Safari Jan 13 2024 at 154 PM
Safari Jan 13 2024 at 154 PM
Safari Jan 13 2024 at 154 PM
December 2023
I. Executive Summary
Mang-Peachy! is a small pastry shop that offers a unique combination of peach and mango
filling stuffed in lumpia wrapper. It provides a delicacy that is perfect for anyone who wants a
cheap on-the-go snack.
The business logo features a superhero holding a peach mango fruit. We are the superheroes of today,
therefore, we will thrive to solve starvation through a powerful mean of creating an innovative and
creative food that is affordable and accessible to everyone - Mango Peach Pie in Lumpia Wrappers.
Our goal is to fill our customers with happiness matched with love and care in providing the
best peach-mango pie you simply cannot find elsewhere.
III. Market Analysis
A fruity, juicy, and refreshing taste is something that everyone wants to savor. Peach-Mango
Pie is new to the market, yet it is something that everyone will look forward to. “Peach” and
“Mango” are two different fruits that give us an authentic taste of sweetness. Peaches and
Mangoes are considered stone fruits or drupes. Stone fruits are a variation of fruits that have a
plump exterior or skin but have a large stone inside it. These fruits are also known for their
vibrant colors that attract the interest of the people. These are also rich in vitamins and minerals
that are essential for us to survive. When these two independent fruits are combined, it can create
a new interesting flavor that everyone will always want to have. According to an article, the use
of Mango and Peach in a variety of dishes and their intrinsic nature of perfectly blending with
other food combinations makes them the apt choice for various dishes.
We all know that the People in the Philippines love Turon, what is Turon? Turon is a popular
Filipino snack or dessert that is made by wrapping slices of ripe banana with lumpia wrappers
and sometimes coated with brown caramelized sugar. So, our peach mango pie in lumpia
wrappers is inspired by Turon, they have the same style but different ingredients. "Peach Mango
Pie in Lumpia Wrappers" refers to a variation of the traditional peach-mango pie where the
filling is enclosed in lumpia wrappers instead of the more common pie crust. Lumpia wrappers
are thin pastry sheets commonly used in Filipino cuisine for making spring rolls or lumpia. A
wrapper will be filled with Peach and Mango fillings that can create a Pie. According to
Britannica (2023), pie has a crispy crust that contains a sweet filling of fruit, custard, or pastry
creams. However, pie is a pastry that can also be savory, it can also be filled with different
fillings. Years ago, pies were often filled with different meats and spices, especially in the
continent of Europe. Nowadays, there are different methods to create a pie. Despite many
variations, pies have something in common: a crust on top (Dictionary.com, 2021). In this
business, Lumpia Wrapper will serve as the crispy exterior of the product that will be filled with
the sweetness of Peaches and Mangoes. The Peach-Mango Pie is a dessert that is popularized in
the Philippines. This is almost new to the taste of the consumers, locally and globally.
This product has different competitors. One of the biggest competitors is the fast food chain
where Peach Mango Pie started – Jollibee. This food chain is known for its different pies such as
Tuna Pie and Peach Mango Pie. They popularized the Peach Mango Pie in the Philippines. The
advantage of this business is the pricing. The product is budget-friendly and it will surely meet
the expectations of the customers. At a low price, they will have the sweetness and classic taste
of Peach Mango Pie that they are looking for. Another advantage of this business is the product
availability. The owners have the ability to meet the number of products that the customers are
looking for within a given time. Other competitors will be those businesses that sell pastries.
Peach-mango pie is considered a pastry. These competitors can give well-known pastries to the
customers. The advantage of our business to these competitors is we distribute and give a
different kind of pastry that is new to the taste of the people.
In addition to that, our competitors are not only the direct competitors. The following are the
indirect competitors that are not the same products but are similar to ours: Banana Turon, it’s
very similar to the concept of our peach mango pie in Lumpia Wrappers. Banana Turon involves
wrapping slices of ripe banana and sometimes jackfruit in lumpia wrappers. It's then fried until
crispy and may be coated in caramelized sugar. Ube (Purple Yam) Turon - Ube, a well-loved
ingredient in Filipino cuisine, is renowned for its vivid purple hue and delightful sweetness. Ube
Turon entails incorporating ube halaya (purple yam jam) as a filling, along with banana slices,
and encasing the mixture in lumpia wrappers prior to the frying process.
If developed into a business venture, potential competitors could include traditional bakeries
offering innovative pie variations, establishments specializing in creative fusion desserts, and
mobile vendors exploring inventive snack options. To succeed in this market, emphasis should
be placed on highlighting the distinctive qualities of pie in lumpia wrappers and implementing
effective marketing strategies to capture the attention of consumers seeking novel and enjoyable
culinary experiences.
Our shop will be primarily located in Colegio de Calumpit, Inc, Iba O’ Este, Calumpit,
Bulacan. It is along the highway which is easily accessible for potential customers. Our product
will also be distributed in our online platform which will be open for pick-ups for an easier and
faster service.
Pricing Strategy
Mang-Peachyyy! will be using Cost-Plus Pricing which gives an approximate price. Our
product will give the highest value possible within a cheap price. For our beverages, we will be
using competitive pricing with fixed amounts based from competitors. We will also offer a
peach-mango pie and beverage combo which will give a lower price if bought together.
Promotional Plan
This particular business will fully utilize technology and social media to promote our
product. We will be creating a specialized Facebook Page and Instagram account to continuously
inform the public about the good news of our coming. Traditional Methods will be utilized such
as posters and tarpaulins. This way, the promotional goals of our business will easily be
accomplished.
Physical Evidences
Our product will be packaged with a clean paper wrap making it eco-friendly and easier
to dispose of. However, plastics may still be used for instances of bulk orders but our business
will try as much as possible to upgrade to paper or eco bags. For drinks, we will be using
recyclable plastic cups.
For our shop environment and facilities, absolute cleanliness will be observed in order to
provide a great ambiance for the customers.
VIII. Financial Plan
Projected Daily Revenue
Merchandise Cost Per Mark Selling Projected Volume Projected
/Product Unit (A) Up Price (C) (D) Revenue (E)
25%(B)
Average No. of (Daily)
Items Sold (Daily)
Operating Expense
Miscellaneous Expense ₱ 500.00
Total Operating Expense ₱ 500.00