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    Pringles Chips Report

    Uploaded by

    Ali Zulfiqar
    This document discusses changes made to the Pringles brand of potato chips. It describes the new black packaging for the original flavor compared to the old red can. It details the ingredients in the original chips and discusses Pringles' marketing strategy of targeting consumers' decision-making moments at the store shelf and during consumption. The document also notes that Pringles changed its recipe and packaging to meet changing consumer needs and preferences for new tastes and looks.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd

    Pringles Chips Report

    Uploaded by

    Ali Zulfiqar
    2K views9 pages
    This document discusses changes made to the Pringles brand of potato chips. It describes the new black packaging for the original flavor compared to the old red can. It details the ingredients in the original chips and discusses Pringles' marketing strategy of targeting consumers' decision-making moments at the store shelf and during consumption. The document also notes that Pringles changed its recipe and packaging to meet changing consumer needs and preferences for new tastes and looks.

    Original Description:

    Lahore Business School

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    This document discusses changes made to the Pringles brand of potato chips. It describes the new black packaging for the original flavor compared to the old red can. It details the ingredients in the original chips and discusses Pringles' marketing strategy of targeting consumers' decision-making moments at the store shelf and during consumption. The document also notes that Pringles changed its recipe and packaging to meet changing consumer needs and preferences for new tastes and looks.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    2K views9 pages

    Pringles Chips Report

    Uploaded by

    Ali Zulfiqar
    This document discusses changes made to the Pringles brand of potato chips. It describes the new black packaging for the original flavor compared to the old red can. It details the ingredients in the original chips and discusses Pringles' marketing strategy of targeting consumers' decision-making moments at the store shelf and during consumption. The document also notes that Pringles changed its recipe and packaging to meet changing consumer needs and preferences for new tastes and looks.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 9
    At a glance
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    Some of the key takeaways are that Pringles has changed its packaging from red to black, updated its ingredients, and is targeting younger, on-the-go consumers. It is also asking video creators to make engaging videos that portray Pringles Original as a bold, cool snack.

    Pringles has changed from its original red packaging to black packaging for better shelf visibility. It has also updated its ingredients with a new crispy recipe. The old packaging and ingredients are referred to as 'original', while the new look and recipe are called 'new crispy chips'.

    Pringles Original is targeting younger consumers aged 18-34 who are busy, on-the-go, and looking for boldly flavored snacks to enjoy in the moment without much thought.

    Principle Of marketing Assignment#1 Topic: Section-C Product Changing BBA (Hons)

    Submitted by:
    Ali Zulfiqar (BBA02103040) AbduLlAh Mazhar (BBA02103248) Haris Mumtaz Waji-ul-hasan (BBA02103235) Salman Saleem (bba02103237) Sohaib Manzoor Shahab BakHt Khan Omer-bin-khalid (BBA02103038)

    Submitted to: Sir Zeeshan

    Lahore Business School (LBS)

    Page 2 of 9

    Pringles Chips

    Page 3 of 9

    PRINGLES
    Introduction New look Ingredients Marketing Flavor Changing Need Summary Reference

    Page 4 of 9

    Introduction:
    Pringles is a brand of potato and wheat based snacks originally developed by Procter & Gamble. Pringles are sold in over 140 countries and have yearly sales of over US$1 billion. In April 2011, P&G agreed to the $2.35 billion sale of the brand to Diamond Foods of California, more than tripling the size of Diamond's snack business. Pringles brand potato crisps were first sold in the United States in October 1968, and distributed internationally by the mid-1970s. The original Pringles television commercials were written, produced and directed by Thomas Scott Cadden (composer of the original Mr. Clean jingle) in 1968, while working at Tatham-Laird and Kudner Advertising Agency in Chicago.

    New look:
    The color black new look of it. That taste is Original taste. The old one original is in red. Or new is in the black. Its new they have an recipe addition thats why having a change in it. Its New Crispy Chips. Pringles Original Features new packaging for the clear product communication and its a great impact on the shelf. Where it place in the stores. All Pringles Display and having change and promote the brand Pringles.

    Ingredients:
    The original red can style of Pringles chips they have DRIED POTATOES, VEGETABLE OIL, CORN OIL, COTTONSEED OIL, SOYBEAN OIL, SUNFLOWER OIL, RICE FLOUR, WHEAT STARCH, MALTODEXTRIN, SALT AND DEXTROSE.

