Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 4K views

    Easy Day

    Uploaded by

    Siddhesh Parab
    Easy Day is an Indian retail chain owned by Bharti Enterprises that operates 220 stores across 13 states. It was established in 2008 and provides customers with a wide range of products across multiple categories, including groceries, fresh produce, apparel, electronics, and home goods. Easy Day aims to differentiate itself from competitors by offering its own private label brands alongside various national brands, and providing on-site services like an ATM, cafe, and wine shop within stores.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd

    Easy Day

    Uploaded by

    Siddhesh Parab
    4K views15 pages
    Easy Day is an Indian retail chain owned by Bharti Enterprises that operates 220 stores across 13 states. It was established in 2008 and provides customers with a wide range of products across multiple categories, including groceries, fresh produce, apparel, electronics, and home goods. Easy Day aims to differentiate itself from competitors by offering its own private label brands alongside various national brands, and providing on-site services like an ATM, cafe, and wine shop within stores.

    Original Description:

    Easy Day India

    Original Title

    EASY DAY

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Easy Day is an Indian retail chain owned by Bharti Enterprises that operates 220 stores across 13 states. It was established in 2008 and provides customers with a wide range of products across multiple categories, including groceries, fresh produce, apparel, electronics, and home goods. Easy Day aims to differentiate itself from competitors by offering its own private label brands alongside various national brands, and providing on-site services like an ATM, cafe, and wine shop within stores.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    4K views15 pages

    Easy Day

    Uploaded by

    Siddhesh Parab
    Easy Day is an Indian retail chain owned by Bharti Enterprises that operates 220 stores across 13 states. It was established in 2008 and provides customers with a wide range of products across multiple categories, including groceries, fresh produce, apparel, electronics, and home goods. Easy Day aims to differentiate itself from competitors by offering its own private label brands alongside various national brands, and providing on-site services like an ATM, cafe, and wine shop within stores.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 15

    EASY DAY

    Presented by: Poonam Parab Siddhesh Parab Phalguni Patel Bhavna Patil

    INTRODUCTION

    Easy day is an Indian retail brand that runs chains of consumer retail department stores which is wholly owned by Bharti Enterprise Limited. It was named as EASY DAY when it was introduced in the market in Feb. 2007. Easy day is an Indian retail brand that runs chains of consumer retail department stores. Easy day presently has 220 stores across 13 states. Easy day Market provides customers everything a great market offers, bringing together a potent combination of the familiar and the innovative, all under one roof. These stores range up to 55,000 sq. ft. and offer thousands of products displayed in a consumer-friendly manner that brings both entertainment and ease to the shopping trip.

    HISTORY

    Easy Day is a private Company, subsidiary of Retail Chain. The Owner of Easy Day is Bharti Enterprise with a subsidiary of Bharti Retail Chain. It was founded in the year 2008. The head office of easy day is in New Delhi, their are about 220 units located all over India. On April 16, 2008, Bharti Retail made their first official entry in the retail business with the inauguration of three Easy day stores in Ludhiana, Punjab, which is the hometown of Sunil Bharti Mitta, the chairman of Bharti Enterprises.

    OUTLETS AND THEIR LOCATIONS

    Easy day currently operates in 13 states Jammu and Kashmir, Himachal Pradesh, Punjab, Haryana, Delhi, Uttarakhand, Uttar Pradesh, Rajasthan, Madhya Pradesh, Chhattisgarh, Maharashtra, Karnataka and Andhra Pradesh in over 110 towns and cities. The number of stores functional is 228 across three different formats catering to about 76,000 customers everyday. Easy day has aggressive plans for expansion and is aiming to have 332 stores by December 2013 and later 638 stores by December 2018.

    ABOUT PRODUCT

    Easy day Market stores are destination stores that offer customers' choice from more than 30,000 products across 250 categories. We bring together a combination of the familiar and the innovative all under one roof. The product assortment ranges from apparel for men, women and kids, electronics, home appliances, home furnishings, cutlery, crockery, accessories, cosmetics, toys and stationery. Customers get lowest prices on products across categories like grocery, processed food, beverages, fresh fruits and vegetables, staples, bakery and dairy products and other household essentials. The meat and poultry section confirms to high standards of quality and ensures that the products are fresh, tasty and confirm to international hygiene standards. Select stores offer a live bakery with a vast assortment of snacks, ready meals, cakes and specialty bakes.

    PLANNING

    The business is introduced from a small town to a global entity. Supercentre stocks everything. Its stores are located all over India. They are into selling of various products for men,women,kids, home appliances, grocery etc.

    SUPPLY CHAIN

    SWOT ANALYSIS
    Strengths:
    1. Technical, management, supply chain and logistics support provided by WalMart worlds largest discount retail store 2. Has a wide, well spread network of 220 stores across 13 states and over 100 cities in India thereby providing economies of scale and better distribution systems 3.Multi-store format: hyper market, super markets and discount stores providing a sound experience in retail and wider presence 4. Focus on inclusive growth by employing local suppliers, employees etc. 5. Strong operations and good brand backing of parent company

    Weakness:
    1.Does not go by the name of Wal-Mart in India which could have helped in brand establishment and recall 2. Rising labor and real estate costs in India could be a setback on growth of stores

    Opportunities:
    1.Partnered with Money gram International to provide money transfer facility at its stores 2. Economic recession and rising unemployment leads to rising consumer preference for discount stores 3.Expand its operations through private labels and strategic acquisitions

    Threats:
    1.Competition from unorganized retail sector in India which comprise majority of the retail market 2.Threat from international players like Carrefour ,Tesco due to allowance of 100% FDI in multi-retail 3.Competition from indigenous retail stores such as Spencers, Mahindra retail, Big bazaar, Reliance fresh etc.

    UNIQUE SELLING POINT


    1. 2. 3. 4. 5. 6.

    It has its own brands like: easy choice , Down to earth, Sun, Great Value, Mainstay, Kid Connection. It has its own inbuilt ICICI bank Atm, McD, Cafeteria ie Cafe Easy Day. It has separate session named Meat & Seafood and Grocery. It also has its own Media. It has its own wine shop inside it.

    EMPLOYER

    i. ii. iii.

    Easy day have about 50 employees approximately In which there are about 10 security worker and the rest staff are engaged in various activities like helping the customers, cleaning, organising etc.

    MERCHANDISE

    Easy day sells items and products of various brands keeping in mind the requirements of the local and regional needs. A typical Easy day store sells groceries including fresh produce inclusive of fruits, vegetables & milk; cereals, meat, poultry, dairy and baked products, canned goods, soups, grains, snacks, cookies, chips, condiments, beverages, sauces, spices, and candy; beauty products like toiletries, fragrances, makeup, shaving and skincare items; health care items; apparel, hosiery, shoes & accessories; books and stationary; toys; gifts; kitchen ware; home improvement products including tools, lighting, & electronic accessories; and items related to religion.

    HOW DIFFERENT EASY DAY IS FROM ITS COMPETITORS

    CONTD.

    Well organized compared to rest It has a plus point where it involves each and every brand along with its own home brand. In pricing there is no more difference compared to rest ie in food products but when it comes to clothing there is a big difference.

    You might also like