Chapter I

BACKGROUND OF THE STUDY

In today's world, online shopping has become an integral part of daily life. Among
the diverse consumer groups, students stand out as a highly promising market for online
shopping. As the number of online shopping providers continues to grow, the competition
within the industry has become extremely fierce. In light of this, it is primary for these
providers to implement effective, market-oriented strategies that will entice potential
buyers. One of these strategies involves a deep understanding of the online shopping
behavior of students.

This study seeks to unveil the pivotal factors that influence the online shopping
behavior of students, specifically, the role of enjoyment, perceived risk, and social
influence. Consequently, online shopping providers should place significant emphasis on
these aspects. The design of online shopping websites should prioritize simplicity,
enabling customers to derive enjoyment from their product searches. Highlighting the
security of online transactions conducted through the platform is also essential.
Furthermore, business strategies should be devised to tap into the networks of buyers,
especially through popular channels like social media, which hold great sway among
students.

A noticeable trend in the modern world is the increasing reliance on internet

accessibility. It appears that there is an inherent force drawing individuals toward the
online sphere, where the internet serves as a platform for gathering and exchanging
information, as well as availing services and engaging in commercial transactions. A
significant aspect of this digital transformation is the rise and evolution of online shopping.
Defined by Li et al (2013), online shopping is the process of acquiring products or services
via the internet. Instead of physically visiting brick-and-mortar stores, searching for goods,
or comparing prices in person, consumers can accomplish these tasks online. Online
shopping offers customers’ convenience and enjoyment, as it provides access to a wide
array of products that can be ordered with ease at their preferred time and convenience.
 The perception of consumers is influenced by the online environment, which
includes information about the online store and the products available, as well as the
shopping experience, such as the ease of finding items. This exposure significantly
impacts a consumer's buying behavior, leading them to determine whether their
expectations will be met. In the current era, numerous large companies have adopted
electronic commerce as a novel approach to conducting business. This innovative form
of shopping introduces a vast array of products to consumers, providing a substantial
market and numerous business opportunities June et al., (2011).

However, consumer behavior is inherently linked to their perception (Boundless,

2016). The way a consumer responds to various online products is closely tied to their
purchasing behavior, including choices related to the product and brand. The perceived
value of a product in a consumer's mind is a key factor in predicting their intention to make
a purchase Chen et al., (2014).

With this context in mind, the objective of this study is to explore the factors that
influence consumer perception and their subsequent purchasing behavior in the realm of
online shopping. This investigation will focus on students from Mataas Na Paaralang Juan
C. Laya to understand their perceptions of online shopping and how these perceptions
shape their buying decisions.

This paper represents a further exploration of online shopping behavior and the
factors influencing it at the Mataas Na Paaralang Juan C. Laya. Kuswanto, et al. (2020)
note that students constitute the largest potential market for online shopping in Indonesia.
This research is poised to make a substantial contribution by providing insights into
student behavior in online shopping. Its primary goal is to comprehend the segmentation
of the online shopping market in Indonesia, offering fundamental information for product
and service providers in the online shopping sector. E-marketplace providers can utilize
the data on factors influencing shopping behavior as a reference for enhancing their
business strategies to capture a broader market.
Statement of the Problem

1. Why ABM students prefer digital shopping than traditional shopping?

2. What are the advantages of using digital sopping than in-person shopping?
3. What is the importance of online shopping in ABM needs?

Definition of Terms

This section defines the terms that are found in the title to give readers a better
understanding of how digital shopping is leased. The terms are defined operationally as
follows

Digital Shopping: a form of electronic commerce which allows consumers to directly buy
goods and services from a seller over the internet using a web browser or a mobile app.

ABM Students: the accountancy business and management (ABM) strands provides
students with the skills and knowledge they need to work in the corporate world. This
senior high school strand is for students who want to become business leaders and
entrepreneur.

E-commerce: the buying and selling of goods and services, or the transmitting of funds
ordata, over an electronic network, primarily the internet. These business transactions
occur either as business-to-business (B2B), business-to-consumer (B2C), consumer-to-
consumer.

Scope and Delimitation

This study will be conducted to determine the rising popularity of online purchasing.
The status or the respondents of the study will be focused on the grade 11 ABM students
in the first semester of the school year 2023-2024, that are currently studying in Mataas
Na Paaralang Juan C. Malaya, who uses e-commerce platforms.

