Group 4 Benlac

Media
Literacy
Lesson Outline
• Importance of Media literacy
• Media literacy skills
• Examining the media
• Integrating Media Literacy in the
Curriculum
OBJECTIVES
A.Define the aspects of Media Literacy;
B.Cite the Importance/Benefits of Media Literacy; and
C.Demonstrate the media literacy in Education.
What is Media literacy?
Media literacy is an expanded conceptualization of literacy that includes the
ability to access and analyze media message as well as create, reflect, and take
action using the power of information and communication to make a difference
in the world
• It is the ability to access, analyze, evaluate, and create. (Firestone, 1993)
• Media literacy therefore, is the ability to identify different types of media from wide
array of sources and understand the message they bring. (Hobbs, 1997)
IMPORTANCE OF MEDIA LITERACY
Meets the needs of students to be wise consumers of media, managers of
information and responsible producers of their ideas using the powerful
multimedia tools of a global media culture.
Engages students by bringing the world of media into the classroom

connects learning with "real life" and validates their media culture as a
rich environment for learning.
Gives students and teachers alike a common approach to critical

thinking that, when internalized, becomes second nature for life.
Provides an opportunity for integrating all subject areas and creating a
common vocabulary that applies across all disciplines.
Helps meet state standards while, at the same time using fresh
contemporary media content which students love.
Increases the ability and proficiency of students to communicate

(express) and disseminate their thoughts and ideas in a wide (and
growing) range of print and electronic media forms - and even
international venues.
Media literacy's "inquiry process" transforms teaching and frees the
teacher to learn along with students -- becoming a "guide on the side"
rather than a "sage on the stage."
By focusing on process skills rather than content knowledge, students

gain the ability to analyze any message in any media and thus are
empowered for living all their lives in a media-saturated culture.
MEDIA INQUIRY SKILLS
• Inquiry skills allow you to analyze and question information to determine its
LITERACY validity. By asking questions, you will be able to evaluate the reliability and
credibility of the information. Inquiry skills also enable you to identify biases
SKILLS
and perspectives that may influence the information you are consuming.
SEARCH AND RESEARCH SKILLS

• With millions of sources available online, search and research skills are
important media literacy skills. These skills will enable you to determine the
credibility and reliability of sources. You will be able to differentiate between
factual information and misinformation and also evaluate the relevance of
sources Critical Thinking Skills: Critical thinking skills help you to interpret
media messages accurately. They enable you to analyze, compare, and contrast
different ideas presented in media sources, and evaluate the strengths and
weaknesses of arguments presented.
MEDIA
LITERACY CRITICAL THINKING SKILLS
SKILLS • Critical thinking skills help you to interpret media
messages accurately. They enable you to analyze,
compare, and contrast different ideas presented in
media sources, and evaluate the strengths and
weaknesses of arguments presented.
ANALYSIS SKILLS
MEDIA • Analysis skills enable you to understand how media
LITERACY
messages are constructed and disseminated. They allow you
to identify forms of propaganda, interpret messages, and
SKILLS understand the underlying power dynamics of media sources.
EVALUATION SKILLS
• Evaluation skills enable you to determine the credibility of
different media forms, such as blogs, websites, videos, and
social media accounts. You will be able to consider the intent
of the media source, the qualifications and expertise of the
author, and the relevance and accuracy of the content.
ETHICS AND RESPONSIBILITY SKILLS
MEDIA • Ethics and responsibility skills equip you with the
knowledge to comprehend and become aware of ethical
LITERACY and responsible behavior online. These skills involve
SKILLS
understanding the laws that govern online behavior, as well
as issues surrounding plagiarism, copyright infringement,
and online safety.
REFLECT AND SELF ASSESSMENT SKILLS
• Reflection and self-assessment skills are essential skills in
media literacy. They enable you to reflect on how media
sources impact your life and how you contribute to media.
They help you to understand the impact media has on
society and how to contribute positively to media content.
EXAMINING
THE MEDIA
In media literacy, ANALYZING media
content is the process of asking
questions about a piece of media in
order to identify authorship, credibility,
purpose, technique, context, and
economics. This includes (but is not
limited to):
EXAMINING Understanding who created a piece of media/information
by identifying:
THE MEDIA The author(s), Whether the author(s) are
credible/knowledgeable about the topic, What their intent
might be by creating this piece of media–what they want
people to think, know, or do in response to this media, What
biases the author(s) has and how that bias is reflected in the
content they created.
Understanding how the media is constructed b y

identifying:
Techniques used to gain/keep attention, Techniques used to
make one think/feel a certain way, Examining the language of
the content, Identifying how economics might impact the
decisions made when creating a piece of media. Examine the
content by: Fact checking the information across multiple
sources, Looking for evidence-based information, Identifying
issues of representation.
Integrating Media
Although media literacy is now a
part of the curricula, it is confronted
with a variety of factors, such as
Literacy in the limited access to equipment,
teachers' lack of confidence with the
Curriculum material, and perception of media
education as just an accessory to the
curriculum.
Lynch (2018) presents six ways to
integrate media literacy into the
classroom for students to become media
literate while making media education a
meaningful and integrated part of
classroom practice.
Integrating Media Literacy in
the Curriculum
• Teach students to evaluate media. Students learn to evaluate what
they are viewing by showing them that media changes depending on
who created it, the intended audience and the biases that may be
attributed to the source.
• Show students where to find digital resources and databases. Teachers

should provide students with reliable and safe media sources and
trustworthy content.
the Curriculum
• Compare/contrast various media sources. In the discussions,
distinguish various media sources and compare elements.
• Discuss how the media edits and alters. Purposely point out to
students examples of media altering photographs or stories while
teaching them to be critical of what they see or read at face value.
the Curriculum
• Examine the "truth" in advertisements. Let students identify what
advertisements are trying to sell and what promises or ideas are they
using to convince them to buy the product.
• Have students create media. Let students create media appropriate to

their levels such as presentations, videos or websites.
Thank you for
listening.
Group members
Premielyn Gaba
Precious Nicole Dimla
Raquel De Salmos
Jemma Rose Eta
Alexa Formanes

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Media

Engages students by bringing the world of media into the classroom

Gives students and teachers alike a common approach to critical

Increases the ability and proficiency of students to communicate

By focusing on process skills rather than content knowledge, students

SEARCH AND RESEARCH SKILLS

SKILLS understand the underlying power dynamics of media sources.

Understanding how the media is constructed b y

• Show students where to find digital resources and databases. Teachers

• Have students create media. Let students create media appropriate to

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