The document discusses various elements of visual art including line, color, texture, perspective, space, form, volume, and light. It then provides more details on different types of lines such as horizontal, vertical, diagonal, curved, and crooked lines. It also discusses color elements like hue, value, intensity and color harmony. Other elements covered include texture, perspectives, space, form, and various art forms and styles such as graffiti, poetry performance, digital art, and modified art expression.
The document discusses various elements of visual art including line, color, texture, perspective, space, form, volume, and light. It then provides more details on different types of lines such as horizontal, vertical, diagonal, curved, and crooked lines. It also discusses color elements like hue, value, intensity and color harmony. Other elements covered include texture, perspectives, space, form, and various art forms and styles such as graffiti, poetry performance, digital art, and modified art expression.
The document discusses various elements of visual art including line, color, texture, perspective, space, form, volume, and light. It then provides more details on different types of lines such as horizontal, vertical, diagonal, curved, and crooked lines. It also discusses color elements like hue, value, intensity and color harmony. Other elements covered include texture, perspectives, space, form, and various art forms and styles such as graffiti, poetry performance, digital art, and modified art expression.
Element of visual art are line,color,texture,perspec tives,space,form,volume light,shadow. HORIZONTAL LINES A horizontal line is one which runs left-to-right across the page. In geometry, a horizontal line is one which runs from left to right across the page. It comes from the word 'horizon', in the sense that horizontal lines are parallel to the horizon. HORIZONTAL LINES Vertical Lines Vertical lines are perpendicular to the horizon. They are filled with potential energy that could be released if they were to fall over. Vertical lines are strong and rigid. They can suggest stability, especially when thicker. Vertical lines accentuate height and convey a lack of movement, which is usually seen as horizontal. And its an up to down like lines. Like this Vertical Lines Diagonal Lines Diagonal lines are angled and can either be an incline or decline slope. Artistically, they can be described as "unbalanced" and are considered neither horizontal nor vertical. Patterns can be created by using any of these lines, especially combining them, and manipulating them to produce variations. Diagonal Lines Curved Lines Curved lines - are softer than straight lines. They sweep and turn gracefully between end points. They are less definite and predictable than straight lines. They bend, they change direction. Curved lines express fluid movement. They can be calm or dynamic depending on how much they curve. The less active the curve the calmer the feeling Curved Lines Crooked or jagged lines
having ragged notches, points, or teeth;
zigzag:the jagged edge of a saw; a jagged wound. having a harsh, rough, or uneven quality. Crooked or jagged lines Color Color is the element of art that is produced when light, striking an object, is reflected back to the eye: that's the objective definition. But in art design, color has a slew of attributes which are primarily subjective. Those include characteristics such as harmony — when two or more colors are brought together and produce a satisfying effective response; and temperature — a blue is considered warm or cool depending on whether it leans towards purple or green and a red whether it leans towards yellow or blue. Color Three dimensions of color Hue Value/tints & shades Intensity Value Value is the element of art responsible for the dramatic and emotional impression of an artwork, right next to color. It refers to the lightness and darkness of a piece, regardless of its hue. Sometimes named “tone”, value can be achieved by adding gray to the base – pure color. It’s irreversibly connected to light, just like color, but its purpose is to depict an illusion of light. Therefore, surfaces in a painting must be rendered in different values, even if the subject is all of the same nuance. Shading and tinting allow for the limitless transitions in surface rendering, and when executed skillfully, they evoke the natural appearance of things. If you look at the Vermeer’s masterpiece “Woman with a balance”, you will see how her skin and close appear lighter or darker, depending of the way the ray of light falls on them. Corot’s landscape depicts a green scenery, but as the light falls under various angles on the forest, grass and leaves appear darker or lighter. Intensity Another dimension of colors refers to its brightness or darkness. It gives more color strenght.it may be describe as full intensity, Two third intensity, or two third neutral. Colors play important role in the works of artist because painters use one color or mixed it to emphasize or inhanced the theme of an art. Color Harmony There are two kinds of color harmony. Related Color Harmony Contrasted Color Harmony Related Color Harmony Mochromatic harmony-having or appearing to have only one color". This usually refers to pictures that only have pure black and pure white, with no other colors or shades of gray. For example: Line art is monochromatic, because it consists of black lines on a white background. It can easily adopt the harmony of other color or have similarities. Contrasted Color Harmony It is directly opposite to each other in the color circle they called the complementary color. Unlike the related color harmony they have similarities but in contrasted they don’t