Significance of the Study

This study assesses the benefits influencing their decision to shift towards digital
shopping. The result of this study will be beneficial in the following:

E-commerce site owner: It attempts to provide e-commerce site owners with ideas on
how to market their products to attract customers and encourage internet users to make
purchases online, as well as how to strategically plan their business and cultivate
customer loyalty. By assisting e-commerce site owners in determining which factors have
the greatest impact on consumers, we can help them make informed decisions about
which aspects of their businesses to concentrate on to achieve their profit-making
objective.

Government: It would be very beneficial to think about investing in e-commerce in this

fast-paced economy where technology is gradually replacing human labor due to its
speed and efficiency. E-commerce does not require a physical store and can be easily
started by anyone, regardless of age, if they have access to the internet. It's not essential
that you have an internet connection at home, since Wi-Fi and internet cafes are widely
available around the nation. The entrepreneurship of e-commerce could be the solution
to the unemployment problem. Moreover, e-commerce purchases by customers may also
be the solution to excessive traffic and pollution. Reducing the need to drive to stores and
marketplaces to get necessities would reduce gas usage and as well as reduce pollution
in the air.

Future Researchers: Since this study will be employing the first-hand data collected and
was generated through reading and as well as analyzing a sizable amount of written
literature and written studies with the assistance of specialists, future researchers will
profit from it.
 Chapter II

LITERATURE REVIEW

REVIEW OF RELATED LITERATURE

Foreign literature

Since the 1990s, online shopping has witnessed a significant surge in popularity,
with an increasing number of consumers turning to the Internet to purchase various
products Zhou et al., (2017). Researchers like Rohm and Swaminathan (2014) highlight
that online shopping has become an infrastructure that simplifies the process of
searching, comparing, and accessing relevant information, making it an integral part of
people's daily lives (Noort, et al., 2014).

Past studies have underscored the importance of "Convenience" as a crucial

variable in online shopping (Clemes et al., 2014). Burke (2015) emphasized the
significance of convenience, citing it as the most frequently cited reason for online
shopping. Delafrooz, et al., (2010) affirmed that convenience greatly influences a
customer's ability to shop online, with ease of use being a major motivator for online
purchases, surpassing traditional in-store shopping (Delafrooz et al., 2019). Consumer
perceptions of interest encompass convenience, brand recognition, choice flexibility,
information enrichment, and familiar website design, all of which significantly influence
attitudes toward online shopping (Ing,2013). As a researcher, one might consider further
investigating how specific elements of convenience, such as website design, information
accessibility, or transaction simplicity, impact consumer behavior in online shopping.
Additionally, exploring potential changes in consumer perceptions over time or in different
cultural contexts could provide valuable insights for businesses aiming to optimize their
online shopping platforms. Furthermore, "Usability" serves as our second variable,
according to Davis (2019) and Bagozzi (2020), represents the extent to which consumers
find the utilization of a new technology to be effortless. When applied to online shopping,
ease of use signifies consumers' perceptions of spending minimal money and effort while
shopping online Davis (2019). Perceived ease of use denotes the ease with which users
can access information using technology or systems without encountering any difficulties
Davis (2019). It is separate from perceived usefulness, which relates to users' perceptions
of the outcomes of their online shopping experiences Monsuwe (2014). Consumers prefer
simpler and more user-friendly systems when shopping online Selamat (2016). As a
researcher, it aligns with established concepts in technology acceptance and user
experience research. The definitions and perspectives presented by Davis (2019),
Bagozzi (2020), and Monsuwe (2014) regarding ease of use in the context of online
shopping are consistent with the broader literature. The notion that eases of use in online
shopping refers to consumers' perceptions of spending minimal money and effort
resonates with the idea that user interfaces and interaction with technology should be
intuitive and straightforward. Davis (2019) highlights the importance of users finding the
utilization of a new technology effortless, which is particularly relevant in the context of
online shopping platforms. The difference of perceived ease of use from perceived
usefulness is an established concept in TAM and related models. The perception of users
about user-friendliness has been significant implications for adoption and continued use
of a system.

