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MOUDLE 5

1.Kotter’s Eight-Step plan for Implementing Change


Kotter (1995) summed up what he perceived as the essential 8 step process for
successful organisational transformation. Again, as with other models, one can
notice some similarities like creating a clear vision, conducting good
communication regarding the new vision, empowering employees, leading by
example and celebration of successes. Think about which model suits you best,
when using the change management process and adopt them in a logical
fashion.
Kotter’s defined 8 step processes are as follows:
1. Establish a sense of urgency: Examine market and competitive realities.
Identify and discuss crises, potential crises or opportunities. Create the catalyst
for change.
2. Form a powerful coalition: Assemble a group with enough power to lead
the change efforts: Develop strategies for achieving that vision.
3. Create a Vision: Create a vision to help direct the change effort. Develop
strategies for achieving that vision.
4. Communicating the Vision: Using every channel and vehicle of
communication possible to communicate the new vision and strategies. The
guiding coalition teaching new behaviours and leading by example.
5. Empowering others to act on the vision: Removing obstacles to change.
Changing systems or structures that seriously undermine the vision.
Encouraging risk taking and non-traditional ideas, activities and actions.
6. Planning for and creating short term wins: Planning for visible
performance
improvement. Recognising and rewarding employees involved in these
improvements.
7. Consolidating improvements and producing still more change: Using
increased credibility to change systems, structures and policies that don’t fit
the vision. Hiring, promoting, and developing employees who can implement
the vision. Reinvigorating the processes with new projects, themes and change
agents.
8. Institutionalising new approaches: Creating the connections between
new behaviours and corporate successes. – Developing channels to ensure
Leadership development and succession.

2.Kurt Lewin’s – Three Step Model

Step 1: Unfreezing Static Organization Structure and Implement


Change
Unfreezing is to move from status quo, which is called equilibrium, to
something like
organizational chaos. Employees like the equilibrium because they have a
sense of comfort, they know what to expect, and there is no change happening.
When the unfreezing process happens change is making the organization
turbulent and employees can become resistant .This is the most complicated
step, to get employees to unfreeze behaviour and accept change.
Unfreezing happens in three ways: 1. Driving forces: Behaviours that
contradict status quo
is increased. These behaviours are the behaviours that help employees learn
about the
change and the new processes.
2. Restraining forces: These behaviours support the status quo and contradict
change. The restraining forces need to be decreased.
3. Driving forces and restraining forces can be mixed together to illustrate that
change within the
organization will work and is good.
Step 2: Movement through Change: Employees may be confused at the
movement step of
Lewin’s Model. This confusion stems from having to learn new habits, skills, and
processes because change is being implemented .At the movement step
managers need to be good leaders and help support their employees.
Managers need to support employees if they want the change they are working
for to stay within the organization long term. Managers need to know that
change must happen fast within an organization to be successfully
implemented.
Step 3: Refreeze the Organization: The Refreezing step helps reestablish
stability and
equilibrium with the new change. The employees now have the new skills,
knowledge, and
understand why the change was implemented within the organization. This
step helps
employees go back to their normal and stable environment where they are
comfortable.

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