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REGULATIONS SPECIFIC TO
M.B.A. PROGRAMME
Dr. BabasahebAmbedkarMarathwada University,

Aurangabad.
(With Effect from Academic Year 2018-19)
1
REGULATIONS
Specific to
M.B.A. Programme (Full Time)
1. ELIGIBILITY FOR ADMISSION:

Master of Business Administration
a) Candidate with a Bachelor’s Degree from recognizedUniversity with not less than 50%
(45% for SC/ST category belonging to Maharashtra State only) in any discipline
recognized by the Association of Indian Universities.
b) The admissions will be on the basis of CAP (Centralized Admission Process) asper
Normslaid down by DTE.
c) If, at any time after admission, it is found that candidate had not in fact fulfilled all the
requirements stipulated in the offer of admission, in any form whatsoever, including
possible misinformation etc., the institute shall take cognizance and accordingly revoke
the admission of set candidate.
d) The institute reserves the right to cancel the admission of any student and ask them to
discontinue their studies at any stage of their career on the grounds of unsatisfactory
academic performance, indiscipline or any misconduct.
2. DURATION
The duration of Course shall be a minimum of 2 years and maximum of 4 years.
3. ADMISSION/PROMOTION CRITERIA
If candidate gets selected for MBA course through DTE admission process, he/she has to
apply on the application form of the Institute provided with the prospectus. Once the
candidate is admitted to the MBA course, the Student will be promoted to next semester with
full carryon; subject to the registration of candidate in every consecutive semester. Dropout
student will be allowed to register for respective semester as and when the concerned
courses are offered by the Institute subject to the condition that his/her tenure should not
exceed more than twice the duration of MBA course from the date of first registration . The
admission of respective student will automatically get cancelled if he/she fails to complete
the course in maximum period. (Four years/Eight Semesters)
4. MEDIUM OF INSTRUCTION:
The medium of instruction shall be in English.
5. CREDITS AND DEGREES

i. A candidate who has successfully completed all the Foundation Course, Core courses,
Elective courses and Project Work as prescribed for the MBA Programme and Service
courses as approved by the University with prescribed CGPA shall be eligible to receive
the degree.
ii. One Credit shall mean 15 contact hours for one semester (of 15 weeks) for theory
courses.
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6. COURSES
The MBA programme comprises of
i. Foundation Course: It may be of two kinds Compulsory Foundation Course for Knowledge
Enhancement and Elective Foundation Course for value based education.
ii. Core Course: A core course is course that a candidate admitted to particular P.G.
programme must successfully complete to receive the degree.
iii. Service Course: The service courses will be offered in third and fourth semesters
only.
iv. Each course shall include lectures/tutorials/laboratory work/field work/
seminar/practical training/assignments /mid-term and term end
examinations/research paper/report writing or review of literature and any other
innovative practicesetc, to meet effective teaching and learning needs.
v. Each course shall have a unique alphanumerical
code. For eg.
MANB402 Statistical Methods
Here,
MAN means Management
Science B means MBA course
402 means Subject Code
vi. The University shall design the course structure including the detailed syllabus for
this MBA programme offered by the Institute. The University shall have the freedom
to introduce new courses and / or to modify / redesign existing courses and replace
any existing course with a new course to facilitate better exposure and training for
the candidates.
vii. Attendance: A student must have 75% of mandatory attendance in each Course for
appearing in the examination. In the event of Non-Compliance of Attendance
criteria(75%), students will have to seek admission next year so as to complete the
course. However Student having 65% attendances with medical certificate can apply
to the H.O.D./ Director for condonation of attendance.
7. REGISTRATION FOR SERVICE COURSE
i. The student will register for the service course of his interest either in III Semester
or IV Semester in the respective institute on official registration form. The faculty in
charge of the respective course will keep the record of the students registered.
Maximum 15 days period will be given from the date of admission for completion
of registration procedure. (s)
ii. No student shall be permitted to register for more than one service course in a
semester.
iii. Institute shall prescribe the maximum number of students in each course taking
into account the teachers and physical facilities available in the department.
iv. The Institute may make available to all students a listing of all the courses offered
in every semester specifying the credits, the prerequisites, a brief description or list
of topics the course intends to cover, the instructor who is giving the courses, the
time and place of the classes for the course. This information shall be made
available on the Institute Website.
v. Normally no service course shall be offered unless a minimum of 10 students are
registered.
vi. The Student shall have to pay the prescribed fee per course per semester/year for
the registration as decided by the Institute.
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8. GRIEVANCE REDRESSAL SCHEME
Grievance related to Evaluation / assessment would be in accordance with the
regulation as laid down by the University from time to time.
9. GRADE AWARDS
i. In order to pass the examination following Choice Based Credit and Grading System
(CBC&GS) will be followed. Ten point rating scale shall be used for evaluation of
performance of the student to provide Letter Grade for each course and overall grade
for this course. Grade points are based on the total number of marks obtained by him /
her in all the heads of the examination of the course. These grade points and their
equivalent range of the marks are shown separately in following:
Table I: Ten Point grades and grade description

Sr. Equivalent Grade points for SGPA Grade Grade Description
No. Percentage and CGPA
1. 90 100 9.00 10 O Outstanding
2. 80 89.99 8.00 8.99 A++ Excellent
3. 70 79.99 7.00 7.99 A+ Exceptional
4. 60 69.99 6.00 6.99 A Very Good
5. 55 59.99 5.50 5.99 B+ Good
6. 50 54.99 5.00 5.49 B Fair
7. 45 49.99 4.50 4.99 C+ Average
8. 40.01 44.99 4.01 4.49 C Below Average
9. 40 4.00 D Pass
10. 0.00 F Fail
ii. Table II: Classification for the degree is given as follows

Classification Overall letter grade
First Class with distinction A+ and above
First Class A
Higher Second Class B+
Second Class B
Pass C+ to D
Fail F
iii. In the event of student registered for the examination (i.e. Internal Tests/End
Semester Examination/Practical/Seminar/Project Viva-voce), non-appearance
shall be treated as the student deemed to be absent in the respective course.
iv. Minimum D grade shall be the limit to clear /pass the course/subject. A
student with F in the course shall clear the same by reappearing in the next
successive semester examinations.
v. Using table I, Semester Grade Point Average (SGPA) and then Cumulative
Grade Point Average (CGPA) shall be computed. Results will be announced at
the end of each semester and Cumulative Grade Card with CGPA will be given
on completion of the course.
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10. COMPUTATION OF SGPA ( SEMESTER GRADE POINT AVERAGE) & CGPA
(CUMULATIVE GRADE POINT AVERAGE)
The computation of SGPA and CGPA will be as below:
i. Semester Grade Point Average (SGPA) is the weighted average of points
obtained by a student in a semester and will be computed as follows:
Sum(Course Credit * Number of Points in concern course gained by the student)

SGPA=
Sum (Course Credit)
The SGPA for all the six semesters will be mentioned at the end of every semester.
ii. The Cumulative Grade Point Average (CGPA) will be used to describe the
overall performance of a student in all semesters of the course and will be
computed as follows:
Sum(All Six semester SGPA)
CGPA=
Total number of semesters
The SGPA and CGPA shall be rounded off to the second place of decimal.
11. EVALUATION SCHEME

 Each 4 Credit theory course will be of 100 Marks and be divided in to Internal
Examination (Sessional)of 20 Marks and Semester End Examination of 80 Marks.
(ie. 20+80=100).
 Each 2 Credit theory course will be of 50 Marks and be divided in to Internal
Examination (Sessional)of 10 Marks and Semester End Examination of 40 Marks.
(ie. 10+40=50).
 The Internal Evaluation shall be done on the basis of weekly exams, assignments,
fieldwork, seminars, review writing etc.
A. Semester End Examination Evaluation Scheme
English shall be the medium of instruction and examination.
Examination shall be conducted at the end of each semester as per the
academic calendar notified by University.
The Semester End Examination theory question paper will have two parts (20
+ 60 = 80) Marks for 4 Credit/100 marks course and (10 + 30 = 40) Marks for
2Credit/ 50marks paper.
B. For Community Services, Mini Project, Inplant Training and Project Work:
 During the first semester, students would undertake “Community Services (MANB-
451)” where leading to sensitivity towards issues of social relevance. Further a mini
project (MANB-452), a group activity would develop amongst students skills vizTeam
Building, leadership, communication etc. these activities need monitored and
evaluated by the mentor/ guide of the respective institution
 At the end of second semester, all students will have to undergo Summer Training
(MANB-551) of 6-8 weeks with an industrial, business or service organization. The
condition of successfully completing the programme shall not be deemed to have been
satisfied unless a student undergoes summer training under the supervision of the
department in organization as approved by the Institution /Faculty from time to time.
Each student will be required to submit the implant training report to the
Institutions/faculty for the work undertaken during this period within three weeks of
the commencement of the third semester for the purpose of evaluation in the third
semester.
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 The final project study (MANB-553) shall commence from third semester and the report
should be submitted towards the end of the fourth semester. The project report should
cover the theoretical background, field study and comparative analysis. Alternatively the
students may take up the problems from the industry and construct a case study. The
case studies can also be submitted as project reports.
 Students, who have opted for Media Management / Hospital Administration as
Specialization, should undertake their Final Project (MANB-553) in the respective
specialization only.
 The project topic should be in the area of specialization and should necessarily include
field work and library work.
 The student will be expected to make a presentation/viva-voce of the project work
towards the end of the fourth semester which will be evaluated by the external
examiner.
 Two typed copies of Project Report shall be submitted by the candidate to the concerned
teacher for Evaluation.
12. RULE FOR OFFERING ELECTIVES

 The number of students required for offering an Elective /Specialization shall be
a batch of minimum of 10 students.
 Only students who have completed their In Plant training in Media and Health
care Sectors are eligible for Media Management and Hospital Administration
Specialization respectively subject to a batch of minimum of 10 students.
13. GRADE CARD
The University shall issue a Grade Card for the student, containing the grades obtained
by the student in the previous semester and his Semester Grade Point Average (SGPA)
The grade card shall list:

(a) The title of the courses along with code
(b) The credits associated with the course,
(c) The grade and grade points secured by the student,
(d) The total credits earned by the student in that semester.
(e) The SGPA of the student,
(f) The total credits earned by the students till that semester and
(g) The CGPA of the student (On Successful Completion of Programme).
(h) Cumulative Grade Card

The grade card issued on completion of the programme shall contain the name of the
programme, the department / school offered the programme, the titles of the courses
taken, the credits associated with each course, grades awarded, the total credits earned
by the student, the CGPA and the class in which the student is placed.
14. GENERAL CLAUSE

It may be noted that beside the above specified rules and regulations all the other rules
and regulations in force and applicable to semester system in Post-Graduate courses in
Dr. Babasaheb Ambedkar Marathwada University will be applicable as amended from
time to time by the University. The students shall abide by all such Rules and
Regulations.
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15. Structure of MBA Programme under CBC&GS
Sem Course Ref. No Subject Title Credit No. of Hrs. per Exam Marks Total
Sem/Minm Hrs. Internal End
Assessment/
Tutorial Sem
Exam
IC 001 Constitution of India 2 30 -02 1.5 10 40 50
MANB401 Management Practices and
Organizational Behavior
4 60 -02 3 20 80 100
Generic MANB402 Statistical Methods 4 60 -02 3 20 80 100
Foundation MANB403 Managerial Economics 4 60 -02 3 20 80 100
Course MANB404 Research Methodology 4 60 -02 3 20 80 100
I MANB405 Accounting for Managers 4 60 -02 3 20 80 100
MANB406 Environment Management 2 30 -02 1.5 10 40 50
MANB407 IT for Managers 2 30 -02 1.5 10 40 50
Skill Based
Foundation MANB408 Yoga 2 30 -02 -- 50 -- 50
Course MANB451 Community Service 2 30 - 02 -- 50 -- 50
Core Course MANB452 Mini Project 2 30 - 02 -- 50 -- 50
Total 32 480 280 520 800
Assessment/
Tutorial Sem
Exam
MANB409 Optimization Techniques 4 60 -02 3 20 80 100
MANB410 Human Resource
Management
4 60 -02 3 20 80 100
MANB411 Financial Management 4 60 -02 3 20 80 100
Generic MANB412 Marketing Management 4 60 -02 3 20 80 100
Foundation
MANB413 Production and Operation
Course
Management
4 60 -02 3 20 80 100
II MANB414 Business Laws 4 60 -02 3 20 80 100
MANB415 Indian Ethos & Values 2 30-02 1.5 10 40 50
MANB416 International Business
Environment
2 30 -02 1.5 10 40 50
Skill Based
Foundation MANB417 Creativity and Innovations 2 30 -02 1.5 10 40 50
Course
Total 30 450 150 600 750
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Assessment/
Tutorial Sem
Exam
Specialization- Finance/Marketing/Human Resource Mgmt/Production and Operations/IT/Media Mgt/Hosp.Admin.
Subject I 4 60 -02 3 20 80 100
III Subject II 4 60 -02 3 20 80 100
*Given in Subject III 4 60 -02 3 20 80 100
Core Course as per following Subject IV
specialization table 4 60 -02 3 20 80 100
Subject V 4 60 -02 3 20 80 100
Subject VI 4 60 -02 3 20 80 100
MANB551 Inplant Training Report 4 60 -- -- 100 100
Total 28 420 120 580 700
*Table showing Electives as per specialization.
Specialization- Finance
Assessment/
Tutorial Sem
Exam
MANB501F Money & Banking 4 60 -02 3 20 80 100
MANB502F Working Capital Management 4 60 -02 3 20 80 100
Core Course MANB503F Corporate Taxation 4 60 -02 3 20 80 100
III (Finance) MANB504F Investment Management 4 60 -02 3 20 80 100
MANB505F Financial Decision Analysis 4 60 -02 3 20 80 100
MANB506F Financial Services 4 60 -02 3 20 80 100
Specialization- Marketing
Assessment/
Tutorial Sem
Exam
MANB501M Consumer Behavior 4 60 -02 3 20 80 100
MANB502M Advertising Management 4 60 -02 3 20 80 100
Core Course MANB503M Retail Management 4 60 -02 3 20 80 100
III (Marketing) MANB504M Brand Management 4 60 -02 3 20 80 100
MANB505M Sales &CRM 4 60 -02 3 20 80 100
MANB506M Digital Marketing 4 60 -02 3 20 80 100
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Specialization- Human Resource Management
Assessment/
Tutorial Sem
Exam
MANB501H Law’s Governing HR 4 60 -02 3 20 80 100
MANB502H Human Resource Planning
and Development
4 60 -02 3 20 80 100
MANB503H Training and Development 4 60 -02 3 20 80 100
Core Course MANB504H Performance &
III (HRM) 4 60 -02 3 20 80 100
Compensation Management
MANB505H HRD – Strategies and
Systems
4 60 -02 3 20 80 100
MANB506H Cross Culture and Global
HRM
4 60 -02 3 20 80 100
Specialization- Production & Operations

Assessment/
Tutorial Sem
Exam
Production Planning &
MANB501P
Control
4 60 -02 3 20 80 100
MANB502P Purchasing and Materials
Management
4 60 -02 3 20 80 100
Core Course MANB503P Service Operations
III (P&O) 4 60 -02 3 20 80 100
Management
MANB504P Applied Operation Research 4 60 -02 3 20 80 100
MANB505P Logistics Management 4 60 -02 3 20 80 100
MANB506P World Class Manufacturing 4 60 -02 3 20 80 100
Specialization- Information Technology

Assessment/
Tutorial Sem
Exam
MANB501I Strategic Management & IT 4 60 -02 3 20 80 100
MANB502I System Analysis and Design 4 60 -02 3 20 80 100
MANB503I Database Management
System
4 60 -02 3 20 80 100
Core Course
III (IT) MANB504I Internet Programming for E-
Commerce
4 60 -02 3 20 80 100
MANB505I RDBMS and SQL Concepts 4 60 -02 3 20 80 100
MANB506I Application Development
Using Oracle
4 60 -02 3 20 80 100
9
Specialization- Media Management
Assessment/
Tutorial Sem
Exam
Media Management &
MANB501E
Media Planning
4 60 -02 3 20 80 100
MANB502E Media Law, ethics &
Governance
4 60 -02 3 20 80 100
Core Course MANB503E Media Economics 4 60 -02 3 20 80 100
III (ME) MANB504E Entertainment Marketing 4 60 -02 3 20 80 100
MANB505E Social Media 4 60 -02 3 20 80 100
MANB506E Public Relations & Corporate
Communications
4 60 -02 3 20 80 100
Specialization- Hospital Administration

Assessment/
Tutorial Sem
Exam
MANAGEMENT PROCESS IN
MANB501A HOSPITALS 4 60 -02 3 20 80 100
MANB502A FINANCIAL MANAGEMENT AND
ACCOUNTING 4 60 -02 3 20 80 100
MANB503A HUMAN RESOURCE
Core Course
MANAGEMENT IN HEALTH 4 60 -02 3 20 80 100
III (HA)
ORGANIZATIONS
MANB504A MARKETING MANAGEMENT IN
HOSPITALS 4 60 -02 3 20 80 100
MANB505A OPERATIONS MANAGEMENT IN
HOSPITALS 4 60 -02 3 20 80 100
MANB506A LEGAL ASPECTS GOVERNING
HOSPITALS 4 60 -02 3 20 80 100
Assessment/
Tutorial Sem
Exam
MANB507 Business Policies and
Strategic Management
4 60 -02 3 20 80 100
MANB508 30 -02
DSS and MIS 2 1.5 10 40 50
MANB509 Entrepreneurship
Core Course Development
4 60 -02 3 20 80 100
IV MANB510 Quality Management 4 60 -02 3 20 80 100
MANB511 Indian Economy 4 60 -02 3 20 80 100
MANB553 Major Project 8 120 -- -- 200 200
Total 26 390 90 560 650
Course Total 116 1740 640 2260 2900

Service Course 4 60 20 80 100
GRAND TOTAL 120 1830 660 2340 3000
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MBA First Semester
Subject Title : Management Practices & Organizational Behavior

Subject Ref. No. : MANB401 No. of Credits : 4
No. of Periods / Week : 4
Assignments / Sessional : 20
Semester Examination : 80
Course Objective : The Subject intends to empower the students to understand the nuances of
Organizational Functioning with special reference to Human Behavior, Group
Dynamics, Organizational Learning & thereon; thereby making them capable of
working in an organizational set-up.
Pre Requisite : The students are expected to be prepared with the theoretical aspects of the
same, so that the mentor could facilitate the minds to absorb its practical
aspects.
Unit – I : Genesis of Management Thought & Conceptualization: Understanding of
Management Concepts, Evolution of Management Thought, Systems and
Contingency Approach for understanding organizations, Managerial Processes,
Functions, Skills & roles of a Manager in an organization; Management by
Objectives (MBO).
Unit – II : Management of Individual Behavior in Organization - I:
Personality, Perceptions, Values, Attitudes, Learning.
Unit – III : Management of Individual Behavior in Organization - II:
Work motivation & Employee Engagement, Individual decision making
&problem solving
Unit – IV : Group Dynamics:
Corporate Leadership, Emotional Intelligence, Understanding & managing
group processes-Interpersonal and Group Dynamics - Communication, Group
Decision-making, Organizational Design & Structure, Recreation & Work
Stress
Unit – V : Society vis-à-vis Organization:
Corporate Social Responsibility; Corporate Global Citizenship in the wake of
Globalization
Text Books : 1. Luthans, F. Organizational Behaviour, 7th ed., New York, McGraw
Hill, 1995.
2. Robbins, S.P. Management, 5th ed., New Jersey, Englewood Cliffs,
Prentice Hall Inc., 1996.
Robbins, S.P. Organizational Behaviour, 7th ed., New Delhi, Prentice
hall of India, 1996
Additional : 1. Koonz, H. and Weachirch, H. Management. 10th ed., New York,
Reference Books McGraw Hill, 1995.
2. Goleman, DanielEmotional Intelligence,
3. Harvard Business Review‟s Leadership Manual
www.hbpr.com
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Subject Title : Statistical Methods
Course Objective : The objective of the course is to make student familiar with statistical
techniques relevant to management science and focus on applied aspects of
subject.
Pre Requisite : Basic knowledge of mathematics.
Unit – I : Measures of central tendency, mean-median-mode, measures of dispersion,
means and standard deviation.
Unit – II : Correlation analysis and regression analysis.
Unit – III : Time series analysis: components, methods of measurement moving averages
and methods of Least Squares.
Unit – IV : Probability and probability distribution, Business Forecasting
Unit – V : Statistical Reference: Test of Hypothesis, Chi square test, F-test and Analysis
of variance.
Text Books : 1. Gupta S P, StatisticalMethods, New Delhi S Chand and Co Ltd 2008
2. Elhans D N, VeenaAgrawal, B M Fundamental of Statistics New Delhi,
KitabMahal, 2002.
3. Sharma S D, Operation‟s Research, KedarNath and Ram Nath and Co.,
Meerut, 2000
Additional : 1. C Satyadevi, Quantitative , New Delhi S Chand and Co Ltd 2009
Reference Books 2. Shrivastava V K, Shenoy G V, Sharma S C, Quantitative Techniques
and Managerial Decisions, New Delhi, New Age International Ltd,
2005
3. Shrivastav, Statistics for Management, Tata McGraw Hill, 2000
4. Levin Richard I and Rubin David S Statistics for Management, New
Prentice Hall Inc. 1995.
12
Subject Title : Managerial Economics
Course Objective : The objective of the course is to acquaint the students with concepts and
technologies needed in economics and to enable them to apply this knowledge
in business decision making at firm level.
Pre Requisite : Basic understanding of concepts, theories of economics.
Unit – I : Introduction:
i. Basic concepts and Principles
ii. Theory of firm
Unit – II : Theory of Demand:
i. Demand and supply analysis
ii. Consumer preference and choice
iii. Elasticity of demand
iv. Demand forecasting
Unit – III : Theory of Production and Cost:
i. Production Theory
ii. Cost concepts
Unit – IV : Market Structure:
i. Perfect Competition
ii. Monopoly
iii. Oligopoly
Unit – V : Macro-Economic Aspects:
i. National Income
ii. Money Supply and Inflation
iii. Business cycles
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Subject Title : Research Methodology
Assignments /Sessional : 20
Course : To equip the students with the basic understanding of the Research Methodology
Objective and to provide an insight into the application of modern analytical tools and
techniques for the purpose of management decision making.
Pre Requisite : NA.
Unit – I : Introduction to Research: Scope, Objectives, Motivation, significance, Types,
Research Applications, Research Methodology.
Unit – II : Research Problem: Components of a Problem, Conditions for selecting Problem ,

Research Problem identification; Problem Formulation and Statement of Research
Objectives; Techniques of defining research Problem
Unit – III : Research designs & Sample Design: Features, Significance, Introduction to Types-
exploratory, descriptive & experimental research designs; Sample Design: Steps in
sample design, types- Probability & Non Probability sample design.
Unit – IV : Data collection: Methods –Primary Data & Secondary Data, Survey methods,
selection of an appropriate data collection method, conditions before using
secondary data, Questionnaire design.
Unit – V : Data Processing: Editing, Coding, classification, Tabulation, Analysis of Data;

Introduction to SPSS, ANOVA, Research Proposal;Research process
Text Books : 1. Research methodology methods & techniques by C.R. Kothari

2. Statistical methods: Dr. S.P. Gupta-sultan Chand & sons New Delhi.
3. Research methodology by Gupta
4. Research methodology in social science by Giridhari
5. Management Research Methodology by K.N. Krishnaswamy,
AppaIyerSivakumar and M. Mathirajan.
6. Management Research by Andrews, F.M. and S.B. WitheySocial Indicators
of Well Being. Plenum Press. NY, Bennet, Roger
7. Survey Methods by Fowler, Floyd J. Jr.,
8. Exploring Research by Salkind, Neil J.,
14
Subject Title : Accounting for Managers

Assignments / Sessionals : 20
Course Objective : 1. The basic purpose of this course is to develop an insight of postulates,
principles and techniques of accounting.
2. To plan the work & take decisions on the basis of accounting information.
Unit – I : Financial Accounting – Concepts, Importance and Scope, Generally Accepted
Accounting Principles of Double Entry System of Book-Keeping, Ledger
Posting, Preparation of Trial Balance sheet, Preparation of Final Accounts with
simple Adjustments
Unit – II : Management Accounting – Meaning, Aims, Objectives, Functions,

Advantages and Limitations of Management Accounting Difference between
Management Accounting and Financial Accounting; Financial Analysis Fund
Flow and Cash Flow Statements.
Unit – III : Cost Accounting: - Meaning, Concept, Relationship Between Cost Accounting
and Financial Accounting, Cost Elements – Material Labour and Overheads,
Preparation of Cost Sheet
Unit – IV : Marginal Costing, Absorption Costing and Breakeven Analysis, Standards

Costing and Variance Analysis.
Text Books : 1) „Advanced Accountancy‟ by Shukla and Grewal.

2) „Advanced Financial Accounting‟ by R.L.Gupta
3) „Advanced Accounting‟ by Jain and Naranmg.
4) „Advanced Accounting‟ by Khan and Jain.
5) „Advanced Accountancy‟ byS.N.Maheswari.
Note : Every week there will be compulsory class test.

