possibility of expansion and contraction, product
1. Nature of Product/ service demand
price affects sales volume

How much of the production a company should bring under its own
2. Degree of vertical integration roof? Requires capital, hence low vertical integration for small
businesses

3. Production Flexibility Product flexibility, Volume flexibility

Automation can reduce labor and related cost but initial investment
4. Degree of Automation
is capital intensive

Even mass -produced goods are good in quality like Toyota…


5. Product/ Service quality
Automated machines can produce goods of superior quality
PRODUCT – PROCESS VIEW
Concept of Standardization vs customization
TYPES OF PRODUCTION SYSTEM: VOLUME VARIETY
TYPES OF PROCESS DESIGN
Cellular
Product Focused Process Focused Manufacturing/ GT

• Production Departments • Production Departments • A subset of the broader


are organized according are organized according group technology
to the type of product/ to the type of processes concept.
service produced.
• Intermittent production/ • A coding system is
• Production line/ job shop developed for the parts
Continuous production made in a factory
systems • Products follow highly
irregular stop-and-go • Parts with similar
• Discrete unit / Process and zig-zag, characteristics are
manufacturing backtracking routes grouped into part
families
• Flow of material are • Low initial investment, use
moved between general purpose • Changeovers are
production operations equipment simplified with less
variability
TYPES OF PROCESS DESIGN Product Focused
TYPES OF PROCESS DESIGN Process Focused
TYPES OF
PROCESS DESIGN

Group Technology
TYPES OF
PROCESS DESIGN

Cellular
Manufacturing
TYPES OF PROCESS DESIGN: DISADVANTAGES
Cellular
Product Focused Process Focused Manufacturing/ GT

• Higher initial investment • Employee specialization • Larger waiting time


and training requirements
• High volume, low cost • Not all parts can be
product made in this manner so
very often requires other
process integration

• Standardization and
moderate batch size

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