Oentario et al. (2017) demonstrated that ease of use has a significant direct impact
on consumers' attitudes, and researchers have consistently found a positive relationship
between perceived ease of use and the willingness to make online purchases.
Technology ease of use and satisfaction with the online shopping experience are pivotal
in predicting online user behavior (Ramayah and Ignatius, 2015). The study findings
carried out by Oentario et al., 2017 and the connection with convenience and consumer
attitudes toward electronic shopping coupled with the affirmative association between
perceived ease of use and intention to purchase items through electronic shopping
system is consistent with technology acceptance theory and theory of planned behavior.
In addition to this, the fact that there is a correlation between the convenience of using e-
commerce and one’s intention to purchase products through internet strengthens the idea
that providing easy access to online stores increases the likelihood that customers will
take a particular decision. This is consistent with the general view that if a user’s
experience is friendly and convenient, the customers will be satisfied and loyal towards
them. Such research may be done for selective attributes relating to ease of use, including
design aspects, navigational features, or transaction related parameters that positively
impact on customers’ feelings regarding the same. Additionally, examining how these
factors vary across different demographic groups or cultural contexts could provide further
insights into the nuances of online consumer behavior.

Teck (2012) asserted that "Usefulness" is a primary factor in online shopping.

Davis (2019) compared the relative strengths of the usefulness-to-usage relationship and
the ease of use-to-usage relationship, finding that usefulness surpasses ease of use in
significance, potentially influencing consumer behaviors and attitudes. "Usefulness" is
perceived as the individual's belief that using new technologies will enhance their
performance (Davis, 2013). In the context of online shopping, the Internet can enhance
customers' performance and productivity, especially in their shopping experiences
Monsuwe (2012). "Usefulness" perception is linked to the outcome of the shopping
experience Monsuwe (2014). Shadkam, Kavianpour, Honarbakhsh, and Wan (2013)
reinforced the notion that "Usefulness" plays a more significant role in shopping
willingness than "Ease of use." Furthermore, "Privacy and security" are important
considerations when shopping online. According to Ramayah et al. (2010), consumer
perceptions of security and privacy issues pose major obstacles to e-commerce adoption.
Consumers exhibit reluctance to conduct online transactions due to concerns about
security and privacy (Grandinetti, 2000; Udo, 2001). Internet users are highly concerned
about their privacy and security, seeking reassurance that their personal information is
secure (Guo Xiaoying, et al., (2012). Privacy concerns extend beyond a company's data
processing decisions, encompassing third-party data misuse, identity theft, and hacking
risks. Hackers can originate from external or untraceable sources (Salim, 2009), making
it essential to address security and privacy concerns to maintain consumers' trust in online
transactions (Chellappa, 2011). The government also plays a role in ensuring consumer
security in online shopping (Yu and Abdulai, 2010). The final factor, "Saves money, time,
and effort," distinguishes online shopping from traditional in-store purchases. Online
shopping is often perceived as a time-saving and cost-effective alternative to traditional
shopping, which typically consumes more time (Alreck and Settle, 2012). Malaysian
Internet users who engage in online shopping are driven by opportunities for cost savings,
convenience, easy access to information, and 24-hour service (Zuriahti Azura, 2010).
Online shopping allows users to access information conveniently and quickly, saving both
time and effort (Muda, Mohd, and Hassan, 2016). Convenience, easy access to
information, time savings, and cost advantages are commonly cited benefits of online
shopping (Shwu-Ing, 2013). Consumers often highlight saving money and time as key
advantages of online shopping (Horrigan, 2018).

Foreign Studies

Li and Zhang (2012) delved into the prevailing state of research concerning online
shopping attitudes and behaviors.

Wang et al. (2015) conducted a comprehensive analysis of factors influencing

consumer buying behavior within both traditional and modern contexts. They elucidated
the factors influencing and cautionary considerations for online shopping in China.

Javadi et al. (2012) undertook an analysis of the factors influencing consumer

behavior toward online shopping. The results indicated that financial risks and non-
delivery risks hurt consumer attitudes toward online shopping. Conversely, domain-
specific innovativeness and subjective norms exhibited a positive influence on online
shopping behavior. The findings presented by Javadi et al. (2012) provide valuable
insights into the factors influencing consumer behavior toward online shopping. The
identification of financial risks and non-delivery risks as negatively impacting consumer
attitudes toward online shopping aligns with concerns commonly associated with e-
commerce. Consumers may be wary of potential financial losses or uncertainties related
to the delivery process, and these concerns can indeed affect their overall attitudes
toward online shopping. This could involve exploring factors such as secure payment
options, transparent shipping processes, and effective communication about potential
risks to alleviate consumer concerns. Additionally, investigating the factors that contribute
to domain-specific innovativeness and how subjective norms are formed in the context of
online shopping could offer further insights. This could include studying the role of social
influence, marketing strategies, and peer recommendations in shaping consumers'
positive attitudes and behaviors toward online shopping.