Outcome : The students will have better understanding of Accounting data & will be able
to take decisions of the firm on the basis of Financial Statements.
15
Subject Title : Environment Management

Assignments / :
10
Sessional
Semester :
40
Examination
Course Objective : UNs Resolution for 2010 & the World Millennium Goals have Environment
& Sustainable Development as the core objective. The course is designed to
make the budding managers sensitized to Environment along with
developing an understanding of inclusive & sustainable growth; thereby
creating Managers that cater to the societal demands along with the
organizational priorities.
Unit – I : Environment Management: Fundamentals-Sustainable Development,
Implications of human population growth, Limits to growth, Environment
and Business Schools.
Unit – II : Energy Management-Fossil Fuels use, Nuclear – Wind – Hydro Energy,
Bio-fuel; Recycling Industry; Ecosystem Concepts; Ecology: Industrial
Ecology, Agro-ecology.
Unit – III : Environment Management System; EMS Standards; Audit Scheme;
Clearance/Permissions for establishing industry; Carbon Credit.
Unit – IV : Environmental Management and Valuation: Environmental Accounting,
Green Funding, Green Banking; Environment Ethics; Environmental Health
& Protection; GATT/ WTO Provisions; Environmental Law.
Unit – V : Pollution and Waste Management- Air, Water, Noise & Land Pollution;
Waste Management; Biodiversity Management; forest products and Trade;
Global-warming; Bharat Stage – II & Euro – II; Role of NGO‟s.
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Subject Title : IT for Managers
Subject Ref. No. MANB407 No. of Credits : 02
No. of Periods/Week : 02
Assignments/Sessional : 10
Semester Exam. : 40
Course Objective Keen stress on the Advanced concepts of Information Systems in
Organization along with advanced concepts in MS-Excel is rendered.
Prerequisite : NA
Unit –I : Information Systems: Information System concept, types and usage.
Information System, Organizations and strategy, Economics of
Information System, Foundations of E-Business, Foundations of Data
Management, Information systems and its impact in Organization and
People.
Unit –II : Advanced Excel:Filtering Data, AutoFilter , Advanced Filters , Formulas

and Functions, Totals and Subtotals Total, Row ,Subtotals ,Creating
charts and Graphs, Managing Windows, Multiple Windows, Splitting
Windows, What-if analysis, Analysis by goal seek, Analysis by pivot
tables
Text Books : 1. Advanced Excel Essentials – 2014, Jordan Goldmeier

2. Fundamentals of Information Systems –2014, Ralph Stairs
17
Subject Title : Yoga
Course Objective : The objective of this course is to promote holistic development of the students.
The course should be undertaken and assessed by Qualified Yoga Teacher
18
MBA- II Semester
Subject Title : Optimization Techniques

Course : The objective of the course is to develop in understanding a basic optimization techniques and
Objective their role in Managerial Decision Making.
Pre Requisite : Students are required to revise knowledge of statistical methods.
Unit – I : Basics of Operation Research, Applications in Managerial decision making.
Unit – II : Linear Programming, Basic Concepts and methods of solution.
Unit – III : Assignment and transportation models, replacement theory.
Unit – IV : Queuing theory, game theory and simulation.
Unit – V : Decision theory, inventory management techniques, project management by PERT/CPM.
Text Books : 1. Taha, H A Operations Research- An Introduction, New york, Mc-Miillan, 1989
2. Narag A S, Linear Programming and Decision Making, New Delhi, Sultan Chand, 1995.
3. Sharma S D, Operation‟s Research, KedarNath and Ram Nath and Co., Meerut, 2000
Additional : 1. KantiSwarup Gupta, P. K. Manmohan, Operations Research, Sultan Chand and Sons Edu,
Reference Publishers, New Delhi 2003
Books 2. Gupta, Prem Kumar and Hira, D S Operations Research, New Delhi, S Chand and Co Ltd
2000
19
Subject Title: Human Resource Management
Subject Code: MANB-410
No. of credits: 04
No of periods / week: 04
Assignments/sessions: 20
Semester Exam: 80
Course Objectives: In a complex world of industry and business organizational efficiency is
largely dependent on the contribution made by the members of the
organization. The Objectives of this course is to sensitize students to the
various facets of managing people and to create an understanding of the
policies and practices of human resource management.
Pre-requisites: Evolution of Human Resource Management, basic Functions and impact on

Human Resource Management.
Unit-I Conceptualization & fundamentals: Introduction to HRM, corporate

objectives & HRM, Concepts & functions of HRM, comparison between
Personnel Management & HRM, corporate level strategies & its effect on
HRM, Role of Human Resources Manager.
Unit-II Employment: Job Design, Job Analysis, Human Resource Planning,

Recruitment, Selection, Placement, Induction.
Unit-III Human Resource Development: Training & Development, career planning

& succession Planning, Performance Appraisal, Potential Appraisal,
Promotion, Transfer & Demotion, Retention & Retrenchment, Exit
Interviews
Unit-IV Compensation : Job Evaluation, Wage & salary Administration
Unit-V Employee Engagement Practices: Employee welfare, Industrial Relations,

fringe Benefits, social Security measures.
Text Books: 1. Dessler, Gary Human Resource Management, Prentice Hall

2. Aswathappa K. Human Resources and Personnel Management Tata
McGraw Hill New Delhi, 1997.
3. P. SubbaRao; Personnel And Human Resource Management” Text &
Cases, Himalaya Publishing House. 2009.
4. Sarma A.M., Performance Management systems, Himalaya Publication
House, 2008.
5. Cardy, Performance Management concepts skills & exercise, printice Hall
of India 2007.
20
Subject Title : Financial Management
Course Objective : The purpose of this course is in creating awareness and understanding of three
core areas of Financial Management- Investment Decisions, Financing
Decisions and Dividend Decisions
Pre Requisite : Elementary Understanding of concepts related to Finance.
Unit – I : Foundations of Finance:
Overview, Time value of money and Valuation of Bonds and Shares
Unit – II : Analysis and Control:
Cash flow statement, Financial Statement Analysis, Cost-Volume-Profit
Analysis, Budgeting and Profitability.
Unit – III : Long Term Investment Decision:
Capital Budgeting, Cost of Capital, and Risk Analysis.
Unit – IV : Current Asset Management:
Working Capital Management, Management of Cash, Receivables and
Inventory, Working Capital Financing.
Unit – V : Leverage Decisions, Capital Structure Decisions, Long-term Financing and
Dividend Policies and Its Determinants
Text Books : 1. FinancialManagement- Khan and Jain Sixth Ed- Tata McGraw Hill.
2. FinancialManagement-Prasanna Chandra – Seventh Ed, Tata McGraw
Hill.
3. FinancialManagement- Principles and Practice- G Sudarshana Reddy,
Himalaya Publications
4. FinancialManagemen- R. M ShrivastavHimalaya Publications
5. FinancialManagement-I M Pandey, Vikas Publications 10th Ed
Additional :
Reference Books
21
Subject Title : Marketing Management
Course Objective : The purpose of this course is to develop and understanding of the underlying
concepts, strategies and issues involved in the marketing of products and
services.
Pre Requisite : The student should have basic knowledge of Management.
Unit – I : Nature and scope of marketing, corporate orientations towards the marketplace.
The marketing environment and Environment scanning, Integrating Marketing
with other Functions, Marketing information system and Marketing research,
Unit – II : Understanding consumer and Industrial markets, Market segmentation,
Targeting and positioning; Product decisions-product mix, product life cycle,
new product development, branding and packaging decisions,
Unit – III : Pricing methods and strategies, Promotion decisions-promotion mix,
advertising, sales promotion, publicity and personal selling;
Unit – IV : Channel management-selection co-operation and conflict management, vertical
marketing implementation and systems, Organizing and implementing
marketing in the organization; Evaluation and control of marketing efforts;
Unit – V : New issues in marketing-Globalization Consumerism, Green marketing,
Internet Marketing, Rural Marketing – Rural Marketing Environment &
Strategy.
Customer Relationship Management – Components of CRM, Measuring
Customer Satisfaction,
Marketing of Services – Growth of Services in India, social networking,
Bluetooth marketing and
Retailing – Nature & Scope.
Text Books : 1. Kotler, Philip, Marketing Management, Analysis, Planning,

Implementation and Control, New Delhi, Prentice Hall of India.
2. Ramaswamy, V S and Namakumari, S. Marketing Management;
Planning Control, New Delhi, Macmillan.
Additional : 1. Enis, B M Marketing Classics: A Selection of Influential Articles, New

Reference Books York, McGraw Hill.
2. Station William, J. Fundamentals of Marketing, New York, McGraw
Hill.
3. Nelamegham, S. Marketing In India: Cases and Readings, New Delhi,
Vikas.
Shah “Advertising and Promotion”, Tata McGraw Hill.
22
Subject Title : Production and Operations Management
Course Objective : The Course is designed to acquaint the students with decision making in:
Planning, scheduling and control of Production and Operation function in both
manufacturing and services; Productivity improvement in operations through
layout engineering and quality management etc.; Effective and efficient flow,
replenishment and control of material with reference to both manufacturing and
services organizations.
Pre Requisite : NA
Unit – I : Nature and Scope of Production and Operations Management; Types of
Manufacturing Systems & Layouts; Layout Planning and Analysis; Make-or-
Buy Analysis
Unit – II : Facility Location; factors influencing facility location; Capacity Planning;
Types of capacity;
Unit – III : Materials Management – Overview of Materials Management, Materials
planning, Budgeting, Inventory control, JIT, MRP, Purchase Mgt., Stores Mgt;
Vendor Evaluation;
Materials Handling- Principles ;Equipment‟s; 5-S. Kaizen; Kanban; Poka-
Yoke; Toyota Production Systems; Line Balancing-Problems;
Unit – IV : Scheduling; Production Planning and Control-In Mass Production-In Batch/
Job Order Manufacturing;
Work Design- Work study, method study, work measurement- work sampling
Unit – V : Quality Management System- Quality Assurance- statistical process control -
acceptance sampling; TQM-ISO 9000;
Maintenance Mgt concepts- Maintenance Mgt; Work environment; Safety
management;
Text Books : 1. Production and operations Management by KaniskaBedi

2. Production and operations Management by K. Ashwathappa and K.
ShridharaBhat
3. Operations Management by E. Buffa
4. Production and Operations Management 6th ed., by Adam, E E& Ebert, RJ.;
23
Subject Title : Business Legislation
Course Objective : The Course bears the onus of developing technical insights in students about
the legislative framework of Indian Business Scene.
Pre Requisite : The students are required to refer Bare Acts, Law Codes & Supreme Court
Precedents on the topics to be discussed in the lecture beforehand.
Unit – I : The Indian Contract Act, 1872 (Section 1 – 100)

Fundamentals & Conceptualization, Essentials of a Valid Contract, Void-
Voidable Contracts, Performance & Breach of Contracts, Remedies on Breach
of Contract & Quasi Contracts.
Unit – II : The Company Act, 1956

Concept, Nature & Types of Companies, Formation of Company,
Memorandum of Association & Articles of Association, Prospectus, Allotment
of Shares, Director & its Qualifications, Shares & Share Capital, Membership,
Borrowing Powers, Management & Meetings, Winding-up of a Company.
Unit – III : The Sale of Goods Act, 1930

Concept, Definitions, Solemnization of a Sale of Goods Contract, Paid &
Unpaid Seller, Rights of an Unpaid Seller, Remedies on breach of Contract,
Unit – IV : The Negotiable Instruments Act, 1881

Types & Nature of Instruments, Negotiation & Assignment, Holder-in-due
Course, Dishonor & Discharge of Negotiable Instruments, Arbitration.
& Consumer Protection Act
Unit – V : Information Technology Act & Cyber Laws
Text Books : Bare Acts & Code Books

Additional :
Supreme Court Journals, Supreme Court Reports & other Reference Journals
Reference Books
24
Subject Title : Indian Ethos & Values
Unit I Fundamentals & Conceptualization: Morals – Ethics – Values, Indian

Heritage on Ethics, Fundamental principles of Ethics-Values in Business, Need
for values in Global change,
Professional Ethics of a Manager, Indian Leaders on Business Ethics.
Unit II Societal Aspect of Ethics & Corporate Governance: Corporate Social
Responsibility & corporate Governance, Corporate Global Citizenship.
Reference Books 1. Mishra “Business Ethics”, Tata McGraw Hill
2. Chakraborty, S.K.: Foundation of Managerial work-Contribution from
Indian Thought, Himalaya Publishing House Delhi 1998.
3. BiswanathGhose, Indian Ethos & Values, Vikas Publishing,2008.
4.S.A. Sherlekar, Global Dharimic Management, Himalaya Publication
House, 2nd Edition 2005.
5. CVS Murthy, Business Ethics, Himalaya Publishing House, 2006
6. N.M. Khandelwal, Indian Ethnos & values for Manager, Himalaya
25
Subject Title : International Business Environment
Course Objective : The objective of the course is to provide the student with a background of
various environment factors that have major repercussions on business and
sharpen their mind to watch and update the changes that occur constantly in this
sphere.
Pre Requisite : NA
Unit – I : International business – An overview of international business, International
business environment – Economic, Socio – cultural, Political, Natural
environment. Theories of International Business, Strategies of International
Business, Modes of entering International Business, Advantages and
Disadvantages of International Business,
Unit – II : Globalization – Introduction, Meaning, and Definition, Features, Stages of
Globalization, Globalization of Markets, Globalization of Production,
Globalization of Investments and Technology. Advantages and Disadvantages
of Globalizations
Unit – III : World Trade Organization(WTO), Tariff and non-Tariff barriers, General
Agreement on Trade and Tariff(GATT),Establishment of World Trade
Organization., Uruguay round Package., Organization structure of the
WTO,WTO –Anti Dumping Measures.
Unit – IV : Regional Economic Integration, Global monetary system, Foreign Exchange
Market, Global Capital Market.
Unit – V : International Marketing, Global HRM, Global Production, Corporate Social
Responsibility.
,.
Text Books : Francis Cherunilam: Business Environment: Text and Cases, 17/e, Himalaya,
2007.
- K.Aswathappa, Essentials of Business Environment, 9/e Himalaya, 2007.
- P. Subbarao : International Business, Himalaya Publishing.
- Charles Hill, International Business – Tata Mc. Graw Hill,
26
Subject Title : Creativity and Innovations
Unit I Basic concepts of Thinking, Creativity and Innovations

Unit II Lateral Thinking
Unit III Mind Mapping
Unit IV Innovations
Unit V Case Studies
1. “Lateral Thinking” by Edward de Bono
Reference Books 2. “Mind Mapping” by Tony Buzan
3. “Innovation Engine” by Tina Seelig
27
MBA-III Semester Finance
Subject Title : Money, Banking and Finance

Subject Ref. No. : MANB501F Credits : 4
Lectures/ Week : 4
: 20
Assignments / Sessionals
Marks
: 80
Semester Examination
Marks
Objective :- The subject aims to introduce basic Concepts and Principles in Money and Banking
Along with development at understanding the nuances of Monetary Policy and Financial
Markets.
Unit I – An Overview of Financial System, Financial Markets and Instruments. Principles of
Financial Markets and Interest Rates.
Unit II- Economics of Banking Institutions: Issues, Performance&Regulations.
Unit III – Central Banking, Monetary Policy and Regulation.
Unit IV – Essentials of Monetary Theory: Study of Classical, Keynesian and Modern Theories of
Money and Income.
Unit V – Monetary Policy, Conduct and Inter linkages between objectives/Targets/Policy/Rules

and Discussions.
Essential 1) Financial Institutions and Markets : By LM Bhole and JitendraMahakud : Tata

Readings: Mcgraw Hill
2)The Economics of Money, Banking and Financial Markets By Mishkin
3) Money Banking And Finance By N.K. Sinha, BSC Publication New Delhi.
4) Banking Theory And Practice, K . C. Shekhar and LakshmyShekhar, Vikas
Publishing House Pvt. Ltd.
5) Money And Banking By Robert Wright, Saylor Publication.
28
Subject Title : Working Capital Management
Subject Ref. No. : MANB502F No. of Credits : 4
Course Objective : Critical understanding of Concepts of Working Capital and its effective
management for reduced risks & increased profitability.
Pre Requisite : The students are expected to be prepared with the theoretical aspects of the
same, so that the mentor could facilitate the minds to absorb its practical
aspects.
Unit – I : Overview- Concept, Nature & Planning of Working Capital.
Unit – II : Management of Cash – Motives for Holding Cash &Marketable securities
- Objectives of cash management
- Factors determining cash needs
Unit – III : Receivables Management – Objectives,Creditpolices,Credit Terms &
Collection policies
Unit – IV : Inventory Management – Types, Costs & Benefits of holding inventories
- Inventory Management Techniques & models.
Unit – V : Working Capital Financing- Trade credit, Bank credit, Commercial Papers,
Certificate of Deposits, Factoring, Foreign
Borrowings etc.
th
Suggested Readings : 1. Bhalla, V.K. Working Capital Management: Text and Cases, 4 ed., Delhi, Anmol, 2001.
2. Hampton J.J. and C.L. Wagner Working Capital Management, John Wiley & Sons, 1989.
3. Mannes, T.S. and J.T. ZietlowShort-term Financial Management, West Pub Co., 1993.
4. Scherr, F.C. Modern Working Capital Management, Prentice Hall, 1989
rd
5. Smith, Keith V. and G.W. Gallinger Readings on Short-term Financial Management, 3
ed., West Pub. Co., 1988
th
6. Prassanna Chandra, Financial Management – Theory & Practice 7 ed. New Delhi
Tata McGraw Hill Education.
th
7. Block, Hirt&Danielsen, Foundations of Financial Management - 13 ed. New Tata
McGraw Hill Education.
th
8. Khan & Jain – Financial Management -6 ed. New Delhi Tata McGraw Hill
Education.
29
Subject Title : Corporate Taxation
UNIT – I :Definition of Income and Assesse, previous year, Assessment year, gross total
income, residential status, incidence of tax, capital and revenue receipts.
UNIT – II :Income from salary, income from business and profession, income from capital
gains and income from other sources relating to company assesses only.
UNIT – III : Income exempt from tax, tax rebates, deduction relating to company assesse only,
set off and carry forward of losses, TDS, self-assessment tax, filing of return.
UNIT – IV:Tax planning, with reference to setting up of new business, financial management
decisions and employees remuneration.
UNIT – V :Tax planning regarding dividends policy, additional tax on undistributed profits,
computation of tax liability of company.
REFERNCE BOOKS –
1. Ahuja, G.K and Gupta Ravi, Systematic Approach to Income Tax, Allahabad,
Bharat law house.
2. Bhagwati Prasad, Direct Taxes Law and Practice, wishwaprakashan.
3. Singhania, V.K. Direct Taxes Law and Practice, Delhi, Taxman.
4. Sarinivas, E.A. Handbook of Corporate Tax Planning, New Delhi, Tata Mcgraw
Hill.
5. Ranina, H.P. Corporate Taxation, A Handbook 2nd edition, New Delhi, Oriental
Law House.
30
Subject Title : Investment Management
Objective :- The objective of this course intend to enable the students to understand the
nuances of finance which will facilitate the decision making process.
Unit I – Security Analysis – Risk-Return- Investment Alternatives Financial Securities & Real
Estate Investment- objectives of Security Analysis.
Unit II- Fundamental Analysis – Industry analysis – Company Analysis.
Unit III – Technical Analysis – Dow Theory – Breadth of market analysis – stock analysis.
Unit IV – Investment Management – Investment objectives & constraints Investment motives &
goals – process of investment management.
Unit V – Efficient Market Theory – week form efficiency – semi -strong form efficiency - strong
form efficiency- measuring methods of risk & return of securities.
Suggested Readings:
1.Security analysis & investment management by Donald E. Fischer & Ronald J. Jordan
2.Investment Management by V.K. Bhalla
3. Investment Analysis & Portfolio Management by Prasanna Chandra.
4. Investment by Sharpe, William f.
5. Modern Investment & Security Analysis by Fillar Russell J. & Farrell James L. New Yark.
31
Subject Title : Financial Decision Analysis
Objective :- The objective of this course is to impart an intensive knowledge about the
solutions, use of quantitative techniques in financial decision areas.
Unit I – Regression Analysis – Simulation technique – Business failure and reorganization cost-
volume profit analysis.
Unit II – Capital Expenditure Decision under risk and uncertainty. Leasing-Finance and operating
lease – single investor & leverage lease.
Unit III – Corporate Debt capacity management – Mergers & Acquisition- take over valuation of
Goodwill & share
Unit IV – Sequencing decisions- Replacement decisions – Dividend Policy Models
Unit V – Linear Programming – Goal Programming (Application) – Inventory models EOQ &
Price Break.
Suggested Readings :
1) V.K. Bhalla – Financial Management& Policy.
2) Harold Bierman – Lease Vs Buy decision.
3) Levy H. &Sarnat H. – Capital Investment & Financial Decision
4) Van Horn James c – Financial Management Policy.
32
MBA-III Semester - Marketing
Subject Title Advertising Management

Subject Ref. No. MANB-502M
No. of Credits 4
No. of Periods / Week 4
Assignments / Sessional 20
Semester Examination 80
Objectives The aim of the paper is to acquaint the students with concepts,
techniques and give experience of concepts for developing an
effective advertising program.
Course Contents
UNIT-I Advertising,definition,Origin and growth of Advertising, Functions
of advertising, Role of advertising in Marketing process, Legal
,Ethical ,Social, and economic aspects of advertising,Advertising-
Retail,National,Co-opertative,political,International,public serving
advertising.
UNIT-II Advertising and process of communication: Wilbur Schramm’s
Model, Two step flow of communication, Theory of cognitive
dissonance and clues for advertising strategists.
UNIT-III Segmentation and positioning, Media, Types of Media, Media
strategy and Media planning, Media factors, Media Mix, Media
evaluation, Budgeting.
UNIT-IV Constructing an Advertisement, Visualization, Creative
visualization, process of visualization, Qualities of
visualizer,Message, Headline, Copy, Logo, Illustration, Appeal,
Layout, slogans. Integrated marketing communication, Internet
Advertising-Forms of internet advertising.
UNIT- V Evaluation of advertising-Evaluating advertising effectiveness
through pretest, posttest, Recognition Test, Recall Test, DAGMAR
Approach.
Suggested 1. C N Sonatakki,etc ADVERTISING, Second Revised and
enlarged edition ,Kalyani publishers,1996.
Readings
2. S HHKazm,Satsh K Batra, Advertising and Sales promotion,
Edition 2, published by Anurag Jain fro Excel
Books,2001,2004.
3. U.C.Mathur,Advertising Management, Revised Second
edition,New Age International publishers,2005.
4. KrutiShah,AlanD’souza,Advertising and promotions an IMC
Perspective,TataMcgraw Hill Education private Limited,New
Delhi,2009.
5. Beleh, George E and Beleh, Michael A. Introduction to
3rd
Advertising and Promotion. ed., Chicageo Irwin., 1995.
6. Borden, William H. Advertising. New York, John Wiley, 1981.
7. Hard, Norman. The Practice of Advertising. Oxford,
Butterworth Heinemann, 1995.
8. Kleppner, Otto. Advertising Procedure. Englewood Cliffs,
New Jersey, Prentice Hall Inc., 1986.
9. Ogilvy, David. Ogilvy on Advertising. London, Longman,
1983.
10. Sengupta, Subroto. Brand Positioning, Strategies for
Competitive Advantages. New Delhi, Tata McGraw Hill, 1990.
33
Subject Title Sales And Customer Relationship Management
Subject Ref. No. MANB-503M

No. of Credits : 04
Course Objective The purpose of this paper is to acquaint the student with concepts which are
helpful in developing a sound sales and distribution policy, organizing and
managing the sales force and Customer Relationship.
Unit-I Nature and Scope of Sales Management ; Setting and Formulating Personal
Selling Objectives; Recruiting and Selecting Sales Personnel
Unit-II Developing and Conducting Sales Training Programmes; Designing and
Administering Compensation Plans; Supervision of Salesmen; Motivating
Sales Personnel; Sales Meetings and Sales Contests
Unit-III Designing Territories and Allocating Sales Efforts; Objectives and Quotas
for Sales Personnel; Developing and Managing Sales Evaluation
Programme; Sales Cost and Cost Analysis
Unit-IV An Overview of Customer relationship Management(CRM),Meaning and
definition of CRM,Dimensions of CRM-Nature of CRM,-Goals of CRM,
Advantages of CRM,Importance of Customer -Consumer Behavior
Unit-V CRM Implementation-Comprehensive model-Developing CRM vision and
Strategy Management Support., CRM in Services in Services Marketing-
Service Delivery –CRM in Banking-CRM in Insurance-CRM in Hospitality
Suggested Anderson, R. Professional Sales Management Englewood Cliffs, New

Jersey, Prentice Hall Inc. 1992.
Readings
Anderson, R. Professional Personal Selling. Englewood Cliffs, New Jersey,
Prentice Hall Inc., 1991.
Buskirk, R H and Stanton, W.J. Management of Sales Force. Homewood
Illinois, Richard D. Irwin, 1983.
Dalrymple, D J. Sales Management Concept and Cases, New York, John
Wiley, 1989.
Johnson, E M etc. Sales Management: Concepts, Practices and Cases. New
York, McGraw Hill, 1986
Stanton, William J etc. Management of a Sales Force., Chicago, Irwin, 1995.
Still, R R. Sales Management, Englewood Cliffs, New Jersey, Prentice Hall
Inc., 1988.
Adrian Payne,Services Marketing
Balasubramaniyan,K,Essence of Customer relationship Management.
Helen Woodruffe,Service Marketing
Service Marketing and Management-Balaji-S.Chand
The list of cases and specific reference including recent articles and reports
will be announced in the class at the time of launching of the course.
34
Subject Title: Brand Management
Subject Ref. No. : MANB -504M
No. of Credits:4
No. of Periods / Week:4
Assignments / Sessional:20
Semester Examination:80
Course Objective: The purpose of this course is to develop and understanding of the underlying
Concepts, strategies and issues involved in the Brand management, critical from the point of view of the
top executives
Unit – I: Brand & Brand Management: Commodities Vs Brands, The role of brands,
The brand equity concept, Brand Identity and Brand image.
Unit – II: Brand Positioning & Brand Building: Brand knowledge, Brand portfolios
And market segmentation, Steps of brand building, Identifying and Establishing brand
positioning, Defining and establishing brand values.
Unit – III: Designing & Sustaining Branding Strategies: Brand hierarchy, Brand extension and brand
transfer, Managing brand over time.
Unit – IV : Managing Brand Equity: Brand Reinforcement, Brand Revitalization, BrandCrisis.
Unit – V :Managing Brands over time - Brand Positioning and Consumer Behaviour -
Retail Brands Vs. Manufacturers' Brands.
Books Recommended:-
1. Successful Branding - Pran K Choudhary

