Coffee Kisses Café: Business Plan
Coffee Kisses Café: Business Plan
Coffee Kisses Café: Business Plan
Executive Summary
Objectives
Coffee Kisses Cafs objectives for the first year of operations are: Become selected as the "Best New Coffee Shop in the area" by the local restaurant guide. Turn in profits from the first month of operations.
Vision
Our business objectives include building a successful and sustainable business model, which will support the future of the business. Our business systems are developed with the big picture in mind and provide a solid from work, without excessive overhead costs. To reflect our role as industry leader and to focus our efforts on the opportunities ahead.
Mission
To enable people and businesses throughout the world to realize theyre full potential. Delivering on this mission means we strive to build products that are accessible to everyone.
Company Summary
COFFEE KISSES CAF A locally owned, operated and oriented eatery specializing in coffee, tea and juice creations as well as a mixed menu of healthy sweets and light meals. Harkening back to an era before cookie-cutter coffeehouses, Mocha is a meeting place of art, ideas, and tastes. Coffee Kisses Caf provides premium coffee. And was formed through a partnership of long-term business associates with a view to building and developing a local business, while our country domination of the coffee market is always in our long range sights, our day-to-day activities are insuring our clients receive the very best level of coffee and service for the needs. On going business success for us comes in making sure that we aim to have the right products in stock at the right time.
We use 100% Arabica beans in all our coffee blends. In fact there is not a Robusta in the Warehouse. These blends have been crafted to highlight the rich texture of elegant coffee, perfectly roasted. Each coffee is roasted within a day of your order and sent out immediately in 4-ply valve bags, guaranteeing you a wonderful coffee experience. The true spirit of coffee comes out in a great shot of espresso. Our espresso truly stands out, producing wonderful crme in conjunction with great body and taste. Roasted within a day of your order and sent out immediately, our espresso guarantees you a wonderful coffee experience. We use 100% Arabica Colombian coffee in our flavored coffees to insure that your coffee is as rich as the flavor. For those of you with special flavor requests for either lightly or strongly flavored coffees.
Company Location
Coffee Kisses Caf is located
at Unit 3095, Level M3, TRINOMA, EDSA corner North Avenue , Barangay Bagong Pag-Asa, Quezon City
should be determine the size and composition of the present effective market demand, in order to estimate the possible degree of market demand Coffee Kisses Caf seeks to express systematically and coherent the principles of business accepted and professed by Philippine business and its best and seek as to apply this current and changing needs.
Marketing Aspects
Demand
both male and female with the age of 16-55 years old, this range draws a combination of young professionals, students, class A, B, en C.
Supply our raw materials came from both local and foreign
suppliers. Were using imported grown coffee. Market Strategies will first seek to create customer awareness regarding the product and services offered develop the customer base and work toward building customer loyalty and referrals.
Product great selection of coffees imported from the richest Price charged for products and services is set artificially low inorder to
gain market share. Once this is achieved, the price is increased.
Promotion will be through leaflets, sampling and posters. Positioning Coffee Kisses Caf is located at Unit 3095, Level M3,
TRINOMA, EDSA corner North Avenue , Barangay Bagong Pag-Asa, Quezon City
Technical Aspect
The focal point of Coffee Kisses as to the technical aspect is to determine the most efficient way allocating resources to produce the desired product quality at the lowest possible cost. These are basic issues should be considered.
Product Quality Should be such as that the product
can compare favorably with existing competing ones. Resources Availability and Accessibility It is of little use to aspire for a product with superior quality if the raw materials needed is always short in supply and/or cannot be readily transported their point of origin.
MARKET STUDY
Moms/ Dad (shoppers) Students/ Law School/ Masteral Teenagers Employee/ Businessman Office men/ women
MANAGEMENT SUMMARY
Organizational Chart
Manager
Generate capital for the business Able to make plans, organizes, delegates responsibilities and evaluates processes and out comes. Must take charge on pricing and marketing on his/her products. Take every opportunity that comes along and consider it as a challenge. Be a catalyst for change.
