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Change Management: DR Rajshree Mootanah Department of Design & Technology Faculty of Science and Technology

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The key takeaways are that change management deals with organizational changes and the challenges that come with it. Common causes include new technologies, economic factors, and new/changing competitors. Challenges include dealing with employee and organizational resistance to change as well as uncertainty about outcomes. Causes of failure include poor communication, lack of planning, ignoring resistance, and not having a clear vision.

Some common causes of change management include new technologies, global economic trends, changes to existing competitors, economic cycles, and the emergence of new competitors.

Some challenges of change management include dealing with people issues, uncertainty about the future effects of changes, the difficulty of accurately predicting and tracking consequences of changes, and resistance to change or uncertainty from employees and the organization.

Change Management

Dr Rajshree Mootanah
Department of Design & Technology
Faculty of Science and Technology
Change Management

More commonly called:


• Total Quality Management
• Right Sizing
• Business Re-engineering
• Restructuring
Causes of Change Management

• New technologies
• Global economic swings
• Change in existing competitors
• Economic cycles
• New competitors
Challenges of Change Management

• People issues
• Uncertain future
• Consequences can be difficult to predict and track
• Resistance to change or resistance to uncertainty
Causes of Failure of Change Management

• Misunderstanding / poor communications


• Lack of planning / ill prepared employees
• Ignoring resistance and hoping it will go away
• No clear vision
• Goal set too far
• Quick fix
• Previous experience / fear of failure / resistance / lack of incentive
Questions to be asked before planning change
• How to identify what should change?
• How to judge how ambitious the change plans are?
• What assessment can we make of the likelihood of these changes
being capable of implementation?
• What kind of architectures can be developed to enhance the
likelihood of implementation?
• What are the people / organisational issues of strategic cahnge?
• How can these issues be tackled?
Implementing Change Management
• Helping staff – encourage flexibility and innovation
• Communication – reduce rumour and uncertainty, increase acceptance
• Commitment – employment policies, reward structures
• Early involvement – reduce behavioural resistances, reduce the need for
future coercion
• Change perception – emphasise on opportunities, manage expectation
• Avoid over organising – keep flexibility for quick adaptation to change
Profile of ambition determines the success
or failure of Change Management
• A focus on a single factor can bring immediate success and longer-term
failure (Hampden-Turner, 1996)
• Market power is based on ‘distinctive capability’ (Kay, 1993)
• Reputation – market perception of the product / service
• Architecture – relationships of resources, including knowledge &
flexibility, internal external and networks
• Innovation- the capacity to change
Implementing Change Management
Theory of change
Clinical approach:
Analysis of resistance to change, team effectiveness and dynamics,
leadership dynamics
Organisational Development (French & Bell, 1995): Planned change
to get individuals, teams and organisations to function better.

Linear model:
Unfreezing – get rid of old ideas
Changing – learning and practising new steps
Refreezing – Emotional support and coaching
Theory of change
Emergent approach:
Build-up stage: appoint, nurture and encourage ‘level 5 leaders’ –
leaders who combine leadership qualities with a willigness to
acknowledge personal limitations.
Get the right people into place in terms of knowledge, experience,
skills and motivation.
Breakthrough: Organisation needs to build passion for its business,
products, services, capabilities, technology and people. Speed and
discipline is important.
(Collins, 2001)
Resistance to Change Management

Organisation:
• Bureaucratic rigidities and hierarchies
• Fear of losing control and authority
• Lack of time
• Comfort with the status quo / Displacement from original aims
• No answer to “What’s in it for me?”
• No involvement in solution design
Resistance to Change Management

Individual:
• Lack of awareness
• Fear of the unknown
• Lack of job security
• Lack of sponsorship
• Lack of incentive
• Work habits die hard
Identifying Resistance to Change
• Lack of participation
• Openly expressing emotion
• Lack of attendance and absenteeism
• Reverting to old ways
• A decrease in productivity and missed deadlines
Successful Change Management
• Be clear about the kind of change required
• Plan
• Pre-empt resistance – what’s in it for everyone
• Set short term goals
• Prepare employees – facilitate new skills
• Good communication
• Involve everyone
• Prepare for continuous adaptation
Successful Change Management
Successful Change Implementation
Four Main Changes of Organisation
• Formative period: New organisation is getting started – changes are
focused on creativity
• Rapid Growth Period: Changes are focused on defining the purpose of the
organisation & mainstream business
• Mature Period: Changes are focused on maintaining established market
• Declining Period: Changes include tough objectives and compassionate
implementation
Leadership & Change

Change acceptance

• Denial
• Anger
• Bargaining
• Depression
• Acceptance
Leadership & Change: Helping staff

From To
Why? What are the new opportunities?
How will this affect me? What problem will this solve?
We do not do it this way What would it look like?
When will the change be over? What can I do to help?
Who is doing this to us? Who can help us?
Strategies for Change
Competitive
benchmarking
Organisation-specific changes
Strategic organisational diagnosis:
Generic organisation-wide change
Employee surveys Strategy formation programmes (eg. business process
Customer Surveys engineering, TQM, time-based
Vision / strategy strategies, etc)
Managers’ views and inputs to
decision making Generic multi-organisational change
programmes (eg. closures, mergers,
Other stakeholders strategic alliances, joint ventures,
etc)
Culture
change Carnall, 2007

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