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Media And Information Literacy
REVIEWER
LESSON I. Introduction to Media and Information Literacy

 Communication is the directed and purposeful exchange of information and
messages between people or group of people by speaking, writing, gestures, and
signs.
 The role of media literacy in today’s society is to help people critically
evaluate media messages.
 The most effective communication channel to use in reaching a larger
audience is through PowerPoint Presentations
LESSON II. The Evolution of Traditional Media to New Media
 Books are the first widely used mass media in the history
 Fact-checking information before sharing it can be used by a responsible digital
citizen to avoid potential misinformation in social media
 New media has created new opportunities for individuals to produce and distribute
contents for people to consume information
 Individuals can become more critical users of information by analyzing the
techniques used in media to persuade and influence audiences, by questioning
and evaluating media messages critically, by identifying biases and propaganda
in media content, and by cross-checking information for more accurate and
verified content
LESSON III. Information Literacy
 The evolution of new media affected the role of journalists through the increased
demand for specialized skills
 A peer-reviewed academic journal article is the most reliable source if you are
researching for a school project.
 When using archival footage, it is necessary to have ethical considerations such
as obtaining permission from the owners of the footages.
LESSON IV. Types of Media

 The main advantage of traditional media compared to digital media is it is more
accessible to older generations.
 Convergence media or media convergence is the term we use for media that
combines elements of print, broadcast and other types of media
 Digital media is most suitable type of media to be used for information you want to
share with the whole world.
 Traditional media is less likely to be affected by technological advancements, while
new media is more susceptible to change.
 In terms of the influence of the social media to the interpersonal relationship of
people, we can say that the social media has both strengthened and weakened
interpersonal relationships, depending on how it is used.
LESSON V. Media and Information Sources

 The most popular search engine in the world is the www.google.com
 Reliability is the term we use to describe the credibility and the trustworthiness of a
source
 When comparing “fake news” and “misinformation”, it is better to say that
“Fake news is intentionally false created to deceive, while misinformation is
simply incorrect information.”
 A medical journal article is the best type of source you would need if you wanted to
know about a specific medical condition
 The information is said to be valued if it aids the user in making or improving
decisions. The authority and credibility of the source is based on the one who
authored or published the information.
 The ability to communicate almost instantly is one of the best features of the
internet. Through Internet technology, you can pay your bills, manage bank
accounts, meet new people, or learn new skills.
 Critically evaluate the study's methodology and limitations when researching
about studies with positive correlation but has been criticized for its lack of control
of the other factors.
LESSON VI. Media and Information Languages
 Media language is the term we used for the languages used in Media and Information
Literacy
 Colors in visual media can influence the audience’s emotional response because
it can evoke specific feelings and associated with emotions.
 Genre conventions create predictable patterns that allow audiences to engage
with familiar elements.
 By understanding how different media languages can influence audience
perceptions and emotions, advertisers can create more targeted and
persuasive campaigns.
 The use of a red filter to create a sense of danger is an example of symbolic code in a
film
 Sound can affect the audience’s interpretation of media text by creating a mood,
disposition, or atmosphere
 The primary purpose of slogan and tagline in an advertisement is to create a
memorable and catchy phrase
 In creating a social media campaign to promote a new product, you can use
language to evoke a sense of nostalgia and connect with your target audience by
referencing popular culture from the
past
LESSON VII. Legal, Ethical, and Societal Issues in Media and Information
 Copyright is the term for legal right to own and control intellectual property, such as,
books, music, software and other literary works.
 Ethical implications of “Plagiarism” are: It can harm the reputation of the original
creator, It can be considered academic dishonesty, It can mislead and undermine the
value of original work, and It can discourage original creativity & innovation.
 Artificial intelligence can lead to job placement and economic equality is
NOT an ethical consideration in the use of Artificial Intelligence.
 Fair use allows limited use of copyrighted material without permission for
purposes such as parody, news reporting, education, and research.
 The difference of Cyberbullying among other type of bullying is that it is more
anonymous and can reach a wider audience
LESSON VIII. Opportunities, Challenges, and Power of Media and Information

 The ability of media to influence public opinion and behavior is called “medial
influence”.
 Media literacy helps individuals to search for information and make them
powerful is not a significant factor in empowering individuals
 Individuals can use media in protecting their privacy and security online by being
aware of the risks of online scams and phishing attacks.
 Enhanced global connectivity is one of the major opportunities presented by the
various social media platforms

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Media And Information Literacy

LESSON I. Introduction to Media and Information Literacy

LESSON IV. Types of Media

LESSON V. Media and Information Sources

LESSON VIII. Opportunities, Challenges, and Power of Media and Information

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