2. Brand Positioning Strategies for Competitive Advantage -SubratoSen Gupta
3. Strategic Brand Management -Caperer
4. Behind Powerful Brands - Jones
5. Managing Indian Brands -S. Ramesh Kumar
35
Subject Title : Digital Marketing
Subject Ref. No. : MANB-506M Credits : 4
Lectures/ Week : 4
Assignments / Sessional : 20 Marks
Semester Examination : 80 Marks
Objective :- The basic objective of this course is to develop an understanding about the digital Marketing
and its Application in marketing function of firms
Course
contents :
Unit I – Introduction to Digital Marketing; the Internet and its development, Benefits and Challenges of
Digital Marketing and its Comparison with Conventional Marketing, Ten Cs for Internet
Marketers.
Unit II- Online Buyer Behavior : Introduction , benefits and challenges ; understanding Buyer Behavior
, Online Customer Expectations , Online Customer B2C Buyer Behavior, Online B2B Buyer
Behavior
Unit III – Online Shopping/Retailing ;Emergence and benefits of Online Retailing, Types of Online
Retailers, Business Models of Online retailing; Opportunities and Challenges of Online
Retailing .
Unit IV – Online Social Influence Marketing ,Introduction to Social Media Marketing ,Its benefits and
challenges; Types of Social Media Marketing ,Facebook Marketing, YouTube Marketing Twitter
Marketing, Google marketing, LinkedIn Marketing
Unit V – Mobile Marketing: Introduction to Mobile Marketing; Growth of Mobile Industry, Benefits of
Mobile Marketing, Mobile Marketing Goals.
Suggested 1. Richar Gay , Alan Charlesworth, and Rita Esen,Online Marketing a Customer –led
Readings: approach , Oxford University Press ,2007
2. Dr. AkshayK.Nayak and Dr. AvinashChiranjeev, INTERNET
MARKETING,JnanadaPrakashan(P&D),New Delhi, 2010
3. R Prasad ,Digital Marketing –Concepts and Experiences,ICFAI Press, Andhra Pradesh
,2002
4. Pramod M Mantravadi , E-Marketing, The Emerging trends,, ICFAI Press, Andhra
Pradesh ,2002.
5. Archana Mehta and S Sreedari,Online Retailing A New Paradigm, ICFAIPress,
Andhrapradesh,www.books.iupindia.org, 2008
The list of cases and specific references including recent articles and reports
will be announced in the class at the time of commencement of the course.
36
MBA-III Semester – Human Resource Management
Subject Title : Business Laws
Subject Ref. No. : MANB-501H No. of Credits : 4
Course Objective : The Course bears the onus of developing technical insights in students about the
legislative framework of Indian Business scene.
Pre Requisite : The students are required to refer Bare Acts, Law Codes and Supreme Court
Precedents on the topics to be discussed in the lecture beforehand.
Unit – I : The Indian Contract Act, 1872 (Section 1 – 100)
Fundamentals & Conceptualization, Essentials of a Valid Contract, Void-Voidable

Contracts,
Performance & Breach of Contracts, Remedies on Breach of Contract & Quasi
Contracts.
Unit – II : Companies Act, 2013 and (Amendment) Act, 2017
Definition of Company, Nature and Types, Formation of Company, Memorandum of
Association and Articles of Association.
Prospectus and its Types, Allotment of Shares,
Director & their Qualifications, Independent Director, Resident Director, Women
Representation on board. Board Meetings and Management
Shares and Share Capital, Membership, Borrowing Powers, Winding-up of a
Company.
Corporate Social Responsibility and financial statement mandates.
Unit – III : The Sale of Goods Act, 1930
Concept, Definitions, Essentials of Sale of Goods Contract,

Sale and Agreement to Sell, Paid & Unpaid Seller, Rights of an Unpaid Seller,
Remedies on breach of Contract,
Unit – IV : The Negotiable Instruments 1881, NI (Amendment) Act, 2015 and NI Amendment
Bill 2017
Types Instruments and requisites, Cheque in electronic form, Holder in due Course,
Payment in due Course, Dishonor & Discharge of Negotiable Instruments,
Adjudication of Suits
Consumer Protection Act, 1986: Definition and conceptualization, Three-tier
Unit – V : Adjudication System
Information Technology Act, 2000: Definitions and conceptualization, electronic

governance, Crimes cognizable under the act, Remedies and measures to curtail.
The Competition Act, 2002: Definition, conceptualization, prohibitions, Competition

Commission: Duties, Powers and Functions
Text Books : Bare Acts & Code Books
Additional / :
Supreme Court Journals, Supreme Court Reports & other Reference Journals
Reference Books
37
Subject Title: Human Resource Planning And Development
Subject Ref. No.: MANB-502H
No. of credits: 04
No of periods /week: 04
Assignments/ sessions: 20%
Semester Exam: 80%
Course Objectives: To equip the students with the basic understanding of the Human Resource
Planning and to provide an insight into the application of Human Resource
Forecasting tools and techniques for the purpose of management
decisionMaking.
Pre-requisites: Basics of Human Resource Planning & Role of human resource planning in
Human resource Management.
Unit-I Human Resource Planning; Meaning, Importance and Benefits of HRP,

Influence of strategic management on HRP, Factor affecting HRP, Process of
HRP, Ethics in Human Resource Planning
Unit-II Models and Techniques of Manpower Demand and Supply Forecasting;

Recruitment, Centralized and Decentralized Recruitment, Traditional and
Modern Sources of Recruitment, Selection Procedure;
Unit-III Human Resource Development, Training methods ,HRD Climate; Culture;

QWL, Management of Change; TQM and HRDStrategies; HRD in Strategic
Organizations
Unit-IV Career Management and Career Planning; Performance Planning;

PotentialsAppraisal and Career Development;
Unit-V Human Resource Information System; Indian Labour market Analysis.

Retention; Redeployment and Exit Strategies;
Text Books: 1. P.SubbaRao, Personnel and Human Resource Management: Text &
Cases, Himalaya Publishing House, 4th revised & Enlarged edition
2010,2011
2. Dr. L.M Prasad, Human Resource Management, Sultan Chand & sons,
2nd Edition Reprint 2009.
3. Dr. P.C. Tripathi, Human Resource Development, Sultan Chand &
Sons 5th renised Edition Reprint 2009.
4. Dr. C.B. Gupta, Human Resource Management, Sultan chand&son‟s,
2009.
5. H. John Bernardin, Florida Atlantic, U-boca Raton, Human Resource
Management, McGraw Hill, 2001.
6. George Dreher Indian a university Bloomington & Thomas W
Doughherty university of Missouri Columbia, Human resource strategy
Aehavioral perspective for the general manager, McGraw Hill
companies, 2001.
7. Dipak Kumar Bhattacharyya, Human Resource Planning, Excel Books,
2007.
8. BiswanathGhosh, Human Resources development & Management,
Vikas, 2008.
38
Subject Title : Training And Development
Subject Ref. No. : MANB 503H No. of Credits : 4

No. of Periods / Week :4 4
Course :
The course aims at exposing the learner to the Concept and practice of training and
Objective
development in the modern organizational setting through the pedagogy of case
discussions and recent experiences.
Unit – I : Introduction of Training & Development Concept: Definition, Objectives,
Significance, Need and Benefits.
Unit – II : Training Need Assessment(TNA): Meaning And Purpose; Methods of Need

Assessment; Need Assessment Process; Output of Training Need Assessment
Unit – III : Training Techniques: On-the-Job, Off-the-Job ; Training Budget; Training Design;
Preparation & Selection of Trainer; Developing Training Material; Training Aids;
Role & Skills of Effective Trainer;
Unit – IV : Training Evaluation: Reasons for evaluating Training and development programs,
Problems in evaluation; Evaluation planning and data collection; Feedback of
trainees; Measuring costs and benefits of training program; Kirkpatrick Model of
Evaluation;
Unit – V : Learning; Principles of Learning; Theories of Learning – Reinforcement Theoryry,

Social Learning Theory, Goal Theory, Need Theory, Expectancy Theory, Adultult
Learning Theory; E - -Learning and Use of Technology in Training; Careerrer
Development and Career Management;
Reference : 1.Prior, John, Handbook of Training and Development, Jaico Publishing House,
Books Bombay.
2.Trvelove, Steve, Handbook of Training and Development, Blackwell Business.
3.Warren, M.W. Training for Results, Massachusetts, Addison Wesley.
4.Craig, Robert L., Training and Development Handbook, McGraw Hill.
5.Garner, James, Training Interventions in Job Skill Development
, Addison Wesley.
6.Kenney, John; Donnelly, Eugene L. and Margaret A. Reid, Manpower Training
andDevelopment, London Institute of PersonnelManagement.
7.Noe, Raymond A., and Amitabh DeoKodwani, Employee Training and
Development, Tata McGraw Hill.
8.Blanchard, P. Nick, James W. Thacker and V. Anand Ram,
Effective Training: Systems, Strategies, and Practices Dorling Kindersley (India)
Pvt. Ltd.
9.Rolf, P., and UdaiPareek, Training for Development,Sage Publications Pvt. Ltd.
10.Michalak, Donald, and Edwin G. Yager, Making the Training Process Work,
Writers Club Press.
11.Jack J. Phillips, Hand book of Training Evaluation and Measurement Methods
Routledge
12.Dayal, Ishwar, Management Training in Organisations, Prentice Hall.
39
Subject Title: Performance & Compensation Management Systems
Subject Ref. No.: MANB-504H
524
No. of credits: 04
No of periods 04
/week:
Assignments/ 20%
sessions:
Semester Exam: 80%
Course Objectives: To equip the students with the basic understanding of the Performance Management
Systems and Compensation practices to provide an insight into the application of
modern assessment tools and techniques for the purpose of management decision
making.
Pre-requisites: Basics of Performance Appraisals and its importance.
Unit-I Performance Management System- Definition, Introduction, purposes of
Performance Management and its cycle, Pay for Performance, Potential Appraisal,
Performance Management process
Unit-II Performance Planning- Key performance Areas, Performance expectations,
performance dimensions, Performance Standards, Standard setting, & performance
goals.
Self-Appraisal/ Assessment, Why Performance Appraisal fails-Halo Effect,
Performance Feedback,
Unit-III Performance Appraisal-Definition, Objectives, Uses, Benefits, Process.
Planning the Appraisal, Requisites of an Effective Appraisal System, Components,
Types & Methods- Traditional and Modern,
Unit-IV Job Evaluation: Objectives, Principles of Job evaluation Program Procedure,
Methods/ Techniques, Advantages, Problems
Merit Rating, Need for Remuneration.
Unit-V Wage & Salary Administration- Definitions, Concepts, Objectives, The need based
Minimum Wage, need for sound salary administration, factors affecting Wage /Salary/
Compensation plans, Direct Compensation & Indirect Compensation, Wage Boards &
Pay Commissions, Wage Incentives, Profit Sharing, Bonus
Text Books: 1. R.K. Sahu, Performance Management system, Excel Books, 2007.
2. T.V. Kao, Appraising& Developing Managerial Performance, Excel Books, 2007.
3. G.K.Suri, C.S. VenkataRatnam, N.K. Gupta, Performance Measurement and
Management, Excel Book, 2007.
4. Sarma A.M., Performanc Management systems, Himalaya Publication House, 2008.
5. Kandula, Performance Management, straltgies, interventions, Drivers, Printice Hall
of India, 2007.
6. Cardy, Performance Management concepts skills & exercise, printice Hall of India
2007.
7. Appannaiah Reddy Anitha, Personnel and human resource Management Text &
Cases, Himalaya Publishing House 1st Edition 2004
8. P. SubbaRao, Personnel and human resource Management Text & Cases, Himalaya
Publishing House 4th Revised & Enlarged Edition 2010, 2011
40
Subject Title HRD – Strategies & Systems
Subject Ref. No. MANB 505H
No. of Credits 4
No. of Periods/Week 4 (each of 60 mins.)
Assignments / Sessional 20%
Semester Exams 80%
Course Objectives With the fierce competition amongst industries; the essence of strategic
excellence lies in able – capable Workforce. This has led to the role of HR
Managers turning to Strategic Partners.
The subject aims at arming students to align HR Department‟s Functioning with
the Strategic Goals of the Organizations
Pre-requisite The Students are enshrined with the responsibility of referring the requisite
articles, books, cases as suggested by the course faculty. Furthermore, the
students are supposed to refer additional content for developing better
understanding of the concepts & techniques.
Unit – I Conceptualization & Fundamentals:
Strategy, HRM Architecture. Strategy Alignment to Organizational Goals,
Ulrich‟s Theory on HR Functions, Factors influencing HRM in India, WTO -
ILO &Labour Standards
Unit – II Human Resource Development
Job and Work Design Considerations, Strategic HR Planning and Staffing.
HR Environments: Diversity at Workplace, Organizational Culture and
Development practices, Human-side of Mergers and Acquisitions
Unit – III Trends in HRM
Quality of work life, Work - life balance, Employee engagement and
empowerment, Employee involvement, Autonomous work teams and HPWS
Creating a learning organization, Competency mapping, Multi-Skilling,
Succession planning.
Unit – IV SHRM Tools and Methods
Human Sigma, Balanced Scorecard, Quantification of HR Value, Competency
Mapping & HRIS.
Unit – V HR Analytics
Approaches to HR Analytics and Functional specifics.
Understanding HR indicators, metrics and data, Data collection, tracking, entry,
Assess IT equirements to meet HR needs, Relational databases
Predictive analytics, Statistical analysis for HR, Metricular Approach to
decision-making: Cost-justification – Return on Investment.
Text Books 1. Strategic HRM – Jeffery Mello, Thompson publication, New Delhi
2. Strategic HRM – Charles Greer, Pearson education Asia, New Delhi
3. Strategic HRM - Michael Armstrong, Kogan page, London
4. Predictive HR Analytics – Edwards M.R. and Edwards K., Kogan page,
London
Additional 1. Strategic HRM – Agarwal, Oxford university press, New Delhi
References 2. Human resource management – Garry Dessler, PHI, New Delhi
41
Subject Title Cross Culture & Global Human Resource Management
Subject Ref. No. MANB 506H
No. of Credits 4
Semester Exams 80%
Course Objectives Metamorphosis from a Closed Economy to a Globalized World has led to free-
flow of Goods, Services, Stock & now Humans; & hence the need to study
International Human Resource Management.
The subject aims to expose & articulate the budding HR Managers, with the
concept of Country Cultures, influence on Organizational functioning; thereby
arming them to with the skills of International Employee Selection, Engagement
& Retention Program.
Pre-requisite The Students are expected to study various National Cultures; & study their
influence on the Organizational Functioning, Expatriate Management & HR
Strategies. The students are required to refer various caselets, folklore, research
articles & Business Magazines on the subject.
Unit – I Fundamentals of Culture
Structural Evolution of Global Organizations, The Iceberg Model of
Organizational Culture, Hofsted‟s Theory of Culture, 7-S Framework, Kurt-
Lewin Model of Change, Hopson‟s Change Curve, Virginia Satir‟s Model.
Unit – II Cross-Culture Variables:
National Cultures according to Hofsted‟s Study: India, USA, Japan, Europe
(Germany, France and England), Australia and Middle East.
Diversity Management in an organizational context: Socio-cultural context and
employee management issues.Cross Cultural Communication and Negotiation
Unit – III Expatriate Management - I
Institutional & Structural Context-Managing alliances and joint ventures ,HR
challenges in cross-
border integrations-Legal issues in global workforce management.
Functional Aspects: Staffing in International context, Appraisal of Expat
Unit – IV Expatriate Management - II
International Training, Compensation Approaches, Social Security Systems
across countries
Unit – V International Contexts
International Labour Relations , HRM practices in different countries
Text Books 1. Peter. J. Dowling & others, International Human Resource Management,
South western publisher,2nd Edition 2001.
2. P.L.Rao, International Human resource Management Text & cases,
Excel Books, Print Edition 2008.
Additional 1. Muthinah, K., International relation, Himalaya Publishing House, 2005.
References 2. Fred Maidment, Western Connecticut, Annual Editions Human
Resources, McGraw Hill Dushkin, 17th Edition 2009.
3. K.A. swathappaCanara Bank School of Management studies,
International Human Resource Management Text & cases, McGraw
Hill Dushkin, 2009.
42
MBA-III Semester – Production & Operations
Subject Title: Production Planning And Control

Subject Ref. No.: MANB-501P
521P
No. of credits: 04
Semester Exam: 80%
Course Objectives: To equip the students with the basic functioning of ProductionPlanning and to
provide an insight into the application ofcomputers in production planning &
control procedure for the purpose of management decisionmaking.
Pre-requisites: Basics of Production Planning And Control& Role of PPC in Production And
Operations Management.
Unit-I Production Planning and Control Function, PPC in Different production systems.
Unit-II Production-inventory Systems; Forecasting for Inventory and Production Control;
Unit-III Aggregate Planning; Job Shop Planning; Scheduling and Control; Just-in-Time
Production;
Unit-IV Line Balancing; Planning for High Volume Standardized Products;
Procedures and Documentation in Production Planning and Control;
Unit-V Application of Computers; ERP; Material Requirement Planning; Case Studies
Text Books: 1. Chary, Production and Operations Management, Tata McGraw Hill Edition,
9780070091535
2. Burbidge, John L. Principles of Production Control. London, Donald and
Evans, 1981.
3. Caubang, Ted C. Readings on Production Planning and Control. Geneva. ILO.
4. Greene, James H. Production and Inventory Control Handbook. New York,
McGraw Hill, 1987.
5. McLeavey, Dennis W and Narasimhan, S. L. Production and Inventory
Control. Boston, Allyn and Bacon. 1985.
43
Subject Title: Purchasing And Materials Management
Subject Ref. No: MANB 502 P
No. of Credits: 04
Objectives The key objective of this course is to acquaint the students with
Decision-making for effective and efficient purchase, storage and flow
of materials in manufacturing and service Organization; Cost-
reduction techniques in Pre-Purchase, Purchase and Port-Purchase
System; Modern material planning and delivery Systems like MRP
and JIT and Material handling and logistics Systems.
Course Contents
Unit- I: Role of Purchasing and Material Management – Objectives.
Organization and Interrelationship, Determination and Description of
Material Quantity, Material Planning in Push and Pull System, MRP
and JIT
Unit- II: Determination and Description of Material Quality – Receiving and
Incoming Quality Inspection, Acceptance Sampling Plans, Vendor-
Process Capability; Cost-Reduction Techniques – Standardisation,
Simplification & Variety Reduction
Unit- III: Value Analysis and Engineering, Make or Buy Decisions, Purchasing
Research, Sources of Supply, Price Determination and Negotiation,
Vendor Rating, Selection and Development
Unit- IV: Legal Aspects of Purchasing, Public Purchasing and Tendering;
International Purchasing-Procedures and Documentation; Purchasing
of Capital Equipment – Appraisal Methods, Evaluating Suppliers
Efficiency, Stores Layout, Classification and Codification
Unit- V: Material Logistics – Warehousing Management, Material handling,
Traffic and Transportation, Disposal of Scrap, Surplus and Obsolete
Materials; Inventory Control of Spare Parts, Materials Information
System.
1. Ansari A and Modarress B. JIT Purchasing. New York, Free
Press, 1990.
2. Baily P etc. Purchasing Principles and Management. London,
Pitman, 1994.
3. Burt, David N. Proactive Procurement. Englewood Cliffs, New
Jersey, Prentice Hall Inc., 1994.
4. Dobler, D W. etc. Purchasing and Materials Management, New
York, McGraw Hill, 1990.
5. Dutta, A K. Integrated Materials Management, New Delhi, PHI,
1986.
6. Farrington B and Waters, Derek W. Managing Purchasing.
London, Chapman & Hall, 1994.
7. Gopalakirshnan P and Sundershan M. Handbook Materials
Management. New Delhi, Prentice Hall of India, 1994.
44
Subject Title: Service Operations Management
Subject Ref. No.: MANB-503P
521P
No. of credits: 04
Semester Exam: 80%
Course Objectives: To equip the students with the basic functioning of Service Operations and to
Understand the challenges in operations Management of services.
Pre-requisites: Basics of Service operations.
Unit-I Service operations Management, Meaning, Definition; Differences similarities
between Manufacturing and Service operations; Characteristics of Services;
Unit-II Matrix of Service Characteristics; Challenges in Operations Management of
Services; Aggregate Capacity Planning for Services; Facility Location and Layout
for Services;
Unit-III Job Design – Safety and Physical Environment; Effect of Automation; Operations
Standards and work Measurement; Measurement and Control of quality of
Services;
Unit-IV Dynamics of Service Delivery System; Scheduling for Services Personnel and
Vehicles; Waiting – Line analysis; Distribution of Services;
Unit-V Product-Support Services; Maintenance of Services; Inventory Control for
Services; Case Studies of Professional Services.
Text Books: 1. Bowmen David E. etc. Service Management Effectiveness: Balancing Strategy,
Organization and Human Resources, Operations and Marketing. San
Francisco,Jossey Bass 1990.
2. Collier David A. Service Management: Operating Decisions. Englewood
Cliffs, New Jersey, Prentice Hall Inc. 1987.
3. Fitzsimmons, James A and Sullivan, Robert S. Service Operations
Management, New York, McGraw Hill 1982.
4. Heskett, James L etc. Service Breakthroughs - Changing the Rules of the Game.
New York, Free Press, 1990.
5. Murdietk, R G. etc. Service Operations Management. Boston, Allyn and
Bacon, 1990.
6. Sharma, J K. Service Operations Management, Delhi, Anmol, 2001.
45
Subject Title: APPLIED OPERATIONS RESEARCH
No. of Credits: 04
Objectives The course is designed to introduce the students to the principles of
operations research techniques and their applications in decision
making students will also be required to use computer packages for
data processing purposes
Course Contents
Unit- I: Sensitivity analysis in linear programming, parametric analysis in
linear Programming.
Unit- II: Inventory Control Models under Uncertainty; Applied Queuing
Models;
Unit- III: Networks Models; Non-linear Optimization Techniques
Unit- IV: Quadratic Programming; Portfolio Management Problem;
Unit- V: Replacement Models and Policies; Dynamic Programming;
Reliability Models.
1. Ahuja A. K. etc. Network Flows. Englewood Cliffs
New Jersey, Prentice Hall Inc. 1993.
2. Gould, F J. etc. Introduction to Management Science.
Englewood Cliffs New Jersey, Prentice Hall Inc.
1993.
3. Gupta, M P and Sharma J K. Operations Research for
Management New Delhi, National, 1997.
4. TahaHarndy A. Operations Research: An
Introductions. MacMillian New York, 1992.
5. Mathur, K and Solow D. Management Science.
Englewood Cliffs New Jersey, Prentice Hall Inc.
1994.
6. Sharma S. J K. Operations Research: Theory and
Applications. New Delhi, Macmillian India. 2001.
7. Srinath L S Operations Research for Executive. New
Delhi, Affiliated East West Press, 1994.
46
Subject Title: LOGISTICS MANAGEMENT
No. of Credits: 04
Objectives
The objective of this course is to give students a managerial knowledge of
basic concepts and principles of Logistics Management. These include the
management of core logistics functions, cost integration. It also includes
relationships with suppliers, customers and other firm functions such as
manufacturing, marketing and finance.
Course Contents
Unit- I:
Introduction:
Introduction to Logistics and its Interface with Production and Marketing.
Unit- II: Distribution Channels:
Physical Distribution and Logistics. Transportation Systems. Dispatch and
Routing Decisions and Models.
Unit- III: Elements of Logistics:
Warehousing and Distributing Centers; Location. Inventory Management
Decisions. Packaging and Materials Handling. Facilities and Services.
Unit- IV: Logistics Analysis:

Measures of Logistics. Logistics System Analysis and Design. Logistics
Audit and Control.
Unit- V: Dynamics of Logistics:

International Logistics Management. Logistics Future Directions.
1. Bowersox, Supply Chain Logistic Management, Tata McGraw
Suggested Readings Hill Edition, 9780070667037.
2. Ballau, Renald H. Business Logistics Management. Englewood
Cliffs New York, Prentice Hall Inc. 1992.
3. Beal K. A Management Guide to Logistics Engineering. U.S.A.
Institute of Production Engineering, 1990.
4. Benjamin S. B. Logistics Engineering and Management.
Englewood Cliffs, New York, Prentice Hall Inc., 1996.
5. Bowersox, D J and Closs, D J. Logistics Management: A System
Integration of Physical Distribution, New York, MacMillan,
1986.
Textbook 1. Strategic Logistics Management, by James R. Stock and Douglas M.

