Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 63 views

    Verghese Kurien

    Uploaded by

    Krishna Priya
    Ppt about amul

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Verghese Kurien

    Uploaded by

    Krishna Priya
    63 views10 pages
    Ppt about amul

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Ppt about amul

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    63 views10 pages

    Verghese Kurien

    Uploaded by

    Krishna Priya
    Ppt about amul

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 10

    VERGHESE KURIEN

    THE MILKMAN OF INDIA


    • Verghese Kurien (26 November 1921 – 9 September 2012) was an
    Indian dairy engineer and social entrepreneur. He led initiatives that
    contributed to the extensive increase in milk production in India
    termed as the White Revolution.

    • In 1949, Kurien was sent by the Government of India to run its


    experimental creamery at Anand, where he set up the Kaira District
    Cooperative Milk Producers' Union in 1950 which later became Amul.
    • Amul organized the dairy farmers in the villages as a part
    of cooperatives and linked them to the milk consumers directly.

    • The cooperative dairying venture was expanded to the nearby


    districts and was involved in the training of dairy students.

    • By 1952, the daily milk procurement reached 20,000 liters from a


    mere 200 liters per day in 1948.

    • In 1956, Kurien visited Nestle in Switzerland at their invitation but


    with special instructions from then commerce and industries minister.
    • Nestle was importing milk powder, sugar and other materials required
    to produce condensed milk in India.

    • Kurien asked Nestle to reduce the imports to India, to try


    manufacturing condensed milk with buffalo milk procured locally and
    to engage more Indians in the production process.

    • He was met with a refusal stating that the natives would not be able
    to handle the technology involved in the condensed milk production.
    • On returning, he increased the production of condensed milk at
    Amul, the import of which was banned by Government of India two
    years later.

    • He helped develop an indigenous process of making skimmed milk


    powder and condensed milk from buffalo milk.

    • In India, buffalo milk was plentiful while cow milk was in short supply.

    • With the production of condensed milk and baby food from Buffalo
    milk, Amul competed successfully against Nestle and Glaxo.
    • Kurien replicated the cooperative model in other agricultural
    industries like the production of fruits and vegetables, oil seeds and
    edible oil.

    • In 1965, Kurien as appointed as the head of the newly


    formed National Dairy Development Board.

    • He led initiatives that contributed the extensive dairy output and to


    which he is known as the Father of White Revolution.
    Awards

    • Kurien's birthday, 26 November is celebrated as the "National Milk


    Day" in India.

    • During the World Dairy Expo in 1993, he was recognized as the


    International Person of the Year.

    • The cooperative model pioneered by Kurien is studied in academia


    with lectures on the same.
    Books And Publications
    • Kurien, Verghese (1997). An Unfinished Dream. Tata McGraw
    Hill. ISBN 978-0-07462-214-8.

    • Kurien, Verghese (2005). I Too Had a Dream. APH


    Publishing. ISBN 978-8-17436-407-4.

    • Kurien, Verghese (2012). The Man Who Made The Elephant


    Dance. The Times Group. ISBN 978-9-38229-924-0.
    • Filmmaker Shyam Benegal wanted to make Manthan, a film story
    based on Amul but had no financial backing.

    • The movie was later made from financial contribution from member-
    farmers of co-operatives, who contributed two rupees each and was
    released in 1976.

    • In 2013, Amar Chitra Katha published the comicVerghese Kurien: The


    man with the billion litre idea.
    • Kurien's supported the "Amul girl" advertisement campaign which is
    one of the longest running campaigns in India and Surabhi,
    a television series on Indian culture.

    • Kurien died from an illness at the age of 90 on 9 September 2012


    at Nadiad near Anand.

    You might also like