Andanayya

A Study on Promotional Strategies at Neutech Solar Systems Pvt. Ltd.
INTRODUCTION ABOUT INTERNSHIP
1.1 INTRODUCTION ABOUT INTERNSHIP

Internship is an internal part of the academic curriculum of VTU MBA. It is an
initiative to bridge the gap between knowledge and its application through a series of
interventions that will enable student of MBA programmed. A six week internship has
been positioned during the MBA fourth semester. It serves the twine purposes of
providing critical business insights to the student as well as to the industry with
graduates of high caliber who are ready to go ahead in the world from the day one.
I have done cold calling to the company clients and also visit the clients shops to
receive the orders and also convenience clients to purchase a company product and
also we had taken feedback from the customer so that it helps the company to
improve their quality and increase the sales turn over.
BNM INSTITUTE OF TECHNOLOGY, BANGALORE 1

1.2 INDUSTRY PROFILE
INTRODUCTION:
Solar water system in India
India has an enormous potential in making the spotless power through reasonable
power sources in particular hydro, wind and solar, it was started in the year1989, it
was begun by Tata control sun based in the year 1989, it is the biggest incorporated
sun based arrangement supplier in India, Today it is a finished claimed auxiliary of
Tata control, India's greatest facilitated power utility.
The Tata control arrangement is Bangalore based organization it works 180MW of

cell fabricating offices, It is 25 years of spearheading magnificence in sun oriented
with 700 representatives the nation over, Ranked #1rooftop sunlight based player for
2015 by extension to India, granted for housetop sun powered venture by MNRE.
Contribution of solar systems to the country
The Indian sun based industry has a huge chance for a tropical country like India
where around 45% of family transcendently nation regions wear approach to the
power, as shown by the "Indian solar oriented vitality showcase perspective 2012".
The business has watch huge advancement development over the span of on-going
years and is evaluated to grow more later on.
The extension in number of sunlight based water warming structures in india is

assessed to create at around 22% some place in the range 2011 and 2013. The Indian
GDP foreseen that would create at 8% all through the next years. Now the interest
may ascend from the present 120GW to 315-335GW by 2017, the buyer request is
developing at 14% throughout the following 10 years quicker than the GDP rate.
India gets agreeable number of sun powered radiations for 300 days in year, this
signify 3000 significant lot of sunlight proportional to more than 5000 trillion kWh. In
excess of 3 lakh experts will motivate the work by 2022 to achieve India's sun based
and wind vitality focuses on, A strong neighborhood sunlight based assembling
industry could offer work to additional 45000 people in India in next couple of years.

Solar industry market structure:
Solar systems cells grows around 85% in 2008, with 7.9 gigawatts (GW) were figure
around the world, The main five solar photovoltaic manufacturing nations are
Germany, China, Taiwan, Japan, and the America. Germany is one of the most
noteworthy rates on the planet and more based on imported oil.
1. Table showing Revenue of solar industry

Year Revenue($million)
2017 610
2018 769
Major players in the solar industry:
The solar system in Indian consists the top 10 solar companies in India compete
for the number one spot by increasing their reach across the country and investing
huge amount on R&D for technological advancement, presently India is facing
frequent shortage of power with a supply gap of 12%, and this gap can only be filled
with the utilization of sustainable sources of energy such solar energy in India.
1. Tata power solar system limited

2. EMMVEE
3. Vikram solar
4. KotakUrja Private Limited
5. Indosolar

1.3 ORAGANISATION PROFILE
Nature of business:
Nuetech close-by planetary public affair private controlled obliged with the rising
stresses among the world system towards "nursery" impact and widening for the most
part temperatures the offers of sun based centrality based improvement things is
broadening all around requested. "Nuetech great bodies private obliged", offer to their
customers, their beneficial industry skill and capacity in the field of storing up sun
fuelled water more furious structures for both nuclear family comparatively as
mechanical applications and offering sun based lighting frameworks, sun arranged
home lights, sun controlled road lighting sun arranged measurement plate gatherer
and so on.

Company profile:
Name of the company Nuetech solar system pvt ltd
Year of establish 1992
Proprietorship Private Limited Company
No. of Workers 145
Location of the company #5, B.M. Shankrappa industrial Estate,

Sunkadakatte,Bangalore-560091,
Karnataka, India.
Website www. nuetechsolar.com
Promoters Mr, Surendra Kumar
Registration number 30228
Company History
The Nuetech solar system private limited was established in the year 1992 as a
association firm which later progressed into a private limited company. MR.K.R.
Surendra Kumar (Managing Director) he was begun his profession as a fuel-
productive wood Fuel stove maker in a village near to Tiptur. In the year 1988 the
energy productive wood fuel stoves 25% wood fuel over conventional wood fuel
stoves and were more productive.
The Nuetech solar water heating industry having the 25years of rich experience,
Nuetech solar systems private limited(NSSPL) intends to competively. increase their
production over the next two to 5 years, An a solar water heater producing and
distributing company with turnover of 280 million at the end of the financial year and
expected turnover of INR 320 million for the following monetary year.
At the argument when the central Government pulled back the subsidy in 1992 the
interest for the stoves declined and Mr. Kumar stopped the production, despite having

the challenges the company’s promoters having the grip of their experience in wood
fuel of non-conventional energy and begun manufacturing solar water heaters.
Nuetech means to make recognizable and achieve so that the buyers are known
about the Nuetech items and its quality items which will build the development of the
organization, through this activity it will expand regular sales of the solar water
heater system. Nuetech solar system private limited has guaranteed that they get a
decent measure of share of market capability of the solar water boiler business.
The Nuetech market is rising at an average annual rate of more than 18% over the
last 5 years and has an increasing number of individuals, institutions and private and
public agencies that recognize the multiple benefits of solar energy. Nuetech solar
system private limited expected to anticipate its production and sale of solar water
heaters to both the private as well as institutional purchasers in order to reach the
turnover of 1000 million in the next few years.
Nuetech keeps runs with the a dream of “Greater prominent of separate life,
increased structural productivity & more secure w0rld, thanks to better control of
solar systems.

1.4 Vision, Mission and Values of Nuetech Company:
A) Vision:
To give more noteworthy nature of individual life, upgrade hierarchical proficiency

and make more secure world, on account of improved outfitting of sunlight based
vitality.
B) Mission:
 To convey awesome sun powered vitality items and administrations and keep
the clients brilliantly shocked.
 To support a bleeding edge foundation and a motivating workplace, with
steady speculations and activities.
1.5 QUALITY POLICY:
• Our association is submitted towards giving innovative courses of action

which remain at benchmarks with persons open in the general market and
lights industry's security quality handiness measure
• For keeping up our consistency in giving unrivalled quality our things

encounter accumulated quality checks at changed period of creation
• Further all of our units has an unprecedented ID quality and examination

recognizable proof

1.6 Product and service profile.
Product profile:
A) Nuetech SUN POT
• Extraordinary design, without welding technology up to 300 LPD.

