Social Networking and Its Impact On Filipino Youth DR Lenardo R Garcia JR CPM

Social Networking and
Its Impact on Filipino

Youth
Presented to:
Philippine Council of Deans and Educators in Business
Presented by:
Dr. Leonardo Garcia Jr., CPM

PCDEB ECOD Regional President- NCR Chapter
Dean, Lyceum of the Philippines University
Professorial Lecturer, De La Salle University
Past President, Philippine Marketing Association
Empirical Research Paper Presentation Sequence
Chapter Title
Background of the Study
Statement of the Problem
Research Objectives
Hypotheses
Scope and Delimitation of the Study
Theoretical and Conceptual Framework
Methodology
Analysis of Findings/ Survey Results
Summary and Conclusions
Background of the Study
What is the youths take on

SOCIAL NETWORKING SITES ?
HOSPITABLE ?
Facebook or
Twitter?!
FRIENDLY ?
HIGHLY
SOCIABLE ?
In person?! Or
just online?!
Universal McCann entitled "Power

To The People - Wave3"
Declared the Philippines as
"The Social Networking Capital of the World"

with 83% = members of a social network.
Apparently, the growing number of
users of these social networking are
STUDENTS!
Social Networking in the Philippines...brought about

by Filipino Culture
Filipino Culture = FRIENDS helping friends

Friends and contacts are valuable in connecting
and achieving a higher level of network and
friendship.
EARLIER DAYS ....TV is the source of entertainment of

the YOUTH!
Today, with the advent of internet as a

cybernetic space.
All the traditional forms of
entertainment media (television,
radio, print) are fused with just
the click of the mouse!
Research
Objectives:
To define
the meaning and value of social
networking sites among Filipino youth.
To learn the educational impact of social
networking sites among the Filipino youth.
To understand the risks of social

networking sites among the Filipino
youth.
To enumerate and describe the

Philippines Top 10 Social Networking
Sites.
To identify new developments and

future trends set by social networking
sites.
Hypotheses:
Optimistic assumption social
networking sites are purely beneficial
and educational for the Filipino youth.
Pessimistic assumption- social
networking sites pose major threats and
risks in terms of privacy, security, and
safety of todays Filipino youth.
Realistic assumption social
networking sites, when used properly
with limited disclosure, can be beneficial
to the educational enrichment and
interpersonal skills of todays Filipino
youth.
Scope and Delimitation of the Study:

Focuses on the meaning, value, impact,
importance, and risks of social networking
sites among todays Filipino youth.
Tackles new developments and future
trends set by these social networking
sites.
Limited to 100 respondents with
random ages from 13 to 20 years old, an
exploratory study.
Theoretical and Conceptual Frameworks
Uses the Social Network

theoretical framework
Backbone to determine:
What variables to measure.
What statistical relationships to
look for
Why networks are being formed
via the internet.
What Is A Network?
Made up of individuals or organizations called nodes,

which are tied (connected) by one or more specific
types of interdependency such as friendship, kinship,
etc.
Linked through Facebook

(Relationship Ties)
Person A
Node 1
Person B
Node 2
The simplest network contains two objects, 1 and 2, and one

relationship that links them.
Linked through Facebook

(Relationship Ties)
Person A
Node 1
Person B
Person C
Node 2
Node 3
Person A is connected to Person C because of Person B.
Person A
Person H
Person G
Person B
Person I
Person F
Person C
Person D
Person E
If A also likes E, the network is said to be transitive or

balanced, and in this case all 9 persons or nodes are
directly linked through Facebook.
Important to understand the underlying

psychology of human group behaviour.
Armed with this
knowledge, we can
better understand the
qualitative results of this
empirical study on the
impact of Social
Networking Sites (SNS)
among the Filipino
Youth.
SOCIAL COMPARISON THEORY

Doc Nards, perhaps, TJ cant insert
screen shots of FB sample or any
video/graphic related to this theory.
Case Example:
In Facebook, a user can download online personal
quizzes that allows him/her to compare results with
other users.
SOCIAL LEARNINGTHEORY
Case Example:
In Facebook, a user is being notified on the latest
updates and status of each of his/her network of
friends. Through these observations, new learning
and discoveries are being acquired.
SOCIAL OBSERVANCETHEORY
Case Example:
In Facebook, online games are becoming more
competitive because most applications send updates
on the status and level of performance of the users.
Through these observations, friendly competitions may
arise.
PEER PRESSURE THEORY
Case Example:
In Facebook, a user can write a note or blog, and has
the option whether to comment on and/or like a certain
post. This mechanism encourages peer pressure
online.
SOCIAL ACCEPTANCE THEORY
Case Example:
In Facebook, a user can be a victim of false judgment
and harsh statements made by mischievous and
insecure friends and contacts. There should be control
for below-the-belt comments to maintain the ethical
standards and values of all Facebook users.
Methodology
This study combines a large-scale
quantitative and qualitative research design.
Other Methodologies:
Survey on 100 random youth50 high school students, 50
college students.
Random Interviews
Library research
Internet/Web research
Analysis of Findings/ Survey Results