    Page 5 of 9

    Marketing:
    What is a potato chip? For more than a century after an American Indian chef named George Crum first deep-fried leaf-thin slices of raw potato in his hotel kitchen in Saratoga Springs, N.Y., the answer seemed obvious. Pringle's Newfangled Potato Chips, made by Procter & Gamble Co. out of a dehydrated mash of cooked potatoes and marketed in tennis-ball-like cans. Newfangled chips have a long shelf life and can be shipped over long distances without breaking. Put into national distribution this year, Pringle's has gobbled up perhaps one-sixth of a market estimated at $1.5 billion a year. The rest of the industry, made up mostly of small, regional firms, contends angrily that the P. & G. product is not a potato chip at all. Some companies, such as Detroit's Superior Potato Chips Inc., Chicago-based Jays Foods Inc., and Wise Foods of Berwick, Pa. (a division of Borden Co.), have run ads ridiculing Pringle's as an ersatz product. The Potato Chip Institute International tried to prevent snacks like Pringle's from being labeled potato chips. The Pringles logo is a stylized cartoon caricature of the head of a male figure (commonly known as "Julius Pringles"), with a large mustache and parted bangs. The crisps are made to a uniform size and with a hyperbolic parabolic saddle shape, so that they can be stacked very neatly within the container, rather than being packaged loosely in a bag.

    Page 6 of 9

    Flavor:
    Nutrition Information The Original Flavor. Serving Size 1

    Ounce (28 g, approx. 16 crisps) Servings Per Container 6

    Amount Per Serving Total Fat Saturated Fat Trans Fat Cholestrol Sodium Total Carbohydrate Dietary Fiber Sugars Protein Vitamin A 0% Vitamin C 6% Calcium 0% Iron 0%

    Calories 150 Calories from Fat %Daily * 90 9g 15% 2.5g 14% 0g 0mg 0% 160 mg 6% 15g 5% 1g 3% 0g 1g

    Changing Needs:
    It may our great impact on other. And its make change of it as come back with the new looks with new ingredient thats why they should have a change in to have a great occurrence. Or Pringles capture the market so it need changed in it cox the Pringles lover likes new taste new look with new taste thats why it change. Snack brand reflects P&G philosophy for winning two consumers. 1. 'Moments of truth' 2. The point of decision and the point of use. At Procter & Gamble, the marketing objective targets consumer needs at two key intervals. These "moments of truth" occur: As the consumer decides whether to buy P&G's brand or a competing brand at the shelf. At the pointtwo billion times each daywhen consumers use a P&G product.

    Page 7 of 9

    This focus enables P&G to deliver consistently on its brand equities, propelling the consumer products company into a $40 billon global powerhouse. Pringlesone of P&G's stable of billion-dollar brands provides a yardstick for measuring how the components work together. Pringles is far more than uniquely shaped potato chips in rigid composite containers. The brand answers the consumer's two moments of truth with an ongoing attention to the two packaging components where its brand equity lies.

    Summary:
    Pringles Original is a sub-line of Pringles with bold flavors targeted to a younger, on-the-go consumer. They are young (aged 18-34), busy and always on the go. When it comes to snacking they have no time to waste. They like snacks with bold flavors. They enjoy the here and now. They live life to the fullest, they dont have any regrets. Their life motto: Do what you love. Make the most of now! Your task is to create compelling and engaging online videos for North America and Western Europe. Unexpectedly distract the Pringles Original consumer by taking them from their boredom to a world where they unleash their inner extreme. Make them overcome any spot of perception that Pringles is not coolor kind of childish (whoever believes that hasnt checked out Original) Make some noise & increase awareness: the consumer is not aware of the Original Pringles range, so they need to remember Original as a cool bold flavor snack, when they crave for one!

    The message: Pringles Original has Bold Flavors way Outside Your Comfort Zone So come onDare to Unleash your Inner Original!

    Pringles Original will be choosing at least one video for use with the potential for additional purchases. The creators of any videos selected for use will each receive a one-time usage fee of $7,500. Poptent will also be paying another $2,000 in Editors Choice awards.

    Page 8 of 9

    Reference:
    http://www.poptent.net http://www.forecourttrader.com http://www.mahalo.com http://www.pringles.com/products/flavors http://www.brandpackaging.com/ http://twitter.com/#!/pringles

    Page 9 of 9

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