• Stainless steel non corrosive inner tank
• Copper collector as per BIS (ISI) standards
• sleek-smart look pre- coated GI support stands
• Suitable for soft water region -up to 300 PPM
• High absorber solar grade textured glass
• Capacities accesibility: 100 LPD, 150 LPD, 200 LPD, 300LPD, 500 LPD &
1000 LPD
• It is a Flat plate collector.

B) Nuetech JALSUN-(ETC) Evacuated Tube collector
• Extraordinary design, without welding technology upto 300 LPD

• Stainless steel 304 grade Non-magnetic inner tank.
• Sleek-smart look pre-coated GI Support stands.
• Extra Air vent support pipe provision at top of the tank.
• Three layer copper high efficient vacuum tubes.
• Suitable for hard water.
• Extra highlights: a) Special Grade Aluminum reflector for high proficiency.

C) Nuetech Turbo-ETC (Evacuated Tube collector)
• Special Turbo coating on stainless steel Tank to Eliminate chances of

corrosion.
• Stainless steel look pre-coated GI support stands
• Stainless steel 304 grade Non-magnetic inner tank
• Suitable for hard water regions.
• Air vent provision for optimum pressure & Trouble Free life.
STREET LIGHTS

SOLAR ROOF TOPS

• Reduce your electricity bill and save money • Payback period : 5+6 years • Sell your
own green power and earn money • Make mother Earth a better place to live
NUE FRESQUA RO
Nue fresqua drop model is a domestic water purifier which can be used for both
cauvery & bore water with 10 liters of storage capacity, 10-12 liters p/h output, can be
wall mounted as well table topped, unique feature of detachable storage tank, high
purification technology of ro+uv+uf+tds+minerals totally 8 stages of purification
system. High purification capacity of 60 liters per day gives 100%

RO PLANT
RO+UV+UF+TDS+MINERALS
• ISO Certified
• 8 stages of purification
• Suitable for all types of water
• Reduces the hardness of water
• Available in all capacities 250/500/1000etc.

1.7 Service profile:
Nuetech solar, we strongly believe that, “customer is our king” we delivered good
quality items with best administration to sat
Nuetech solar system pvt ltd it is a national player and it is operating in the following
areas.
State No. of Dealers State No. of Dealers
Karnataka 85 Uttar Pradesh 5
Maharashtra 23 Haryana 2
Andhra Pradesh 11 J&k 1
New Delhi 6 Manipur 1
Tamil Nadu 5 Assam 1
Madhya Pradesh 5 Mizoram 1
Chhattisgarh 5 Haryana 2
COMPETITORS INFORMATION:
The Nuetech solar systems pvt ltd have including more competitors so those are…..
 Bunt solar systems pvt ltd.
 Supreme solar pvt ltd.
 Emmvee solar systems pvt ltd.
 Sun zone solar systems pvt ltd.
 G C solar industry pvt ltd.
 Orb energy pvt ltd.

Achievements/ Awards:
• Rastriya Rattan Award (2002) from Global Economic Council, New Delhi
• VikasRathan Award (2004) from NethajiSubhash Chandra Bose Foundation,

KGF, Karnataka
• Nethajisubash Chandra Award in 2003
• Winner of Rashtriya Rattan Award in 2002 by the Global Economic Council,

New Delhi
• MSME Business Tycoon Reward 2017.
FUTURE GROUTH AND PROSPECTS:
• Community water system 11cr project.

• Goals and objectives of the company are to advance the utilization of
renewable energy in municipal areas by offering care to the civil organization.
• Photo voltaic 3mg 3cr project.
• Industrial, institutions, government projects 30cr plans.
• The Nuetech solar system pvt ltd provide a 5years guarantee has been
extended to 10 years for solar products.

SWOT ANALYSIS
Strength:
• Easy to review on re-appropriates in NSSPL.
• Good scope of items.
• Flexibility for item customization.
• Eco inviting framework.
• No contamination.
• Not impact on human.
• Consistent item quality throughout the year.
• Strong mark picture.
• Good solidarity.
• Strong merchant organize, particularly in the conditions of Karnataka and

Maharashtra.

Weakness:
• Limited creation foundation.
• Not working around evening time.
• Lack of merchants arrange in different states (Northeast India).
• Excess labor.
• Inadequate working capital.
• Less procedure for retail advancement and moving.
• All India mark picture is absent.
Opportunities:
• Solar item as to be focused with non-renewable energy sources.
• Institutional, modern supplies.
• Export showcase.
• Introduction of new item and structures.
• Solar photovoltaic market
Threats:
• High cost of item.
• High cost of protection charges.
• Not resale estimation of item.
• No security on credits being advertised.
• Competition from un-sorted out parts.

Financial statements of Nuetech solar system pvt ltd
The BALANCE SHEET AS ON 31st MARCH 2017 OF NUETECH SOLAR

SYSTEM PVT LTD
Particulars 2017 2016

Equity and liability
1.shareholders’ funds
• share capital 1,20,00,000 1,20,00,000

• Reserves and surplus 8,23,79,660 7,91,25,944
2.non-current liability
• long term borrowings 9,87,060 3,23,31886

• other long term liability 82,19,120 84,34,932
• long term provision
3.current liability
• short term borrowings 4,90,61,189 10,82,10,171

• trade payable 9,57,63,332 7,81,88,553
• other current liability 15,27,027 3,97,469
• short-term provisions 98,62,709 49,16,739
Total 26,06,82,107 32,40,97,938
Assets
1.Non-current assets
• fixed assets
-tangible assets 5,05,98,760 4,18,32,576

-intangible assets 30,38,637

-intangible assets under development 6,94,046
• long-term loans and advance 1,53,41,295
2.Current assets
• Current investment -
• Inventories 4,39,22,780 3,75,25,158
(c) Trade Receivables 12,24,47,251 16,63,19,183
(d) Cash and cash equivalent 1,96,09,722 5,96,36,680
(e) Short term loans and advances 58,01,140 27,49,000
(f) other current asset
-
TOTAL 26,06,82,107 32,40,97,938

PROFIT AND LOSS ACCOUNT FOR THE YEAR ENDED 31ST MARCH
2016&2017
Particulars Notes 2017 2016

Revenue
Revenue from operation 19 33,45,03,458 36,16,65319
Other income 20 30,54,368 16,98,124
Total Revenue 33,75,57,826 36,33,63,443
Expenses
Cost of raw material consumed 21 23,67,24,226 26,36,81,673
Purchase of stock-in-trade -
Increase/decrease in inventories 22 (1,42,12,946) 1,45,42,138
Employees benefits expenses 23 3,67,63,809 3,08,62,825
Finance costs 24 1,51,34,025 1,60,08,026
Depreciation and amortization expense 13 19,68,252 17,90,876
Other expenses 25 5,88,92,183 3,31,22,412
Total Expenses 33,52,69,548 36,00,07,948
Profit before tax and exceptional items 22,88,278 33,55,495

Exceptional items -
Profit(Loss) before tax 22,88,278 33,55,495
Tax expenses
Current tax 4,75,611 10,11,317
Deferred tax 3,89,765 1,82,749
Profit(Loss) for the period 14,22,903 2 1,61,429
Earning per equity share 26 11.86 18.01

THEORETICAL BACKGROUND OF THE STUDY
MEANING OF PROMOTION
Promotion is the process of marketing communication to inform, persuade, remind

and influence consumers or users in favor of your product or services. Promotion has
three specific purpose. It communicates marketing information to consumers, users
and resellers. It enough to communicate ideas. Promotion persuades and convinces
the buyer influences his/her behavior to take the desired action. Promotional efforts
act as powerful tools competition providing the cutting edge of its entire marketing
program.
As per Economic Times: “Promotions refers to the whole set of

activities, that communicate the merchandise, whole or service to the user. The
idea is to create individuals aware, attract and induce to shop for the merchandise,
in preference over others.”
NATURE OF PROMOTION
The fallowing is nature of the promotion was as follows,
 Promotion is a type of communication with an extra component of influence to

recognise views, things, administrations & thus convincing correspondence
chances into the core of progression, the third module of showcasing mix.
 Promotion is an imperative showcasing system and is the sparkplug of the
promoting blend.
 Promotion enables individuals to realize that the correct item at opportune
spot.
 In a focused market, without advancement for all intents and purposes no
deals are affected.

