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    Strategic Position - Part 4

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    Eric Muga
    This document provides an overview of key concepts in strategic management and business strategy. It discusses levels of strategy within an organization, elements of the strategic management process, and tools for analyzing an organization's external environment and competitive position. These include PESTEL analysis, Porter's Five Forces framework, scenario planning, and strategic group analysis. The document also covers topics like strategic positioning, the marketing mix, value chain analysis, and approaches to benchmarking organizational performance.

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    © All Rights Reserved
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    Strategic Position - Part 4

    Uploaded by

    Eric Muga
    27 views34 pages
    This document provides an overview of key concepts in strategic management and business strategy. It discusses levels of strategy within an organization, elements of the strategic management process, and tools for analyzing an organization's external environment and competitive position. These include PESTEL analysis, Porter's Five Forces framework, scenario planning, and strategic group analysis. The document also covers topics like strategic positioning, the marketing mix, value chain analysis, and approaches to benchmarking organizational performance.

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    Strategic Positioning Slides

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    This document provides an overview of key concepts in strategic management and business strategy. It discusses levels of strategy within an organization, elements of the strategic management process, and tools for analyzing an organization's external environment and competitive position. These include PESTEL analysis, Porter's Five Forces framework, scenario planning, and strategic group analysis. The document also covers topics like strategic positioning, the marketing mix, value chain analysis, and approaches to benchmarking organizational performance.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    27 views34 pages

    Strategic Position - Part 4

    Uploaded by

    Eric Muga
    This document provides an overview of key concepts in strategic management and business strategy. It discusses levels of strategy within an organization, elements of the strategic management process, and tools for analyzing an organization's external environment and competitive position. These include PESTEL analysis, Porter's Five Forces framework, scenario planning, and strategic group analysis. The document also covers topics like strategic positioning, the marketing mix, value chain analysis, and approaches to benchmarking organizational performance.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 34

    Strategic

    Position
    Part 1 Business Strategy

    1.

    What is strategy?

    2.

    Levels of strategy in an organization

    3.

    Elements of strategic management

    4.

    The importance of context

    5.

    The strategy lenses

    What is strategy?

    Johnson , Scholes and


    Whittington (JS&W)
    Strategy is:
    the direction and scope of an organization over the long

    term, which achieves advantage in a changing environment


    through its configuration of resources and competences with
    the aim of fulfilling stakeholder expectations. Strategic
    decisions are made under conditions of complexity and
    uncertainty; they have a wide impact on the organization
    and often lead to major change.

    The Mission
    Statement

    Communicating an entitys
    values and Mission

    Technical Article

    June 2012 Q3

    Levels Of Strategy

    Strategic Management Process

    Contextual Analysis

    Overview of Strategy

    The Firms Environment


    1. Complexity
    2. Stability

    External Environment - PESTEL

    Market Structure forces

    Question Gallery : June 2012 Q1, June


    2013 Q2, June 2015 Q1

    Porters Diamond: national


    Competitiveness

    Scenario planning

    Leading Factors

    Scenario Analysis

    Scenarios are detailed & plausible views of how the business environment of
    an organization might develop in the future based on groupings of key
    environmental influences and 'drivers of change', which have the potential to
    have a significant impact on the company & are associated with high levels of
    uncertainty.

    Scenario Planning and


    Forecasting

    Time Series
    Regression Analysis

    Significance of industry, sector and convergence

    Industry

    Sector

    Supply Led/
    Demand Led

    Competitive Analysis : Porters Five


    Forces

    Customer and Competition


    Analysis

    The cycle of competition : firm vs a new challenger.

    Hyper-competition is an unstable state of constantly shifting short-term


    advantage.

    The industry life cycle has four phases: inception, growth,


    maturity/shakeout and decline. Each phase has typical implications for
    customers, competitors, products and profits.

    Strategic group analysis examines the strategic space occupied by


    groups of close competitors in order to identify potential competitive
    advantage.

    Attack
    Terms

    Frontal / head-on attack


    Marketing mix attack

    Flank attack Segment

    Encirclement attack

    Bypass attack

    Guerrilla attack

    Defense

    Position defence

    Mobile defence

    Flanking defence

    Contraction defence

    Pre-emptive defence

    Lifecycle model

    Pricing
    Buyer Group
    Distribution
    Review

    product utility
    Mergers/AQs/.
    RPC

    Strategic Positioning
    - Timing market entry and
    Exit
    - Competitive strategy, cycles
    of competition

    Expansion
    Brand creation
    1st mover
    protection

    - Product redesigning

    RPP
    Distribution
    1st mover
    protection

    Minimize
    Spending,
    Weed out
    Lower inventory
    What next?

    Strategic groups and market


    segmentation

    Strategic Groups

    Definition
    Common Analysis

    Strategic Space

    Definition

    Common Analysis

    Customer Analysis (4 Ps of
    Marketing)

    Extended Marketing Mix

    Customers

    Basis of Classification

    Rationality

    Seasonality

    Capital Outlay

    Regulation

    Cons
    umer
    Marke
    t

    Reselle
    r
    Market

    Indus
    trial
    Mark
    et

    Customers

    Exp
    ort
    Mar
    ket

    Gover
    nment
    Market

    CSFs and KPIS

    Strategic Thinking and Value creation

    Porters value chain analysis


    Investment
    strategy

    Financial
    Strategy

    Corporate
    Strategy

    Value Networks

    SWOT AND TWOS ANALYSIS

    SWOT Analysis

    Maxi- Strengths
    maxi
    Opportunities

    ii
    in i
    in
    m ax
    -m
    m
    i
    ax
    M

    Weaknesses

    Threats

    Minimini

    Assess different approaches to benchmarking


    an organisations performance.[3]
    Types

    Internal

    Industry Best Practice

    Customer Benchmarking

    Competitor Benchmarking

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