“Customer Satisfaction With Respect To

Patanjali Product”

Prepared By:
Shyam Sundar Pandey
MBA 4th Semester
Roll Number: 1804070021
Enrollment No.180407008261
 PatanjaliAyurved Limited isan Indian FMCG company. Manufacturing units and headquarters are located in the industrial area of  Haridwar while the registered office is located at Delhi. The company manufactures mineral and herbal products. It has also manufacturing units in Nepal under the
trademark Nepal gramudhyog and imports majority of herbs in India from Himalayas of Nepal. According to CLSA and HSBC, Patanjali is the fastest growing FMCG Company in India. It is valued at₹3,000 crore (US$450 million) and some predict revenues of ₹ 5,000 crore (US$740 million) for the fiscal
2015–16. Ramdev baba has stated in his interview with CNN-News18 that profit from Patanjali Products goes to charity.
In 1995, Ramdev was a little known yoga teacher in Haridwar when his close associate, AcharyaBalkrishna, and him set up Divya Pharmacy - under the aegis of  Ramdev 's guru, Swami Shankar Dev's, ashram - to make Ayurvedic and herbal medicines. The medicines proved so popular that Ramdev and
Balkrishna sought to scale and diversify into other products. But that proved difficult since Divya Pharmacy was registered under a trust.
At the same time, with Ramdev's popularity soaring, substantial funds began to come in - sizeable loans from the likes of NRIs Sarwan and SunitaPoddar, as well as locals such as GovindAgarwal - which in turn helped to get bank loans. Thus was born  PatanjaliAyurveda as a private company in 2006,
which has since rolled out a range of products - in healthcare, hair care, dental care, toiletries, food and more - at breath taking speed.
"When Divya Pharmacy was set up, we hardly had the money to pay for the registration,"  Ramdev told Business Today last year. "For the first three years, till 1998, we distributed the medicines free. From buying the raw materials to grinding and mixing, we did everything ourselves," he added.
Today, Balkrishna stands among the richest men in India and Patanjali as one of the main players in the Indian fast moving consumer goods (FMCG) sector. While Ramdev is busy propagating Yoga and Ayurveda to create a market for the products, Balkrishna is creating the products.   Their partnership
has been phenomenal.
 MISSION
We are an entrepreneurial organization passionate about our people and products. We provide the highest level of quality and customer service in our industry. Our mission is to grow by:
Fostering our customer relationships.
Identifying and providing superior solutions tocustomers’ needs.
Being more agile and responsive than our competitors.
Being the easiest organization in the industry to do
Business with.
Utilizing technology and resources to adapt to the
ever-changing environment.
conducting our business in a highly professional manner.
Employing innovation, new product development, And external expansion opportunities that fit.
Attracting and retaining the best people.
Seeking continuous improvement in everything

VISION
They will double our revenue.
50% of revenue will come from products not made in the year 2000.
They will significantly increase our financial returns.
They will dominate 3 product segments.
They will be the Company of Choice to work for in our industry.
They will be recognized as the preeminent problem solver in our industry.
No competitor will beat us in quality, service or value.
 OBJECTIVE
 
1-To study satisfaction among the consumers for Patanjali products.
2-To analyse the factors influencing perception and buying decision of consumers.
3-To find out the effectiveness of advertisements for Patanjali product.
 
 
 
SCOPE
The project aims on understanding customer satisfaction of Ayurvedic product with respect to Patanjali. The project helps us to know how much powerful the brand name of Patanjali that compel the buyer to buy ayurvedic product of this brand only. This project may be useful to:-
. BUYERS
. RESEARCHERS
. STUDENTS
. OTHER INTRESTED PARTIES
 Patanjali Ayurved Limited was established in 2006 with a thought of rural and urban
development. The company is not merely an organization but a thought of creating a healthy
society through Yoga and Ayurveda. The company is breaking records in terms of its performance
over the past few years. The company has become 3rd largest FMCG company in India in terms of
Revenue. The company deals in variety of segments like personal care, kitchen, soaps, food items
and herbal medicines etc. The major strength of the company has been the clear image of Baba
Ramdev from very long period and its pricing strategies. Apart from being Indian FMCG company,
the company creates a positive image in the minds of people by advertising it to be a company
providing higher revenue to the farmers by procuring raw materials from them and using the
agricultural produce in the production of final products being sold by the company. The overall
performance of the company till date is depicted in the following picture:
 INDUSTRY ANALYSIS

The FMCG market in India is worth $49 billion USD as of January, 2016 and is
expected to grow to $103.7 billion USD by 2020.5 It is the India’s fourth
largest industry. The growing awareness, rising disposable income of the
masses and easier access are the key drivers of demand growth. There is also
an increased demand for premium products because of the growing youth
population. Besides the penetration into rural areas is increasing and thus
newer geographies are made into playgrounds for the myriad FMCG
companies. The FMCG industry has three main segments: Food and
beverages (18%), Health care (32%) and Household and personal care (50%).
The FMCG sector has witnessed a CAGR of 11.9% between 2007 and 2016.
The urban sector account for 65% of the revenues, while the semi-urban and
rural make up the rest 35%.6 The current trends in FMCG are product
innovation (e.g. Honitus: non-drowsy), product customization/mass
customization, premiumization, backward integration, outsourcing, increasing
rural penetration, outsourcing, expanding distribution networks, smaller sized
SKUs, increasing private label penetration and reducing carbon footprint.
After literature review, we performed the Porter’s Five Forces analysis to
determine the attractiveness of the industry, the details of which are as
follows:
 PATANJALI GROWTH STORY:
In terms of revenues and net profit, the company had nearly grown 10 times in a span
of 5 years.
 FINDINGS
The above analysis shows the positive image of the company in terms of customer satisfaction
and providing cheaper and affordable products to the society. Still some people have found the
quality issues in Patanjali products mainly of which were related with face wash and other
personal care products. At last, the study suffers from major limitation of small sample size of 70
people. Still, there is a lot more scope for further research for the researchers in near future.

1. People are very much satisfied with the pricing of the products. Hence the company should
continue with its penetration pricing policy in future as well. 2. Many people have found the
quality of Patanjali products as not up to the mark. The company should do more efforts to
improve the quality of its products and further research and development should be done in
order to provide best to the customers at affordable prices. 3. Major success of Patanjali has
remained in the field of toothpaste with the brand DANT KANTI. The company can enhance its
market in foreign nations as well. 4. The company should invest more in the domestic production
centres as the country is still very much dependent on foreign companies for many articles. The
untouched areas can be explored by the company in near future. 5. People have found the
products to be competitive enough with the other brands but the company should try more to
keep its promises by enhancing the quality and customer orientation should be enhanced. 6. The
company should work more for the betterment of backward areas of India. 7. Benchmarking
practices should be followed by the company in order to have an upper hand in the FMCG
industry
 CONCLUSION

From the above study, it can be said that the company is still in a need to have some
benchmarks in its quality aspect and it also requires to invest in the backward areas of
India. Further, the performance of the company has found to be above satisfactory as
per the opinions of people collected in this paper. At last, it can be said that the
company has contributed to Indian economy in many of aspects but some untouched
areas needs the investment from company to have more strong position in the
economy. People are hopeful that the company will perform really well in near future
and will definitely compete good enough with the foreign companies operating in
India.
END