PURPOSE OF PROMOTION
Promotion has following three specific purpose are given below:
 Promotion conveys encouraging information to buyers, customers and

associates.
 It induces & persuade the purchaser and impacts his-her behaviour to make
the ideal change.
 Promotional actions go around as an amazing tolls opposition, providing the
bleeding edge of its entire showcasing platform.
OBJECTIVES OF PROMOTION
The typical promotion objectives are:
 Increase sales
 Increase market share
 Make Brand credit, acceptance, insistence etc
 Update and teach the market
 Generate a competitive deference
 Create a favourable climate for future sale.
SOCIAL ASPECTS OF PROMOTION
Limited time systems may unfavorably impact the social and political condition.
Advertisers may prevail to twist request to adjust with supply, i.e., product offering
yet the showcasing exercises may bother the social issue, e.g. media control,
squander transfer, general welfare, captivating promoting rehearses, high weight
charismatic skill, tricking bundling and naming, monopolistic or prohibitive
showcasing rehearses, etc.
Advancement gadgets ought not misdirect the normal buyers, misuse the discoveries
of research, control customer conduct and economic situations. They should be exact,
susceptible and reasonable in making correlations with results of opponents.

PROMOTION MIX
“The promotional mix is a term used to describe the set of tools that a business can
use to communicate effectively the benefits of its products or services to its
customers”
FACTORS DETERMINING THE PROMOTION MIX
 Type of product:
The promotion task depends on the type of product marketed. Low priced frequently
purchased consumer goods like toilet soap, toothpaste, soft drinks, etc., will need
frequent repeat messages to influence and remind the existing consumers about the
brand and persuade new consumers to buy.
 Nature of market:
The business of rivalry in the market, locational attributes of the consumers, and
the prerequisites of channel individuals additionally impact the promotion blend
choice. On the off chance that the intended interest group is vast and generally spread
out in diverse pieces of the nation, publicizing and deals advancement will be
powerful and conservative. E.g.:- customer products.
 Stage in the item life cycle (PLC):
In light of the phase at which the item is in the PLC the advancement blend needs to
change. At the point when the item is in the presentation and early development
arrange, the assignment included are mindfulness creation and rousing item
preliminaries. The best promotion blend will comprise of attention, spreading data,
publicizing, consumer deals advancements and exchange advancements.
 Budget availability:
Using each promotion tool ads to the cost. Hence, the budget availability with a
company has to considered while deciding the promotion mix. Companies with
limited resources will have to go for localized activities like dealer display, wall
paintings, and personal selling.

 Company policy:
All the above mentioned considerations should fit in with the overall marketing and
promotion policy of the company, while deciding the promotion mix. Belief of the top
board in the part of elevation, the product market plan, and the type of commercial
image it wants to mission is reasons which are influencing the decision.
PROMOTION MIX TOOLS
ADVERTISING
Broadcasting is a noteworthy special device. It is accompanying in addition to focuses

or qualities as a limited time instrument.
 It offers arranged and controlled message.

 It can contact and impact various individuals at the same time, rapidly, and
with ease per prospect. Thus, it is called mass methods for correspondence.
 It can convey messages to groups of onlookers with specific statistic and
financial highlights.
 Advertising can convey a similar message reliably in an assortment of setting.
 Advertising can achieve prospects that can't be drawn closer by salesmen .e.g.
Top administrators.
 It serves to pre-offer merchandise and destroys the purchasers to retailers.
 It offers wide decision of channel for transmission of messages, for example,
visual, aural, aural and visual.
 Advertising is extremely valuable make greatest premium and offer sufficient
information of the new item when the advancement is being presented in the
market.

Propagation purposes
Publicizing capacities and shopping are set by advancing plans and techniques.
Publicizing program as Associate in Nursing indispensable a piece of the
advancement battle may have one or extra of the resulting explicit goals:
 Promotion of new item

 Support to individual selling
 Brand support
 Immediate purchasing activity
 Pre-sold merchandise
 Dealer support
Publicity and public relation:
Attention is additionally called showcasing open connection. Exposure isn't paid for
by association. Exposure originates from news correspondents, feature writers and
columnist individuals. It comes to collector as reality instead of as a business.
Advertising & attention taken place together turn into the significant element of
advancement blend. These exercises square measure, in any case, not manageable by
the firm. Every firm attempts to make a decent advertising in order to give great
exposure.
Open connection have now turned into an imperative showcasing capacity. The all out
procedure of structure altruism toward a business endeavor and verifying brilliant
open picture of organization is called open connection. It makes a great climate for
directing business. There are four gatherings of public: customers, investors,
employees, the network. The advertisers ought to have the most ideal connection with
these gatherings.
Under the social showcasing idea, attention and advertising are accepting one of a
kind significance in the company's advancement blend. Industrialism is modifying

customer demeanors towards items, yet in addition towards the firm and merchants
selling the results of the firm.
Individual Selling:
Individual pitching alludes to oral introduction in conversation(by deals agent) with at

least one imminent clients to make deals. No other device of advancement is so solid
as close to home selling. With regards to persuading the prospect, bringing a deal to a
close and exchanging the title from merchant to purchaser.
Individual selling is an exceptionally unmistakable and just type of advancement

including vis-à-vis (direct) relationship or relational cooperation or correspondence
between a sales rep and at least one forthcoming clients. It would be ideal if you note
that individual selling is a two-route as opposed to single direction correspondence.
Under present day arrangement focused charisma, a client's needs are seen as issue
and issues can't be legitimately explained until they are characterized. It is said that if
the issue of the prospect is well told, the merchandise turn out to be the greater part
sold.
Because of vender purchaser collaboration, individual selling alone can give prompt
criticism of data which empowers a sales rep to see appropriately the purchaser's
brain, his issues, his needs and his inclinations.
Some significance Aspects of individual selling are:
 It upgrades client's trust in the vender.

 It advances long haul business relations through close to home closeness.
 It gives a human touch to business exchanges.
 It encourages the vender to see every client's needs and inclinations all the
more unmistakably.

