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    Media Literacy

    Uploaded by

    Pavle Stajić

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Media Literacy

    Uploaded by

    Pavle Stajić
    1 views8 pages

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
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    1 views8 pages

    Media Literacy

    Uploaded by

    Pavle Stajić

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    Introduction to Media

    Literacy
    Media literacy is the ability to access, analyze, evaluate, and create media in
    various forms. It enables individuals to understand the influence of media on
    society and to critically engage with the information they consume.

    Ma by Marija Simic

    Maša Simović III4


    Filip Petković III4
    Adam Petričković III4
    Pavle Stajić III4
    Importance of Media Literacy in the
    Digital Age
    1 Critical Thinking
    Media literacy promotes critical thinking and helps individuals discern credible
    information from misinformation in the digital landscape.

    2 Digital Citizenship
    It educates individuals on responsible online behavior, fostering a safer and more
    informed digital community.

    3 Cultural Understanding
    Media literacy provides insights into diverse cultural representations, encouraging
    empathy and respect for different perspectives.
    Key Concepts and Skills of Media
    Literacy

    1 Media Analysis 2 Visual Literacy


    Understanding the persuasive techniques Interpreting and evaluating visual
    and biases present in media content. messages and their impact on
    perceptions.

    3 Copyright and Fair Use 4 Digital Storytelling


    Understanding intellectual property Creating and sharing digital narratives
    rights and ethical use of media content. with clarity and purpose.
    Examples of Media Literacy in Action
    Social Media Activism Advertising Fake News Awareness
    Deconstruction
    Empowering individuals to Identifying and combating
    recognize and challenge Assessing advertorial the spread of false
    digital misinformation and messages and understanding information online.
    propaganda. their persuasive tactics.
    Example: Public service
    Example: Awareness Example: Analyzing brand announcements and media
    campaigns and fact-checking endorsements and product literacy workshops.
    initiatives. placements in content.
    Common Challenges and
    Misconceptions About Media
    Literacy
    Passive Consumption Overreliance on Algorithms
    Misconception: Media literacy is only Challenge: Overestimating the accuracy
    about consuming media critically, not of algorithms and news feeds in
    creating it. delivering trustworthy content.

    Perception of Neutrality
    Challenge: Assuming that all media sources are neutral and unbiased.
    Strategies for Developing Media
    Literacy Skills

    Lifelong Learning Analytical Collaborative Research Skills


    Approach Discussions
    Engage in continuous Acquire robust
    self-education Develop a critical Participate in open research techniques
    regarding media and analytical discussions to to verify the
    consumption and mindset when enhance media credibility of media
    creation. engaging with literacy as a content.
    various media forms. community.
    Resources and Tools for Enhancing
    Media Literacy
    1. Online Courses Access to structured learning modules on
    media literacy and digital citizenship.

    2. Fact-Checking Websites Platforms offering verified information and


    debunking false news stories.

    3. Documentary Screenings Learning about media manipulation and


    ethical journalism through visual
    storytelling.
    Conclusion and Call to Action
    Continual Growth
    Emphasize the need for ongoing development of media literacy skills in an
    evolving digital landscape.

    Advocacy & Education


    Encourage advocacy for media literacy programs in educational institutions and
    communities.

    Digital Responsibility
    Highlight the significance of responsible online behavior and media engagement.

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