Lambert, McGraw-
Hill/Irwin, 2001.
47
Subject Title World Class Manufacturing
Subject Ref. No. MANB 506P No. of Credits 4
Semester Exams 80%
Course Objectives The Core Operations Management subject is designed with the intention to create
Quality-consciousness amongst the future Operations Managers.
The content orients the students with ways – means – techniques – procedures for
developing a Excellent Manufacturing Systems.
Pre-requisite The students are expected to come prepared with the basic conceptualization &
searching through the web / reference books for cases & instances of Operational /
Manufacturing Excellence.
Unit – I Basics of Operational Excellence
World Class Manufacturing Environment; Imperatives for success – Technology,
Systems approach and change in the mindset; Strategic Decisions in, Manufacturing
Management; Choice of Technology, Capacity, Layout/Automation in Material
handling Systems; Aggregate Planning and Master Production Scheduling-Materials
Requirement Planning (MRP) – Software in Use, Manufacturing Resources
Planning (MRP-11) Software in Use.
Unit – II Manufacturing Techniques

Optimized Production; 5-S, Kaizen; Technology Principles advocated by
EliyahuGoldtratt; Just – in – Time System – Manufacturing Systems, Pull Systems,
Purchase & Source Development; Kanban, Supply Chain
Management/Benchmarking; Toyota Production System, Six Sigma & other
Operational Techniques
Unit – III Total Quality Management - I:

TQM Philosophy, TQM Principles, TQM Tools including Circles, Basic Concept of
Total Quality (TQ); Evolution of Total Quality Management; Components of TQ
Loop; Conceptual Approach to S.Q.C. Acceptance Sampling and Inspection Plans;
Statistical Process Control; Process Capability Studies; Humanistic Aspects of
TQM; Management of Q.C. and Z.D. Programmes; Quality Improvement Teams;
Q-7 tools; Quality Costs; Taguchi Loss Function; Designing Products through
„Fuzzy‟ Logic.
Unit – IV Total Quality Management - II:

Functional Linkage of Quality with reliability and Maintainability/ Failure Analysis;
(FTA/FMEA) and Optimum Maintenance Decisions; Total Productive Maintenance
(TPM); quality Audits; Lead Assessment and ISO-9000 Standards; Marketing
Aspect of T.Q.; Total Quality of Services; Total Quality and Safety, Total Employee
Involvement and Small Group Activities; Customer – Driven Project Management
(Integration of TQM, Project Management Systems with customer – Driven team
Structure)/ Automation in Design and Manufacturing.
Unit – V IT in Manufacturing Systems, ISO & Environment Systems:

IT & Manufacturing Systems, Design – Inventory – Statistical IT Tools,
Manufacturing Resource Planning Software(s) MRP – 11.
ISO 9000, 9001 Series, ISO-TS 16949,
Environment Consciousness, Operational Excellence with Environment, ISO-
14001, OHSAS 18001 Series,
Text Books 1. Buffa, Elwoods and et al Programmed learning at for Production and
Operations Management – Illinois, Learning System Co. 1981.
2. Devitsiotis, Kostas N: Operations Management Auckland. McGraw Hill,
1981.
48
MBA-III Semester – Information Technology
49
MBA-III Semester – Media Management
50
MBA-III Semester – Hospital Administration
Course Code: MANAGEMENT PROCESS IN HOSPITALS
Objective:The Objective of the course is to introduce management concepts and process with a
focus on leadership and human behaviour in organizations.
UNIT - 1
INTRODUCTION TO MANAGEMENT FUNCTIONS
Introduction to management - An art or science - Functions of the manager –Corporate

Strategic Planning – Mission and Vision of organization – Development, maintenance and role
of a Leader – Strategic Management in India – Family-run Corporates.
UNIT - 2
PLANNING
Introduction to planning - Characteristics of Planning - Participants in planning - Planning

constraints or boundaries - Characteristics of effective plans - Philosophy or underlying purpose
- Functional objectives - Policies and procedures - methods and rules - Space and renovation
planning - Management By Objectives (MBO) - Introduction to MBO & SO concepts - MBO -
Historical development & advantages of MBO.
UNIT – 3
DECISION MAKING
Introduction to decision making – participants in decision making – Evaluating a decision's

importance – Steps in decision making – Barriers to rational choice – Bases for decision making
– Decision making tools & techniques – Health care practitioners as decision makers – Case
studies & clinical reason capability analysis tools – control charts – models - clinical reasoning
ORGANIZING
Introduction to organizing concepts – the process of organizing – fundamental principles and

span of management – Line & staff relationships – the dual pyramid form of organization in
health care – Basic department & flexibility in organizational structure – the organizational char
– job description – Concept of Re – engineering – the Organization as a total system – formal
V/s informal organization - classification of health care organization – classic bureaucracy –
Consequences of organizational form – the Nature and purpose of Strategic and Policies – the
strategic planning process – the TOWS Matrix. A Modern Tool for Analysis of the situation - (I)
the portfolio matrix: A Tool for Allocating Resources – Major kinds of Strategies and Policies –
three Genetic Competitive Strategies by Porter – Effective Implementation of Strategies –
Premising and Forecasting.
51
UNIT – 4
STAFFING
Definition of Staffing - Defining the Managerial Job - The Systems Approach to Human
Resource Management - Situational factors affecting staffing - Selection: Matching the person
with the job - system Approach to Selection - Position requirement and Job Design - skills and
Personal Characteristics Needed by Managers - Matching qualification with Position
Requirements - Orienting and Socializing New Employees.
UNIT - 5
CONTROLLING
The Basic Control Process - Critical Control Points and Standards - Control as a Feedback
Systems - Real - Time Information and control - Feed forward Control - Requirements or
Effective Control - Control Techniques: The Budget - Traditional Non budgetary control
Devices - time Event Network Analysis -
Organizational Behaviour – Emergence of OB – Personality, Values and attitudes – Learning

and Perception – Individual and Group Behaviour – Elton Mayo theory – Behavioural
characteristics – Theories of Motivation – Personality Types – Leadership &Grup Development
– Organizational Change and Development – Change Process – OD interventions –
Organizational Conflicts – Organizational Culture – Organizational Effectiveness.
SUGGESTED READINGS:
1. Management Principles for Health Professionals 2nd edition (1992) - Joan Grantor
Liebley, Ruth Eller Louvine, Jeffrey Rothman, Aspex Publication, Gaithersburg. Marylnd
2. Principles of Management - G.Venkatesan (1994) J.J.Publisher, (Madurai).
3. Management in Health Care - A Theoretical and Experiential approach (1997) - Elaine
Lynnela Monica and Philip lan Morgan. Macmillan Publishers.
4. Essentials of Management - Harold Konntzweihrich - Tata cGrawHil - Fifth Edition.
5. Mirza, S. Saiyadain, “Organizational Behaviour”, Tata McGraw Hill Publishing
Company Ltd., New Delhi, 2003.
6. FiedLuthans, “Organizational Behaviour”, McGraw Hill Education (Asia), 2005.
7. Steven L McShane and Mary Ann Vouglinow, “Organizational Behaviour” TataMcGraw
Hill Publishing Company Ltd., New Delhi, 2005.
8. Angelo Kinichi and Robert Kreitner “Organizational Behaviour – Concepts Skills and
Practices”, Tata McGraw Hill Company Ltd., New Delhi, 2006.
52
Course Code: FINANCIAL MANAGEMENT AND ACCOUNTING
Objective : The objective of the course is to introduce the concepts, tools and techniques of
financial management to the learners.
UNIT –1
Introduction to Financial Management : Meaning, Nature and Scope of Finance Function –

Objectives of Financial Management – Profit MaximizationVs Wealth Maximization – Role of a
Finance Manager – Methods and sources of Short-term and Long-term Finance.
UNIT –2
Financial Statement Analysis: Understanding Basic Financial Statements - Ratio Analysis –

Funds Flow Analysis – Cash Flow Analysis – BEP – Construction of Balance Sheets.
Financial Accounting – Definition – Principles, Concepts and conventions, Trial Balance - Final
Accounts – Depreciation Methods – Cost Accounting - Budgets
UNIT –3
Investment Decisions – Cost of Capital – Computation of WACC – Capital Budgeting Process –

Techniques of Capital Budgeting – Traditional and DCF Techniques of Investment Appraisal –
C/B under Risk and Uncertainty.
UNIT –4
Managerial Economics: Meaning, nature and scope – Demand Analysis.

Financing Decision – Financial leverage – Operating leverage – EBIT – EPS Analysis – Capital
Structure Planning – Theories of Capital Structure – Dividend policy – Models of Dividend
Policy – Practice – Bonus shares – Rights Issue.
UNIT –5
Working Capital Management – Concepts and Approaches of Working Capital - Determinants

of Working Capital – Management of Current Assets – Cash – Receivables – Inventory – Case
Studies – Profit managing and nature – Profit Policies – Profit planning and forecasting.
SUGGESTED READINGS :
1. VyuptakeshSharan, “Fundamentals of Financial Management”, Pearson Education

(Singapore) Pte. Ltd.,2005.
2. M.Y.Khan and P.K. Jain, “Financial Management Text, Problems and Cases”, Tata
McGraw Hill Publishing company Limited, New Delhi, 2006.
3. I.M. Pandey, “ Financial Management”, Vikas Publishing House Pvt. Ltd., 9th ed., 2008
4. Prasanna Chandra, “Financial Management Theory and Practice”, Tata McGraw Hill
Publishing Company Limited, New Delhi, 6th ed., 2004.
1. James C. Van Horne, Financial Management and Policy – 2007
5. Prasanna Chandra, Financial Management : Theory and Practices – 2009
6. Solomon, Ezra, The Theory of Financial Management – 2009
7. I.M. Pandey, Financial Management – 2008
8. M.Y. Khan & Jain, Cases in Financial Management – 2008
53
Course Code: HUMAN RESOURCE MANAGEMENT IN HEALTH
ORGANIZATIONS
Objective : The Objective of the Course is to acquaint the learner with various Concepts,
Principles of HRM in Hospitals
UNIT- 1 :
Definition of Hospital HRM, Importance of HRM in Hospitals – Nature of HR in Hospitals –

Objective of HR in Hospital, Functions of HRM, Principles of HRM – Functions and role of HR
Manager
UNIT – 2 :
HR Planning and Development – Significance – Importance of HR Planning – Factors

influencing HR Planning Process – Job Analysis – Recruitment – Selection – Induction &
Orientation Programs
UNIT – 3 :
Training and Development – Training Need Identification - Methods of Training – Executive

Development – Evaluation of Training Effectiveness - Performance Appraisal – Techniques,
Traditional Vs. Modern Methods – Limitations of Appraisal.
UNIT – 4 :
Compensation and Benefits – Wage Concepts – Principles of Wage Administration – Wage

Fixation – Employee incentives and Benefits – ESOPs – Role of Monetary and Non-monetary
Benefits.
UNIT – 5 :
Industrial Relations – Factors affecting Industrial Relations – Role of State in IR – Trade Unions
– Blue Collar Vs. White Collar Unions – Association of Doctors, Nursing Staff, Paramedical –
Industrial Disputes, Causes, Consequences, Preventive and Settlement Machinery – (Case
Studies Compulsory)
SUGGESTED READINGS:
1. Goyal, R.C Hospital Administration and Human Resource Management, Prentice Hall
of India Private Limited, New Delhi, 2010
2. K. Aswathappa, “Human Resource and Personnel Management – Text and Cases”, Tata
McGraw Hill Publishing Company Limited, New Delhi, 3rd Ed., 2009
3. Ian Beardwell and Len Holden, Human Resource Management, MacMillan, New Delhi.
4. VenkataRatnam, C.S. and Srivastava B.K., Personnel/Human Resource Management,
Tata McGraw Hill, New Delhi.
5. SatyaRaju, R., Human Resource Response to New Corporate Initiatives, National
Institute of Personnel Management, Calcutta.
54
Course Code: MARKETING MANAGEMENT IN HOSPITALS
Objective: The objective of this course is to enhance the marketing skills of the student with
special reference to Hospital Services marketing.
UNIT – 1
Core concepts of Marketing – Marketing Environment Analysis – Competition Analysis – The

scope of Hospital Services Marketing – Changing marketing practices.
UNIT – 2
Service Characteristics and their strategic implications, Service Consumer Behavior – Service
Marketing strategy – Market segmentation – targeting and positioning – Service Marketing Mix
– Service Triangle – Branding of Hospitals – Strategic Marketing Planning
UNIT – 3
Designing health care service products – New Service Development process – PLC – Physical
evidence – Pricing Strategies, Channel management in Hospitals, Franchisee management.
Identifying and analyzing competitors, Designing competitive strategies.
UNIT – 4
Internal marketing – Importance and Objectives – Roles of a service employee – Internal

marketing strategies ; External marketing – Promotional mix – Promotional campaign design ;
Interactive marketing. Global Target Market Selection – Medical Tourism.
UNIT – 5
Service distribution; Service Demand and Capacity Management; Service Quality Management
– GAP model, SERVQUAL model – Service recovery strategies – Telemarketing.
SUGGESTED READINGS:
 RamamohanaRao, K., Services Marketing, Pearson Education (Asia),

 Kotler Philip, Marketing Management (Millennium Edition), PH1, New Delhi, 2006.
 Zeithamlbitner, Yalarie A., Service Marketing – Cases in Marketing Management, MC
Graw Hill, New York, 2007
 Srinivasan, R., Services Marketing (The Indian Context), Prentice Hall India, New Delhi,
2006 Bhattacharya. C., Services Marketing, Excel Books, New Delhi, 2006.
 Ravi Shankar, Services Marketing (Indian Perspective), Excel Books New Delhi, 2004.
 Christopher Lovelock &JochenWirtz, Services Marketing (People, Technology and
Strategy), Pearson Education, New Delhi, 2004.
 Saxena, Rajan, Marketing Management, Tata McGraw Hill, New Delhi, 2008
 Still, Richard R, Edward W. Cundiff and Norman A.P. Govani, Sales Management PH1,
New Delhi, 2007.
 Milica Z. Bookman, Karla R. Bookman ; Medical Tourism in Developing Countries,
Palgrave Macmilan, 2007.
55
Course Code: OPERATIONS MANAGEMENT IN HOSPITALS
Objective : The objective of the course is to equip the learners with decision making skills in
planning, scheduling and control of production and operation functions in hospitals.
UNIT -I
Introduction to Concepts – Product vs. Service Operations – Front office – Admission – Billing –
Medical Records – Ambulatory Care. Maintenance and Repairs Bio Medical Equipment.
UNIT -2
Clinical Services – Clinical Departments – Out patient Department (OPD) – Introduction –

Location – Types of patients of OPD – Facilities – Flow Pattern of patients – Training and
Coordination; Radiology – Location – Layout – X-ray Rooms – Types of X-ray machines – Staff –
USG – CT – MRI – ECG, PET Scan
Supporting Services: House-keeping, Linen and Laundry, Food Services, Central Sterilization
and gas-distribution system.
UNIT -3
Need for Information system, IT as tool for competitive advances, Input technology trends,
Database Analysis, Output Technology, Website Management, Electronic-medical records,
networking Hospital Information System, data processing, Tele-communication, Satellite clinics,
Changing patterns of patient records – Softwares, electronic communication, knowledge
management, security and security measures in telecommunication.
UNIT -4
Facility Location and Layout importance of location, factors, general steps in location and
selection decision process, types of layouts –techniques of work measurement, time and motion
study. Productivity measures, value addition, capacity utilization.
UNIT -5
Purchasing strategy process – organizing the purchasing function – financial aspects of

purchasing – tactical and operational applications in purchasing management – Inventory
Management; Valuation and accounting for inventory – physical location and control of
inventory – planning and replenishment concepts – protecting inventory; value management,
value engineering, value analysis.
SUGGESTED READINGS:
1. MaduriSarma, Essentials for Hospital Support Services and Physical Infrastruture,

Jaypee Brothers Publications – 2008
2. Prabhu KM, Sood SK, Hospital Laboratory Services Organization and Management,
Journal of Academy of Hospital Administration – 2010
3. Srinivasan, A.V. (ed.), Managing a Modern Hospital, Chapter 12, Response Books, New
Delhi, 2009
4. Schoedev, Roger G., Operations Management – Decision Making in Operations
Function, McGraw Hill, New Delhi, 2007
56
Course Code: MANB-506A LEGAL ASPECTS GOVERNING HOSPITALS
Objective: The Hospital being a part of the larger socio-political set up the student will be
exposed to the legal and ethical issues pertaining to the Hospitals.
UNIT-1:
Introduction: Legal Process and Procedure, Legal terminology, Basic understanding of Criminal
Law, Civil Law (Law of Torts), Law of evidence, Establishment, Registration of Health-care
organization, Typology of Healthcare organizations.
UNIT-2:
Medico-legal issues: Consumer Protection Act and issues arising from it. Indemnity insurance
and Police investigations, Section 304-A, Death in Hospitals, Brought-dead in Hospital, Court
Evidence. Medico-legal records, vicarious liability of hospital and staff, Biomedical Waste
Registration.
UNIT-3:
Law relating to health organization – Trust Law, Law of Contract, Corporate Law, Commercial
Law, Indian Medical Degree Act, 1916; Medical termination of Pregnancy Act, 1994;
Transplantation of Human organs Act, 1994; Bombay Nursing Home Registration Act, 1949;
Registration of Birth and Death Act, Maharashtra Medical Practitioners Act, 1961; Clinical
Establishment Bill, 2010.
UNIT-4:
Unrest in hospitals, Dispute settlement mechanism, Arbitration, Role of Trade Unions, Unfair
Labor Practices and Victimization, Displinary enquiry and action. Social Security and insurance.
UNIT-5:
Outsourcing of Activities and disputes arising out of it.Doctor-Patients relation.Duties towards

patients of medical and para-medical staff and conflicts arising out of it.Women safety
committee.
SUGGESTED READINGS:
1. S.L. Goel, Healthcare Management and Administration, Deep & Deep Publications Pvt.
Ltd. New Delhi, 2010.
2. Srinivasan, A.V. (ed.), Managing a Modern Hospital, Chapter 12, Response Books, New
Delhi, 2009.
3. Encyclopedia of Bio-medical Ethics – Two Volumes.
REFERENCES
1. A.A.Deshpande, Legal Aspects in Ophthalmology, All Indian Ophthalmological Society.
57
MBA-IV Semester
Subject Title BUSINESS POLICY & STRATEGIC MANAGEMENT

SubjectRef. No. MANB 507 No. of Credits 4
Semester Exams 80%
Course The course is designed to make the budding managers sensitized to develop
holistic perspective in strategic management and business policy
Objectives
understanding of strategies; thereby creating Managers that cater to the
societal demands along with the organizational priorities.
Pre-requisite The students are expected to come prepared with the basic conceptualization
& searching through the web / reference books for cases & instances of
Operational / Manufacturing Excellence.
Unit – I Strategy and the Quest for Competitive Advantage: Military origins of
Strategy – Evolution - Concept and Characteristics of strategic management–
Defining strategy – Mintzerbg‟s 5Ps of strategy – Corporate, Business and
Functional Levels of strategy - Strategic Management Process.
Unit – II Strategic Intent & Strategy Formulation: Vision, mission and purpose –
Business definition, objectives and goals.
Unit – III Analyzing Company’s External Environment: Environmental appraisal –

Scenario planning – Preparing an Environmental Threat and Opportunity
Profile(ETOP) – Industry Analysis - Porter‟s Five Forces Model of
competition..
Unit – IV Corporate Portfolio Analysis: Business Portfolio Analysis - BCG Matrix –
GE 9 Cell Model - Generic Competitive Strategies: Low cost,
Differentiation, Focus..
Unit – V Grand Strategies: Stability, Growth (Diversification Strategies, Vertical

Integration Strategies, Mergers, Acquisition & Takeover Strategies, Strategic
Alliances & Collaborative Partnerships), Retrenchment. Strategy
implementation – Project implementation – Procedural implementation –
Resource Allocation
Text Books 1. A.A. Thompson A.J. Shrikland J.E. Gamble, Crafting and Executing
Strategy – Atest for competitive advantage, Tata McGraw Hill, 4th
Edition 2005
2. Ranjan Das, Crafting the strategy : concept and cases in strategic
management, TataMcGraw Hill, 2004
3. KazmiAzher , Business Policy and Strategic Management , Tata
McGraw Hill2nd Edition 2003,
4. SubhaRao P, Business Policy and Strategic Management , Himalaya
PublishingHouse 1st Edition reprint 2004
5. Pitts, Rober A & Lei David, Strategic Management Thomson , 3rd
Edition 2003
58
Subject Title : MIS and DSS
Subject ref. No. : MANB 508
No. of credits : 2
No. of periods per week : 2
Assignment/Sessional : 10%
Semester Exam : 40%
Course Objectives : The course objective is to bring home a systemic knowledge of the MIS so that it
is appreciated and understood for its wide application in business and industry.
Unit-I : MIS, Decision Making: An overview Concept, definition , characteristics,

objectives , Role and impact of MIS, Management as a control system, MIS: A
support to the management, application of MIS to e- business, organization
effectiveness, Decision making concept, decision making process, organizational
decision making, MIS and decision making.
Unit-II : Information, Knowledge, Business Intelligence
Information: A quality product, IT enabled services, e business, wireless
technologies etc. information system in business, Computer based information
system, limitation and disadvantages of IS, Human as an information processor,
knowledge and knowledge management system, business intelligence.
Unit-III : System Engineering: Analysis and design, BPR
System: concept and control, types of system, general model of MIS, need of
system Analysis, System Development Life cycle, development process of MIS,
Strategic design of MIS, Business process, Process model of an organization, MIS
and BPR
Unit-IV : DSS, ESS, OAS
DSS: concept and philosophy, objectives and characteristics of DSS, major
functions of DSS, Components of DSS, DSS generators and tools, limitations of
DSS, GDSS, components of GDSS, MIS and benefits of DSS, ESS and
components of ESS, OAS, off- line and online data processing.
Unit-V : Knowledge system , artificial intelligence and ERP
Knowledge system, Expert system, application of ES, benefits and Limitations of
ES, ERP, ERP models and modules, benefits of ERP, ERP implementation, SCM,
CRM.
Text Books : 1. Decision Support & Expert System, Efraim Turban
2. W.S.Jawadekar, Management Information System
3. Dr. A.K.Gupta, Management Information System, S.Chand
4. C.S.V. Murthy, Management Information System, Himalaya publishing
house, millennium edition
Additional Reference : 1. Spargue, Ralph H. Decision Support for Management,

Books Englewood Cliffs, New Jersey, Prentice Hall Inc., 1995.
2. Turban, E. Decision Support & Expert Systems, 2nd ed., New
York, MacMillan, 1990.
3. Ken Laudon, janeLaudon, RajanishDass, Management
Information System, Pearson, Eleventh edition
59
60
1.S-[F]NPW-02 June-2015-16 All Syllabus Mgt. Sci. Dept. College M.B.A. Ist & IInd Yr. Sem.I to IV -1-
Curriculum under Choice Based Credit &
Grading System
M.B.A.
Semester–I to IV
run at college level from the
Academic Year 2015-16 & onwards

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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV -1-
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Dr. Babasaheb Ambedkar Marathwada University Aurangabad

Revised Course Structure for Master in Business Administration (MBA)
Effective from June 2014
MBA III Semester
Elective
Compulsory Subjects
Periods
Distribution
Elective Total Duration
of Marks
Subject Title Credits
Code Marks of Exam
Lect. Tutorial Int Ext
CP 301 Business Policy & Strategic 45 15 40 60 100 4 3 Hrs.
Management
45 15 40 60 100 4 3 Hrs.
CP 302 Decision Support System
‐ ‐ 50 50 100 4 ‐
CP 304 Summer Training Project
Course Code CP – 301: BUSINESS POLICY & STRATEGIC MANAGEMENT
Course Contents
Unit – I Introduction:
An Introduction, Definition, Concept and Characteristics, Military origins of strategy –

Evolution ‐ Concept and Characteristics of strategic management – Mintzerbg’s 5Ps of strategy –
Corporate, Business and Functional Levels of strategy ‐ Strategic Management Process.
Unit- II Strategic Intent & Strategy Formulation:
Vision, mission and purpose – Business definition, objectives and goals – Stakeholders in
business and their roles in strategic management ‐ Corporate Social Responsibility, Ethical and
Social Considerations in Strategy Development.
Unit-III Strategic & Portfolio analysis:
Analyzing Company’s Resources and Competitive Position ‐ Organizational Capability Profile –

Strategic Advantage Profile –Environmental Threat and Opportunity Profile (ETOP) Core
Competence, Porter’s Five Forces Model of competition. Synergy and Dysergy, BCG Matrix –
GE 9 Cell Model ‐ Concept of Stretch, Leverage and fit. Distinctive competitiveness. The
McKinsey 7S Framework.
Unit-IV Types of Strategies:
Generic Competitive Strategies: Low cost, Differentiation, Focus. Grand Strategies: Stability,
Growth (Diversification Strategies, Vertical Integration Strategies, Mergers, Acquisition &
Takeover Strategies, Strategic Alliances & Collaborative Partnerships), Retrenchment,
Outsourcing Strategies, Tailoring strategy to fit specific industry – Life Cycle Analysis ‐
Emerging, Growing, Mature & Declining Industries.
Unit-V Strategy Implementation & Evaluation
Project implementation – Procedural implementation – Resource Allocation, Functional Issues‐

Financial, Marketing, Operations and Personnel policies. Measurement of performance, Role of
organizational system in evaluation.
Unit- VI New Business Models and Strategies for e_commerce
Characteristics of e_commerce, Business Models and Strategies, Internet Strategies for

traditional business, Key success factors in e_commerce.
Books Recommended:‐
1. A.A. Thompson A.J. Shrikland J.E. Gamble, Crafting and Executing Strategy – A
test for comeptitive advantage, Tata McGraw hill, 4th Edition 2005
2. Ranjan Das, Crafting the strategy : concept and cases in strategic management,
Tata McGraw Hill, 2004
3. Kazmi Azher, Business Policy and Strategic Management , Tata McGraw Hill 2nd
Edition 2003
4. SubhaRao P, Business Policy and Strategic Management, Himalaya Publishing
House 1st Edition reprint 2004
5. Pitts, Rober A & Lei David, Strategic Management, Thomson, 3rd Edition 2003
Course Code CP – 302: Decision Support System & Management Information System
Course Contents
Unit I
Management Information System : Definitions – Basic Concepts, Applications of Management

Information Technology.
Unit II
System & Design: Systems Development’ Initiative Different Methodologies‐ Life Cycle &
Prototype approach Detailed study on Life Cycle Design & implementation Case Study.
Unit III
Managerial Decision Making, Decision making process problem solving techniques‐ how decisions
are being supported, Features of various CBIS.
Unit IV
Decision Support System An Overview: Relevance scope of DSS, characteristic and capabilities of
DSS, Components of DSS, Classification of DSS.
Unit V
Database Management System: Sources of data – data models, Relevance of relational Data Base
Design in DSS, Model Base Management system: Types of models function, certainty, uncertainty,
risk,
Unit VI
Structure OR models, Simon’s model in information system, design simulation technique. Dialog
generation management system, DSS tools – DSS generators – specific DSS, Constructing a DSS:
Steps in designing a DSS, building of MBMS.
1. Keen, Peter G.W.: Decision Support System an Organizational Perspective Addison‐
Wesley Pub.
2. Dr. Anwar Akther.: Fundamentals to Decision Support System, Pacific Publication, Delhi, 2011.
3. Krober, Donald W., and Hugh. J. Watson Computer Based information System New York, 1984
4. Davis L Michael W. A Management Approach – Macmillan Publishing Company, Prentice Hall,
New Jersey, 1988.
5. Andrew P. Decision Support System Engineering, Sage, John Wiley & Sons, New York, 1991.
MBA III Semester

Elective
Financial Management
Periods Distribution
Elective of Marks Total Duration
Code Marks of Exam
Project Planning Analysis
OP‐ 305A 45 15 40 60 100 4 3 Hrs
& Management
Working Capital
OP‐ 306A 45 15 40 60 100 4 3 Hrs
Management
OP‐ 307A Direct Taxation 45 15 40 60 100 4 3 Hrs
Security Analysis &
OP‐ 308A 45 15 40 60 100 4 3 Hrs
Portfolio Management
Financial Market &
OP‐ 309A 45 15 40 60 100 4 3 Hrs
Services
MBA III Semester Specialisation: Finance
Elective Code: OP‐305A Project planning analysis and management
Course content:
Unit I
Project management concept, its functions, its characteristics and environmental
scanningGeneration and screening of project ideas, tools for identification of
investment opportunities, turnkey projects. Concept of project failure and the
Causes of project failure.
Unit II
Introduction to capital investments: concept, objectives, importance, limitations,
types and capital budgeting process, Project financing in India, public sector
investment Decisions in India, problems of time and cost overrun in public sector
enterprises in India
Unit III
Project analysis: market and demand analysis, Technical Analysis, Financial
Estimates and projections, project Risk analysis Decision tree Analysis. Social
Cost Benefit Analysis, UNIDO approach, little‐Mirrlees Approach, Shadow
prices
Unit IV
Facilities offered by Government organization to promote projects.
Financial schemes offered by various financial institutions like Commercial
Banks, IDBI, ICICI, SIDBI, SFCs.
Network Techniques for project management: PERT and CPM, Assessment of
the Tax burden, and Project review and administrative Aspects,
Unit V
Analysis and solution of 10 case study related with above topics must be
discussed in classroom.
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 10 -
1. Prasanna Chandra, Project, planning Analysis, selection, financing implementation
and review, Tata McGraw Hill, new Delhi
2. Desai, vasant, project Management, Himalaya publishing house
3. John M. Nicholas, Project Management for Business and Technology, Pearson
Education Inc New Delhi
4. Harvey Maylor, project Management Pearson educationinc.
5. Narendra Singh, project Management and control, Hi9malaya publishing house

Elective Code: OP‐ 306A Working Capital Management
Course content:
Unit I
Working capital financing: Short term and long term sources of working capital
requirement, integrating working capital and capital investment process,
working capital control and banking policy.
Unit II
Introduction: concept, classification, importance and objectives of working
capital, factors determining working capital requirement, estimating working
capital requirement, excess or inadequate working capital.
Unit III
Cash management: motives of holding cash and marketable securities, factors
determining the cash balances, cash budgeting, long term cash forecasting
current account VS cash credit account, cash system, managing cash flows. Cash
collection system, objectives, design and types of collection system. Cash
Concentration strategies and its functions. Disbursement system, its tools,
functions and types of disbursement decisions
Unit IV
Receivables management: Concept, factors in determining receivables policy,
determining appropriate receivables policy. Analysis of credit standards, credit
terms, marginal analysis, credit analysis and decision, Heuristic approach,
Discriminant Analysis, sequential decision analysis. Inventory management:
Types of inventory, cost and benefit of holding inventory, methods of inventory
control and inventory control models. Inventory management and its valuation
UnitV
1. 1. Bhalla,l V K, : Working Capital Management, Text and Cases, 12th ed. Delhi,
Anmol, 2001.
2. 2. Hampton J. J. and C. L : Wagner Working Capital Management, John Wiley &
Sons, 1989.
3. Mannes, T.S. and J.T. Zietlow : Short‐tens Financialʹ Management, West Pub. Co.,
1993.
4. Scherr, F.C. Modern Working Capital Management, Prentice Hall, 1989.
5. Smith, Keith V. and G. W. Gallinger : Readings on Short‐ term Financial
Management 3rd ed., West Pub.Co., 1988.
6. Satish B. Mathur, working capital management, principles and practices, new age
international publishers, Mumbai.

