Resume - Sunil Shukla
Resume - Sunil Shukla
Resume - Sunil Shukla
Top Notch Professional offering a successful career in Sales & Marketing spanning more than 18 yrs
Dynamic, visionary with outstanding success in Brand Establishments, Rural Business Development, Sales &
Marketing & Team Management, Possess excellent communication, interpersonal and people management
skills; a promising leader contributing positively to organizational growth and success. Proven abilities in
analyzing and interpreting unique problems, with a combination of training experience and logical thinking to
get to efficient solutions
Additional Excellence in: ~ Institutional Sales ~ Product Launch ~ Collection ~ Customer Satisfaction ~
Network Development ~ Cost & Credit Control
Objective: Seeking to excel in Agricultural industry in Senior Managerial Position, where Domain Expertise could
be utilized while integrating technical expertise and leadership skills that drives organizational performance to world-
class levels
Sales Management:
Developing and appointing dealers and distributors to expand product reach in the market and mentoring
the sales team for effective functioning & accomplishment of individual & team goals
Sales Promotion:
Devising & implementing pre & post marketing activities for successful launching of new products
Managing products in terms of prices, quality and new products and developing markets for the same
Building brand focus in conjunction with business forecasts and operational requirements
Ensuring maximum brand visibility and capture desired market shares.
Market Research:
Conducting detailed market study to analyze the latest market trends and tracking competitor activities and
providing valuable inputs for fine tuning the selling and the marketing strategies
Strategic Planning:
Formulating long term/ short term strategic plans to enhance operations in alignment with the macro plans
of organization and the industry trends
Forging strategic alliances with major organisations, thereby ensuring profitability and achieving business
targets
Business Development:
Overseeing marketing and sales operations for achieving increased growth & top-line profitability and
initiating market development efforts
Customer Satisfaction:
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Ensuring maximum customer satisfaction by providing pre/post technical assistance and achieving
delivery and quality norms
Career History
Company Profile:
Own business based at Jaipur. It deals with trading, marketing, sales, business development and supply channel
of hybrid seeds and agriculture input in North, East, Center & Western parts of India
Key Responsibilities:
Handling Sales & Marketing For New Products
Entrusted with the responsibilities of launching of new products, Market Survey, Demand Forecasting,
Network- Dealer & Distributor
Monitoring Overall Progress in the Market Viz. Product Performance & sales, existing product in the
market, creating brand loyalty among the consumer etc
Responsible for collection & trade channel
Accountable for organizing field days and products demonstrations
Managing appointment of distributors and establishing Branch Office
Key Responsibilities:
Managed sales of hybrid seeds in North, Eastern Zone & achieving targets assigned by organization
Responsible for serving & handling marketing channels
Entrusted with the responsibilities of promoting products with tools of sales promotional & technical
services to ultimate users
Handled market feedback-information collections
Monitored Cost & credit control and ensured excellent communication
Handled the responsibility of institutional sales (State Govt. of H.P, U.P, Harayana, Punjab, Nestle India &
Mahindra Shub Labh etc
Key Responsibilities:
Successfully handled the introduction of the company in the market
Managed launching of different products and Sales
Handled the responsibility of Business Development and Collection
Responsible for appointing new dealers and distributors and managed channel development
Managed Products Demonstration, Company & Products Launching
Responsible for achieving Sales target set by the company and Network Development
Ensured proper collections and Advance Booking
Key Responsibilities:
Successfully managed launching of products and collection
Responsible for channel distribution and brand establishment
Handle Sales establishment of Trade Channels
Accountable for New Area Development
ITC Ltd. (Agro Tech.), Jaipur, (Marketing Superintendent, March 1993 – March 1994
Professional Education
Trainings Attended
Personal Particulars
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