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MOUDLE 5
1.Kotter’s Eight-Step plan for Implementing Change
Kotter (1995) summed up what he perceived as the essential 8 step process for successful organisational transformation. Again, as with other models, one can notice some similarities like creating a clear vision, conducting good communication regarding the new vision, empowering employees, leading by example and celebration of successes. Think about which model suits you best, when using the change management process and adopt them in a logical fashion. Kotter’s defined 8 step processes are as follows: 1. Establish a sense of urgency: Examine market and competitive realities. Identify and discuss crises, potential crises or opportunities. Create the catalyst for change. 2. Form a powerful coalition: Assemble a group with enough power to lead the change efforts: Develop strategies for achieving that vision. 3. Create a Vision: Create a vision to help direct the change effort. Develop strategies for achieving that vision. 4. Communicating the Vision: Using every channel and vehicle of communication possible to communicate the new vision and strategies. The guiding coalition teaching new behaviours and leading by example. 5. Empowering others to act on the vision: Removing obstacles to change. Changing systems or structures that seriously undermine the vision. Encouraging risk taking and non-traditional ideas, activities and actions. 6. Planning for and creating short term wins: Planning for visible performance improvement. Recognising and rewarding employees involved in these improvements. 7. Consolidating improvements and producing still more change: Using increased credibility to change systems, structures and policies that don’t fit the vision. Hiring, promoting, and developing employees who can implement the vision. Reinvigorating the processes with new projects, themes and change agents. 8. Institutionalising new approaches: Creating the connections between new behaviours and corporate successes. – Developing channels to ensure Leadership development and succession.
2.Kurt Lewin’s – Three Step Model
Step 1: Unfreezing Static Organization Structure and Implement
Change Unfreezing is to move from status quo, which is called equilibrium, to something like organizational chaos. Employees like the equilibrium because they have a sense of comfort, they know what to expect, and there is no change happening. When the unfreezing process happens change is making the organization turbulent and employees can become resistant .This is the most complicated step, to get employees to unfreeze behaviour and accept change. Unfreezing happens in three ways: 1. Driving forces: Behaviours that contradict status quo is increased. These behaviours are the behaviours that help employees learn about the change and the new processes. 2. Restraining forces: These behaviours support the status quo and contradict change. The restraining forces need to be decreased. 3. Driving forces and restraining forces can be mixed together to illustrate that change within the organization will work and is good. Step 2: Movement through Change: Employees may be confused at the movement step of Lewin’s Model. This confusion stems from having to learn new habits, skills, and processes because change is being implemented .At the movement step managers need to be good leaders and help support their employees. Managers need to support employees if they want the change they are working for to stay within the organization long term. Managers need to know that change must happen fast within an organization to be successfully implemented. Step 3: Refreeze the Organization: The Refreezing step helps reestablish stability and equilibrium with the new change. The employees now have the new skills, knowledge, and understand why the change was implemented within the organization. This step helps employees go back to their normal and stable environment where they are comfortable.
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