Deals Promotion:
Incitement of offers accomplished through challenges, showings, limits, presentations

or expos, diversions, giveaways, purpose of-offer shows and marketing, extraordinary
offers, and comparative exercises.
Some imperative destinations of offers advancement are:
 Increase deals volume

 Speed up the offers of moderate moving item
 Motivate merchants
 Encourage rehash buy
 To supplement promoting and individual selling endeavors kkkk
 Deflect client's consideration from cost
 To hinder contender's moves
Direct mail:
Post office based mail is any promoting sent via mail(postal transmission) including
direct mail advertisement, organizers, flyers, booklets, inventories and such. Regular
postal mail is the most close to home and specific media. It achieves just the ideal
prospects. It has least waste in circulation.The promoting duplicate can be entirely
adaptable. It has most extreme conceivable individual highlights even without
individual contact. It can give nitty gritty data about the item or administration,
making impression. Its adequacy is quantifiable. It can take any size, shape or
structure allowed by the mail station. It's anything but an immediate challenge with
the opponent's issue. Broad testing should be possible on the item, value, advance or
different factors before the whole mailing is conveyed.
Web MARKETING:
Web has upgraded the limited time blend and decreased expense of connecting for
millions. Before that there were more papers and pamphlets now the principle
instrument is web. Publicizing should be possible through TV, papers, radio, internet
and so on. Anyway being on an exacting spending plan the web is utilized similar to
the more affordable way. The utilization of web is apparent in the promoting in all
dimensions. With regards to pulling in new clients then the web is simple way. Clients

are welcome to the site on the off chance that they need to find out about a particular
item or administration.
Direct showcasing's most up to date structure is web based advertising, led through
corporate site pages giving clients data about items, financing and merchant areas
close by direct online deals. Web showcasing incorporates the utilization of
organization site related to online limited time strategies, for example, web crawlers,
standard publicizing, direct email and connections or administrations from alternate
sites to get new clients and give administrations existing clients that assistance build
up the client relationship.
With advertising expanding onto the web, customary financial aspects of-scale points
of interest in assembling, dissemination and showcasing to keep up low expenses and
in the meantime improving quality are reducing, as little enormous organizations act
and look huge.
PROMOTION PLAN
The promotion plan includes promotion mix activities like Advertising plan, Publicity
plan, Personal selling plan, Sales promoting plan these plans covers:
 Targets
 Objectives
 Schedule of company products and events with news value
 Strategies
 Appeal
 Copy theme
 Budget
 Media schedule
Promotion plan should be:
 Relevant
 Practical

 Complete and detailed
 They should include specific costs and schedules of activities
 They should be coordinated
Advantages of innovation:
 Increasing brand mindfulness:
Advancement help in making brand mindfulness. With the assistance of different

media like the TV, announcements, radio or nearby paper news, you can spread
crosswise over data about your image and friends, which encourages individuals to
discover increasingly about you and investigate your items and make buy.
 Segment ID:
In the event that your limited time procedure is approximately organized, it probably
won't be fruitful in focusing on the "right" group of onlookers. Having a full-evidence
and well-thoroughly considered limited time procedure can enable you to distinguish
distinctive fragments of purchasers in the market and offer appropriate answers for
your customers.
 Increasing client traffic:
Advancement helps in expanding client traffic. The more you advance your image,
the more will the clients think about you and your organization and more will they
be keen on your items. Advancement should be possible even by giving out free
examples which does something amazing for clients! They attempt your item and
ultimately, come to you and make buys.

Role of Promotion:
Advancement is basically the alert that you sound to tell clients you exist and why
they should mind. Without utilization of advancements, your astonishing items and
administrations can't gather the enthusiasm of distracted and moving clients. At first,
publicizing, advertising, online networking, individual selling and different types of
correspondence are utilized to make mindfulness about brands and items. Ensuing
objectives incorporate picking up promoting share, getting clients to purchase and
developing income. The media you select and the message you figure are enters in
structure successful limited time systems that accomplish these correspondence
objectives.

LITERATURE REVIEW
1. As per Maxim Vlason: (2015):our planet is confronted with huge difficulties

as the outrageous elements occasions identified with the human created
environmental change keep on gaining strength. the size of issue made
changing in human conducted the focal concentration of manageable
advancement, an both open and private segment are relied upon to increase
significant ability and present this work in their motivation over its 40-years
history, social showing has turned into a built up documented giving
instrument to social image.
2. As per Daniel Yera: Alexander pichou:(2015): sports encourage have been
becoming always in the course of the most recent years and have turned into a
key for the achievement of the football clubs. the skilfulness in use have
turned out to be more modern and an spread out number of clubs are knowing
the grandness of the advertisement and inordinately the advancement
scheme.the reason for this review is to have a superior comprehension on how
the correspondence system are being utilized as a part of the European football
groups(french, spanish and german )to draw in the fans to their stadium
3. As per M Munirul Islam;(2015)Almost of the period when creating
arrangements for the advancement of coming bio fule, the social measuring of
sensible betterment is unnoticed. But it is imperative to join both social and
monetary issues alongside ecologic issues for an effective maintainability
technique in light of the fact that manageable improvement relies on upon
every one if the three parts of supportability
4. Blattberg al(1995):Galore survey have convergent on the treaty of
advancement on brand commercialism buy amount keeping and have reported
that advancement does customers change brands and buy former or much
5. As per wanisk(1996): Rising composition in mutual and system concept has
given grant finding that operation to some item form reacts to procession
utilizing a trial change
6. Lewis, Michel(2004) Developed a methodology for correspondent estimating
of the impact of a dynamic steadfastness programed. What's more, extra old
present moment promotions. They contend that the devotion programs under
examination effectively adjust conduct and increment standards for

dependability. Email based coupons, shipping expense and general value

levels all fundamentally influence clients buy choices.
7. Anderson, T. Eric and Simester LDuncan (2004) examined how the
profundity of a present value advancement influence future buying of first
time and built up clients dependent on three huge scale field investigates
customer durables sold-out through a prompt male inventory. The discoveries
uncover very surprising effect for first-time and set up clients .Deeper esteem
limits inside the present sum overstated future buys by the essential time
clients (a positive long impact) anyway diminished future buys by set up
clients (a negative long-run impact)
8. Swait, Jofie and Erden, Tulin (2002) in their examination concentrated on a
specific part of showcasing blend consistency extra time for as often as
possible obtained bundled buyer merchandise, the effect of fleeting
consistency of store advancements just as the accessibility of the item on the
rack; on shopper item assessments (utilities) and decisions. The observational
outcomes, in view of cleanser board information, demonstrate that hture
supplement and accessibility consistency increment deliberate utility in a
factually huge manner far beyond the beneficial outcomes that showcases and
highlight have on decision
9. Ailawadi, L. Kusum and Nelsin, A Scott (1998) exactly displayed the
presence of adjustable utilization rate in bundled merchandise items, how this
wonder could be demonstrated and its significance in evaluating the viability
of offers advancement. Aftereffects of their investigation demonstrate that
business advancement builds utilization in view of higher use rate and
accumulating.
10. Mela, F. Carl. et.al. (1997) analyzed the long haul impact of advancement
and publicizing on buyer's image decision conduct. They tended to two
inquiries: 1. Do purchasers react to showcasing blend factors, for example,
value changes over an extensive stretch of time? 2. On the off chance that
truly, are these progressions related with change in maker's publicizing and
retailer's limited time arrangements? Their outcomes are predictable with the
speculation that buyers turn out to be more cost and advancement delicate
after some time due to decreased publicizing and expanded advancements.