Sinha and Kim (2012) explored factors influencing Indian consumers' perceptions
of risk in online shopping. Their research included previously identified factors as well as
Indian-specific elements. Key factors encompassed product delivery, social factors, and
perceived behavioral control. The study also highlighted gender-specific distinctions, with
perceived risks and technology-specific innovativeness being significant for males, while
convenience risks and attitudes toward online shopping were significant for females. It
provides valuable insights into the factors influencing Indian consumers' perceptions of
risk in online shopping. By incorporating both previously identified factors and elements
specific to the Indian context, the study recognizes the importance of considering cultural
nuances in understanding online consumer behavior.

A study by Nazir et al. (2012) identified various factors directly affecting consumer
behavior in online shopping The findings revealed that psychological, social, emotional,
and privacy factors impacted consumers' attitudes toward online purchases. Factors such
as pricing and insecurity during online payment acted as barriers to online
purchasing.Cheema et al. (2013) developed a model of technology acceptance to
uncover additional factors influencing online shopping intentions Popli and Mishra (2015)
examined the variables influencing purchase decisions during online shopping. They
identified an array of factors, including financial, privacy, time, performance, product,
online transaction, health, quality, delivery, after-sale, and social risks, which played a
role in consumers' decision-making processes.In a related manner, Ray and Chaudhary
(2015) explored both external and internal influences on customers' decision-making
processes. The findings highlighted psychographics as the most significant market
segmentation factor, with factors such as occupation, lifestyle, and values forming the
critical combination behind people's buying intentions.

With the advent of technology and the shift toward online business trends, studying
consumer behavior has gained prominence. In the era of information technology, the
internet has opened new opportunities for people worldwide to engage in online product
purchasing, where physical presence is no longer a necessity. Nazir et al. (2012)
emphasized the need to analyze and comprehend consumer behaviors. The connection
between the online sale of products and marketing strategies is tightly interwoven, as
demonstrated by numerous previous research studies.

Local studies

Online shopping has gained widespread popularity over time, primarily due to its
convenience and the ability to find great deals from the comfort of one's home or office.
It's especially appealing during the holiday season when it eliminates the need to endure
long lines or visit numerous physical stores to find specific items (Daud and Verma, 2014).

In the Philippines, the Shopee PH: Sell & Shop Online app stands out as one of
the most popular platforms for online shopping. Shopee is a prominent online shopping
hub in Southeast Asia and Taiwan, providing users with a convenient and seamless
shopping experience that can be accessed at any time and from any location. With robust
payment and logistical support, Shopee ensures a straightforward, secure, and rapid
online shopping experience for all users (Chukwuemeka, 2021).

Diverse service industries, including retail, manufacturing, finance, trade,

marketing, healthcare, and even education, have embraced e-commerce as an integral
part of their operations. Virtually anything can be found on the internet, a testament to the
evolution of information technology that has facilitated this digital landscape (Atienza &
Tabuena, 2021.)

According to Creencia (2022), found out that a variety of factors influence people's
decision to shop online, and that there are several benefits and drawbacks to e-commerce
for Filipino customers. The study also found that even if internet shopping has drawbacks,
Filipino customers should keep using it because it offers them many benefits.
 People's consumption patterns have changed substantially. The demand for
physical interaction services has decreased sharply, while online consumption and
services are continuously increasing (Watanabe & Omori, 2020). Moreover, the transition
from physical stores to an online store is one of the covid-19 effects. Consequently, many
sellers are emerging in the market hence an increase in competition. The first six months
of the current financial year witnessed a surge of 57 percent in Filippino’s online buying
over the same period in 2019 as per a release by One News and hence, regarded to be
the largest in Southeast Asia region.

Shopping has become a part of the normal Filipino's daily routine, as they explore
for new products to try. Such purchasing habits have been ingrained in their daily lives
(Castillo, 2016). The Filipino consumer behavior is one of the most important and valuable
today. To satisfy them, their needs, wants, wishes, and desires must always be
addressed and understood. Filipinos are becoming more involved in social media and
have been subjected to multiple social interactions that occur in the cyber world. The E-
Word of Mouth has the potential to influence both purchasing intentions and post-
purchase habits. More specifically, the findings of one study indicate that only positive
valence E-Word of Mouth consumer purchases has a significant impact on consumer
intentions to purchase product in a social commerce environment. (Catedrilla, 2017).
 Chapter III
METHODOLOGY

Research Design

The researchers decided to use a qualitative phenomenology research study.