Elective Code: OP‐ 307A Direct Taxation
Course content:
Unit I
• Introduction of Direct and Indirect Taxation, Regulation and collection of Taxes
in India. Governance of taxation and relevance of taxation policy with income
and expenditure.
Unit II
• Definitions: Person, Assessment year; previous year, Assesses, Residential status;
Incidence of tax, Income exempt from tax, Gross Total Income and Net Income.
• Computation of Income under Various Heads
Unit II
• Income under head salary, Meaning of salary, Basis of charge of salary income,
different forms of salary
• Different forms of allowances, perquisites, permissible deductions from salary
income
• Tax treatment of provident fund & approved superannuation fund, special tax
treatment of salary income of non resident technicians
• Deduction under section‐80C.
Unit III
• Income from house property, Basis of charge, Property income not charge to tax
• Basis of computing income from let out house property, computing income from
self occupied property.
Unit IV
• Tax deduction at source
• Advance tax, Self‐assessment tax, Assessment procedure regular and best
judgment assess revision
• Rectification and appeal, provision relating to interest and refund of tax.
Unit V
1. Direct Taxes – Law and Practice – VinodSinghnia
2. Direct Taxes – Ravi Kishore
3. Direct Taxes – J. P. Jakhotiya

Elective Code: OP‐ 308A Security Analysis & Portfolio Management
Course content:
Unit I
• Objectives of Security Analysis
• Types of Brokers, Investment Avenues Available: Global Perspectives
• Investment Companies, Market Indices and Stock Indicators
• Chart Patterns, Credit Ratings, Primary Market and Players
• Secondary Market: Objectives and regulatory mechanism (SEBI)
• Listing of Securities, Fundamental and Technical Analysis.
Unit II
• Stock Risk Return and Valuation, portfolio Risk Analysis (Numerical Problems)
• Anticipated returns, Present value of returns, Constant Growth model, Two‐
Stage Growth model, The Three‐Phase Model, Valuation through P/E ratio.
• Pivot Point, Determination of Support and Resistance and Oversold
• Bond analysis; Types of bonds, Major factors in bond rating process, Bond
returns, Holding period return (Numberical Problems)
Unit III
• Commodity Market
• Margin and Mark to Market concept, Short Selling (Numberical Problems)
• Market Portfolio Analysis, Selection, Evaluation and Revision
Unit IV
• Capital Market Theory, Capital Asset Pricing Model theory,
• Assumptions , CAPM Model, Capital Market Line (CML) & Security Market Line
(SML)
• Evaluation of securities, Arbitrage Pricing Theory (APT) : Assumptions
Unit IV
• Jensen Theory, Mosaic Theory, Jensen’s Alpha Theory , Optimum Portfolio,
Portfolios of two Risky Securities
• The Efficient Frontier, Constructing Efficient Frontier, Tracing the efficient
frontier
• Constructing the Optimum Portfolio through International Diversification.
Unit VI
1. Security Analysis and Portfolio Management by S.Kevin‐2nd Edition(PHI
Learning Private Ltd.)
2. Avadhani, V.A, Security Analysis and Portfolio Management, Himalaya
Publication House,2008
3. Security Analysis and Portfolio Management by Donald E. Fischer‐6th
Edition(Prentice‐Hall of India Pvt. Ltd.)

Elective Code: OP‐ 309A Financial Markets and Services
Course content:
Unit I
Introduction to Financial system, concepts structure, nature role of financial
system, regulatory frame work for financial markets and services.Financial
system and economic development.
Unit II
Financial markets: Concept, nature, characteristics and types of financial market,
instruments of capital and money market, capital market reforms, New issues
market and its characteristics.
Unit III
Financial services : concept, nature , scope of financial services, non banking
financial intermediaries and statutory financial organizations, Regulation and
control : Indian stock exchange market, listing and delisting of securities, insider
trading, speculation, functions of SEBI.
Unit IV
Assed/fund based financial services, concept and characteristics, leasing ,
equipment leasing and financial evaluation of leasing, hire purchase and
consumer finance. Factoring and forfeiting, bills discounting, housing finance,
Venture capital finance lead managers, underwriting, private placement.
Unit V
Advisory services: Mergers an acquisition/ amalgamations and takeovers.Credit
rating, concept, nature, scope and impact of credit rating , credit card
microfinance, stock broking, E‐broking and recent development.
Unit VI
1. L.M .Bhole, financial institution and markets, Tata mcgraw hill.
2. M.Y Khan, Financial services, Tata mcgraw Hill.
3. Anil Agashe, Capital markets and financial services , Everest publishing house,
4. Bhalla V.K, management of financial services, Anmol new delhi
5. Gorden.E and natarajan, Emerging Scenario of financial service,
6. Cliffort Gomes, financial markets institution and services in india, prentice hall
MBA III Semester
Elective
Marketing Management
Periods Distribution of
Elective Marks Total Duration
Code Marks of Exam
OP‐ 305B Consumer Behaviour 45 15 40 60 100 4 3 Hrs.

Advertising
OP‐ 306B 45 15 40 60 100 4 3 Hrs.
Management
OP‐ 307B Strategic Marketing 45 15 40 60 100 4 3 Hrs.
OP‐ 308B Industrial Marketing 45 15 40 60 100 4 3 Hrs.

Services Marketing &
OP‐ 309B 45 15 40 60 100 4 3 Hrs.
Brand Management
MBA III Semester Specialization: Marketing Management
Elective Code: OP‐ 305B Consumer Behaviour
Unit‐I Introduction:
Meaning, Diversity of Consumer Behavior, Importance and impact of Consumer

Behavior in today’s market place, 7 O’s framework of consumer behavior analysis,
Consumer business strategy.
Unit‐II Individual Aspect of Consumer Behavior:
Perception, Learning and Information Processing, Behavior modification, Attitude and

Personality, Motivation and Involvement, Self Concept and learning, memory
organization and function.
Unit‐III External Environment influences
Role of culture, subculture and cross culture, Social Class, Reference groups, Group
behavior, Opinion Leaders, Family and personal influence.
Unit‐IV Consumer Decision Process:
Types of buying behavior, buying decision stages: Individual and Industry, Roles of
buying centers. Problem recognition, search and evaluation of alternatives, Pre‐
purchase, Post purchase and repeat purchase behavior, cognitive dissonance, Process of
diffusion of innovations and situational influences. Models: Howard‐Sheth Model, EKB
Model.
Unit‐V Consumerism & Consumer Protection:
Root of consumerism, consumer: safety, information, & privacy. Consumerism, in India

and global markets. Consumer Protection act 1986, Central and state consumer
protection councils, Consumer disputes Redressal agencies and forum, National
Consumer disputes Redressal commission.
Unit‐VI
Analysis and solution of 10 case study related with above topics must be discussed in
classroom.
1. Hawkins, Best, Coney, Consumer Behaviour, 8/e, TMH, New Delhi, 2002.
2. Kumar: Conceptual Issues in Consumer Behavior: The Indian Context, Pearson
Education, New Delhi, 2003
3. Jay D Lindquist and M Joseph Sirgy, Shopper, Buyer and Consumer Behaviour,
Second Edition, Bizttantra, New Delhi, 2003.
4. David L Loudon and Albert J Della Bitta, Consumer Behaviour, 4/e, TMH, New
Delhi, 2002.
5. Schiffman, L.G and KanukL.L. ConsumerBehaviour, 8/e, Pearson Education, New
Delhi, 2003.
6. Roger D. Black Well et al, Consumer Behaviour, 9/e Thomson, New Delhi, 2002
7. K.K.Srivastava, Consumer Behaviour,Galgotia Publishing Co.New Delhi,2003.
8. Henry Assael, Consumer Behaviour,6/e,Thomson,New Delhi,2001.
9. Michael R.Solomon, Consumer Behaviour,5/e,PHI,New Delhi,2003.

Elective Code: OP‐ 306B Advertising Management
Course contents
Advertising Definition, Purpose and Functions, Advertising Process. Role of advertising

in Marketing, Legal, Ethical and Social Aspects of Advertising.
Unit‐II Building of Advertisement:
Objective Setting and Market Positioning, Models‐ DAGMAR, AIDAS, LAVIDGE and
STEINER, determination of target audience, Concept and elements of copy, Message,
Headlines, Copy, Logo, Illustration, Appeal Layout and Campaign Planning.
Unit‐III Media Planning and Selection:
Media objectives‐Types of Media, Media Plan, Budgeting, Evaluation, Concepts of

Reach, Frequency and Gross Rating points‐Significance of rating and its implications,
Electronic Media Buying.
Unit‐IV Advertising Campaign:
Sales Promotion‐Types of Sales Promotion, Techniques‐Evaluation of Sales Promotion

Schemes, Publicity –Forms of Publicity‐ Propaganda. Advertising Effectiveness‐Tests
and Techniques, Event Management – Technique and significance. Event Management‐
Techniques and Significance.
Unit‐V Advertising Agency:
Advertising Agency‐Functions‐ Advertising Interface, Advertising Agency partnership‐

Services offered by the modern Advertising Agency.
Unit VI:
classroom.
.
1. Belch, Advertising and Promotion: An Integrated Marketing, SIE, Tata
McGraw Hill Edition, 9780070144965
2. Kumar N Mittal R , Advertising Management, Amol Publication, 1st Edition
2002
3. Belch George Belch Michel, Advertising and Promotion, Tata McGraw Hill
12th Reprint 6th Edition 2003
4. Batra , Myers and Aaker , Adverting Management, Pearson, 2nd Reprint 2003
5. Chunawala SA, Advertising Sales and Promotion Management, Himalaya
Publication 3rd Revised Edition 2008
6. Chaffey, Mayer, Johnston, Ellis‐Chadwick (2000) Internet Marketing, Prentice
Hall.
Elective Code: OP‐ 307B Strategic Marketing
Course contents
Nature, Scope & principles of Strategic Marketing, Marketing Objectives, Step in

formulation of Strategies for effective marketing, pathway to lead long term goal.
Unit‐II Market Environment Analysis:
Process of environment analysis‐ external and internal: Model: SWOT, GAP, BCG, GE 9
Cell, Marketing Planning and analyzing the performance, Analysis of Competitor’s
Strategies and Estimating their Reaction Pattern and Competitive Position; Competitive
Intelligence process, CID, balancing Marketing goles V/s sustainable growth.
Unit‐III Types of Strategies:
Market Leader Strategies – Expanding the Total Market, Protecting Market Share,
Expanding Market Share; Market Challenger Strategies – Choosing and Attack Strategy,
Market Follower Strategies; Market Nicher Strategies; Competitive Market Strategy for
Emerging Industries, Declining Industries and Fragmented Industries;
Unit‐IV Balancing Competition:
Balancing Customer and Competitor Orientations, Industry Segmentation and

Competitive Advantage; Product Differentiation and Brand Positioning, Competitive
Pricing, Competitive Advertising, Role of Sales Promotion in Competitive Marketing.
Unit‐V Different Concepts:
Social Marketing strategies, e_marketing strategies, Recession marketing strategies,

Rural and export marketing strategies, strategies for IT and ITES industries and FMCG
markets.
Unit‐VI
classroom.
1. Marketing Management: Analysis, Planning & Control: ‐ Phillip Kotler‐
Publisher: Prentice Hall College Div (1999)
2. Business Policy & Strategic Management – AzharKazmi‐Tata McGraw Hill
Education Private Limited (2008)
3. Strategic Marketing‐David W.Cravens ,Nigelf.Piercy‐Tata McGraw – Hill
Education (2009)
4. Marketing Strategy, TMH Ed. ‐ Boyd Walker, Mullins Larrech‐ Tata McGraw –
Hill Education
5. Case Studies in Strategic Marketing Management : Author Sanjay Mohapatra,
Pearson Education India, 2013
6. For contemporary case studies students should refer to the periodicals and
Journals.
Elective Code: OP‐ 308B Industrial Marketing
Course Contents
Unit‐ I Introduction:
Definition and nature of industrial marketing, classification of industrial product, the

Industrial Marketing System‐Participants, Channels, Industrial Marketing vs.
Consumer Marketing‐Economics of Industrial Demand‐The Resellers Market.
Unit‐ II Industrial Marketing Environment:
Organizational Customers, Types of buying situations, derived demand Concepts,

Bidding for contract, buying behavior’ strengths, Negotiation Skills, Key account
management, Measuring customer values, Models: Webster and wind Model, Jagdish
Sheth Model, Buy‐Grid Model.
Unit‐ III Industrial Product and Price:
Classifying Industrial Products‐Price Determinants for Industrial Products‐Price

Decision Analysis, Types of Prices, Pricing Methods, Pricing Strategies, Factors
affecting Pricing Strategy, Industrial Buying‐Interpersonal dynamics of Industrial
Buying.
Unit‐ IV Strategic Planning Process‐
Formatting Channel Strategy‐Channel Logistics, Channel Structure for Industrial

products‐ Strategic Planning Process in Industrial Marketing‐Segmenting, Targeting
and Positioning Industrial Products.
Unit V‐ Personal Selling:
Personal Selling Role, Importance of consultants and expectations in the marketing,

Role of direct mailers, exhibitions, trade fair and couponing. Industrial Marketing in the
International Environment.
Unit‐ VI:
classroom.
1. Cherunilam Francis, Industrial Marketing, Himalaya Publication 2004
2. M. GovindRajan, Industrial Marketing, VidyaVikas 2008
3. Reeder, Industrial Marketing : Analysis Planning and Control, Prentice Hall,
2nd Edition 2007
4. Hill R.M. and Others, Industrial Marketing, A.I.T.B.S. Publisher &
Distributors Delhi 4th Edition 2003
5. Havaldar K.K., Industrial Marketing, Tata McGraw Hill, 2nd Edition
6. J. Webster ‐ Industrial Marketing strategy, 3rd Edition John‐Willey & Sons.

Elective Code: OP‐ 309B Service Marketing & Brand Management
Courses Contents
Service Marketing
Nature, Characteristics and Classification of Services ‐ Importance of Service Marketing,

Four Iʹs of services ‐ Intangibility, Inconsistency, Inseparability and Inventory,
Relationship Marketing in Services Marketing ‐ The Process, Role and Implications.
Unit‐II Service Marketing Mix:
7 Pʹs of Service Marketing, Services Market Segmentation ‐ Positioning and

Differentiation of Services, Distribution Strategies for Services ‐ Challenges in
Distribution of Services.
Unit‐III Customer Satisfaction and Services Quality:
Customer Service in Service Marketing ‐ Monitoring and Measuring customer

satisfaction – Order taking and fulfillment, Handling complaints effectively, Defects,
Failures and Recovery, Service Quality ‐ Service Guarantee, Quality Models –
Paarsuraman‐Zeithamal‐Bitner (PZB), GAP Model, SERVQUAL and SERVPERF
Gronroos model.
Unit‐IV Service Marketing Practices:
Concept, Classification and Implications of‐
1. Finance Services‐Banking and Insurance;

2. Health care and Hospitality Services;
3. Travel and Tourism Services;
4. IT & Educational Services: Telecoms, Courier;
5. Media and Entertainment Services.
Brand Management
Unit‐V Understanding Brand:
Role and Significance of Branding in the Promotion ‐ Brand Image, Brand Identity,
Brand Personality, Branding challenges and opportunities.
Unit‐VI‐ Brand Creation, Loyalty & Managing Brand:
Process of Brand Creation, Brand Positioning, Brand Equity, Brand Valuation, Brand
Umbrella, Value addition from branding, Brand‐Customer relationship, brand loyalty
and customer loyalty, managing brand, brand extension. Reinforcing Brand,
Revitalizing Brand, Differentiating brands from the competitors.
Unit‐VII
classroom.
1. Nargundkar, Services Marketing: Text & Cases, Tata McGraw Hill
Edition,9780070616318
2. S. Shahjahan, Services Marketing, ( Concepts, Practices, Cases), Himalaya
Publications 2007
3. S.H. Jha, Services Marketing, Himalaya Publications 2007
4. RagendraNargundkar, Services Marketing Text and Cases, Tata McGraw Hill
2006
5. Rao, Services Marketing Pearson, 2008
6. Services Marketing ‐ Zeithaml, Bitner, Gremler&Pandit, TMGH, 4th ed.
7. Aarsh V. Varma, Brand Management , Excel Books 2007
8. David Aaker, Managing Brand Equity, Free Press, 2009

MBA III Semester

Elective
Human Resource Management
Periods Distributio
Elective n of Marks Total Duration
Code Marks of Exam
Management of Industrial
OP‐ 305C 45 15 40 60 100 4 3 Hrs.
Relations
Personal Administration‐
OP‐ 306C 45 15 40 60 100 4 3 Hrs.
application & Procedure
OP‐ 307C Training & Development 45 15 40 60 100 4 3 Hrs.
Organisational Change &
OP‐ 308C 45 15 40 60 100 4 3 Hrs.
Development
Human Resource Planning
OP‐ 309C 45 15 40 60 100 4 3 Hrs.
& Development
MBA III Semester Specialisation: Human Resource Management
Elective Code: OP‐305C Management of Industrial Relations
Course contents
Unit I
Introduction to industrial relation , nature, scope importance ,
aspects of industrial relation ,perspective / Approaches to industrial
relation , evaluation of industrial revolution objective of I.R, forms
and theories of I.R .
Unit II
Industrial dispute, conflict resolution, collective bargaining, negotiation for
win dispute resolution, management of discipline, causes and settlement of
industrial disputes. Machinery for solving industrial dispute under
industrial dispute Act 1947.
Unit III
Globalization and industrial relation , emerging Social economic scenario ,
Legal framework of I.R Trade union , emerging trends on Trade union,
features of trade union , functions and responsibilities of trade union in
I.R . Structure of trade union in India. International labour relation , WTO,
labour and environment ,WTO and industrial policy.
Unit IV
Grievance management, grievance handling, building positive employee
relations, participative management, empowerment, equality circles and workers
participation, quality of work life [Q.W.L] workers participation in management
[W.P.M] gain shaving, strike and lockout, layoff retrenchment.
Unit V
Role of Judiciary in I.R, labour court, industrial Tribunal, Negotiation and
conflict VS settlement productivity bargaining and disputes, mediation ,
arbitration , works committee, board of conciliation court of enquiry, labour and
employee welfare and industrial safety‐types of industrial safety system‐hazard
management in work environment , occupational health safety and industrial
relation .
Unit VI
1. Dynamics of Industrial Relation ‐ Mamoria,Gankar, [Himalaya, Publication].
2. Industrial Relations Emerging Paradigms ‐ B.D Singh [Excel Books].
3. Industrial Relations and Labour Laws ‐ B.D Singh [Excel Books].
4. Industrial Relations ‐Venkatratnam C.S [Oxford University 2007].
5. Industrial Relation Trade union and Labour Registration ‐ Sinha
[Pearson Education].
Elective Code: OP‐306C Personnel Administration application and Procedure
Course contents
Unit I
Personnel Administration – Introduction , importance in HRM , Nature, Scope
and functions Objectives Personnel Department, Administration Vs Management
in HRM, Challenges of Modern Personnel Manager .
Unit II
Personnel Policy – Definition, Scope, Process, Objectives, Contents of Personnel
file & Personnel audit, Personnel Department Structure, proper Environment
around factory.
Wage & Salary Administration – General consideration in wage & Salary

administration – Objectives & principles, Time keeping, Attendance, statutory
returns ,TDS Professional Tax , Form 16(A)PF and CSI returns.
Unit III
General Communication in organization‐ meaning of communication –
definition –principles of communication –process of communication –
communication in organization –types of organization communication –purpose
objectives of communication – Drafting of various types of letters ‐ orders,
Interview Letters, Promotion, Transfer & Appreciation Letters , Notices &
Circulars .
Disciplinary Action Communication – Suspension Orders, show cause, Notices,

memo, charge sheet, warning, letter of termination & dismissal
Unit IV
Calculation for superannuation, gratuity & bonus, changing concept of personnel
management employee fringe benefit and social security , welfare provisions ,
health provision , safety Provision
Unit V
1. R.S Dawar ,Personnel Management and industrial relation,Vikas Publishing
House Pvt Ltd
2. Mamoria and Gankar , Personnel Management , Himalaya Publishing House
3. Rudrabasvaraj M N Dynamic Personnel administration , Himalaya publishing
house 2008
4. Chandra bose, Principles of Management and administration , Prentice hall of
India 2007
Elective Code: OP‐307C Training & Development
Course Contents
Unit I
Introduction to Training Concept: Definition, Meaning, Need for Training,
Importance of Training, Objectives of Training, Choice and Development for
inter personnel skills, Facilitation of Learning–Facilitation of Transfer. Training
and HRD‐ management development
Unit II
Overview of Training Functions, Types of Training, Process of Training: Steps in
Training, Identification of Job Competencies, Criteria for Identifying Training
Needs (Person Analysis, Task Analysis, Organization Analysis ‐ requirement
analysis). Trainers skills and styles‐power and influence of trainers‐do’s and
don’ts for trainers
Unit III
Assessment of Training Needs, Methods and Process of Needs Assessment,
Designing and Implementing A Training Program: Trainer Identification,
Methods and Techniques of Training, Designing A Training Module (Cross
Cultural, Leadership, Training the Trainer, Change) Management Development
Program, Budgeting Of Training
Unit IV
Evaluation of Training Program: Kirkpatrick Model of Evaluation, CIRO Model,
Cost‐Benefit Analysis, ROI of Training, Learning: Principles of Learning,
Theories of Learning, components of learning process, and conditions of transfer
of learning ‐ Reinforcement Theory, Social Learning Theory, Andragogy, and
Resistance to Training. Performance discrepancies.
Unit V
Technology in Training: CBT, Multimedia Training, E‐Learning/Online Learning,
Distance Learning‐ career development program – counseling evaluation of
programs
Unit VI
1. Raymond Andrew Noe, Employee Training & Development, McGraw Hill,
4thEdition 2009.
2. R.K. Shau, Training for Development, Excel Books, 2007.
3. DR. B. Rathan Reddy, Effective Human resource Training &Development
stategy, Himalaya Publishing, 1st Edition 2008.
4. P.L Rao, Training & Development, Excel Books, 1st Edition 2008.
5. MunishVohra, Management training & Development, Anmol Publication 1st
Edition 2006.
6. Leslie Rao, How to plan & Design Training Programmes, Infinity Books 1st
Edition 2003.
7. Training & Development: Indian Text Edition,Dr. B. JanakiramanDreamtech
Press, 01‐Jan‐2007
Elective Code: OP‐308C Organizational Change & Development
Course Contents
Unit I
Concept of change, Factors affecting change, Types of Change ,change process
,Barriers to change, Resistance to change & overcoming resistance to change,
Evolution of OD, characteristics & assumptions of O.D, organization
development process, Role of change agent /O.D consultant
Unit II
Models of change: system Model of change, Force Field Analysis, Change and
Transition Management, Organization Growth Model,Organization Diagnosis:
Process, Diagnostic Models, Diagnostic skills, Weisboard’s model for
organizational diagnosis, methods of obtaining diagnostic information, Action
Research as process, Ethics in O.D.
UnitIII
O.D Interventions, selecting O.D interventions, Team Interventions: Gestalt
Approach, Process consultation Intervention, Structural Interventions: Quality of
work life (QWL) , Quality circles(QC), MBO & appraisal, socio technical system
& collateral organization, Parallel learning structures.
UnitIV
Comprehensive intervention : Confrontation meeting ,Grid O.D Programme,
system 4 management, learning organization, Re‐engineering, Third party
Intervention: organization Mirror, Third party peacemaking Intervention, OD
Future.
Unit V
1. Organization changes and Intervention strategies by Manish kumar/Nidhi Singh,
2013,ISBN‐8218‐038‐4 Galgotia Publishing Company.
2. Organization change theme & Issues by Jim Grieves ,2012 oxford University
Press 9780199599189‐paperrback.
3. Managing change: Text & cases 2nd edition by Todd Jick& M auryPeiperl,
2003ISBN: 9780256264586(USE) ISBN‐9780071122207(IE )McGraw Hill
Publication.
4. Organizational change ,3/e by Senior ,2011 ISBN‐97813727980 Pearson Education
Ltd.
5. Managing Change by Thomhill 2011, ISBN‐9788177582444 Pearson Education
Ltd.
6. Organization Development & Transformation (Managing Effective Change) 6th
edition 2005, by Wendell French and cencil Bell ISBN‐9780072481679(USE) ISBN‐
9780071112666(UE) McGraw Hill Publication.