11. Priya, Raghubir and Kim, Corfinan (1999) " researched whether value
improvements influence the pre-preliminary brand valuations by the general
population. They are of the supposition that value advancements influence
pre-preliminary brand assessments ominously in some particular conditions
i.e., when the brand has not been advanced before; when advancements are
utilized as a wellspring of data about the brand, when the evaluator isn't a
specialist; and when advancement is exceptional in the business
12. Yadav, S. Manjith and Kent, B. Monroe (1993) inspected purchaser's
impression of by and large reserve funds when they assess a pack offer. Their
outcomes demonstrate that extra funds offered specifically on the pack have a
more prominent relative effect on purchaser's impression of exchange an
incentive than investment funds offered on the group's individual things.
13. Guptha, Sunil and Lee, G. Cooper (1992) analysed shopper's reaction to
retailer's value advancement. Their examination demonstrates that customers
'rebate' the value limits. It likewise proposes that the limiting of limits and
changes in buy goal relies upon the markdown level, store picture and whether
the item publicized is a name brand or store brand. The examination likewise
researched the presence of advancement edges. They utilized trial information
and an econometric system to assemble observational proof that purchasers
don't change their expectation to purchase except if the limited time
markdown is over an edge level. This limit level varies for name brand to store
brand. Explicitly they found that the edge for a name brand is lower than that
for store brand. At the end of the day stores can draw in shoppers by offering a
little markdown while an expansive rebate is required for comparable impact
for store brand. The investigation likewise demonstrates the presence of
advancement immersion point above which impact of limiting on changes in
buyer buy aim is negligible. These outcomes guarantee clients S framed
reaction to advancements.
14. Inman,.J.JeBey et.al. (1990) examined the prevalent view that a few clients
respond to the special signs without thinking about relative value data.
Consequence of their examination demonstrate that low requirement for
comprehension individual responds to the straightforward nearness of an
advancement flag regardless of whether the cost of the advanced brand is

scaled down, yet that intense requirement for cognizance people respond to the
advancement flags just when it is joined by substantive value decrease.
15. Ajay, Karla and Mengxe, Shi (2001) analysed how a firm should plan an
ideal challenge to amplify its benefit through animating the sales reps'
exertion, particularly what number of salesmen should run grants and the way
the reward should be assigned between the champs. The outcomes is the
manner by which that business people groups apply lower exertion when there
are substantial quantities of members or when deals vulnerability is high.
Rank-Order competition is discovered better than Multiple-Winners challenge
design. All out number of victors ought to be expanded and the spread
diminished when salesmen are more hazard loath.
16. William, H. Murphy and Ravipreet, S. Sohi (1995) analysed the variables
which are related with salesmen's emotions towards a business challenge.
They gathered information through verbal conventions and overviews from
sales reps joy to a division of a Fortune one hundred firm. Results show that
sales reps' confidence, responsibility level, and profession organize assume a
job in affecting sentiments towards the business challenge
17. Timothy, J. Richards and Paul, M. Patterson (2005) contemplated the issue
whether a non-helpful balance can develop that produces edge over the
aggressive dimension with regards to that grocery store retailers settle on key
valuing choice in a high recurrence rehashed 'amusement condition both in
purchasing and selling fresh produce. Aftereffects of the examination
bolstered the presence of implicitly conniving non-agreeable harmony in
upstream and downstream markets
18. Jan-Benedict, et.al. (2005) addressed the inquiries how do contenders
respond to one another's value advancement and promoting assaults and what
are the purposes behind the watched response conduct? Consequences of
experimental examination demonstrate that the most overwhelming type of
contender's reaction is aloof in nature. The contender's response is normally
reformatory inside a similar instrument, i.e., advancement assaults are
countered with advancements and publicizing assaults are countered with
promoting. Increasingly over they contend that there region unit just a couple
of long outcomes of any type of response conduct.

19. Chu-mei, Liu (2002) in his examination endeavored to discover the impact of
different exercises including limited time exercises on buyer's decision of cell
phone marks in Philippines. Results demonstrated that purchasers relate data
about the specialist organizations with a mix of brand idea and unit use
adaptability.
20. Ashley, Layman (1994) contemplated the job of commercial and deals
advancement in expanding private interest for power. The outcome
demonstrates that publicizing is mainly educational, the new purchasers are
well on the way to be impacted, and that the viability of a given consumption
in invigorating normal per shopper request diminishes with the quantity of
clients to be come to

RESEARCH DESINGN
TOPIC CHOSEN FOR THE STUDY
“A STUDY ON PROMOTION STRATEGIES AT NUETECH SOLAR

SYSTEMS PVT LTD”
The promotion strategies is an activity that is designed to help boost the marketing of
a product or service. It is very important as it not only helps boost sales but it also
helps a business to attract a new customers while at the same time retaining existing
one. It can be done through advertising campaign, demonstrations and exhibitions,
award winning competitions, door-to-door sales, telemarketing, personals sales letters
and e-mails. Promotion is a reward making activity that influences people to buy and
consume the products of a marketer.
STATEMENT OF THE PROBLEM:
Nuetech Solar System Pvt. Ltd. Is playing big role in government projects and it has
good name in market, in order to increase their revenue they should concentrate on
advertise to individual customers.
NEED FOR THE STUDY:
A study on promotion strategies is basically method of interactive with clienteles. It

generates awareness regarding SOLAR products & company among the consumers. It
supports them providing required info regarding the products which will assist them
building a result to buying that specific product or service.
OBJECTIVES OF THE STUDY
 To know the client’s response to solar based items.

 To analyze best promotional strategies used by Nuetech to reach customer.
 To know the best promotion mix for promoting products of Nuetech.
.

SCOPE OF THE STUDY:

This study involves the elementary aspects of promotion plans such as Sales
promotion, Individual selling, Advertising & Publicity. Studying the customers
response towards the promotions of the solar oriented items in India throughout
survey. Analyze and interpret the response by SWOT analysis.
METHODOLOGY ADOPTED
Research design:
In this project the research design is described and the sampling procedure, source of
data collection, field work and assumptions regarding the methodology are discussed.
The study overviews as well as the studies are also discussed here.
Research Method:
The study employs Descriptive research method. The data collected is original and
without manipulation
Sample frame:
The customers of Nuetech solar system’s private limited South Bengaluru.
Sample population:
Number of customers in Bangalore south (sunkadakatte)
Sample size:
The sample size is fifty.
Sampling technique:
Convenience sampling the information is collected from the customer of the
organization
Questionnaires Design
The survey questionnaire should not viewed as a stand-alone tool. Along with the
questionnaire there is field work, rewards for the respondents, and communication
aids, all of which are important components of the questionnaire process

Hypothesis
Ho: There is no significance difference between age and solar products buying
behavior of customer.
H1: There is a significance difference between age and solar products buying
LIMITATIONS OF THE STUDY