According to Gill (2020) qualitative phenomenology is an approach that seeks an
understanding and describing the lived experiences of an individuals within a particular
phenomenon. Furthermore, phenomenology is also exploring the subjective meanings
that people ascribe and aims to capture the essence of their experiences.

Phenomenology is interested in the individual experiences of people. It is the study

of structures of consciousness as experienced from the persons point of view. It usually
involves long, in-depth interviews with subjects and sometimes researchers will interview
the same subject several times to get a full picture of experience with the phenomenon.

Phenomenology provides a very rich detailed description as human experience.

Using this method, exact information on the different experiences of students on buying
online will be collected. Phenomenology also includes the study of various types of
experience ranging from perception, thought memory, imagination and emotion.

In this study, the researchers will be using phenomenology as a method in the

study and this method was very helpful. According to Creswell (1998) a
phenomenological study describes the meaning of the lived experience for several
individuals about a concept or phenomenon. The researchers sought to examine a single
phenomenon, the factors and preference of buying online among grade 11 students. The
focus of this study was to investigate the factor and preference in buying online to see
how they deal with it in their daily lives as a student.
Locale and Population of the study
The respondents of this study will be the grade 11 ABM students in Mataas Na
Paaralang Juan C. Laya in the 6th District in Pangasinan. In sum up this study will have
a total of 25 to 30 respondents in the school year 2022-2023.

Sampling
The sampling method that will be used was purposive sampling which intends to
study a purposively selected respondent. Purposive sampling technique is a type of non-
probability sampling that is effective when one needs to study a certain issue. According
to Crossman (2017), A purposive sampling is a non-probability sampling that is based on
characteristics of a population and the objective of the study.

Research Instrument
The researchers will be using an interview questionnaire to determine the results
of. The increasing use of digital shopping: Assessing the factor ABM student’s preference
on e–commerce. The interview questionnaire will be applied because it contains a
formulated question that will be answered based on the experience of the respondents.

Data Gathering Procedure

The researchers will be guided to the following guidelines in conducting
interviews:

Asking permission to conduct a study. The researchers will formulate a formal

letter, noted by their subject teacher, asking permission from the principal of Mataas Na
Paaralang Juan C. Laya to conduct the study. A follow up letter requesting permission to
perform a study in the possible responders setting will be release, with their subject
teacher carefully observing it as well.

Conduct a face-to-face interview. The interviewer will take place in a suitable

environment. The interviewee will receive a detailed explanation of the goal in the
conversation along with an assurance that their comments will stay hidden. There will
also be an explanation of the interview’s definition, their intended use and goals. The
interview will take place casually, using a conversational format with the interview, using
a guide question as a framework. One question at a time to consider and respond to the
questions. For the interview purposes, every discussion and stop of the procedure for
interview will be documented and accurate data pertaining to the interview will be
captured.
 Chapter IV

SUMMARY OF THE FINDINGS

Research Findings
This section of the paper presents the analysis conducted as well as the
interpretation of the results gathered of the said analysis based from the problem raised
in the study about the increasing use of digital shopping assessing the factors ABM
Students preference for E-Commerce.

This part of the research findings shows the answers of the study and the
researchers analyzed the answers and coded it already in order to find answers for the
study. The answer of the respondents about the topics are listed on the table below.

