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    Maybelline

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    Jeffisa D 꼬사시
    Maybelline was created in 1915 and is now owned by L'Oreal. It was the first brand to invent mascara and waterproof mascara. In Taiwan, Maybelline is the number one makeup brand and cake foundation, offering products at drug stores and online. In Indonesia, it aims to be the top color cosmetic brand through distribution in stores and online, and by partnering with local celebrities. Both countries provide testers, customer service, and education on makeup techniques to customers.

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    © All Rights Reserved
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    Maybelline

    Uploaded by

    Jeffisa D 꼬사시
    112 views9 pages
    Maybelline was created in 1915 and is now owned by L'Oreal. It was the first brand to invent mascara and waterproof mascara. In Taiwan, Maybelline is the number one makeup brand and cake foundation, offering products at drug stores and online. In Indonesia, it aims to be the top color cosmetic brand through distribution in stores and online, and by partnering with local celebrities. Both countries provide testers, customer service, and education on makeup techniques to customers.

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    Maybelline was created in 1915 and is now owned by L'Oreal. It was the first brand to invent mascara and waterproof mascara. In Taiwan, Maybelline is the number one makeup brand and cake foundation, offering products at drug stores and online. In Indonesia, it aims to be the top color cosmetic brand through distribution in stores and online, and by partnering with local celebrities. Both countries provide testers, customer service, and education on makeup techniques to customers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    112 views9 pages

    Maybelline

    Uploaded by

    Jeffisa D 꼬사시
    Maybelline was created in 1915 and is now owned by L'Oreal. It was the first brand to invent mascara and waterproof mascara. In Taiwan, Maybelline is the number one makeup brand and cake foundation, offering products at drug stores and online. In Indonesia, it aims to be the top color cosmetic brand through distribution in stores and online, and by partnering with local celebrities. Both countries provide testers, customer service, and education on makeup techniques to customers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    MAYBELLINE NEW YORK

    Maybe she's born with it. Maybe it's Maybelline.


    Profile

     Maybelline Company was created by Thomas L. Williams in U.S. at 1915.


     The brand name is combined with Thomas’s sister name ‘Mable’ and ‘Vaseline’.
     Invented the world's first mascara and water proof mascara.
     Maybelline was acquired by L’Oréal company but the first brand that enter to
    Indonesia on 1979 was Lancome and enter to Taiwan in 1996.
     Market share in Taiwan (Open-self type)
    1.No.1 Makeup brand (2013)
    2.Cake foundation 33% NO.1 (2013)
    3.BB cream 24.2% No.1 (2012)
    Services and Products
     Services in Taiwan
     Maybelline product can be find in drug store, retailers, supermarket and
    online shop.
     You always have tester for each product could be used.
     If you have any problems about products, you can make phone call to
    customer services center directly.
     Maybelline website in Taiwan provide detail information for their product.
     They provide the video about makeup skill on Youtube.

     Services in Indonesia
     They use the sample or tester for every product
     Maybelline website in Indonesia have a detail information even the
    function about the product
     They also put some tips and trick how to use it in their website
     They also offering the service such as a phone call for the customer if they
    want to ask about the product or claiming the product that they ordered
    Services and Products
    Product Taiwan Indonesia
    BB cream v v
    Powder v v
    Foundation v v
    Natural concealer v v
    Blush v v
    Base v
    Mascara v v
    Eyeliner v v
    Brow liner v v
    Eye shadow v v
    Remover v v
    Lip balm v v
    Lip gloss v
    Lip color v v
    Lip care v
    Nail Lacquer v
    Color show eye liner v
    Price

     Each product price range is between NTD.90 to NTD.480


    (USD 3~16 ) & average price is around NTD 295(USD 10)
    (Taiwan)

     Each product price range is between IDR 15.000 to IDR


    110.000 (USD 1.25~9) & Average price is around IDR 65.000
    (USD 5.5) (Indonesia)
    Distribution strategy in Taiwan
     Open-self type
     You can use tester in store directly.
     Medium price
     Diverse selection
     Massive marketing advertising
     Customer experience sharing with internet community

    Brand Positioning
     Brand Style
    (1) New York Spirit
    (2) Fashion, Sexy, Innovative, Young and Energetic
     2. Target Customer
    (1)Age: 15~35
    (2)Group: Student, White-color workers, Pink-Color workers
    Distribution strategy in Indonesia
     Maybelline has a large distribution
     This brand can be found in anywhere (e.g. department store, SOGO, drug store,
    supermarket)
     Customer can get the product easily even in the small town.
     Beside the store, the customer can buy the product online shop.

    Brand Positioning
     They repositioned their target market from high-class to middle-class and teenage
    girls.
     For fresher look and reaching out young consumers, Maybelline Indonesia has
    young local celebrities as their brand ambassador.
     Maybelline brand aims to become the number one color cosmetic brand.
    Marketing Strategy

    Via Social media: Facebook,


    Instagram, Twitter, blog,
    Youtube, Fanpage

    Below the line strategy:


    Eye Speak Contest and
    Free Maybelline Make-up Opening stalls at malls or
    Workshop in February other strategic places,
    2013. offering special prices or
    discount
    Thank you!

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