CHAPTER 1

PROJECT SUMMARY

Name of the Firm

The name of the business will be ALAMINYAN FARMLIFE STAYCATION. The proponents choose farm life
staycation because the farm life is synonymous to captivated and mesmerize;, this is what the business
wants to experience by the customers as they visit the place, for them to be mesmerized and captivated
by the nature when they visit or stay in Alaminyan Farmlife Staycation while the agrotourism farmlife
staycation part was to show the business is an agrotourism.

Location of the Firm

The business will be located at Barangay Mona, Alaminos City. Pangasinan. The proponents choose this
location because it will be a strategic place for the business because its route is the same when the
tourists and students visit the Hundred Island National Park and the Bued Mangrove Park

Brief Description of the Project

The beauty of the nature must be prioritized at all cost, take it as a once in a lifetime chance and savor
the moment staying in a simple, exciting and refreshing place is worth the experience. ALAMINYAN
FARMLIFE STAYCATION focused on tourism and agriculture in the city. We are also offering different
activities which will liven up the mood of our beloved customers consisting of farming activities which
are based on different seasons: If it is a rainy season, we prefer offering planting rice crops while on
summer season are different varieties of vegetables. By this, we are letting them experience how to
plant step by step for example letting them choose what crop or plant they want to plant and that is
under crop selection, land preparation (this is where they're going to experience plowing), sowing and
lastly harvesting (fruits and vegetables). They could also experience feeding farm animals, egg harvesting
and also the most exciting part which is riding some carabaos. We will also have a small stop shop which
offers different farm products and animal manure fertilizer. This is a farm where you could stay or have a
vacation, can be used in different occasions, events, camping, reunions, gathering, retreat, team
building, people who are in the process of knowing their worth may it be for singles, couples, or group of
individuals

Project Summary

Project long range objectives

 To offer the tourist and students on how to plant, harvest and cultivate the crop, fruits,
vegetables, and root crops to let them experience on how to do
 To be awarded by the Gawad Saka Award as the most outstanding organic farm in the
Philippines the Department of tourism Award of Appreciation, and the national tourism award
  To be awarded by the Department of Education as one of the best places to learn about farm
life.

Market Study

The Alaminyan Farmlife Staycation percentage of population growth of its target markol is 12% which
enables the business to sustain its operations. Based on the survey result which was previously
conducted the target market which are the tourists 33% of then are willing and able to avail the
entrance fee, 13% for per day stay-in, and 10% for the camping fee.

Technical Study

The business has a total of 10 hectares of land sufficient to cater the needs of the business. The 2
hectares of land are intended for planting different varities of lowland plants, crops, and fruits. The
equipment and materials bought are properly maintained and ready to be used any time.

Organizational Study

The project will adopt sole proprietorship form of business. The Alaminyan Farmlife Staycation will
establish its mission and vision that will guide the business for its future operations. It will also set and
implements different rules and regulations for the employees as well as to the customers to properly
maintain peace and order inside the business. The business consists of 20 staffs, 1 manager, 1 cashier, 2
security guards, 1 agriculturist, 1 nurse, 1 cook, and 2 assistants cooks 2 utility workers 1 front desk
officer, 2 tour guides that will ensure the effectiveness and efficiency of its business operations.

Financial Study

The initial investment needed to operate the business is 60,565,786.00 includes cash, land cost, building
cost, property, plants, and equipment cost, biological asset cost, pre-operating expense, promotional
expense, furniture and fixtures, cleaning materials, office supplies, other supplies and other materials.
The average payback period is 1 year and 3 months

Socio-economic Study

The Alaminyan Farmlife Staycation will greatly help its fellow residents by promoting and raising its
employment in the city. It will also help contribute the government by paying taxes and will build a good
relationship to the government and that can give opportunities to tourist to discover new tourist
destinations
 CHAPTER 2

Introduction/Background of the Study

Brief Background of the study

Tourism is the act and process of spending time away from home in pursuit of recreation, relaxation,
and pleasure, while making use of the commercial provision of services.

The term "agro-tourism is often used interchangeably with "agro-tourism," "agro-tourism," "farm
tourism," "agricultural tourism," or "agritainment"

Agro-tourism is a field that is growing in popularity as producers try to diversify and increase profits.
By combining agriculture and tourism, agro-tourism offers new sources of revenue but also presents
potential problems and legal complications to agro-tourism operators

Philippines, as one of the countries with rich natural resources, biodiversity wise and cover with a
strong cultural root. Agro-tourism is never new to the country since it been present for ages as one of
the sources of living of our fellow countrymen. As a developing country, it is ideal for tourist destinations
wherein they could freely succumb to the hidden beauty of the country and experience how
magnanimously treasure like it was.