Area of Focus Verbatim Responses Theme

SOP 1: Why ABM students prefer digital shopping than traditional Shopping?
1. Do you usually Yes… I usually use online shopping to buy Accessibility and
use online products because madali lang siya… at mas convenience
shopping? Why? mabilis itong gawin iclick click mo lang angan
na.
Oo dahil nakakamura ako at hindi napapagod Authentic
na mamili at hindi masasayang ang oras ko.
Yes dahil madami ditong pagpipilian… higit na Multifarious
access sa impormasyon (0.5) at mas mura pa
dito
Minsan ko lang ginagamit ang online shopping Occassionally
kapag may kailangan akong bilhin at mas mura
dito.
Yes. Kasi lagi akong gumagamit ng online shop Positive Attitude
dahil mas mapapamura ako sa (0.5) bilihin at towards online
marami akong pagpipilian. shopping
 Yes, because as a student bihira lang ako Reliable
nakakalabas papuntang malls, para mabilis
ang mga (0.5) kailangan ko.
2. Does online Yes because mapapadali ang pagshop ko Efficient online
shopping makes <kasi> mag oorder lang ako tapos hihintayin ko shopping
you easier to buy lang yung naorder ko tas babayaran ko nalang
things you need? ngangan na hindi yung sa ahm ako pa yung
Why? mismong magsshopping kasi hindi <ka na>
mahihirapan (.h) bumyahe ganon
Oo kasi mag oorder ka na lang (0.5) tas (…) Convenience of
hintayin mon a lang na dumating. online shopping
Yes, dahil mas mapapadali nito ((…)) ang Convenient
pagbili ng mga bagay na kailangan ko, bukod
pa rito nakakatipid ito ng oras dahil hindi na
kailangang bumyahe pa (.) papunta sa physical
na tindahan.
Oo dahil ang online shopping mas mapapabilis Useful
ang iyong pagbibili (.h) dahil mga gusto or mga
(…) gusto mong bilhin ay nandito mas
mapabilis mag search ka lang ay pwede na
pwede mong orderin o Makita.
Yes. Napapadali ang pagbili ko ng mga Efficiency and
kailangan ko (0.5) at nakakatipid ako dahil sa cost saving
mga (0.5) sale. Easy and quick
online shopping
Yes, because ioopen ko lang <yung> online Order Placement
shop apps ko sa cellphone (.) ko tapos (0.5)
titignan ko yung kailangan ko tapos isang click
lang tapos na. Maghihintay lang ako ng ilang
araw dadating na yung parcel ko.
3. What apps do Minsan shopee (0.5) minsan tiktok (0.5) sa Frequently used
you usually shopee kasi (.h) mas mabilis yung shipment ng
use to buy order ko (0.5) mabilis siyang dumating sa
things you akin… <and> sa tiktok naman eh maganda…
need in (.h) kasi pwede mo siyang iclick (()) yung link
online? Why? tapos pwede na tas mabilis pa.
Shopee(…) madaming mura at mapag (0.5) Well founded
pipilian ditto tsaka (H) magaganda din yung
mga produkto dito.
Shopee dahil mas mura at <mas> makakatipid Conserving cash
pa rito ng shipping fee.
Tiktok dahil sa tiktok mas quality yung Favored
binebenta nila dahil nakikita mo (0.5) dahil
kapag nag oorder ka ay (.h) nasa live selling
sila (…) kayat tiktok ang ginagamit ko at mas
(.h) mura ditto (qua) quality pa (…) yung mga
binebenta nila
Shopee at TikTok(…) kasi mabilis dumating Speed
ang mga order ko. transaction
Tiktok shop, kasi 2-3 days meron na yung order Expeditious
ko ((…)) hindi katulad ng shopee (-) 1 week pa Delivery
bago dumating (0.5) yung product na binili ko.
SOP 2: What are the advantages of using digital shopping to ABM students?
1. Do you save Yes, nakakapag <save ako> sa pagkwon… ng Cost budget
more money by online shopping kasya (.h) sa in-person friendly
using online shopping, kasi online mas… matipid sa purchasing/
shopping than in- pamasahe (.h) hindi ko na lalabas (0.5) sa conserving cash
person bahay niyo para bumili ganon.
shopping? Oo (0.5) kasi pag online (…) ka bumili ay mas Affordability
mapapamura ka online shopping
Oo Agreed
 Oo, dahil ang online shopping (0.5) ay mura Handy
ditto ay may binibigay pa silang vouchers
kapag oorder ka (..) pwede pang free delivery
at dikana mahihirapan (()) pumunta kung saan
saan (…) at mahihirapan (()) ka pang
magcommute ka pa ((0.5)) ay gagastos o
dodoble pa yung (()) (0.5) babawas sap era mo
kaya ang online shopping (0.5) mas maganda
mas tipid (…) at (0.5) mas mura pa ditto at di
ka na mahihirapan pumunta kung saan saan
Oo, nakakasave ako ng pera sa pag oonline Conserving cash
shopping.
Yes because hindi ko na kailangan mag (H) Economical
saying ng pamasahe, dahil sa online
shopping… ay may free shipping na
2. What are the Ang benefit na nakukuha ko sa online… Efficient online
benefits you will shopping is (0.5) napapadali ang pag… shop shopping
get in buying ko sa product (0.5) at hindi (.h) na ako
online shopping? mahihirapan na pumunta sa… mall para
magshop
Pag bumili ka or (0.5) mag oorder ka sa online Functional
