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    Anmol Mirzapur

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    amansharma600900

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    Anmol Mirzapur

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    amansharma600900
    21 views7 pages

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    anmol mirzapur

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    21 views7 pages

    Anmol Mirzapur

    Uploaded by

    amansharma600900

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 7

    INTRODUCTION- ORGNISATIONAL STRUCTURE & BACKGROUND

    Yes Bank Ltd was incorporated on November 21, 2003. The bank was
    founded by Rana Kapoor. The Bank obtained certificate of commencement of
    business on January 21, 2004. In the year 2005, they forayed into retail
    banking with launch of International Gold and Silver debit card in partnership
    with MasterCard International. In June 2005, they came out with the public
    issue and their shares were listed on the stock exchanges. In December
    2005, the Bank bagged Corporate Dossier award from Economic Times.

    In the year 2006, the Bank received Financial Express Awards for
    India's Best Banks.On 31 March 2014, Yes Bank announced that it has
    recently raised additional USD 34 million from DEG, through a long term
    senior loan agreement for a tenor of 6 years. This loan arrangement follows
    Yes Bank raising dual tranche USD 150 million from IFC, Washington, a
    member of the World Bank Group, for tenor of 2 and 7 years, in December
    2013. Yes Bank was the first institution globally to receive funding through
    IFC's Managed Co-Lending Portfolio Program and the first Indian bank to
    raise loan under IFC's A/B loan facility.

    On 30 May 2004, Yes Bank announced that it has successfully closed a


    qualified institutional placement to raise USD 500 million (Rs 2942 crore) at
    issue price of Rs 550 per share.

    On 18 July 2014, Yes Bank and TRANSFAST, a leading international money


    transfer company, announced the launch of online money transfer services
    with instant deposits to customer accounts with any bank in India through
    innovative technology offered by Yes Bank and running on the National
    Payments Corporation of India (NPCI) core platform. This service facilitates
    real-time deposits of funds to all banks currently connected to the NPCI
    platform for inward remittances and is available 24 hours a day/7 days a
    week/365 days a year, setting a new standard money transfer services.
    On 15 September 2014, Yes Bank announced that it has received ratings
    upgrade from credit rating agency ICRA for its various long term debt
    programmes. The rating upgrades factor in Yes Bank's continued robust
    operating performance with its ability to maintain strong asset quality
    indicators through cycles and improving CASA base with increasing
    granularity in the liability franchise. The ratings also factor in the highly
    successful recent equity mobilization of USD 500 million by the bank that
    further strengthens its capitalization profile.

    On 30 September 2014, Yes Bank announced that it has received ratings


    upgrade from credit rating agency Credit Analysis & Research (CARE) for its
    lower Tier II, upper Tier II and perpetual bonds. The ratings upgrade comes
    due to Yes Bank's consistent profitability performance, capital-raising ability
    and steady asset quality across economic cycles.

    On 20 October 2014, Yes Bank announced that it has successfully raised


    equivalent of USD 422 million by way of Dual Currency Multi-tenor
    Syndicated Loan Facility. The facility has a maturity of 1, 2 and 3 years. The
    loan has been widely distributed, with commitments being received from 21
    banks, representing 14 countries across the US, Europe, Africa, Middle East,
    Japan, Taiwan & Australia, with larger commitment coming in the 2 & 3 year
    tranches. The said facility shall be utilized for general corporate purposes.

    During FY 2022-23, YES BANK added 83 new branches and expanded its
    geographical footprint to 1,192 branches and 150 Business Correspondent
    Banking Outlets spread across 700+ locations with 1,301 ATMs

    ORGNISATIONAL STRACTURE
    MISSION & VISION

    Yes Bank's vision is to be the finest quality large bank in India, and its
    mission is to establish a customer-centric, digitally advanced financial
    institution:

    VISION: To build the finest quality large bank of the world in India

    MISSION: To establish a high-quality, customer-centric, and digitally


    advanced financial institution that fosters sustainable growth and enhances
    the prosperity of our customers and the nation

    Yes Bank's approach to growth includes: Expanding existing businesses,


    Diversifying loan portfolios, Digitizing banking infrastructure, and Offering a
    robust digital service.

    Yes Bank's commitment to empowering small businesses and entrepreneurs


    includes: Customized lending options, Advisory services, Digital tools, and
    Networking opportunities.

    OBJECTIVE OF YES BANK


    Yes Bank's primary objective is to provide comprehensive banking and
    financial services while driving sustainable growth and creating value for its
    customers, shareholders, and stakeholders. Some key objectives include:

    1. Customer-Centric Approach: To offer innovative and tailored banking


    solutions for retail, corporate, and institutional customers.