 The study was coordinated under the supposition that the information given by
the respondents is legitimate.
 The examination and suggestion are given pretty much concerning promoting
points of view as specific proposition with respect to the thing couldn’t be given.
 The market executor has their own particular constraints concerning a few
inquiries like store deals data and so on.
 The study is limited by the size of the sample. As the sample size is small,
geographical and regional differences could not be included.
CHAPTER SCHEME:
CHAPTER1: It deals with introduction to internship, industry profile and company

profile which includes all those contents of the company that is vision, mission,
quality policy, products and services and competitors for the company and its future
prospectus.
CHAPTER2: It consists of theoretical background of the study and literature review

related to the title or problem.
CHAPTER3: It has procedure of research design including objectives, needs for the
study scope, hypothesis and limitations of the study.
CHAPTER4: It consists of analysis and interpretation for the research.
CHAPTER5: It deals with findings, conclusions, and suggestions of the research, and
also the report references are added on BIBLIOGRAPHY and questionnaire has been
added on ANNEXURES.

Analysis and interpretation of the data
1) Age of Respondent?
Particulars Number of respondents In %

21-30 36 72
31-40 7 14
41-50 4 8
50 above 3 6
Total 50 100
Source: Primary Data
ANALYSIS:
The above table shows the age of respondents to answer the questionnaire. 72% of
respondents are between age of 21- 30, 14% of respondents are between age of 31-40,
08% of respondents are between age of 41-50%, 06% of respondents are between age
of 50 or above.
GRAPH 4.1 Show the age of the respondents
80 72
70
60
50
40
Age group
30
20 14
8 6
10
0
21-30 31-40 41-50 50 Above
INTERPRETATION:
According to the survey above graph portrays that 8% of respondents falls between
41-50 above age who concentrate more on solar products purchasing. Hence it is
suggested to target more customer who falls in to this age group to increase demand
2) Gender of Respondent?

Particular Number of respondents In %
Male 30 60
Female 20 40
Total 50 100
ANALYSIS:
The above content of the table depicts the gender of the respondents. 60% of
respondents are male and 40% respondents are female.
GRAPH 4.2 Shows gender of respondents
60
60
40
40
20 Gender
0
Gender
Male
Female
INTERPRETATION:
According to the graph which explains 60% of male respondents are compare to
female by which we can conclude that maximum purchasing decision of solar
products will be taken by male according to survey, hence we have to target the
customers who makes final decision in purchasing.
3) Occupation of Respondent?

Professional 05 10
Business 07 14
Employee 30 60
Others 14 16
Total 50 100
ANALYSIS:
The above table indicate about occupation of the respondents. 10% of respondents are
selected professional, 14% of respondents are selected business, 60% of respondents
are selected employee, 16% of respondents are selected others.
GRAPH 4.3 Shows occupation of respondents
Professional
Business
Employees
Other
INTERPRETATION:
According to the survey graph depicts 60% of respondents of from employee category
by which we can conclude that employee may fall into employee and takes
purchasing decision compare to professionals, Business and others. Hence it is
preferable to target employees to enhances demand.

4) Are you satisfied with the products of neutech solar?
Particular Number of respondent In %

Very satisfied 14 28
Dissatisfied 02 4
Niether satisfied nor 14 28
dissatisfied
Satisfied 20 40
Total 50 100
ANALYSIS:
The above table tells the respondents perception level towards the satisfaction with
the neutech solar product ,28% of respondents are selected very satisfied, 04% of
respondents are selected dissatisfied , 28% of respondents are selected neither
satisfied nor dissatisfied , 40% of respondents are selected satisfied,
GRAPH 4.4 Shows satisfaction level of customers
satisfied
Niether
Satisfids
Dissatisfied
Very dissatisfied
0 10 20 30 40 50
INTEPRETATION:
According to the Survey 40% of respondents have been satisfied neutech solar
product is strengthens image of company, promotion is process marketing
communication which conveys the benefits about the product by this the customer can
easily attract towards the satisfaction of product.

5) Which product do you prefer the most?(indicate any one)

Insta –etc-copper 04 08
Jalsun –etc 21 42
Sun pot –etc 10 20
Solar photovoltaics 09 18
Water purifier 06 12
Total 50 100
ANALYSIS:
From the above table can come to know that 08% respondents are says insta-etc-
copper, 42% of says jalsun-etc, 20% of says sunpot-etc, 18% says solar
photovoltaics,12% of says water purifier
GRAPH 4.5 Shows product preference of customer
12 8
18 insta
42 jasun
20
sun pot
solar
watwe
INTERPRETATION:
The above graph shows that majority of respondents prefer Jalsin model because the
company has to maintain good promotion strategies like Loyalty gift, Extra offer,
Price offers to create demand in the market.

6) Where did you first discover the nuetech solar products?

Advertisement 15 30
Person to person 13 26
conversation
Tele Callers 14 28
Dealers 05 10
Others 03 06
Total 50 100
ANALYSIS:
From the above table come to know that respondents are first discover the nuetech
solar products , 30% of respondents are selected advertising, 26% of person to person
conversation, 28% of tele callers , 10% of dealers,06 %of others
GRAPH 4.6 Shows the discover area of neutech solar products
Others
Dealers
Tele callers Series 1
Person to person
Advertisement
0 5 10 15 20 25 30
INTERPRETATION:
According to the graph 50% of respondents falls in to the publicity which state that
the company should improvise other medias of promotion our products to more
population.

7) How many years have you been with the company?

Less than a year 6 12
1-4 years 31 62
5-7 years 10 20
More than 8 years 3 6
Total 50 100
ANALYSIS
From the above table we come to know that 12% of the people responded that they
are with the company less than a year, 62% of the people are between one to four
years, 20% are with the company with between five to seven years, and 6% of the
respondents are with the company more than 8 years.
GRAPH 4.7 Show how many years have been with the company
80
60
40
20 Series 1
0
less than year Series 1
1-4 years
5-7 years
more than 8
INTERPRETATION: from the above table we come to know that majority of

respondents are with company from 1 to 4 years that means the company should give
more importance or priority to those customers in order to make stay with company
for longer period of time this helps in retaining existing customer and to get leads and
referrals from those customers in order to increase the sale of company’s products.

8) What is your the perception towards the each promotional activities?

Excellent 13 26
Good 27 54
Fair 7 14
Poor 3 6
Total 50 100
ANALYSIS:
The above table tells the respondents perception level towards the promotion
activities,26% of respondents are selected Excellent, 54% of respondents are selected
good, 14% of respondents are selected fair, 10% of respondents are selected poor.
GRAPH 4.8 Shows perception towards the promotional activity
60 54
40
26 Series 1
20 14
6
Series 1
0
Excellent good fair poor
INTERPRETATION:
According to the survey 58% of respondents perception towards the promotional

activities falls in to good with state that the company has to excel in its promotional

activities with new strategies like Audio-video messages, product demonstrations

related to it create more number of customer.
9) How frequently do you visit nuetech solar systems pvt ltd?