(…) ay hintayin (()) mon a lang dumating at (…)
di ka na mapapagod pa (…) tas mapapamura
ka
Oo, dahil ang paggamit ng online shopping ay Affordable
mas makakatipid pa bukod pa rito
maikukumpara pa (.) ang mga presyon (0.5)
mula sa ibat ibang online na retailer ((…)) para
makahanap pa ng pinakamagandang deal.
Ang makukuhang (()) benefits sap ag oonline Functionality
shipping ay ang (0.5) hindi na mahihirapan
 pang pagpunta kung saan saan (0.5) dahil
isang open mo lang sa (…) online shopping mo
ay nandito gusto mong bilhin (.h) or orderin.
Isang order mo lang (0.5) ay (pwede na nila-)
na nilang idelivery at di ka na mahihirapan pang
pumunta kung saan san
Yes, ang mga benefits na nakukuha ko sa pag Online shopping
oonline shop... Ay napapadali ang… pagbili ng benefits
mga product… na gusto kong bilhin kumpara
sa in-person shop.
May mga (0.5) vouchers akong nakukuha at
minsan (> makakatipid<) ako kapag nakasale
yung ((-)) products na gusto ko.
3. Do you think Yes… kasi sa online angan (0.5) ka lang sa User-friendly
buying online is bahay (H) iclick mo lang yung… products na
much safer than gusto mong bilhin kaysa sa in-person (0.5) kasi
in-person baka pupunta ka pa sa mall maaksidente ka or
shopping? Why? mananakawan ka mas (h) safe yung online kasi
makakatipid ka pa
Maybe (0.5) kasi minsan yung mga naoorder Secure online
mo (…) sa online ay (0.5) sira or hindi angkop shopping
(0.5) sa mga inoorder mo (…) kasi kapag (0.5) experience
sa personal (…) ka na mali (…) mapipili mo or
makikita mo ng maayos yung binili mo
Yes, dahil ang pag oonline shopping (…) ay Economical
nakakatulong upang makatipid ((0.5)) ng mas
maraming pera (-) kumpara sa personal na
pamimili
Oo, mas safe (0.5) ang pagbili sa online shop Secure
dahil hindi (()) ka mahirapan (.h) pang bumili
dahil isang cellphone mo lang ay pwede mong
 bilhin (()) lahat ng gusto mo doon, isang search
lang ay pwede na kapag lalabas mnaman (…)
mapapagod ka lang at mas chance
madisgrasya (()) ka sa labas at mahirapang ka
pang (0.5) bibili (0.5) dahil mahal doon at mura
sa online shopping
Yes, para sa akin mas (4) safe na bumili online Safety of online
kasi nasa bahay ka lang… Kapag lumabas ka games
pa kasi ng bahay… baka may mang… yari pa
sayo hindi maganda.
Yes, kahit nasa bahay lang tayo pwede nang Riskless
bumili, hindi tulad ng (0.5) in person shopping
ka kailangan pang lumabas ng bahay. Paano
kung manakawan pa tayo? Mahirap na
SOP 3: What is the importance of online shopping in ABM students?.
1. Are there Yung mga (0.5) gusto kong bilhin sa >online Physical needs
products that you shopping< ay mga… clothes, notebook, mga
want to buy that kailangan ko (0.5) sa school at sa bahay.
you can find in in- Oo, meron (…) kaso mahal (…) pag kasi sa Comparative cost
person store? mga online shopping ka namili (…) ay effectiveness
mapapansin ka
Pagtipid sa oras, malawak na uri ng mga Varios
produkto <na> mapagpipilian madaming
paghahambing ng presyo ((…)) at kakayahang
mamili (sa) saan nan at ano mang oras
Hindi (0.5) dahil may chance (…) na yung gusto Preffered
mong bilhin (0.5) ay wala doon (…) at
mahihirapan ka pang maghahanap (0.5) at
kapag bibili ka naman doon (0.5) ay mahal at
mas maganda pa ang online shopping
 Yes (> but sometimes<) mas prefer ko mag Online shopping
online shopping lalo na kapag alam kung wala preference
sa (0.5) mga in-person stores yung product na
hinahanap ko… or galing pa sa ibang bansa
yung product
Yes Accept
2. Does using Online shopping save my time… just like when Time
online shopping im in the house (0.5) and have time in management
save your time? shopping… in person. techniques
In what way? Makakasave ka ng time (…) sa online shopping Utilization
kasi (0.5) hindi mon a kailangang pumunta sa
mga store (…) para bumili pag sa online
shopping (…) orderin mon a lang yung (0.5)
gusto mong product tas (.h) hintayin mon a lang
dumating
Ang online shopping ay mas ligtas kaysa sa Prudent
personal na pamimili sa ilang aspeto. Ang
online shopping ay nag aalis (H) ng
pangangailangan <para> sa physical na
pakikipag ugnayan sa iba.
Nakasave (…) ng time ang online shopping Beneficial
dahil isang pagbukas mo lang ng cellphone mo
ay pwede mo ng orderin ang lahat ng gusto mo
(0.5) hindi ka na mahihirapang (0.5) lumabas
dahil double lang (…) ang oras na masasayang
sayo
Yes, because we don’t have to go to outside… Time saving
and magcommute tyaka (0.5) sometimes benefit
crowded yung place or store… kaya online
shopping… really take my time
 Yes, issearch ko lang yung products na gusto Accesible
ko ((H)) meron na, hindi yung lalabas pa ako ng
bahay (0.5) na maghahanap ng (.h)
>napakatagal<