Elective Code: OP‐309C Human Resource Planning& Development
Course Contents
Unit I
Philosophy of Human Resource Planning, Importance, Definition, Needs,
Objectives, Scope & Benefits of HRP, Human Resource Planning Process, Factor
affecting HRP, HRP Tools, Strategic HR planning, objectives of strategic HR
planning, Return on Investment(ROI) in HRP, Approaches in measuring
effectiveness of HRP programmes.
UnitII
Macro and Micro Level Human Resource Planning, Manpower planning Models:
Markov Model, Renewal Model, Simulation, Manpower Demand forecasting,
Manpower supply Analysis, Different methods of Wastage Analysis, Employee
Re‐ deployment & Employee Retention Strategies, Exit Strategies.
UnitIII
Career Planning & Development: Definition, importance, objectives of career
development, career planning & development process, Succession planning,
issues in career development process.
Human Resource Information System (HIRS) : concept, objectives of HRIS ,
Types of HRIS, steps in implementing HRIS.
UnitIV
Human Resource Accounting and Audit: Scope, Benefits & objectives of Human
Resource Audit, steps in HR Audit, Various methods of Valuation of Human
Resources, HR Research and its significance.
Unit V
1. Dr.L.M Prasad, Human Resource Management, Sultan Chand &
Sons,2ndEddition Reprint 2009.
2. Dr.P.CTripathi, Human ResourseDevolopment,Sultan Chand & Sons 5th Revised
Edition Reprint 2009.
3. Dr.C.BGupta,HumanResourseManagement,Sultan Chand & Son’s,2009.
4. H.JohnBernardin,FloridaAtlantic,U‐
bocaRaton,HumanResourseManagement,McGraw Hill,2001.
5. Dipak Kumar Bhattacharya, Human Resource Planning, ExelBooks,2007.
6. BiswanathGhosh, Human Resource development &Management,Vikas
Publication 2008.
MBA III Semester

Elective
Production and Operation Management
Elective Distribution Duration

Code Subject Title Lectures of Marks Total Credits of Exam
Int Ext Marks
Production Planning And
OP 305 D Control 60 40 60 100 04 3 Hrs.
Purchasing And Materials

60 40 60 100 04 3 Hrs.
OP 306 D Management
60 40 60 100 04 3 Hrs.
OP 307 D Total Quality Management
Applied Operations
60 40 60 100 04 3 Hrs.
OP 308 D Research
60 40 60 100 04 3 Hrs.
OP 309 D Logistics Management
MBA Semester III Specialization: ‐ Production & Operation Management
Elective OP 305 D: Production Planning And Control
Course Contents
Production Planning and Control Function; Material Requirement Planning;

Production‐inventory Systems; Forecasting for Inventory and Production Control;
Aggregate Planning; Job Shop Planning; Scheduling and Control; Just‐in‐Time
Production; Line Balancing; Planning for High Volume Standardized Products;
Procedures and Documentation in Production Planning and Control; Application of
Computers; ERP.
classroom.
1. Chary, Production and Operations Management, Tata McGraw Hill Edition,
9780070091535.
2. Burbidge, John L. Principles of Production Control. London, Donald and Evans,
1981.
3. Caubang, Ted C. Readings on Production Planning and Control. Geneva. ILO.
4. Greene, James H. Production and Inventory Control Handbook. New York,
McGraw Hill, 1987.
5. McLeavey, Dennis W and Narasimhan, S.L. Production and Inventory Control.
Boston, Allyn and Bacon. 1985.

Elective OP 306 D: Purchasing And Materials Management
Course Contents
Role of Purchasing and Material Management – Objectives, Orgnization and

Interrelationship, Determination and Description of Material Quantity, Material
Planning in Push and Pull System, MRP and JIT; Determination and Description of
Material Quality – Receiving and Incoming Quality Inspection, Acceptance Sampling
Plans, Vendor‐Process Capability; Cost‐Reduction Techniques – Standardisation,
Simplification & Variety Reduction; Value Analysis and Engineering, Make or Buy
Decision, Purchasing Research, Sources of Supply, Price Determination and
Negotiation, Vendor Rating, Selection and Development; Legal Aspects of Purchasing,
Public Purchasing and Tendering; International Purchasing‐Procedures and
Documentation; Purchasing of Capital Equipment – Appraisal Methods, Evaluating
Suppliers Efficiency, Stores Layout, Classification and Codification; Material Logistics –
Warehousing Management, Material handling, Traffic and Transporation, Disposal of
Scrap, Surplus and Obsolete Materials; Inventory Control of Spare Parts, Materials
Information System.
classroom.
1. Ansari A and Modarress B. JIT Purchasing. New York, Free Press, 1990.
2. Baily P Etc. Purchasing Principles and Management. London, Pitman, 1994.
3. Burt, David N. Proactive Procurement. Englewood Cliffs, New Jersey, Prentice
Hall Inc. 1994.
4. Dobler, D W. etc. Purchasing and Material Management, New York, McGraw
Hill, 1990.

Elective OP 307 D: Total Quality Management
Course Contents
Basic Concept of Total Quality (TQ); Evolution of Total Quality Management;

Components of TQ Loop; Conceptual Approach to S.Q.C. Acceptiance Sampling and
Inspection Plans; Statistical Process Control; Process Control; Process Capability
Studies; Humanistic Aspects of TQM; Management of Q.C. and Z.D. Programmes;
Quality Improvement Teams; Q‐7 Tools; Quality Costs; Taguchi Loss Function;
Functional Linkage of Quality with reliability and Maintainability / Failure Analysis;
(FTA/FMEA) and Optimum Maintenance Decisions; Total Productive Maintenance
(TPM); quality Audits; Lead Assessment and ISO‐9000 Standards; Marketing Aspect of
T.Q; Total Quality of Services; Total Quality and Safety; Six Sigma.
classroom.
1. Carruba, Eugene R and Gorden, Ronald D. Product Assurance Principles;

Integrating design Assurance & Quality Assurance. New York McGraw Hill,
1991.
2. Grant, Eu‐gene L and Leavenworth, Richards. Statistical Quality Control,

McGraw Hill, New York, 1991.
3. Ireson, W G. and Coombas, C P. hand book of reliability Engineering &

Management, New York, McGraw Hill, 1988.
Elective OP 308 D: Applied Operations Research

Course Contents
Parametric and Sensitivity Analysis; Inventory Control Models Under Uncertainty;

Applied Queuing Models; Networks Models; Non‐linear Optimization Techniques –
Quadric Programming; Portfolio Management Problem; Replacement Models and
Policies; Dynamic Programming; Reliability Models.
classroom.
1. Ahuja A.K. etc. Network Flows. Englewood Cliffs New Jersey, Prentice Hall Inc.
1993.
2. Gould, F J. etc. Introduction to Management Science. Englewood Cliffs New
3. Gupta, M P and Sharma J K. Operations Research for Management New Delhi,
National, 1997.
4. Mathur, K and Solow D. Management Science. Englewood Cliffs New Jersey,
5. Sharma S. J K. Operations Research: Theory and Applications. New Delhi,
Macmillian India. 2001.
Elective OP 309 D: Logistics Management

Course Contents
Introduction to Logistics and its Interface with Production and Marketing; Measures of
Logistics; Physical Distribution and Logistics; Logistic System Analysis and Design;
Warehousing and Distributing Centers; Location; Transportation Systems; Facilities and
Services; Dispatch and Routing Decisions and Models; Inventory Management
Decisions; Logistics Audit and Control; Packaging and Materials Handling,
International Logistics Management; Logistics Future Directions.
classroom.
1. Bowersox, Supply Chain Logistic Management, Tata McGraw Hill Edition,
9780070667037
2. Ballau, Renald H. Business Logistics Management. Englewood Cliffs New York,
3. Beal K. A Management Guide to Logistics Engineering. U.S.A. Institute of
Production Engineering, 1990.
4. Benjamin S. B. Logistics Engineering and Management. Englewood Cliffs, New
York, Prentice Hall Inc., 1996.
5. Bowersox, D J and Closs, D J. Logistics Management: A System Integration of
Physical Distribution, New York, MacMillan, 1986.
MBA III Semester
Elective
INFORMATION TECHNOLOGY / SYSTEMS

Elective Distribution of Duration
Code Marks of Exam
Subject Title Lectures Total Credits
Int Ext Marks
3 Hrs.
OP 305 E Business Process Re‐ 60 40 60 100 04

Engineering
3 Hrs.
OP 306 E System Analysis And Design 60 40 60 100 04
OP 307 E Strategic Management Of 60 40 60 100 04 3 Hrs.
Information Technology
OP 308 E Data Base Management 60 40 60 100 04 3 Hrs.
Systems
OP 309 E Telecommunications For 60 40 60 100 04 3 Hrs.
Business
MBA Semester III Specialization: ‐ I. T. / Systems
Elective OP305E: Business Process Re‐Engineering
Course Contents
Unit I
Conceptual Foundation of Business Process Re‐engineering; Role of Information

Technology in BPR;
Unit II
Process Improvement and Process Redesign; BPR Experience in Indian Industry;

Process Identification and Mapping; Role/Activity diagrams; process Visioning and
Benchmarking.
Unit III
Business Process Improvement. Business Process Redesign;
Unit IV
Man Management for BPR Implementation; Re‐organizing People and Managing

Change.
Unit V
classroom.
1. By A.w. Scheer, Business Process Engineering, Springer (Paperback ‐ 1998)
2. Carr, D K and Johansson, H J. Best Practices in Re‐engineering, New York,
McGraw Hill,
3. Champy, James, Re‐Engineering Management; The Mandate for New
Leadership, London, Harper Collins,
4. Coulson‐Thomas, C. Business Process Re‐engineering: Myth & Reality, London,
Kogan Page
5. Davenport, T H. Process Innovation: Re‐engineering Work Through Information
Technology, Boston, Harvard Business School Press, 1993.
6. Hammer, Michael. Re‐engineering the Corporation: A Menifesto for Business
Revaluation, London, Nicholas Brealey, 1993.
7. Jayaraman M.S. etc. Business Process Re‐engineering, New Delhi, Tata McGraw
Hill, 1994. 8. Pepppard, J and Rowland P.

Elective OP306E : System Analysis And Design
Course Contents
Unit I
Business Systems Concept, Characteristics of Systems, Business Information Systems,

Categories of Information Systems, Scope of Information Systems, Successful
Information System: A Joint Effort, Systems and Subsystems.
Unit II
Overview of System Analysis & Design, Feasibility Study, Role of System Analyst,
Changes in System Analyst’s Responsibilities, Who are the Users? Classical Systems
Development Life Cycle, Structured Analysis Development Method, Systems Prototype
Method, Reasons for Prototyping, Methods for Prototype Development, Tools for
Systems Development, Which Development Method is the Right One?
Unit III
Requirement Determination, Its Activities, Fact Finding Techniques – Interviews,

Questionnaire, Record Review, Observation.Tools for Documenting Procedures and
Decisions – Decision Trees, Decision Tables, Structured English.
Unit IV
Role of Tools, Benefits of Using Tools, Categories of Automated Tools – Front End Tools,
Back End Tools, Integrated Tools. CASE Tools, CASE Components, Benefits of CASE,
Weaknesses of CASE.
Unit V
classroom.
1. Senn, J. A., Analysis & Design of Information Systems, Second Edition, Tata
McGraw Hill, 2009.
2. Whitten, Jeffrey L, Introduction to Systems Analysis and Design, Tata McGraw
Hill 2008
3. Kendall & Kendall, Systems Analysis and Design, 5th ed., New Delhi Prentice H
all of India, 2006
4. Whitten, Jeffrey L, Systems Analysis and Design, Tata McGrill 2006.
5. Murthy, C.S.U, Systems Analysis and Design, Himalaya Publication 2001.

Elective OP307E : Strategic Management Of Information Technology
Course Contents
Unit I
Key Issues in Information Systems Management and the Role of the CIO; Analytical
Framework for Strategic IT Initiatives;
Unit II
Sustaining Competitive Advantages by use of IT; Creativity, Learning Organisation and

Role of Information Technology in Business Transformation. Information Partnership;
Unit III
I.T Infrastructure Management, National Information Infrastructure and IT Policy at the

National Level; Planning for Strategic IT Resources; Managing the IT Function:
Outsourcing IT Function.
Unit IV
Software as a service, Office Automation Software and their management related to files,
storage, retrieval and maintenance.
Unit V
classroom.
1. Behl, Information Technology for Management, Tata McGraw Hill Edition,
2. By Applegate, Austin &Mcfarian, Corporate information strategy and management
text and cases 7th edition Tata McGrill 2006.
3. Dr.L.M.Prasad, Strategic management 5th edition, sultan chand and sons 2008.
4. Dr.P.K.Ghosh, Strategic Planning and Management, Sultan Chand And Sons 2008.
5. Galliers, R.D. Strategic Information Management: Challenges and Strategies in
Managing
6. Information Systems. Oxford, Butterworth‐ Heinemann, 1994.
7. McKenneey , James L. Waves of Change: Business Evolution through Information

Technology, Boston HBS Press, 1995. :
Elective OP308E: Data Base Management Systems
Course Contents
Unit I
Introduction to Databases; Database Management System Concepts, Database System

Applications; Purpose of Database System; Various data Base Management Models;
Unit II
Database Languages, Data View; Database Users, Need for Database Environment for Business
System; Advanced features of a Database system.
Unit III
Relational Databases, Database Schema, keys, Database Design & E‐R Data Model, E‐R
Diagram; Study of a Relational Database Management Systems for Successful Implementation
in a Business Organization.
Unit IV
Introduction of Structured Query Language; SQL Data Definition Language, Structure of SQL,
Relational Operators used in SQL; On‐Line Data Bases: Object Oriented Data Bases. Managerial
Issues Related to Data Base Management.
Unit V
Implementation and Maintenance Issues of a Database; Database Administration;

Normalization and Logical Design; Query Languages for Relational Database Management
Systems;
Unit VI
classroom.
1. S. Sudarshan, Korth, Silberschatz, Concepts of Database Management System,
sixth edition Tata Mcgraw Hill.
2. Leon, Fundamentals of DBMS, Tata McGrill 2006
3. By Gerald Post, DBMS Design and Building Business, Tata McGrill 2005.
4. Narang, DBMS, Prentice hall 2007.
5. Salemi, Joe. Client/Server Data Bases. Emeryville, Ziff‐Davis Press, 1993.
6. Coad, Peter and Edward, Yourdon. Object‐Oriented Analysis, 2nd ed., Englewood
Cliffs, New Jersey, Yourdon Press, 1991

Elective OP309E: TELECOMMUNICATIONS FOR BUSINESS
Course Contents
Unit I
Computers and Communications; The Information Technology; The Concept of Global

Village; On‐line Information Services;
Unit II
Electronic Bulletin Board Systems; The Internet; Interactive Video; Communications

Channels;
Unit III
Communications Networks; Local Networks; Managerial Issues Related to

Telecommunications.
Unit IV
Clint/Server Computing; Communication Servers; Digital Networks; Electronics Data

Interchange and its Applications; Inter Organizational Information Systems;
Unit V
Wireless Networks, Managing in the Marketspace; Applications of Internet, Internet and

Extranet in Business Organizations;
Unit VI
classroom.
1. By Deepak Pareek, Business Intelligence For Telecommunications 2006, Auerbach
Publications
2. By In Lee, ,Handbook Of Research On Telecommunications Planning And Management For
Business 2009), Information Science Publishing
3. By Raymond R. Panko, Business Data Networks And Telecommunications 2008, Prentice
Hall
4. Derfler, Frank J. Guide to Linking LANs. Emeryville, California, Ziff‐Davis, Press, 1992.
MBA IV Semester
Elective
Compulsory Subjects
Periods
Distribution of
Elective Total Duration
Marks
Code Marks of Exam
Entrepreneurship &
Small Business 45 15 40 60 100 4 3 Hrs.
CP 401
Development
‐ ‐ 50 50 100 4 ‐
CP 402 Project Study
45 15 40 60 100 4 3 Hrs.
CP 403 Business Legislation
Course Code: CP‐ 401 Entrepreneurship & Small Business Development
Course content:
UNIT I: Introduction‐ An Entrepreneur
Concepts, Functions, Need and Importance, Myths about Entrepreneurship, Pros and
Cons of Entrepreneurship, Process of Entrepreneurship, Types of Entrepreneurs,
Competencies and Characteristics; Ethical Entrepreneurship, Values, Attitudes and
Motivation, Mind‐set of an Entrepreneur.
UNIT II: Entrepreneurial Journey
Self‐Assessment of Qualities, Skills, Resources and Dreams, Generation of Ideas,

Feasibility Study, Opportunity Assessment, Business Plan Preparation & Execution,
Role of Society and Family in the growth of an entrepreneur, Challenges faced by
women in Entrepreneurship.
Unit III: Entrepreneurship as Innovation and Problem Solving
Problems: Incubation and Take‐off, Problems encountered Structural, Financial and

Managerial Problems, Types of Uncertainty, Govt. Policies for SSIs, Sick industries,
Reasons & Remedies for Sickness. As problem solvers, Social Entrepreneurship‐Concept
and Importance, types of business risks, The role of technology in creating new forms of
firms, organizations, networks and cooperative clusters, Barriers to Entrepreneurship,
Support structure for promoting entrepreneurship (various government schemes)
Unit IV: Concept of Market
Market‐ Traditional and E‐commerce‐ Concept and Role, Types of Business:

Manufacturing, Trading and Services, Market Forces: Sellers, consumers and
competitors, Expanding Markets: Local to global, Strategies needed, Marketing Mix:
Concept and Elements, Pricing and Factors affecting pricing, Market Survey: Concept,
Importance and Process.
Unit V: Business Finance and Arithmetic

Simplified Cash Register and Record Keeping, Unit of Sale, Unit Price and Unit Cost –
for single product or service, Types of Costs – Start up, Variable and Fixed, Income
Statement, Cash flow Projections, Break Even Analysis, Taxes.
Unit VI: Resource Mobilization & role of Government Agencies‐
Resources – Human, Capital and other Resources, Selection and utilization of human
resources and professionals like Accountants, Lawyers, Auditors, Board Members, etc.,
Estimating Financial Resources required, Methods of meeting the financial
requirements, Various sources of Information, Role of DIC, SISI, EDII, NIESBUD,
NEDB.
Books Recommended:
Small Scale Industries and Entrepreneurship, by Vasant Desai, 6th Edition reprint
2002.
Nagendra, Entrepreneurship & Management, 1e, Pearson
Shankar, Raj: Entrepreneurshipʺ, Tata McGraw Hill Education Private Limited
Khanka S. S., Entrepreneur Development, S. Chand Publications 2010
Entrepreneurship: Successfully Launching New Ventures, by Bruce R. Barringer and
R. Duane Ireland, 3rd Edition.
Entrepreneurship, by Robert D. Hisrich, Michael P. Peters and Dean A. Shepherd, 6th
Edition.
Taneja, Gupta, Entrepreneur Development New Venture Creation,: 2nd ed. Galgotia
Publishing Company
Patel, V.G., The Seven Business Crises and How to Beat Them, Tata‐Mcgraw, New
Delhi, 1995.
Vesper, Karl H., New Venture Strategies, [Revised Edition], New Jersy, Prentice
Course Code: CP‐ 403 Business Legislation

Course content:
Unit‐I: Contract
• The contract act 1872

• Nature and Classification of Contracts
• Offer and Acceptance
• Consideration
• Capacity to Contract
• Free Consent
• Legality of Object
• Void Agreements
• Contingent Contracts
• Performance of Contracts
• Discharge of Contracts
• Remedies for Breach of Contracts
• Indemnity and Guarantee.
Unit‐II: Sale of Goods
• Sale of Goods Act 1930

• Nature of Contract of Sale
• Conditions and Warranties
• Transfer of Ownership
• Performance of Contract of sale
• Rights of Unpaid Seller
• Remedies for Breach of Contract of sale
Unit‐III: Negotiable Instruments
• Negotiable Instruments Act 1881

• Nature of Negotiable Instruments
• Promissory notes, Bills of Exchange and Cheques
• Parties to Negotiable instruments and their Capacity
• Holder and Holder in due course
• Presentment, dishonor of Negotiable Instruments
• Liability of parties
Unit‐IV: Companies Act 1956
• Definition, Meaning of Company

• Features and Types of Companies
• Incorporation of Company
• Memorandum of Association
• Article of Association
• Prospectus
• Share Capital
Unit‐V: Consumer Protection
• The consumer Protection Act 1986

• Introduction and Definition
• Consumer Dispute Redressal Agencies
• Complaint and Procedure of Redressal
• Unfair Trade Practices
Unit‐VI: Industry and Factory Laws
• Industrial Dispute Act, 1947

• Factories Act, 1948
Recommended Books:‐
1. N.D. Kapoor, The Elements of Mercantile Law, 26th Edition

2. P.P.S. Googna, A Textbook of Mercantile Law, 5th Edition
3. Maheshwari and Maheshwari, A manual of Business laws, 2008
4. C.L. Bansal, Business and Corporate laws 2007
MBA IV Semester
Elective
Financial Management
Elective of Marks Total Duration
Code Marks of Exam
International Financial
OP‐ 404A 45 15 40 60 100 4 3 Hrs.
Management
OP‐ 405A Indirect Taxation 45 15 40 60 100 4 3 Hrs.
Value Investing and Equity
OP‐ 406A 45 15 40 60 100 4 3 Hrs.
Research
Financial Derivatives
OP‐ 407A 45 15 40 60 100 4 3 Hrs.
:Theory & Practices
OP‐ 408A Operations of Banking 45 15 40 60 100 4 3 Hrs.
MBA IV Semester Specialisation: Finance
Elective Code: OP‐ 404A International Financial Management
Course content:
Unit I
• Multinational Financial Management – An overview;
• Evolution of the International Monetary and Financial System, Gold standard,
Bretten woods system, Purchasing Power Parity Theory
• Managing Short‐term assets and liabilities and Long‐run Investment Decisions
• International credit rating agencies and rating Criteria.
Unit II
• The Foreign Investment Decision
• Political Risk Management, Dividend Policy of the Multinational Firm
• Taxation of the Multinational Firm; Country Risk Analysis
• Fixed and Flexible Exchange rate,
• European monetary system and Euro Market
Unit III
• Concepts, functions , structure of foreign exchange market,
• Foreign Exchange Markets and market participants
• Foreign Exchange Transactions, Foreign Exchange rates and economic forces in
Foreign Exchange
• Geographical Arbitrage, Interest Arbitrage, The Dealer’s book
Unit IV
• Foreign exchange quotations: Direct and indirect. Convertibility of Rupee,
• Current account convertibility and capital account convertibility
• Exchange rate: meaning, Spread, official and free market rates, cross currency
rates, forward rates.
Unit V
Recommended Books :‐
1) International Financial Management by V.K.BHalla. Anmol Publication Pvt. Ltd.
2) International Financial Management by Cheol S. Eun and Bruce G. Resnick.
Special Indian Edition
3) Foreign Trade and Foreign Exchange by O.P. Agrawal and B.K. Chaudhari.
Himalaya Publication.
Elective Code: OP‐ 405A Indirect Taxation
Course content:
Unit I
• Definitions of Goods, Manufacture, Deemed Manufacturer, Excisable goods.
• Central Excise, Nature and Contemporary Legislation for the same
• Liability for the central excise, Classification of Goods, Determination of Tariff
Headings
• Valuation of Goods, Transaction Value(Numericals) , Administrative Structure of
Excise Departments
Unit II
• Various Procedures:‐ Legislation, Self Removable under Invoice, Manner and
Payment of Duty and letter of Undertaking, Show Cause Notice
• Adjudication, Interest, Penalty, Confiscation, Seizure, Duty Payment under
protest, Refunds
• Appeals, Excise Audit, Concessions for SSI Units and Job workers.
Unit III
• Service Tax: Definitions‐Charge of Service Tax, Valuation of Taxable Services for

Service Tax
• Commencement and Application, , Valuation of Taxable Services for Changing
Tax
• Payment of Service Tax, Registration‐ Furnishing of Returns
Unit IV
• Value Added Tax (VAT): Definitions‐ Agriculture, Business, Capital asset,

Dealer, Non‐resident dealer
• Goods, Place of business, Purchase price, Sale price, Resale
• Turnover of purchase and turnover of sales
• Rate of VAT tax on goods
Unit V
• Registration under VAT, procedure, Fresh registration

• Information to be furnished regarding change of business, Declaration of name
of manager and PAN,
• Returns and self assessments, Payment of Tax, Tax audit under VAT
1. Indirect Taxes‐ Law & Practices‐ V.S. Datey
2. VAT Ready Reacnor‐ Saxena
3. Indirect Taxes‐ Jakotiya
4. Indirect Taxes‐Snowwhite Publications.

