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    Palmolive - Big Business Model: Partners Value Proposition

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    Sohini Dey
    The document discusses Palmolive's business model for entering the Indian shampoo market. It outlines projections that the hair care industry in India will grow annually by 6.9% through 2025. Palmolive aims to capture 0.5% of the shampoo market by focusing on herbal products, and hopes to gain 5% of the organic shampoo market by 2030 by meeting demand for natural items. Charts show the segmentation of the herbal cosmetics market currently and projections for different personal care categories in 2022.

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    Palmolive - Big Business Model: Partners Value Proposition

    Uploaded by

    Sohini Dey
    28 views2 pages
    The document discusses Palmolive's business model for entering the Indian shampoo market. It outlines projections that the hair care industry in India will grow annually by 6.9% through 2025. Palmolive aims to capture 0.5% of the shampoo market by focusing on herbal products, and hopes to gain 5% of the organic shampoo market by 2030 by meeting demand for natural items. Charts show the segmentation of the herbal cosmetics market currently and projections for different personal care categories in 2022.

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    Colgate Case

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    Colgate

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    The document discusses Palmolive's business model for entering the Indian shampoo market. It outlines projections that the hair care industry in India will grow annually by 6.9% through 2025. Palmolive aims to capture 0.5% of the shampoo market by focusing on herbal products, and hopes to gain 5% of the organic shampoo market by 2030 by meeting demand for natural items. Charts show the segmentation of the herbal cosmetics market currently and projections for different personal care categories in 2022.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    28 views2 pages

    Palmolive - Big Business Model: Partners Value Proposition

    Uploaded by

    Sohini Dey
    The document discusses Palmolive's business model for entering the Indian shampoo market. It outlines projections that the hair care industry in India will grow annually by 6.9% through 2025. Palmolive aims to capture 0.5% of the shampoo market by focusing on herbal products, and hopes to gain 5% of the organic shampoo market by 2030 by meeting demand for natural items. Charts show the segmentation of the herbal cosmetics market currently and projections for different personal care categories in 2022.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    Palmolive - Big Business Model

    Value Proposition Partners


    I hope and I believe that this Template will I hope and I believe that this Template will
    your Time, Money and Reputation. Easy your Time, Money and Reputation. Easy to
    to change colors, photos. change colors, photos.

    Key Activities Distribution


    I hope and I believe that this Template will I hope and I believe that this Template will
    your Time, Money and Reputation. Easy your Time, Money and Reputation. Easy to
    to change colors, photos. change colors, photos.

    Target Segments Customer Relationship


    I hope and I believe that this Template will I hope and I believe that this Template will
    your Time, Money and Reputation. Easy your Time, Money and Reputation. Easy to
    to change colors, photos. change colors, photos.
    Business Projections

    2020 bullshit Indian shampoo Market Herbal Cosmetic Market


    Segmentation(in Cr)
    20000

    15000

    10000

    Projections for 2025 5000


    CavinKare P&G HUL
    Himalaya Loreal Dabur 0
    • According to Statista, the Hair care SkinCare Haircare Bodycare Others
    Others
    Industry in India is projected to grow 2017 2022
    annually by 6.9%. With increasing
    trend in herbal, Palmolive can aim to
    Chart Title
    capture 0.5% market share in
    15
    shampoo segment.
    10
    2030 bullshit 5
    • Keeping in mind the increasing 0
    demand for herbal, Palmolive 2020 2025 2030
    can aim to capture 5% market Bodywash Handwash Bar soap
    segment for organic shampoo
    by 2030.

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