As per the conclusion of the table, the convenience, cost-effectiveness, and

efficiency of time savings are the main reasons why ABM students prefer shopping online.
It can be assumed that accessibility, reliability and online shopping in terms of safety are
the factors contributing to their positive attitude towards digital commerce. The platforms
are selected based on factors such as prompt delivery, affordability and quality. It is
believed that online purchasing gives much convenience and so it saves time and money
while being more secure compared to offline shopping. The results shed a light on the
multiple benefits that help to encourage ABM students shopping online.
 Chapter V

SUMMARY, CONCLUSION, RECOMMENDATION

This chapter discusses the summary of the entire previous chapter, conclusions,
and recommendation of the study.

Summary

This research study entitled “The Increasing Use of Digital Shopping Assessing
the Factors ABM Students Preference for E-commerce” was conducted to investigate the
increasing use of digital shopping and their preferred e-commerce.

The study aimed to determine the importance of digital shopping, the effects of
digital shopping on ABM students, their preferences, and its advantages. The findings of
the study revealed that:

1. The summary points out the positive attitudes towards digital shopping reflected in
convenience, cost savings and safety. To solve the above problems, suggestions
are made such as educational programs to promote online platform accessibility
and safe practices.
2. In general, the results emphasize the importance of online shopping in ABM
students’ lives and highlight strategies for improving their digital purchase
experience.

Conclusion

This study was all about the increasing use of digital shopping assessing the
factors ABM Students preference for e-commerce, and the following conclusion which
obtained from the summary of the study:

Preference for Digital Shopping:

  The ABM students lean toward using digital shopping because of the reasons that
include accessibility, convenience and saving money among others.
 Online shopping being efficient and easy, as well as the presence of discounts and
vouchers further complement a positive attitude among students.

Advantages of Digital Shopping:

 Cost advantages, affordability and the ability to compare prices easily come from
online shopping.
 Benefits are divisional efficiency, various options and remote shopping.
 Online shopping is seen by ABM students as a safer alternative owing to its ease
of use and possible minimization of the risk for accidents or thefts.

Importance of Online Shopping for ABM Students:

 Online store plays an important role for providing ABM student’s physical
requirements particularly to the need of clothing, school materials and other basic
commodities.
 The convenience, time-saving advantages, and relative cost efficiency are
essential to online shopping in the lives of ABM students.

Recommendation

Based on the findings of the research study, the following recommendations can be
made:

1. Education and Awareness Programs:

Conduct programs that will help educate ABM students on the advantages and
safety precautions associated with online shopping.
 Include sessions on how to find effective online sites, ways in which secure
transactions can be detected and what should not be purchased.

2. Enhance Accessibility to Online Platforms:

Work with leading online shopping channels to make them more accessible and
user-friendly.

Offer workshops or tutorials for ABM students on how to use online shopping
applications competently, ensuring effective and effortless transactions.

3. Promote Safe Online Practices:

Set standards for proper online purchase, involving product quality verifications, a
clear understanding of refund rules and personal information protection.

Promote awareness among students of the potential hazards and support secure
practices during online shopping to promote confidence in digital transactions.
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