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    CHAPTER 3

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    zanaabdra03

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    © All Rights Reserved
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    CHAPTER 3

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    Copyright:

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    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    3 views6 pages

    CHAPTER 3

    Uploaded by

    zanaabdra03

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 6

    CHAPTER 3

    METHODOLOGY

    This chapter described the techniques and methods that used to accomplish the

    purpose and the aims of this research that includes research design, population,

    sampling technique, sample size, unit of analysis, data collection procedure,

    instrument and validity of instrument.

    RESEARCH DESIGN

    Research designs are used to guide in the choices of methods and procedures

    for gathering and interpreting data. The researcher used quantitative research as a

    method to describe the relationship between variables.

    Correlational research describe the linear relationship two or more variables

    without any hint of attributing the effect of one variable of another. Data were

    gathered from multiple variables using correlational statistical techniques. In this

    study correlational analysis was used to determine the relationship between e-service

    quality among studies. This study is conducted to examine the relationship between

    Shopee e-service quality among student.


    POPULATION

    Population can be refers as a set of entities or people to which findings are to

    be generalized (Salkind, 2014). According to MCMC (2014) in their Internet User

    Survey where UiTM Puncak Alam Campus practically have most of the Internet

    users reside in Selangor according to its statistic of Percentage distribution of user by

    usual state of residence. The population for this study is adolescent students in the

    Puncak Alam age ranging from 18 to 24. According to MCMC (2014) the mode age

    group falls to the cohort of 20-24 which covered almost a quarter (24.2%) of user

    base. The distribution of user by broad generational band in the Malaysian

    Communications and Multimedia Commission Internet User Survey 2014 statistic

    show a Percentage of 15.5% for Pre-teens and Teens up to 19 years old and 77.2%

    user are among adults age from 20-49 years old.

    SAMPLE TECHNIQUE

    This section describes the type of sampling procedure that used in this study.

    Convenience sampling used in this study because the respondents are easy to sample.

    Convenience sampling is a non-probability sampling and it is the best option for the

    current study.

    SAMPLE SIZE

    The size of the sample is determined by the size of the population. The

    sample size should be able to represent or be generalizing in this study According to

    Tabachnick and Fidell (2001) they already create calculation of sample size that

    n>50+8(6) where n for sample and m is the number of independent variable. Since the

    independent variable in this study is six, therefore the number of sample size is

    n>50+8(3) = 98 and the total of sample size that predictor variable is 98.
    UNIT OF ANALYSIS

    Unit of analysis is the most basic element of a scientific research project and

    may be different from the units of observation (Lewis-Beck, Bryman & Futing Liao,

    2004). The unit of analysis for this study is the internet usage among student at UiTM

    Puncak Alam Campus, Selangor.

    DATA COLLECTION PROCEDURE

    For the purpose of this research, data will be obtained through questionnaires.

    The questionnaires were be personally sent with a cover letter. The cover letter

    highlights the purpose of the study, the objective of the study and the assurance of

    confidentiality of information was be given by the respondents. The processes were

    conducted for two weeks and the average time taken for respondent to answer the

    questionnaire is around 10-15 minutes.

    INSTRUMENT

    In this research the measuring instrument that was be used is questionnaire

    where by the respondents respond the questionnaire given to them. This

    questionnaire is divided into 3 sections whereby each question was be formulated

    according to the research objective and research question set in research. For the first

    Section A, it is focusing on demographic information which consists of age and

    gender. For the Section B, it is focusing on the e-service quality on Shopee e-

    commerce platform among student. In the Section C, it is focusing on customer

    satisfaction.

    Meanwhile for Section B and Section C the assessment is measure through

    five Linkert Scale which are: 1- Strongly Disagree, 2- Disagree, 3- Neutral, 4- Agree,
    5- Strongly Agree. The respondents are asked to circle their agreement for each

    question. The data obtain will be analyzed by using SPSS

    Variables No. of Sources

    item

    Compulsive Internet Use

     Online Shopping Security


    Tandon, U., Kiran, R., & Sah, A.
     Website Design
    (2017).
     Assurance

     Product Variety

     Payment Method

     Price of Product

    Psychological Well-Being Tandon, U., Kiran, R., & Sah, A.

    (2017).

    Table 3.1 Variable and Source


    VALIDITY OF INSTRUMENT

    Validity instrument is to ensure that the questionnaire is relevant to the

    respondents before the researcher distribute it. The questionnaire will be validated by

    appointing lecturer from University Technology MARA in the Faculty of Business

    Management in order to identify any errors or mistakes and to assist in developing the

    best instrument for this study.

    DATA ANALYSIS

    The data collected in the study is analyzed using the Statistical Package for

    Social Science (SPSS). The data analysis included frequencies, mean, mode and

    median. In addition, the data collected will be supported with illustration of graphs

    and tables. The correlation also is used to analyze the relationships of variables.

    Research Concept/ Measurement Scale Statistic

    Objective Construct

    To determine The highest RQ1: What are the Interval Standard

    the highest score of The highest score of

    score of service quality service quality

    service quality towards towards customer

    element customer satisfaction?

    towards satisfaction

    customer

    satisfaction

    To determine The RQ2: Is there any Interval Pearson


    the relationship relationship relationship between Correlational

    between between service quality and

    service quality service quality customer

    elements and customer satisfaction

    towards satisfaction

    customer

    satisfaction.

    Table 3.2 Data Analysis

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