    2. Sustainable Growth: To foster long-term growth through responsible


    banking practices, focusing on sectors like renewable energy, infrastructure,
    and technology.

    3. Innovation: To leverage technology and digital banking to enhance


    customer experience and operational efficiency.

    4. Financial Inclusion: To support financial inclusion by offering banking


    services to underserved and rural populations.

    5. Corporate Social Responsibility (CSR): To contribute to social and


    environmental sustainability through various CSR initiatives.

    These objectives align with Yes Bank's mission to deliver quality banking
    services while promoting inclusive development.

    Alignment of mission & vision with Business Strategy

    Yes Bank's business strategy is built around key pillars designed to drive
    growth, maintain financial stability, and enhance its market presence. Here
    are the main components of Yes Bank's business strategy:

    1. Digital Transformation and Innovation:

    Focus on Digital Banking: Yes Bank aims to be at the forefront of India's


    digital banking revolution by offering innovative products and services
    through digital channels like mobile apps, online banking, and partnerships
    with fintech companies.
    Technology Integration: The bank has invested heavily in digital
    infrastructure, artificial intelligence, and block chain to offer better customer
    service, optimize operational efficiency, and reduce costs.

    2. Customer-Centric Approach:

    Retail Banking Growth: Expanding its retail banking portfolio is a major focus,
    offering personalized services like loans, deposits, and wealth management
    solutions. The goal is to build long-term relationships and improve customer
    retention.

    Holistic Banking Solutions: Yes Bank caters to a wide range of clients,


    including retail customers, small and medium enterprises (SMEs), and large
    corporates, by offering tailored financial products and services.

    3. Focus on Corporate and SME Banking:

    Strengthening Corporate Relationships: Yes Bank has historically had a


    strong focus on corporate banking and continues to strengthen its ties with
    Indian businesses by providing credit, working capital, and treasury
    management services.

    Supporting SMEs: Recognizing the importance of small and medium-sized


    businesses, the bank offers targeted solutions like loans, credit facilities, and
    digital payment systems to this sector.

    4. Financial Inclusion and Rural Expansion:

    Expanding Rural Outreach: Yes Bank has focused on extending its services to
    rural areas and underserved populations to align with the Indian
    government's financial inclusion initiatives.

    Innovative Rural Products: The bank offers products designed for rural
    customers, such as micro-finance, agricultural loans, and digital banking
    solutions for rural markets.
    5. Strengthening Asset Quality and Risk Management:

    Reducing Non-Performing Assets (NPAs): After facing challenges with high


    NPAs, Yes Bank has focused on improving its asset quality by tightening
    credit assessment processes and reducing exposure to risky sectors.

    Robust Risk Management Framework: To maintain financial stability, the


    bank has strengthened its risk management and governance practices,
    ensuring that it adheres to regulatory standards and prudential norms.

    6. Sustainable and Responsible Banking:

    Environmental, Social, and Governance (ESG) Focus: Yes Bank has integrated
    sustainability into its business strategy, with an emphasis on supporting
    green finance, social impact investments, and responsible lending
    practices.Corporate Social Responsibility (CSR): The bank actively engages in
    community development, education, and healthcare projects to support long-
    term societal benefits.

    7. Partnerships and Alliances:

    Collaborations with Fintechs and Tech Companies: Yes Bank has partnered
    with technology firms and fintech companies to co-create innovative
    products and services, especially in the areas of digital payments, lending,
    and financial inclusion.

    Strategic Alliances: The bank seeks alliances with global and domestic
    partners to expand its reach, enhance product offerings, and tap into new
    markets.

    8. Capital Adequacy and Growth:


    Strengthening Capital Base: Post its financial struggles, Yes Bank has been
    working on improving its capital adequacy ratio by raising fresh capital
    through equity offerings and strategic investments.

    Growth through Diversification: The bank continues to diversify its revenue


    streams by expanding into areas like investment banking, wealth
    management, and digital payment solutions to reduce dependence on
    traditional banking revenue.

    9. Focus on Operational Efficiency:

    Cost Optimization: The bank is committed to reducing operational costs


    through better resource management, process automation, and technology
    integration, thus improving its cost-to-income ratio.

    Branch Network Optimization: Yes Bank has been focusing on optimizing its
    branch network, reducing overheads while increasing digital adoption, and
    driving operational efficiency.

    By aligning with these strategic pillars, Yes Bank aims to rebuild its
    reputation, grow its market share, and deliver long-term value
    to shareholders.

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