Finance
Be adequate to purchased adequate assets. Responsible to make their funds sufficient to purchase adequate inventory and to obtain best location. Must have adequate capital research to withstand slow business period.
Production Operators
Responsible to control all expenses. Should know all the modern equipment to use. Post records and pricing methods. Inventory Control.
Marketing
Responsible to promote the business product to all. Adequate advertising strategy and planning. Must have accounts receiving control.
Workers/Employees
Should have the knowledge about the business. Work for long hours if necessary Willing to accept advice. Has a working attitude. Has the passion on his/her job. Responsible to the excessive expenditures for good and bad economic periods
Benefits
Group Hospitalization Plan The employees is provided assistance in the cast of illness and injury thru the Group Hospitalization Plan where the cost of Premium pay is share by the company and the employee on a 50/50 basis. Reimbursement Conditions Maternity Benefits Paid Leaves Vacation Leave Emergency Leave Sick Leave Mandatory Leave
Perfect Attendance
Performance Appraisal System Educational Assistance Emergency Loan Compensation
Job Evaluation
Merit Increase Promotional Increase Overtime Daily Paid Monthly paid
Monthly Compensation
*Employee share represents half of the total monthly premium while the other half is shouldered by the employer.
100.00
50.00
50.00
125.00
62.50
62.50
150.00
75.00
75.00
4 5
7,000.00 7,999.99 8,000.00 8,999.99 9,000.00 9,999.99 10,000.00 10,999.99 11,000.00 11,999.99
7,000.0 175.0 87.50 87.50 0 0 8,000.0 200.0 100.0 100.0 0 0 0 0 9,000.0 225.0 112.5 112.5 0 0 0 0 10,000. 250.0 125.0 125.0 00 0 0 0 11,000. 275.0 137.5 137.5 00 0 0 0
6
7 8
CAF LAYOUT
TOPVIEW
PRODUCT LINE
SOSSY SALADS Turtle Beach Salad Sauted pancetta
and new potatoes on frise salad, with poached egg, wholegrain mustard dressing and banana shallots.
DELIGHTFUL DESSERTS
Apple and cinnamon Crumble
Sliced Granny Smith apples, sultanas and cinnamon, topped with a delicious crunchy oat crumble, served with creme anglaise.
Chocolate Brownie Moist chocolate brownie topped with a rich chocolate sauce with your choice of ice cream. Cheesecake Brulee A plain biscuit base topped with baked cheesecake, caramelized and served with mango sauce and fresh raspberries. Sticky Tikki Toffee Sticky toffee flavored suet sponge topped with toffee pieces and coated in a sticky toffee sauce. Sparkling kisses A huge combination of strawberry and vanilla ice cream with chocolate brownie, banana, whipped cream, marshmallow, cherries, caramel and chocolate sauce, with a sparkler.
HUGGABLE OASIS
Hot Coffee drinks Ginger Bread Coffee Espresso coffee is mixed with gingerbread syrup, and steamed milk. Jamaican Coffee Rum and coffee topped with whipped cream. Newfoundland Coffee A wonderful coffee treat with a kick. Mocha Coffee Mix Wonderful to have on hand, or put into pretty containers and give as gifts. Hot Mocha Drink mix A creamy hot chocolate mix with a hint of coffee.
Dream Lover Three scoops of our creamy custard topped with hot fudge, marshmallow topping, our special salted roasted pecans, and a cherry. Heavenly Angel Three scoops of our creamy custard topped with Heath Bar Pieces, butterscotch, and a cherry Banana Danna Split Three scoops of our creamy custard topped with fresh strawberries, pineapples, caramel, our special salted roasted pecans, and a cherry, then crowned with a whole sliced banana. A twist on an old fashioned favorite.
Financial Feasibility
Total project Cost
My Total Project Cost for putting up my business of Coffee Kisses Caf will cost Php3, 000,000.00
Assumptions made are:
250,000.00
Cost of Machineries Interior Design (tables, chairs) Utensils Cost of Goods/Raw materials Utilities includes installations Salaries Total Project Cost