Research Objective #1: To define the meaning and value of social
Whats In It for ME?
Communicating with existing

friends
40%
Making new friends
32%
Finding old friends
20%
Looking for people with shared

interest
4%
Finding relief from academic stress

through game applications
2%
Finding a crush and a soul mate
2%
Research Objective #2: To learn the educational impact of social

The effect of social networking on the

students study habits results in different ranges.
Research Objective #3: To understand the risks of social

The Downsides of SNS
Tend to be more reliant on gadgets

and search engines when doing
homework.
48%
Loss of bonding time on real face

to face interaction with family and
friends.
27%
Loss of privacy and security.
20%
Suffered from emotional

disturbance.
5%
Research Objective #4: To enumerate and describe the

Philippines Top 10 Social Networking Sites .
Ranking
Social Networking Sites
#1
Facebook
#2
Twitter
#3
You Tube
#4
Friendster
#5
Multiply
#6
Plurk
#7
Imeem
#8
Flickr
#9
Tumblr
#10
Deviant Art
Conducted a random
survey of 100 high
school and college
students to validate from
Wiki Pilipinas and
GlobERA the Philippines
Top 10 Social Networking
sites of 2009.
MARK ZUCKERBERG
Received the award 2009s Media Person
of the year as Facebook is declared the
number 1 social networking site.
Research Objective #5: To identify new developments and future

trends set by social networking sites.
Expand interactive users tapping the

local advertising and mobile services thru
SNS.
Adopt an advertising model use of SNS
to promote political campaigns, advocacies,
personal selling, and online trading.
To use SNS as a tool for crime
investigations.
Summary and Conclusions
On SNS meaning and value

Meaning and value of SNS to youth are
seen evidently.
Element of addictiveness in SNS among the
youth.
SNS provides a platform for the youth to
meet new friends, find old friends, and
communicate with existing friends to express
their views that give them the freedom of
choice and expression.
On SNS educational impact..

Impact of the Internet on education caught both
educators and practitioners attention.
The fusion of study and Internet sites opened
the doors for positive and negative results.
The effect of social networking on the students
study habits results in different ranges.
Many studies show different findings about the
students who use social networking.
On SNS risks and downsides..

Changing children's brains" making
them more self-centred and reducing their
attention spans.
Internet use could improve brain function
and speed up decision-making but at the
expense of empathy and the ability to
think in abstract terms.
Theres Less To Facebook

and Other Social
Networks Than Meets The
Eye
-Paul Saffo
quoted in The Economist -Social Graph-iti:

Social Networking and Its Impact On Filipino Youth DR Lenardo R Garcia JR CPM

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Social Networking and

Its Impact on Filipino

Dr. Leonardo Garcia Jr., CPM

Empirical Research Paper Presentation Sequence

Background of the Study

What is the youths take on

Universal McCann entitled "Power

"The Social Networking Capital of the World"

Social Networking in the Philippines...brought about

Filipino Culture = FRIENDS helping friends

EARLIER DAYS ....TV is the source of entertainment of

Today, with the advent of internet as a

To understand the risks of social

To enumerate and describe the

To identify new developments and

Scope and Delimitation of the Study:

Theoretical and Conceptual Frameworks

Uses the Social Network

Made up of individuals or organizations called nodes,

Linked through Facebook

The simplest network contains two objects, 1 and 2, and one

Linked through Facebook

Person A is connected to Person C because of Person B.

If A also likes E, the network is said to be transitive or

Important to understand the underlying

SOCIAL COMPARISON THEORY

PEER PRESSURE THEORY

SOCIAL ACCEPTANCE THEORY

Analysis of Findings/ Survey Results

Communicating with existing

Making new friends

Finding old friends

Looking for people with shared

Finding relief from academic stress

Finding a crush and a soul mate

Research Objective #2: To learn the educational impact of social

The effect of social networking on the

Research Objective #3: To understand the risks of social

Tend to be more reliant on gadgets

Loss of bonding time on real face

Loss of privacy and security.

Suffered from emotional

Research Objective #4: To enumerate and describe the

Social Networking Sites

Research Objective #5: To identify new developments and future

Expand interactive users tapping the

Summary and Conclusions

On SNS meaning and value

On SNS educational impact..

On SNS risks and downsides..

Theres Less To Facebook

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