Regularly 05 10
Some times 18 36
Rarely 17 34
Never visit 10 20
Total 50 100
ANALYSIS:
The above table will be explaining that respondents are frequently visit company,
10% of respondents are regularly , 36% of respondents are some times,34%
respondents are rarely,20% respondents are never visit
GRAPH 4.9 Shows frequently visit neutech solar systems pvt ltd
40 36
34
35
30
25 20
20 Series 1
15 10
10
5
0
Regylarly some times rearely never visit
INTERPRETATION:
According to the graph 36% of respondents do visit to the company frequently.

Hence company should concentrate to provide more promotional activities to attract
the customer.

10) How effective promotional tools are these for nuetech solar systems pvt ltd
Particular Number of respondents Percentage

Extremely 5 10
Very effective 15 30
Moderately 17 34
Slightly effective 08 16
Not at all effective 05 10
Total 50 100
ANALYSIS
The above table will be explaining that out 50 prespondents , 10% of respondents are
felt that extremely effective , 30% of respondents are felt that very effective,34% of
respondents are moderately effective , and 16%, and 16% respondents are felt slightly
effective and not at all effective respectively
GRAPH 4.10 Show effective promotional tools for solar company
not at all 10
sligtly 16
moderately 34 Series 1
very effective 30
Exctremely 10
0 5 10 15 20 25 30 35
INTERPRETATION:
From the above chart we can understand that the most of the respondents are not
satisfied with tools used by the nuetec solar pvt ltd, so that company as to improve
the promotional strategy

11) Do you think promotion through social media will be helpful for the nuetech
solar systems pvt ltd?
Yes 46 92
No 4 08
Total 50 100
ANALYSIS:
From the above table can come to know that 92% of respondents are consider yes,
08% of respondents consider no.these are information have providing in this table.
GRAPH 4.11 Show promotion through social media
3.2
Yes
No
92
INTERPRETATION
From the above chart we can understand that the promotion through social media is
help full for the organization.

12) Whether techniques are more effective in promoting product?

Strongly agree 04 8
Agree 24 48
Neutral 13 26
Disagree 07 14
Strongly disagree 02 04
Total 50 100
ANALYSIS
From the above chart out of 50 respondents, 8% of respondents are strongly agree
with the techniques is more effective in promoting product and 48% of respondents
are agree with that and 26% respondents are neutral followed by 14%,04%
respondents are disagree and strongly disagree respectively.
GRAPH 4.12 Show technics are more effective for promoting product
26 strongly agrre
agree
18 4 neutral
14
48 disagree
8
strongly dis
INTERPRETATION
According to the survey 28% of respondents perception towards the promotional

technics falls in to good with state that the company has to excel in its promotional
technics like advertising, posters, etc. this help the company to increase sales.

13) If Nuetech solar systems pvt ltd is to be endorsed by celebrity will it affect
your purchasing decision?
Definitely 13 26
Probably 27 54
Not sure 07 14
No 03 06
Total 50 100
ANALYSIS
From the above chart out of 50 respondents, 54% respondents said that the celebrity
are influence the purchasing power of the customers, and 20% respondents are
strongly disagree with that and 20% respondents are confusion on that.
GRAPH 4.13 Show the influence level of celebrities
Influence level of celebrities
100
54
50 26
14 Series 1
0 6
definitly Series 1
probably
not sure
not sure
INTERPRETATION:
According to the survey 54% of respondents as told probably yes. As for the some
people do not like celebrities so it is very difficult to attract such people instead of
taking celebrities for the promotion can use some sports person, social concern
person, Handicapped Person by using those people it gives lot of feel for the customer
then the product can build its image in the market.

14) Do you think discount given by the Nuetech solar systems pvt ltd is effective
your purchase decision or not?

Strongly agree 05 10
Agree 24 48
Neutral 14 28
Disagree 06 12
Strongly disagree 01 02
Total 50 100
ANALYSIS
From the above chart out of 50 respondents, 48% and 28% respondents are said that
discount will influence the purchasing power of the customers and 12% and 10%
respondents are disagree with that and 02% respondents confusion on that.
GRAPH 4.14 Show the discount given by the Nuetech solar systems pvt ltd
strongly disagree 2
disagree 12
Series 1
neuteral 48
srongly agree 10
0 10 20 30 40 50
INTERPRETATION:
According to the survey 48% of respondents are attracted towards discount offers
made by the company and Hence it is preferable for company.

15) Which of the following company advertisement motivates you most

frequently?

Orb energy pvt ltd 9.2 18.4
Bunt solar India pvt ltd 10.2 20.4
Nuetech solar systems pvt 22.45 44.9
ltd
Supreme solar pvt ltd 8.15 16.3
Total 50 100
ANALYSIS
From the above chart out of 50 respondents, 18.4% respondents are said that orb
energy pvt ltd has better advertisement stratergy followed by 20,4% , respondents
said that bunt solar india pvt ltd and 44.9% respondents said that Nuetech solar
system pvt ltd and 16.3% respondents are said that the supreme solar pvt ltd.
GRAPH 4.15 Show the advertisement motives for the customer
60
44.9
40
18.4 20.4
20
16.3 Series 1
0
Orb Series 1
Bunt
Nuetech
supreme
INTERPRETATION
According to the survey 44.9% of respondents are satisfied with advertisement

strategy of the company but even company can excel more with additional
promotional strategy like Newsletters, hoardings, Window banners through other
medias to increase sales.

16) Do you agree that promotion would strengthen the image of Nuetech solar
systems pvt ltd?

strongly disagree 8.15 16.3
Disagree 12.25 24.5
Neutral 16.35 32.7
Agree 12.25 24.5
Strongly agree 1 2
Total 50 100
ANALYSIS:
The above table reveals that 16.3% of respondents are accept that strongly disagree ,
24.5% of respondents are accept that disagree , 32.7% of respondents neutral, 24.5%
of respondents are agree,2% of respondents are strongly agree.
GRAPH 4.16 Show the promotion would strength the image of Nuetech solar
company
32.7
strongly dis
disagree
26.5 24.5 neutree
agree
24.5
strongly agree
2
16.3
INTEPRETATION:
According to the Survey 50% of respondents have been agreed that 32.7% of
respondents neutral promotion is strengthens image of company, promotion is process
marketing communication which conveys the benefits about the product by this the
customer can easily attract towards the product.