Elective Code: OP‐ 406A Value Investing and Equity Research
Course content:
Unit‐I
• Introduction to value investing
• Why does value investing work?
• Introduction to valuation
• Need of Advance Equity Research‐An Over View
Unit‐II
• Valuation (asset value, earning power)
• Utilizing Data Source like Prowess or Capitaline.
• Critical Analysis of Financials.
• Analyzing Strengths of Companies.
• Analyzing Weaknesses of Companies.
Unit‐III
• Valuation (value of growth)
• Strategic analysis/competitive advantage
• Application of Multiple Regression, Discriminant Analysis, LogisticRegression in
identifying potential stocks.
• Application of Neural Networks in identifying potential stocks
Unit‐IV
• Dividend Growth Model‐ Analyzing Present Value of Growth Opportunities.
• Capital Asset Pricing Model‐ Cost of Capital.
• Limitations of Dividend Growth Model
• P‐E Multiplier Approach: Limitations and Applications.
• Some Thumb Rules for P‐E Multiplier Approach
Unit‐V
• Discounted Free Cash Flow Method‐ Its Application.
• Market Value Analysis & Economic Value Added Analysis.
• PBV‐ROE index; Growth‐Duration Matrix; Expected Risk Index.
Unit VI
• Value Investing and the Interpretation of Financial Statements

• Margin of Safety
Unit VII
• Bruce Greenwald et al., Value Investing: From Graham to Buffett and Beyond
• Lawrence Cunningham, The Essays of Warren Buffett: Lessons for Corporate America
• Benjamin Graham, The Interpretation of Financial Statements
• Seth Klarman, Margin of Safety
• Philip Fisher, Common Stocks and Uncommon Profits
• Damodaran on Valuation, ADamodaran, 2nd Edition, Wiley India Pvt Limited.
• Investments, William F Sharpe, Gordon J Alexander, Jeffery V Bailey.
• Investments, ZviBodie, Alex Kane, Alan J Marcus, PitbasMohanty; 6th Edition,
Tata McGraw Hill Publishing Company Limited.
• Fundamentals of Investment Management, Hirt& Block; 8th Edition; Tata
McGraw Hill Publishing Company Limited.
• Valuation, Sheridan Titman, John D Martin, V Ravi Anshuman; 2007, Pearson.
• Security Analysis and Portfolio Management, Donald E Fischer & Ronald J
Jordan; 6thEdition; Pearson.
• Investment Analysis and Portfolio Management, Prasanna Chandra; 3rd Edition;
Tata McGraw Hill Publishing Company Limited.
• Valuation of Financial Assets, A S Ramasastri; 2006, Response Books.
• Investment Science, David G Luenberger; 1998; Oxford University Press.
• Risk and Rewards of Equity Investments, M S Tarun& B S Bodla; 2004, Excel
Books.
• Financial Statement Analysis and Security Valuation, Stephen H Penman; 3rd
Edition; Tata McGraw Hill.
• Stock Market Integration and Efficiency, R K Mishra, K N Mukherjee; 2007,
• Excel Books.
• Financial Statement Analysis, George Foster, 2nd Edition; Pearson.
• Investment Analysis and Portfolio Management, Reilly & Brown; 8th Edition;
Thomson.
• Investment Analysis and Portfolio Management, M Ranganatham& R

Madhumathi; 2009; Pearson.
• Security Analysis and Portfolio Management, V AAvadhani; 10th Edition;
Himalaya Publishing House.
• Security Analysis and Portfolio Management, SudhidraBhat; 2008; Excel Books.
• Security Analysis and Portfolio Management, S Kevin; 2008; Printice Hall of
India.
• Security Analysis and Portfolio Management, PunithavathyPandian; 2008; Vikas
Publishing House.
Elective Code: OP‐ 407A Financial Derivatives: Theory and Practice
Course Contents:
Unit‐I
Introduction to Derivatives
• What is a Derivative?
• Derivatives in Practice.
• Overview of the Indian Derivatives Market.
• Types of Traders‐ Hedgers, Speculators and Arbitrageurs.
Unit‐II
Financial Derivatives‐I:
• Forward Rate Agreements.
• Pricing of Forward Rates.
• Future Contracts‐Basics.
• Pricing of Future Contracts.
• Markets of Future Contracts.
• Swap Contracts basics
• Futures on Stock, Stock Indices, Commodities and Currencies.
• Option Contracts‐ Basics.
Unit‐III
Financial Derivatives‐II
• Equity Derivatives Basics
• Foreign Exchange Derivatives Basics
• Credit Default Swaps Basics
Unit‐IV
Option Pricing Models & Hedging
• Risk Neutral Method of Pricing of Option Contracts.
• Black and Scholes Option Pricing Model.
• Market Simulation and Trading
• Hedging and Delta hedging Basics
Unit‐V
Trading Strategies
• The Greek Letters
• The Straddle
• The Strangle
• Option Spreads
• Butterfly Strategies
• The Binomial Tree
Unit VI
1. John C. Hull: Options, Futures and Other Derivatives, 8th Edition.
2. Robert W. Kolb and James A. Overdahl: Financial Derivatives Pricing and Risk
Management.
3. Robert L. McDonald: Derivatives Market 2nd Edition.
4. MondherBellalah: Derivatives Risk Management and Value.
5. Derivatives, David A Dubofsky& Thomas W. Miller, Jr. 2003, Oxford University
Press.
6. Derivatives and Risk Management, Jayanth Rama Varma, 2009, Tata McGraw‐
Hill Publishing Company Limited.
7. Financial Derivatives, S.S.S. Kumar, 2007, Printice Hall of India.
8. Financial Engineering: Derivatives and Risk Management by Cuthbertson, Keith
and Nitzsche, Dirk; John Wiley & Sons

Elective Code: OP‐ 408A Operations of Banking
Course content:
Unit ‐ I
Indian Banking System; Types of Banks; market structure and financial
innovation, Regulatory Authorities :‐RBI, SEBI, IRDA etc., their major functions
Role and Functions of Banks ‐ Regulatory provisions / enactments governing
banks ‐ Whole sale banking ‐ Retail banking ‐ international banking‐Interest free
banking, Role and Functions of Capital Markets, Mutual Funds, Insurance
companies, Bancassurance ‐ Importance of Risk management in banks ‐ types of
risk ‐ impact and management Factoring & Forfaiting ‐ Alliances / Mergers /
Consolidation ‐, ADR, GDR Off‐balance sheet items, Participatory notes, CIBIL,
Banking Codes, Banking Codes and Standard Boards.
Unit ‐ II
Functions of Bank: Banker‐Customer Relations, KYC guidelines ‐ Different
deposit products ‐ Mandate and Power of Attorney, Banker’s Lien, right of set off
‐ garnishee order, attachment order etc. ‐ Payment of collection of cheque ‐ duties
and responsibilities of paying and collecting banker ‐ protection available to
them under NI Act ‐ Endorsements, forged instruments ‐ bouncing of cheques
and their implications. Opening of accounts for various types of customers ‐
Principles of Lending ‐ various credit products / facilities ‐ working capital and
term loans ‐ credit appraisal techniques ‐ approach to lending ‐ credit
management, credit monitoring, NPA management
Unit – III
NPA Management–Definition, concept of NPA‐ Gross NPA and Net NPA.
Different causes of NPA. Guidelines for classification of an Asset: Basic
Consideration. RBI guidelines for NPA.Narasimham Committee on NPA.Role of
Debt Recovery Tribunal (DRT), provisioning norms.Recovery Procedure,
Precautions for better recovery.
Unit ‐ IV
Banking Technology ‐ E‐Banking ‐ Core Banking ‐ Electronic products ‐
Electronic payment system ‐ Online Banking ‐ Electronic fund transfer system:
RTGS, NEFT & SWIFT etc.‐ Information Technology ‐ Current trends ‐ Global
developments in banking technology ‐ Computer audit ‐ information system
audit ‐ Information system security and Disaster Management.
Unit ‐ V
Support services – Marketing of Banking services products ‐ Marketing
management ‐ Marketing of services ‐ Product Life cycle, New Product
development ‐ Diversification ‐ Pricing of bank products ‐ Factors influencing ‐
direct and indirect channels of bank products ‐ Promotion ‐ Promotion mix and
role of promotion mix marketing ‐ Marketing information system ‐ Role of DSA
/DMA in Bank marketing ‐ Channel Management ‐ selling function in a bank ‐
Portfolio and wealth management ‐ Tele marketing / Mobile phone banking
Unit VI
1. Principles & Practices of Banking ‐ By Indian Institute of Banking & Finance ‐
Macmillan Publication.
2. Financial Services Information Systems ‐ Jessica Keyes Auerbach publication;
2nd edition (March 24, 2000)(Text Book)
3. Kaptan S S&Choubey N S., ʺE‐Indian Banking in Electronic Eraʺ, Sarup& Sons,
New Delhi, 2003
4. Vasudeva, ʺE ‐ Bankingʺ, Common Wealth Publishers, New Delhi, 2005
5. Banking Technology ‐ Indian Institute of Bankers Publication

MBA IV Semester
Elective
Marketing Management
Periods Distribution Total
Elective of Marks Duration
Subject Title Mark Credits
Code of Exam
Lect. Tutorial s
Int Ext
OP‐ 404B International Marketing 45 15 40 60 100 4 3 Hrs.
OP‐ 405B Marketing Research 45 15 40 60 100 4 3 Hrs.

Agriculture & Rural
OP‐ 406B 45 15 40 60 100 4 3 Hrs.
Marketing
Sales & Distribution
OP‐ 407B 45 15 40 60 100 4 3 Hrs.
Management
OP‐ 408B Retail Management 45 15 40 60 100 4 3 Hrs.
MBA IV Semester Specialization: Marketing Management
Elective Code: OP‐ 404B International Marketing
Course contents
Unit I
Introduction to International Marketing ‐ Nature, scope, Challenges and
opportunities in International Marketing, International Marketing Environment,
Basis of International Trade, India and World Trade,
Unit II
International marketing environment: Economic Environment, Socio‐cultural
Environment, Legal Environment, Technological Environment & Political
Environment
Unit III
Entry Strategies in International Markets: Exporting, Licensing & Franchising,
Contract Manufacturing, Joint Ventures, Turnkey Projects, Fully owned
manufacturing facilities, Assembly operations, Mergers & Acquisitions
Unit IV
Marketing Information Systems and Research: Marketing Information Systems‐
Elements of Information System, Sources of information, Selecting Information
Sources‐Primary Vs Secondary Data; International marketing information system
and marketing research, Problems in International Marketing Research
Unit V
International Marketing Mix Elements: International Marketing Mix (Product,
Price, Promotion, Place), Product decisions, Promotional decisions, International
Branding, Marketing channel and place decisions
Unit VI
International Marketing of Services: Characteristics of Services and their
Implications for International Marketing, Challenges in Marketing Services
Globally
Unit VII
1. International Marketing Management An Indian Perspective 23e‐Varshney
Publisher: Sultan Chand 2010
2. Rakesh Mohan Joshi, International Marketing, Oxford Publishing
3. Francis Cherunilam, International Marketing, Himalaya Publishing House, 2010
4. Cateora, International Marketing, SIE, Tata Mc Graw Hill
5. Paul Justin, International Marketing: Text and Cases, Tata Mc Graw Hill
6. Keegan, Global Marketing Management. 7/e, Pearson
7. Onkvisit and Shaw, J J. International Marketing: Analysis and Strategy. Prentice
Hall of India 2009
8. Principles Of Marketing: A South Asian Perspective 13 Edition‐ Philip
Kotler, Prafulla Y Agnihotri, Ehsan Ul Haque ‐ Pearson, 2010

Elective Code: OP‐ 405B: Marketing Research
Course Contents
Unit I
Marketing Research – Definition, Scope, Significance, Limitations, Ethics in
marketing research. Marketing Intelligence system, Research process,
Management dilemma, research problem, hypothesis statement, characteristics of
a good hypothesis, drafting the research proposal
Sources of market Information, Methods of collecting Market Information
Secondary data – sources, Primary data sources – Observation method ‐ Web
based primary data collection, Questionnaire design, Attitude measurement –
scaling techniques
Unit II
Exploratory designs – Descriptive designs ‐ Longitudinal and cross‐sectional
analysis, Qualitative research techniques – a) Based on questioning: Focus
groups, Depth interviews, Projective techniques. b) Based on observations:
ethnography, grounded theory, participant observation, Causal research – Basic
experimental designs – internal and external validity of experiments
Sampling – sampling methods, sampling and non sampling errors, population,

sample size, large and small samples, practical considerations in determining
sample size
Unit III
Marketing research techniques: Market development research: Cool hunting –
socio cultural trends, Demand Estimation research, Test marketing,
Segmentation Research ‐ Cluster analysis, Discriminant analysis. Sales
forecasting – objective and subjective methods
Marketing Mix Research: Concept testing, Brand name testing, Commercial eye
tracking – package designs, Conjoint analysis, Multidimensional scaling ‐
positioning research, Pricing Research, Advertising Research – Readership
surveys and viewership surveys, Ad tracking, viral marketing research,
Marketing effectiveness and analytics research: Customer Satisfaction
Measurement
Unit IV
Data analysis – Univariate analysis – Bivariate analysis – Multivariate analysis
Simple and cross tabulation, simple and multiple regression, Factor analysis.
Hypothesis testing – Types of tests and test selection, One sample test, Two‐
Independent Sample tests. Chi‐square test, tests for large and small samples.
Report writing – forms of report – fundamentals of a good report
Unit V
1. S.K. Gupta, Marketing Research, Excel Books, 2007
2. Ramanny Majumdar, Marketing Research: Text Application and Case Studies,
New Age International Publication, 1st Reprint 2005
3. D.D. Sharma, Marketing Research, S. Chand & Co. 2nd Edition reprint 2008
4. Nair, Suja, Marketing Research, Himalaya Publishing House, 2007
5. Rajendra Nargundkar, Marketing Research Text & Cases, TataMcGraw Hill, 2008
6. Luck & Rubin, Marketing Research, Prentice Hall 7th Edition 2008
7. Malhotra, Marketing Research: An Applied Orientation, 6e, Pearson

Elective Code: OP‐ 406B: Agriculture & Rural Marketing
Course contents
Unit – I
Introduction to Rural Marketing: Definition and Concept of rural marketing,
characteristics of rural marketing, need and significance of rural markets,
Environmental factors affecting rural marketing, Indian scenario of rural
marketing.
Unit – II
Aspects of Rural Marketing: Difference between rural markets and urban
markets, Problems and opportunities in rural marketing, marketing mix in rural
marketing (4 A’s of rural marketing), profile of a typical rural consumer (rural
consumer behavior)
Unit – III
Marketing of Goods & services – Features and strategies of marketing of FMCG,
Durable goods & Services (Banking& other financial services) in rural markets,
marketing of agricultural inputs, marketing of rural artisan products
Rural marketing strategies – Rural marketing strategies related to product,
pricing, promotion, packaging, distribution and segmentation
Unit – IV
Agriculture Marketing ‐ Understanding Agricultural Markets, Nature & scope,
Objectives of Agriculture Marketing, Challenges in Agriculture Marketing, Its
Economic importance, Agricultural Produces and their market, Export potential
for agricultural products.
Unit – V
Rural Retailing – Development &Growth of organized retailing, types of retail
outlets & role of retailers, problems of rural retailers, rural malls & e‐rural
marketing (Innovative practices in rural retailing in India like Hariyali kisaan
bazaar, ITC’s e‐choupal initiative, HUL’s project Shakti, Triveni Khushali Bazaar
and Godrej Aadhar)
Unit VI
1. Badi & Badi, Rural Marketing, Himalaya Publishing House, 2014
2. TP. Gopalswamy , Rural Marketing : Environment, Problems and Strategies
Vidya Vikas 2011
3. K.S. Habiburahaman, Rural Marketing in Indian, Himalaya Publication, 2003
4. Krishnamacharyullu& Ramakrishnan, Rural Marketing : Text & Cases , Pearson,
2/e, 2012
5. Dogra & Ghuman, Rural Marketing – Concepts & Practices, Tata McGraw Hill,
2011
6. Bir Singh, Rural Marketing, Anmol Publications
7. Pradeep Kashyap, Rural Marketing, 2e, Pearson, 2012
Elective Code OP‐ 407B: Sales and Distribution Management

Course contents
Unit I
Sales Management – Objectives, Sales Planning ‐ Strategic role of sales
management. Organizing the sales force ‐ Recruitment, selection and training the
sales force. Personal selling process ‐ Sales knowledge ‐ Knowledge about the
product, customers and technology ‐ Relationship Selling Process
Unit II
Planning sales calls ‐ Building long term partnership by selling ‐ Sales Aids ‐ Use
of technology in sales‐Field Sales Planning ‐ Compensation and Evaluation of
Sales Force. Sales Quotas and Targets ‐ Sales Control‐Specialized techniques in
selling ‐ Tele Marketing ‐ Online Marketing – Multi Level Marketing
Unit III
Developing the Sales Force for Industrial Customers and Consumer products‐
Sales Meetings and Field Sales Control‐ Value added selling‐ Network Marketing
– Mail order selling‐ sales audit.
Unit IV
Marketing Channels: Definition & Importance, Functions of Marketing Channels
– Intensive, Selective & Exclusive distribution strategies, Decisions in Channel
Management, Wholesaling: Concept, Importance, Functions –Wholesaler
Marketing Decisions – Trends in Wholesaling
Unit V
Introduction to Supply Chain Management: Concept – significance –
components, Channel selection ‐ Channel Conflicts & its Resolution‐ Channel
Performance Evaluation, Technology in distribution: Bar‐coding – RFID –
Electronic payment Systems.
Unit VI
1. Havaldar, Sales and Distribution Management: Text and Cases, Tata McGraw
Hill Edition
2. Prof. Sarwade W. K, Supply Chain Management, ALP Books, New Delhi 2010
3. Chunawala S A, Sales Management, Himalaya Publications, 2007
4. S.L. Gupta , Sales and Distributions Management , Excel Books, 2007
5. P.K. Sahir Kishor C Raut, Sales and distribution management, VidyaVikas
2008
6. Krishna Hawaldar V M Kaule, Sales and distribution management, Tata
McGraw Hill 2006
7. Bhat K. S, Sales & Distribution Management, Himalaya Publications, 2014
8. Tanner, Sales Management , 1e, Pearson

Elective OP‐ 408B Retail Management
Course contents
Unit – I
Retailing: Concept, Importance, Functions of retailing, Indian Vs Global

Scenario, Store & Non Store Retailing, Franchising, Unconventional channels.
Retail Strategies, Differentiation strategies, Growth strategies, Expansion
Strategies, Pricing strategies
Retail Marketing mix ‐ Retail consumer buying behavior, factors influencing
buying behavior, Segmentation, positioning.
Unit – II
Retail Location: Selecting the store location, market area analysis, factors affecting
attractiveness of market areas and trade areas, estimating sales potential, trade
area analysis, measurement and definition of trade area, Site evaluation and
selection
Unit – III
Store Design: Store layout, Types of layouts, Factors affecting store layout,
creating a store image & buying environment, The Exterior: marquee, entrance,
door types, walk ways, display windows, colors and materials. Store Interiors,
Merchandise presentation techniques, visual merchandising Store security
Store Administration: Floor space management, Managing store inventories and
display
Unit – IV
Merchandising & Retail Communication Mix: Concept, Importance, Functions,
Steps in merchandising planning, Category management Concept, Assortment
planning process: need for trade–off between variety, assortment and product
availability, Assortment plan, Introduction to Private label brands, Planning
retail communication, Managing in‐store promotions and events
Unit V
1. Prof. Sarwade W.K., Retail Management, ALP Books, New Delhi 2010
2. Swapna Pradhan, Retailing Management, Tata McGraw Hill, 2006
3. Retail Management – Gibson Vedamani, Jaico Publishing House
4. Berman & Evens, Retail Management : A Strategic Management, Prentice Hall
New Edition 2007
5. Bajaj, Chetan, Tuli, Rajnish and Srivastava, Nidhi; Retail Management; Oxford
University Press; New Delhi.
6. Cox, Retailing: An Introduction, 5e, Pearson
7. Arif Sheikh & Kaneez Fatima, Retail Management, Himalaya Publishing 2011
8. Harjit Singh, Retail Management ‐ A Global Perspective, S. Chand & Company
2011
9. Suja Nair, Retail Management, Himalaya Publishing 2007

MBA IV Semester
Elective
Human Resource Management
Duratio
Elective of Marks Total
Subject Title Credits n of
Code Marks
Lect Tutorial Exam
Int Ext
OP‐ 404C Labour Laws 45 15 40 60 100 4 3 Hrs

Performance
45 15 40 60 100 4 3 Hrs
OP‐ 405C Management System
Compensation
45 15 40 60 100 4 3 Hrs
OP‐ 406C Management
Human Resource
Development : Strategies 45 15 40 60 100 4 3 Hrs
OP‐ 407C & System
Cross Cultural & Global
Human Resource 45 15 40 60 100 4 3 Hrs
OP‐ 408C Management
MBA IV Semester Specialisation: Human Resource Management
Elective Code: OP‐404C Labour Laws
Course contents
Unit I
The factories act 1943, approval licensing and Registration‐ Inspecting staff‐
health – welfare‐ working hours‐ annual Leave with wages‐ periodical Returns‐
registers and records.
The Contract Labour‐(Regulation and Abolition) act 1970 advisory boards

Registration of establishments‐ licensing of Contractors‐welfare and health of
contracts Labour – Registers and other records to be maintained
Unit II
The Bombay Shops and establishments act 1948.Registration of Establishment‐
Licensing of shops and commercial establishment‐residential Hotels, Restaurants
and eating houses‐amusement or entertainment‐ Leave with Pay and payment of
wages – heath and safety‐ Maintenance of registration – records and annual
reports
Unit III
The Minimum Wages act 1948 , fixing of Minimum rates of Wages – Procedure
for fixing and revising minimum wages advisory boards and committees‐wages
in kind – wages for workers. who work for less than normal working day –
wages for two or more classes of work – Minimum time rate wages for piece rate
work – Maintenance of registers and records.
The Payment of wages act 1936 Fixation of Large periods‐ Time of payment of
wages –deduction which may be made from wages‐ Maintenance of registration
and records
Unit IV
The Payment of bonus act 1965 computation of gross profit and available surplus
eligibility and disqualification for labour payment of minimum and maximum
bonus – calculation of bonus with respect to certain employee – Proportionate
deduction in bonus in certain cases – computation of number of working days‐
time limit for payment of bonus
The payment of gratuity act 1972 entire act
The workers compensation act 1923 entire act
Unit V
1. ND Kapoor, elements of mercantile law , Sultan Chand and sons‐ 29th Revise
edition 2008
2. S.C Shrivastava , Industrial relation and labour Laws, Publishing house‐2008
3. Padhi Labour and Industrial laws Printice Hall of India Vikas 1st edition 2007
MBA IV Semester Specialisation: Human Resource

Management
Elective Code: OP‐405C Performance Management System
Course content:
Unit I
Introduction of Performance Management System, Defining Performance
Management System ‐ Performance Planning, Performance Coaching and
Performance Appraisal Performance Management System and other workforce
processes like Career Planning, Compensation Management and Separation
Planning, Performance Planning, Linking individual and team goals to
organizational goals, Goal Setting Procedure. Performance Improvement for
Teams‐Building a High Performance Team. Performance Ethics
Unit II
Performance Appraisal, Definition and Objectives of Performance Appraisal,
Process of Performance Appraisal ‐ Self Assessment and its importance Methods
of Performance Appraisal Traditional and Modern, Straight Ranking Method,
Paired Comparison Method, Critical Incident Method, Behaviorally Anchored
Rating Scale‐ Pitfalls of the Performance Management Process.Understanding
Poor Performance‐Common Reasons for Poor Performance, Attitude Problems.
Unit III
Management by Objectives ‐ Process and Importance, Why Performance
Appraisal fails, ‐ Halo Effect, Cultural issues in Performance Appraisal,
Managing Expectations, Role of communication in process, How to minimize the
effect of causes for failure of Performance Appraisal, Performance Coaching,
Performance Appraisal as a Training Need Assessment, Counseling for better
performance, Feedback Mechanisms in organizations – Important Elements of
Career
Unit IV
Training the superiors to give constructive feedback, Current Trends in
Performance Management Systems, Emphasis on Continuous Feedback, 360
Degree ‐ A Debate, Assessment Centers, Use of Technology, Challenges ahead in
Performance Management Systems, Potential Appraisal, Assessment Center,
System of Pay for Performance, Adhering to Business Plan‐ Performance
Improvement Through Innovation and Creativity. International Performance
Management
Unit V
1. R.K. Sahu, Performance Management system, Excel Books, 2007.
2. T.V. Kao, Appraising& Developing Managerial Performance, Excel Books,
2007.
3. G.K.Suri, C.S. VenkataRatnam, N.K. Gupta, Performance Measurement and
Management, Excel Book, 2007.
4. Sarma A.M., Performanc Management systems, Himalaya Publication House,
2008.
5. Kandula, Performance Management, straltgies, interventions, Drivers, Printice
Hall of India, 2007.
6. Cardy, Performance Management concepts skills & exercise, prentice Hall of
India 2007.
7. Performance Management (2nd Edition) Herman Aguinis 2008
8. Performance Management and Appraisal Systems: Hr Tools for Global
Competitiveness First Edition, Response Books (2004)
9. Performance Management Systems and Strategies,Dipak Bhattacharyya
Pearson Education India