Agro-tourism has been present on the Puppies the 1960s was not institutionally defined then. In those
early days most agro-tourism farms were either privately owned of managed

In 1991, the Philippines Department of Tourism (007) and the United Nations Development Program
(UNDP) came together and formulated the Philippine Tourism Master Plan (TMP), aimed at developing
tourism on an environmentally sustainable basis. In 2002, the Department of Agriculture (DAR) and DOT
issued a joint circular that identified 10 agro-tourism sites in the country. With this accreditation, all
sites would have to adhere to the minimum standards prescribed by the Department for all operations
and maintenance activities, guaranteeing a satisfactory visit for the tourists.

As a tropical country with an abundance of natural resources, biological diversity and a strong cultural
heritage, the Philippines is well-positioned for agro tourism. At present, the Philippines has a total of 32
agro-tourism sites, including 27 protected areas consisting of strawberry and organic vegetable farms in
Benguet, as well as pineapple and coffee plantations in Bukidnon. The Philippines also hosts various
events, including farmers' field days and agricultural fairs, which are estimated to be attended by 64,000
tourists each year

Simply stated, agro-tourism could be thought of as the crossroads of tourism and agriculture. Stated
more technically, agro-tourism can be defined as a form of commercial enterprise that links agricultural
production and/or processing with tourism in order to attract visitors onto a farm, ranch, or other
agricultural business for the purposes of entertaining and/or educating the visitors and generating
income for the farm, ranch, or business owner.
 Regardless of the exact definition or terminology, any definition of agro-tourism should include the
following four factors: combines the essential elements of the tourism and agriculture industries,
attracts members of the public to visit agricultural operations is designed to increase farm income, and
provides recreation, entertainment, and/or educational experiences to visitors

Agro-tourism operations exist throughout the United States and the world. These operations range
from small operations that operate on a seasonal basis and offer limited consumer services to large
operations that operate throughout the year and provide numerous consumer services.

Agro-tourism presents a unique opportunity to combine aspects of the tourism and agriculture
industries to provide a number of financial, educational, and social benefits to tourists, producers, and
communities. Agro-tourism gives producers an opportunity to generate additional income and an
avenue for direct marketing to consumers It enhances the tourism industry by increasing the volume of
visitors to an area and the length of their stay. Agro-tourism also provides communities with the
potential to increase their local tax bases and new.

Objectives of the Study

Market Objectives

 To determine what activities are more likely in demand to the target market.
 To determine the demand and supply of the business
 To formulate and apply 4P's throughout the study.
 To determine different factors affecting the business

Technical Objectives

 To determine the appropriate business location.

 To determine the most economical way to plant rice and different varieties of fruit and
vegetables.
 To incorporate proper disposal within the business.
 To find out different efficient and effective equipment to be used and its capabilities
 To identify the number of workers needed in the operations of the business

Organizational and Management Objectives

 To identify employee qualifications and their job description.

 To formulate suitable policies, rules and regulations that will be observed within and outside the
business
 To measure the appropriate time span in putting up the business

Financial Objectives

 To find out the initial investment cost in putting up the business

 To determine the expenditure of the business
 To discover the return of investment and payback period of the business
 To determine of feasible in profitable in terms of financial study.
 Socio Economic Objectives

 To determine the contribution of the business to the people, environment and profit

Scope and delimitation of the Study

The business aims to educate through different activities that provides happiness and relaxation of the
customers. This study discusses the management and organizations technical aspects, production
aspects, marketing aspects. financial aspects and social significance of the business. This feasibility study
will be conducted in the month of August up to November within the City of Alaminos The respondents
of the study are the tourist and school administrators. Farm life Staycation will not limit its offering for
those who will drop by the farm.
 CHAPTER 3

MARKET STUDY

This part of the study discusses the marketing aspects of the business shows the demand analysis and all
other aspects regarding the market. It also Indicates what the business offers and how feasible is it when
it comes to the 4P's (Product, Promotion Price and Place) and its SWOT analysis (Strength, Weaknesses,
Opportunities and Threats)