Hypothesis
Ho: There is no significance difference between age and solar products buying
H1: There is a significance difference between age and solar products buying
Age group of customers and solar products buying behaviour used Cross tabulation
Nuetech solar products used by customers
Person to
person Tele
Advertisement conversation Callers Dealers Others Total
Age group of 21-30 6 8 4 0 0 18

customers.
31-40 4 2 3 2 1 12
41-50 3 3 2 3 2 13
50 &
2 0 5 0 0 7
above
Total 15 13 14 5 3 50

Chi-Square Tests
Asymp. Sig. (2-

Value Df sided)
Pearson Chi-Square 26.170a 12 .010
Likelihood Ratio 26.962 12 .008
Linear-by-Linear Association 1.796 .180
N of Valid Cases 50
Interpretation-
According to the data derived from the given table, the statistical Chi-square value is
26.170, which is more significant and higher than the table value (0.005) and as a
result null hypothesis is rejected and alternate hypothesis is accepted.
Result: There is no significance difference between age and solar products buying

SUMMARY OF FINDINGS, CONCLUSION AND SUGGESTION
SUMMARY OF FINDINGS
 Customer is aware of Nuetech solar systems pvt ltd.
 Found that Promotional mix is the best communication process to know about the
product and services and Promotion create interest of products, persuade, remind
and influence to consumers.
 As per Respondents response, most of the Respondents are like to buy or

installation solar systems there home.
 Nuetech solar systems pvt ltd is a existing since last 25 years, it provides lot of
services in solar industry, its solar product are popular and now a days it create a
brand image because of good quality maintained.
 In print media, daily newspapers are more convenient and dealers call services is
the best information technology to reach the customers.
 According to survey face to face conversation is the best method to reach the
customer response about solar product.
 A demand for the product is increasing customer feels that discounts and offers
are required sometimes to attract the more number customers.
 The advertisement and business promotion of Nuetech solar systems pvt ltd there
increase in year to year. Because of the company is to increase potential customer
in the solar market.
 The Nuetech solar systems pvt ltd will have great promotion technique that shows
that create brand image in the business sector that demonstrates the promotion
media is extremely viable limited time instrument for this organization.

 Nuetech solar systems pvt ltd have planned to purchasing 140 community water systems in
estimates 2 crore Rs and also plan to install 3 M.W Photovoltaic systems.
 The organization advancement action is all the more effective in light of the fact that they
keep up clients at great level by their deals and administrations.
5.2 SUGGESTIONS
 Company has to organize more promotion tools so that it can compete against its competitor
and can build its brand image.
 Revenue from the operation of the company want to be increased so that they should take
steps in increasing sales, providing more good quality advertisement about the company so
that it will increase its operation.
 The company is lacking to introduce new technology which result in the low production
level.
 Nuetech solar systems is not using new technique of attractive prices to product so they
should take the proper precaution.
 The company has spent money on the promotion activities which is good to the company
because when sales value is going down. There is need of spending money on the promotion
activities to create good position for the company in the market.
 The company has to additionally improve the giving the more offers, hence it create more
demand for the product in the market.
 Now a days MNRE(Ministry of New and Renewable energy),In India provided up to 30%-
40% subsidy and also NABARD (National bank for Agriculture and Rural development) up
to 40%-50% to provided subsidy rural and urban area and remaining cost also eligible for
Bank loan with use of this information the company also promote the solar product to
informed the people for purchase.

5.3 CONCLUSION:-
From the reports , I come to know that Nuetech solar systems pvt ltd is a reputed organization it
has 25 years existing history as it has strong brand image and good quality maintained.
As per the feedback from the respondents, Nuetech promotional strategies play an important role
in promotion of products and services. Apart from publicity, other promotional activities like
sales promotion, personal selling, Direct marketing, extra offers are attractive.
Report says that apart from advertising, point-sale-atmosphere, spokesman, Special event,
product display shelves do not reach to all of the respondents, and advanced promotion essential
for the products.
According to feed back many of the respondents are not aware of the company products so
company conduct various promotion
campaigns in such way that customers should show interest to attend campaigns and advanced
promotion is necessary to reach wide range of customers.
The over all report reveals that Promotional strategies of the company over period is good and
there is scope for further improvement in the coming years.

BIBLIOGRAPHY
BOOKS:
 Marketing management ,11th edition by Philip Kotler.
 Marketing management , by Dr. K. Karunakaran
 Marketing management , 13th revised edition by,
S.A Sherlekar
(Himalaya publishing House).
 Essentials of Marketing management , 4th edition by,
S.A Sherlekar
P.N Reddy
H.R Appannaiaah
(Himalaya publishing House).
WEBSITES:
1) Company websites
 www.nuetechsolar.co.in
 www.Nuetechsolar.com
2) Other websites
 www.google.com
 www.wikipedia.com

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A Study on Promotional Strategies at Neutech Solar Systems Pvt. Ltd.

INTRODUCTION ABOUT INTERNSHIP

1.1 INTRODUCTION ABOUT INTERNSHIP

BNM INSTITUTE OF TECHNOLOGY, BANGALORE 1

1.2 INDUSTRY PROFILE

Solar water system in India

The Tata control arrangement is Bangalore based organization it works 180MW of

Contribution of solar systems to the country

The extension in number of sunlight based water warming structures in india is

BNM INSTITUTE OF TECHNOLOGY, BANGALORE 2

Solar industry market structure:

1. Table showing Revenue of solar industry

Major players in the solar industry:

1. Tata power solar system limited

BNM INSTITUTE OF TECHNOLOGY, BANGALORE 3

1.3 ORAGANISATION PROFILE

BNM INSTITUTE OF TECHNOLOGY, BANGALORE 4

Name of the company Nuetech solar system pvt ltd

Year of establish 1992

Proprietorship Private Limited Company

No. of Workers 145

Location of the company #5, B.M. Shankrappa industrial Estate,

Website www. nuetechsolar.com

Promoters Mr, Surendra Kumar

Registration number 30228

BNM INSTITUTE OF TECHNOLOGY, BANGALORE 5

BNM INSTITUTE OF TECHNOLOGY, BANGALORE 6

1.4 Vision, Mission and Values of Nuetech Company:

To give more noteworthy nature of individual life, upgrade hierarchical proficiency

1.5 QUALITY POLICY:

• Our association is submitted towards giving innovative courses of action

• For keeping up our consistency in giving unrivalled quality our things

• Further all of our units has an unprecedented ID quality and examination

BNM INSTITUTE OF TECHNOLOGY, BANGALORE 7

1.6 Product and service profile.

A) Nuetech SUN POT

• Extraordinary design, without welding technology up to 300 LPD.

BNM INSTITUTE OF TECHNOLOGY, BANGALORE 8

B) Nuetech JALSUN-(ETC) Evacuated Tube collector

• Extraordinary design, without welding technology upto 300 LPD

BNM INSTITUTE OF TECHNOLOGY, BANGALORE 9

C) Nuetech Turbo-ETC (Evacuated Tube collector)

• Special Turbo coating on stainless steel Tank to Eliminate chances of

BNM INSTITUTE OF TECHNOLOGY, BANGALORE 10

SOLAR ROOF TOPS

BNM INSTITUTE OF TECHNOLOGY, BANGALORE 11

BNM INSTITUTE OF TECHNOLOGY, BANGALORE 12

1.7 Service profile:

State No. of Dealers State No. of Dealers

Karnataka 85 Uttar Pradesh 5

Andhra Pradesh 11 J&k 1

New Delhi 6 Manipur 1

Tamil Nadu 5 Assam 1

Madhya Pradesh 5 Mizoram 1

BNM INSTITUTE OF TECHNOLOGY, BANGALORE 13

• VikasRathan Award (2004) from NethajiSubhash Chandra Bose Foundation,

• Nethajisubash Chandra Award in 2003

• Winner of Rashtriya Rattan Award in 2002 by the Global Economic Council,

• MSME Business Tycoon Reward 2017.