Management
Elective Code OP‐ 406C: Compensation Management
Course content:
Unit I
Wages and Salaries determination ‐ Difference between salary and wages ‐ Basis
for compensation fixation ‐ Preparation of Pay Roll‐ Role of Compensation in
creating high performing organizations.
Unit II
Components of wages ‐ Basic Wages ‐ Overtime Wages ‐ Dearness Allowance ‐
Basis for calculation ‐ Time Rate Wages and Efficiency Based Wages ‐ Incentive
Schemes ‐ Individual Bonus Schemes ‐ Halsey, Halsey Weir, Rowan ‐ Group
Bonus Schemes ‐ Effect of various labor laws on wages
Unit III
Components of salary ‐ Effect of various industrial laws on salary ‐Other Benefits
‐ Subsidized Transport ‐ Subsidized food in canteen, Non‐monetary Incentives‐
Calculation of Income Tax implications while calculating the income of an
individual ‐ Cost to the Company. Pay for Performance: The Evidence ‐Pay for
Performance Plans‐ Relationship of Compensation to Other Functions‐
Performance Appraisals
Unit IV
Valuation of Perquisites ‐ Taxability of various components of salary and wages
like Allowances, Gratuity, Leave Encashment, Receipts on Voluntary Retirement
Scheme, Leave Travel Assistance, Medical Reimbursement, Employeesʹ Stock
Option Scheme.Union Role in Wage and Salary Administration
Unit V
Fixation of Tax Liability ‐ Tax deduction at source ‐ Deductions and Tax Rebates
to be considered while deciding tax deducted at source ‐ Tax Deduction
Certificates‐ Compensation Management in Multi‐National organizations‐
International Pay Systems‐Government and Legal Issues in Compensation‐
Budgets and Administration
Unit VI
1. Milkovich, Compensation, SIE, Tata McGraw Hill Edition, 9780070151581
2. George Mikovich, Compensation, McGraw Hill 9th Edition 2008
3. B.D. Singh, Compensation, & Reward Management, Excel Books, 2007
4. Subhashesh Bhattacharya, Compensation management concept & current
practices, ICFAI press 2008.
5. Barry Gernart& Sara Rynes, Compensation, Sage south Sage south Asia
Publisher, 2008.
6. SoffiaDube, Compensation Management, Excellent Books, 2006.
7. Compensation Management, Dipak Kumar Bhattacharyya, OUP India, 2009
8. COMPENSATION MANAGEMENT: Rewarding Performance, S.S.
UPADHYAY, Global India Publications, 2009
9. Compensation Management in a Knowledge‐Based World (10th Edition),
Richard I Henderson, 2005


Management
Elective Code OP‐ 407C: Human Resource Development : Strategies & Systems
Course content:
Unit I
Human Resource Development: Concept, scope, objectives, significance, HRD
policy, HRD system & Structure, HRD administration, Role of HRD managers,
culture & climate of HRD in organization, HRD process. HRD needs assessment
systems & processes, steps involved in HRD needs assessment, strategic
Dimensions of HRD.
Unit II
Strategic significance of HRD, Process of framing of HR strategies, Role of HRD
strategies, levels of HRD strategies, process of integration of HRD strategies with
business strategies, HRD interventions/ Techniques, Globalization, Technology &
HRD issues, Managing Diversity for HRD, Employee development & Multi‐
skilling for HRD, Competency Development for HRD, HRD Challenges.
Unit III
Knowledge Management for HRD: Concept, importance and benefits of KM,
Building Knowledge Organization, Strategic framework for Knowledge
Mapping, Learning Organization, steps & strategies for developing learning
organization.
Unit IV
Quality Management Practices and HRD: Quality & HRD linkages, Employee
Empowerment & Quality of work life, HRD & Six‐Sigma practices, Quality
Circles & Total employee involvement for HRD, productivity & HR,
Management of Change & HRD.
Unit V
1. SubbaRao.P Human development,Himalaya publishing House,2007.
2. JohP.Wilson,Human resource Development ,Kogan page,2nd edition 2005.
3. Richard Regis ,Startegic Human Resource Management & Development ,Excel
books, 1st edition 2009.
4. P.C Tripati , Human Resourse Development Sultan Chand & Son’s 5th Revised
edition
5. 2002.
6. LalithaSrividya ,HumanResourse Development ,Himalaya Publishing House
,2009.
7. Dr.Bhattachrya ,HumanResourse Development ,Himalaya Publishing House.


Management
Elective Code OP‐ 408C: Cross Cultural & Global Human Resource Management
Course content:
UnitI
Concept of IHRM ,issues in IHRM, barriers to effective Global HRM , social &
cultural context of IHRM, cultural sensitivity, social, religious & economic
implications, Hofstede’s Model of four cultural Dimensions, Workforce
Diversity, strategies for managing workforce diversity
Unit II
Expatriation & repatriation, selection process of expatriate, expatriation
adjustment process , expatriate failure, types of cross cultural training, culture
shock, Repatriate training, International Human Resource Planning, issues in
supply of International Human Resources.
Unit III
Understanding role of culture, communicating across culture: culture noise,
cultural variables in communication process, managing cross cultural
communication. Cross cultural Negotiation & Decision making: Negotiation
process, understanding Negotiating Styles, managing negotiation, culture
influence on decision making, cross cultural leadership.
Unit IV
Compensation Management in International Context: objectives & key
components of international compensation, emerging issues in compensation
management, Performance Management for expatriates, Issues & challenges in
international performance management.
Unit V
1. International Human Resource Management by Edwards ,2011,ISBN‐
9788131715222,Pearson Publication Ltd.
2. International Human Resource Management 2ndedition ,bychris Brewster ,Paul
sparrow and Guy Vernon ISBN : 978143981596,Mc Graw Hill publication.
3. International Human Resource Management: Text and Cases by K. Ashwathappa
,2007,ISBN: 9780070656123,McGraw Hill publication.

MBA IV Semester
Elective
Production and Operation Management
Elective Distribution Duration

Code Subject Title Lectures of Marks Total Credits of Exam
Int Ext Marks
Goal Programming In
60 40 60 100 04 3 Hrs.
OP 404 D Management
Transportation
60 40 60 100 04 3 Hrs.
OP 405D Management
Service Operations
60 40 60 100 04 3 Hrs.
OP 406D Management
60 40 60 100 04 3 Hrs.
OP 407D World Class Manufacturing
60 40 60 100 04 3 Hrs.
OP 408D Maintenance Management
MBA Semester IV Specialization: ‐ Production & Operation Management
Elective OP 404 D: Goal Programming In Management
Course Contents
Goal Programming, Basic Concept Model Formulation, Graphical and Simplex Method;
Integer Goal Programming, Post‐Optimal Sensitivity Analysis; Parametric Goal
Programming; Goal Programming Under uncertainty; Application of Goal
Programming in Functional Areas of Management; Implementation of Goal
Programming; Introduction to some Application Software such as – QSB, Micro
Manager and LIGO.
classroom.
1. Cook, Thomas M and Rursell, Robert A. Introduction to Management Science.

3rd ed. Englewood Cliffs, New Jersey, Prentice Hall Inc. 1985.
2. Eppen, G D. etc. Quantitative Concepts of Management. Englewood Cliffs, New
3. Ignizio, J P. Goal Programming and Extensions. Lexington, Lexington Books,
1976
4. Ijier Y. Management Goals and Accounting for Control. Amsterdam, North
Holland 1965.
5. Lee S M. Goal Programming for Decision Analysis, Philadelphia, Auerbach, 1971.
Elective OP 405 D: Transportation Management
Course Contents
Growth the Urbanization and Problems of Transportation; Transport‐Challenges and

Limitations; Government Activities in Transportation; Transportation System –
Planning; Operation and Management; Trip Generation and Distribution; Load
Planning; Transportation Modes and their Selection; Sequential Travel Demand
Forecasting Models; Future Developments in Transportation; Motor Vehicle Act 1988
and its Impact on Urban Transport System; Emission Norms.
classroom.
1. Baerwald, J E. Transportation and Traffic Engineering Handbook, Englewood

Cliffs, New Jersey, Prentice Hall Inc., 1976.
2. Bell, G. etc. The Business of Transport. Plymouth, McDonald and Evans, 1984.
3. Dickey, J W. Metropolitan Transportation Planning. New Delhi, Tata McGraw
Hill, 1980.
4. Grey G. E. and Hole. L A. Public Transportation Planning: Operations and
Management. Englewood Cliffs, New Jersey, Prentice Hall Inc. 1979.
5. Gupta, M P. Metropolitan Transportation System. New Delhi, National, 1983.
6. Papacostas, C S. Fundamentals of Transportations Engineering, Englewood
Cliffs, New Jersey, Prentice Hall Inc. 1987.

Elective OP 406 D: Service Operations Management
Course Contents
Matrix of Service Characteristics; Challenges in Operations Management of Services;

Aggregate Capacity Planning for Services; Facility Location and Layout for Services; Job
Design – Safety and Physical Environment; Effect of Automation; Operations Standards
and work Measurement; Measurement and Control of quality of Services; Dynamics of
Service Delivery System; Scheduling for Services Personnel and Vehicles; Waiting –
Line analysis; Distribution of Services; Product‐Support Services; Maintenance of
Services; Inventory Control for Services; Case Studies of Professional Services.
classroom.
1. Bowmen David E. etc. Service Management Effectiveness: Balancing Strategy,

Organization and Human Resources, Operations and Marketing. San
Francisco,Jossey Bass 1990.
2. Collier David A. Service Management: Operating Decisions. Englewood Cliffs,
New Jersey, Prentice Hall Inc. 1987.
3. Fitzsimmons, James A and Sullivan, Robert S. Service Operations Management,
New York, McGraw Hill 1982.
4. Heskett, James L etc. Service Breakthroughs ‐ Changing the Rules of the Game.
New York, Free Press, 1990.
5. Murdietk, R G. etc. Service Operations Management. Boston, Allyn and Bacon,
1990.
6. Sharma, J K. Service Operations Management, Delhi, Anmol, 2001.

Elective OP 407 D: World Class Manufacturing
Course Contents
World Class Manufacturing Environment; Imperatives for success – Technology,

System Approach and change in the mindset; Strategic Decisions in Manufacturing
Management; Choice of Technology, Capacity, Layout/Automation in Material
handling Systems; Aggregate Planning and Master Production Scheduling‐Materials
Requirement Planning (MRP) – Software in Use, Manufacturing Resources Planning
(MRP‐11) Software in Use. Implementation Problems/Indian experience; Optimized
Production; Technology Principles advocated by EliyahuGoldtratt; Just – in – Time
System; JIT Manufacturing System, JIT Pull System – Use of Kanban, JIT Purchase –
Source Development, Buyer – Seller relations; Supply Chain Management/Bench
Marking;
Total Quality Management – TQM Philosophy, TQM Principles, TQM Tools including
Circles, SQC/Acceptance Samplings, Quality through Design, QFD – Quality House,
Failure Mode Effect analysis, Fault – tree analysis, Concurrent Engineering Principles
Taguchis, Quality loss function and Robust Design Concept, Designing Products thro
‘Fuzzy’ Logic, Quality Management System and ISO9000 Standards; Total Employee
Involvement and Small Group Activities; Customer – Driven Project Management
(Integration of TQM, Project Management Systems with customer – Driven team
Structure)/ Automation in Design and Manufacturing; Automated Material Handling
equipments, Role of IT in World Class Manufacturing, Flexible Manufacturing System
(FMS), Group Technology/Cellular Manufacturing System; Six Sigma.
classroom.
1. Buffa, Elwoods and et al Programmed learning at for Production and Operations

Management – Illinois, Learning System Co. 1981.
2. Devitsiotis, Kostas N: Operations Management Auckland. McGraw Hill, 1981.
3. Hughes, Chris: Productions and Operations Management. London, Pan Books,
1985.
4. Schonberger, Richard J: Japanese Manufacturing Techniques. NY, Free Press,
1982.
Elective OP 408 D: Maintenance Management
Course Contents
Importance of maintenance – objectives of maintenance – structure of the plant –

reasons for and nature of maintenance – production – maintenance systems.
Types of maintenance – maintenance systems – planned and unplanned maintenance –

breakdown maintenance – corrective maintenance – opportunistic maintenance –
routine maintenance – preventive maintenance – predictive maintenance – condition
based maintenance systems – design‐out maintenance – selection of maintenance
systems.
Maintenance planning and scheduling – establishing a maintenance plan – items to be

maintained. Maintenance organization – resource characteristics – resources structure –
maintenance control – administrative structure – training of maintenance personnel
System operations and documentation – documenting maintenance operations – record

keeping – data collection and analysis – failure statistics – planning and scheduling
plant shutdowns
Depreciation & Machine Life, Replacement policies, spares and types of spares, spares
planning, maintenance control, network techniques in maintenance activities,
evaluation of maintenance performance
Total productive maintenance – development and scope – basic systems of TPM –

procedures and steps – productivity circles – TPM as a part of TQM – benefits of TPM
Safety precautions – characteristics of items to be maintained – classification of items –

maintenance procedure – guidelines for matching procedures to items – universal
maintenance procedure – establishing a new maintenance schedule
classroom.
1. Maintenance Planning and Control – Antony Kelly – East West Press Pvt. Ltd.
MBA IV Semester
Elective
INFORMATION TECHNOLOGY / SYSTEMS
Elective Distribution of Duration

Code Marks of Exam
Subject Title Lectures Total Credits
Int Ext Marks
3 Hrs.
OP 404 E Computer Ethics 60 40 60 100 04
3 Hrs.
OP 405 E Cyber Law 60 40 60 100 04
3 Hrs.
OP 406 E Information Systems Audit 60 40 60 100 04
3 Hrs.
OP 407 E Multimedia Management 60 40 60 100 04
OP 408 E Security And Control 60 40 60 100 04 3 Hrs.
Information System
MBA Semester IV Specialization: ‐ I. T. / SYSTEMS
Elective OP404E : Computer Ethics
Course Contents
Unit I
History of Computers, Computer Ethics, Technology and Ethics, Computer Ethics and
Morality, Ethical Decision Making in Computing, Distinction between Law and Ethics,
Computer Crime, Computer Criminals, Computer Fraud, Hackers and Hacking,
Computer Sabotage.
Unit II
Problem of Information Ownership, Intellectual Property Rights, Protecting Intellectual

Property, Software Piracy, Free Software, Invasion and Right of Privacy, Methods of
Privacy Violation, Protecting Privacy.
Unit III
Computer Reliability, Professional Responsibility, Solutions to Problems Related to

Computer Reliability, Ethical Issues in Robotics, Disciplines involved in Robotics,
Difficulties of Programming Robots for Ethics.
Unit IV
Phising, Pharming, Software Bombs, Music Sharing, Open Source Software, Identity
Theft. ACM Code of Ethics and Professional Conduct, IEEE Code of Ethics.
Unit V
At least 10 Case Studies on Computer Ethics with respect to applications of computer

and Information Technology. Following fields to be included Computers and Business‐
Computerized Workplaces, Telecommuting, Electronic Business, Computers and
Health‐Technostress, Medical Robots, Telemedicine, Computers and Education‐Future
Schools, School Survillance, Electronic Learning, Computer and Politics‐Internet
Democarcy, Electronic Government, Electronic Voting, Environmental Problem.
1. Stamatellos G., “Computer Ethics: A Global Prespective”, Jones and Bartlett

Publishers, 2007.
2. Johnson D. G., “Computer Ethics”, Third Edition, Pearson Education, 2007.
3. Ermann D., Shauf M. S., ʺComputers, Ethics, and Societyʺ, Oxford University
Press, 2003.
4. Winston M., Edelbach R., ʺSociety, Ethics, and Technologyʺ, Cengage Learning,
2013.
5. Barger R. N., ʺComputer Ethics A Case‐based Approachʺ, Cambridge University

Press, 2008.
Elective OP405E: Cyber Law
Course Contents
Unit I
Basic Concepts, Overview of Criminal Law, Civil Law, Mens Rea/ Actus Rea, Hierarchy
of Courts (Criminal / Civil), Concept of Seizure (Panchanama), Freezer, Forfeiture.
Unit II
Traditional Crime (Indian Penal Law) and Cyber Law, Jurisprudence of Cyber Law,
General overview of Computers and Web Technology.
Unit III
Electronics Governance, E‐commerce and Legal Issue, Secure Electronic Record and
Secure Electronic Signatures, Electronic Signature Certificates, Use of Electronic Record
and Digital Signature.
Unit IV
Use of Electronic Contract and Relevant Provisions in Information Technology Act,

Cyber Law and Intellectual Property Issue, Overview of Law related to Intellectual
Property in India.
Unit V
Law of Copy Right and Cyber Space, Law of Trade Mark and Cyber Space, Cyber Crime
and Preventive measures,
Unit VI
Offences and Penalties under Information Technology Act, Cyber Law Appellate
Tribunal, Guidelines for Cyber Café, Overview of Stationary in Electronic Service
delivery.
Unit VII
Blocking of web sites, Digital Evidence and Evidence Law.

Unit VIII
classroom.
Book Recommended : ‐
1. Author SoodVivek, Cyber Law Simplified, Publisher: TATA MCGRA 2004.
2. Author Ratanlal and Dhirajlal, Law of Evidence, LexiNexis Butterworth Wadhwa, 25th
Edition.
3. Author Dr. VeenaMaadhavTonapi, 2 Edition, Publisher Universal Law (2013).
4. Indian Cyber Law,,Universal Law Publishing Co. Pvt. Ltd, 2001

5. Author : Kamlesh N Agarwala, Murli D Tiwari, IT and The Indian
LegalSystem,Macmillan Publishers India, 2002

Elective OP406E: INFORMATION SYSTEMS AUDIT
Course Contents
Unit I
Auditing Concepts, ISA ‐ Need, Concept, Standards, Performance, Steps, Techniques,

Methodologies ‐ Around and Through Computer Controls ‐ Concept, Objectives, Types,
Risk,
Unit II
Exposures IT Environment – Hardware, System Software, O.S., Infrastructure, Network,

documentation ‐Review of Performance
Unit III
Network Concepts, LAN, WAN, Client‐Server‐Architecture, Internet, DEI, email,

Encryption, Digital Signature ‐ Review of Performance, procurement and other controls
Unit IV
Software Procurement and Development ‐ SDLC ‐ Meaning and IS Auditorʹs Role ‐

Traditional, SSAD, OOM, Prototyping, 4GL –
Unit V
Project Management ‐Testing ‐ Implementation Review IS Operations ‐ Planning,

Organizing, Scheduling, SCM, Problems Management, Record Maintenance, QA and
QC, Review and Controls
Unit VI
Controls ‐ Input, Process, Validation, Output, Logical Access, Physical Access, Database,
Network, Environment, BCP Evidence collection, Evaluation and Reporting
Unit VII
Methodologies IS Strategies and Management ‐ Organizational structures, Long Term

and Short Term Plans, HR Polices, Segregation of duties.
Unit VIII
classroom.
1. By Weber, Information: Control & Audit, Pearson edition 2008. 2. By Ron
Weber, EDP Auditing Conceptual Foundations and Practices, Tata McGrill
2nd edition 2001.
3. By ‐ Mohan Bhatia , Auditing in a Computerized Environment Tata McGrill
2nd edition 2001.
4. By Jack J. Champlain, Auditing Information Systems

Elective OP407E: Multimedia Management
Course Contents
Unit I
Introduction to Multimedia, Stages in a Multimedia Project, Multimedia Hardware‐Windows

vs Macintosh, Memory and Storage Devices, I/O Devices, Multimedia Software‐Text Editing
and Word Processing Tools, OCR Software, Painting and Drawing Tools, Image Editing
Tools, Sound Editing Tools, Basic Tools for Making Instant Multimedia, Authoring Tools.
Unit II
Multimedia Building Blocks – Text‐Fonts, Designing Text, Font Editing and Design Tools,
Hypermedia and Hypertext, Sound‐Digital Audio, MIDI Audio, Audio File Formats,
Vaughan’s Laws of Multimedia Minimums, Adding Sound, Images‐Bitmaps, Vector
Drawing, 3D Drawing and Rendering, Animation‐Principles of Animation, Video‐Analog
Video, Digital Video, Shooting and Editing Video.
Unit III
Internet History, Multimedia and Internet, Tools for the World Wide Web‐Designing for
World Wide Web, Web Servers, Web Browsers, Search Engines, Assembling and Delivering a
Project‐Testing, Delivering on the World Wide Web, , Planning and Costing, Scheduling,
Estimating, Bid Proposals, Designing and Producing, Delivering.
Unit IV
Where to use Multimedia?, Multimedia in Education & Training, Multimedia in Business,

Schools, Home, Public Places. Multimedia Applications – Hotel Management, Banking
Information System, Tourist Information System.
Unit V
classroom.
1. By B. Prabhakaran, Multimedia Database Management Systems (2007), Kluwer Academic
Publishers.
2. By E. S. Al‐shaer (Author), G. Pacifici (Author), Ehab S. Al‐shaer Management of Multimedia
On The Internet, Springer publisher 2008.
3. Vaughan, Tay: Multi‐Media: Making it work, NY, McGraw‐Hill 1997.

MBA Semester IV Specialization: ‐ I. T. / Systems
Elective OP408E : SECURITY AND CONTROL INFORMATION SYSTEM
Course Contents
Unit I
Introduction to Security: Need for Security and control, Risks to Information system
data and resources, Definition of Information security, Computer crimes and virus,
Internal control,
Unit II
Types of security, Physical Security: Threats to security, Physical access, Fire, and theft
protection Environmental hazards; Logical Security: Threats to security,
Unit III
Access control‐Identification, Authentication, Authorization, Password control and
management Access control software; Data Security: Threats to security, Access controls,
Back‐up and recovery strategies, Data input/output control Data encryption;
Unit IV
Tele‐Communication Security; Physical security, Logical Access security, Dial‐in access
security; Network management control, Authentication protocols,
Internet/intranet/extranet security,
Unit V
Computer configuration and operation Security: Hardware/ Software security, Start
up/Shut down procedures, Back‐up/recovery strategies; Personal Security, Threats
Security, protection from people, Protection of employees: Security Planning: Risk and
Security policy, Security management, Security audit.
Unit VI
classroom.
1. By Stephen Cobb,Cobbʹs, Guide To Pc And Lan Security 2001,backinprint.com
2. ByPeter T. Davis, Barry D. Lewis , Computer Security for Dummies2006, John Wiley &
Sons Inc (Computers)
3. By Paul Buis , Chris Hare , Robert Kelley, Internet Security, New Riders Publishing;
Bk&CD‐Rom edition
4. By Joel Snyder,Chris Hare ,Derek Atkins, Internet Security: Professional
Reference with Cdrom, 2nd edition,New Riders Publishing Thousand Oaks, CA,
USA 1997.
‐=**=‐
S*/‐0070214/‐
Syllabus of M.B.A. SEM-I & II effective from june 2013-14 & onwards.doc -1-
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Dr. BabasahebAmbedkarMarathwada University,

1. ELIGIBILITY FOR ADMISSION:

The duration of Course shall be a minimum of 2 years and maximum of 4 years.

5. CREDITS AND DEGREES

Table I: Ten Point grades and grade description

ii. Table II: Classification for the degree is given as follows

Sum(Course Credit * Number of Points in concern course gained by the student)

11. EVALUATION SCHEME

12. RULE FOR OFFERING ELECTIVES

The grade card shall list:

(h) Cumulative Grade Card

14. GENERAL CLAUSE

Specialization- Production & Operations

Specialization- Information Technology

Specialization- Hospital Administration

Course Total 116 1740 640 2260 2900

Subject Title : Management Practices & Organizational Behavior

Unit – II : Research Problem: Components of a Problem, Conditions for selecting Problem ,

Unit – V : Data Processing: Editing, Coding, classification, Tabulation, Analysis of Data;

Text Books : 1. Research methodology methods & techniques by C.R. Kothari

Subject Ref. No. : MANB405 No. of Credits : 4

Unit – II : Management Accounting – Meaning, Aims, Objectives, Functions,

Unit – IV : Marginal Costing, Absorption Costing and Breakeven Analysis, Standards

Text Books : 1) „Advanced Accountancy‟ by Shukla and Grewal.

Note : Every week there will be compulsory class test.

Subject Ref. No. : MANB406 No. of Credits : 2

Unit –II : Advanced Excel:Filtering Data, AutoFilter , Advanced Filters , Formulas

Text Books : 1. Advanced Excel Essentials – 2014, Jordan Goldmeier

Subject Title : Optimization Techniques

Pre-requisites: Evolution of Human Resource Management, basic Functions and impact on

Unit-I Conceptualization & fundamentals: Introduction to HRM, corporate

Unit-II Employment: Job Design, Job Analysis, Human Resource Planning,

Unit-III Human Resource Development: Training & Development, career planning

Unit-IV Compensation : Job Evaluation, Wage & salary Administration

Unit-V Employee Engagement Practices: Employee welfare, Industrial Relations,

Text Books: 1. Dessler, Gary Human Resource Management, Prentice Hall

Text Books : 1. Kotler, Philip, Marketing Management, Analysis, Planning,

Additional : 1. Enis, B M Marketing Classics: A Selection of Influential Articles, New

Text Books : 1. Production and operations Management by KaniskaBedi

No. of Periods / Week : 4

Unit – I : The Indian Contract Act, 1872 (Section 1 – 100)

Unit – II : The Company Act, 1956

Unit – III : The Sale of Goods Act, 1930

Unit – IV : The Negotiable Instruments Act, 1881

Text Books : Bare Acts & Code Books

Unit I Fundamentals & Conceptualization: Morals – Ethics – Values, Indian

Unit I Basic concepts of Thinking, Creativity and Innovations

Subject Title : Money, Banking and Finance

Unit II- Economics of Banking Institutions: Issues, Performance&Regulations.

Unit III – Central Banking, Monetary Policy and Regulation.

Unit V – Monetary Policy, Conduct and Inter linkages between objectives/Targets/Policy/Rules

Essential 1) Financial Institutions and Markets : By LM Bhole and JitendraMahakud : Tata

Unit II- Fundamental Analysis – Industry analysis – Company Analysis.

Unit IV – Sequencing decisions- Replacement decisions – Dividend Policy Models

Subject Title Advertising Management

Subject Ref. No. MANB-503M

Suggested Anderson, R. Professional Sales Management Englewood Cliffs, New

Subject Ref. No. : MANB -504M