similarities its so different from each other. Texture is defined as a tactile quality of an object's surface. It appeals to our sense of touch, which can evoke feelings of pleasure, discomfort, or familiarity. Artists use this knowledge to elicit emotional responses from people who view their work. The reasons for doing so vary greatly, but texture is a fundamental element in many pieces of art. Take rocks, for example. A real rock might feel rough or smooth and it definitely feels hard when touched or picked up. A painter depicting a rock would create the illusions of these qualities through the use of other elements of art such as color, line, and shape. Textures are described by a whole host of adjectives. Rough and smooth are two of the most common, but they can be further defined. You might also hear words like coarse, bumpy, rugged, fluffy, lumpy, or pebbly when referring to a rough surface. For smooth surfaces, words like polished, velvety, slick, flat, and even can be used. Perspectives is an art technique for creating an illusion of three- dimensions (depth and space) on a two-dimensional (flat) surface. Perspective is what makes a painting seem to have form, distance, and look "real." The same rules of perspective apply to all subjects, whether it's a landscape, seascape, still life, interior scene, portrait, or figure painting. Linear Perspectives is a technique used by artists to create the illusion of depth and space using relative size and position of a group of objects. To achieve this effect, there are three essential components needed in creating a painting or drawing using linear perspective Aerial Perspectives method of creating the illusion of depth, or recession, in a painting or drawing by modulating colour to simulate changes effected by the atmosphere on the colours of things seen at a distance Space is the area around, above, and within an object. With consideration to drawings and paintings, our goal is to create the illusion of space. The Uses of Space. Many new artists overlook the importance of creating space in a drawing or painting. The result usually looks flat or objects can appear to be floating. Form is one of the seven elements of art and connotes a three- dimensional object in space. which are the visual tools that an artist uses to compose a work of art. In addition, to form, they include line, shape, value, color, texture, and space. As an Element of Art, form connotes something that is three- dimensional and encloses volume, having length, width, and height, versus shape, which is two-dimensional, or flat. A form is a shape in three dimensions, and, like shapes, can be geometric or organic. Elements Of Auditory Arts & combined Arts Poetic devices such as Properties of musical Rhythm sound such as Images Pitch metaphor Duration Volume Timbre Graffiti form of visual communication, usually illegal, involving the unauthorized marking of public space by an individual or group. Although the common image of graffiti is a stylistic symbol or phrase spray-painted on a wall by a member of a street gang, some graffiti is not gang-related. Graffiti can be understood as antisocial behaviour performed in order to gain attention or as a form of thrill seeking, but it also can be understood as an expressive art form. Poetry-Performance literature that evokes a concentrated imaginative awareness of experience or a specific emotional response through language chosen and arranged for its meaning, sound, and rhythm. Example Spoken poetry Performance Art Is a performance in which is presented in front into the audiences. It can be presented in many ways 1. Either be sscripted or non scripted. 2. Either random or carefully orchestrated 3. Be spontaneousor carefully planned 4. Be with or without plans 5. Be live or via media Digital Art Digital art is like any other art. It just is created using different tools than the more traditional arts. Art is not about the tools used to create it. It is about the vision, message, or emotion of the artist. Photography is a medium through which artist’s may create art. Likewise, a computer is just a medium or tool through which an artist can express his/her vision of line, form, color, composition and rhythm. An artist chooses the medium (oils, watercolors, or pixels) she wants to use. When the digital artist, has mastery over the tools and technologies [software, equipment, etc.], she can go beyond “taking a digital picture” or “applying an effect” and create art – an individual expression of her vision. Modified Art Expression The artists have responded with a breathtaking range of techniques, manipulating and experimenting with all aspects of the works. Featuring calligraphic text, deconstructed books, intricately hand-cut paper, and recycled and re- sculptured materials, Modified Expression is a fascinating collection of artworks that demonstrates each artist’s personal interpretation of the texts, transforming literary works into visual ones and creating powerful new forms of expression. Transcreation is a term used chiefly by advertising and marketing professionals to refer to the process of adapting a message from one language to another, while maintaining its intent, style, tone, and context. A successfully transcreated message evokes the same emotions and carries the same implications in the target language as it does in the source language. Increasingly, transcreation is used in global marketing and advertising campaigns as advertisers seek to transcend the boundaries of culture and language. It also takes account of images which are used within a creative message, ensuring that they are suitable for the target local market. Purposes The purpose of the transcreation is to transfer the intent style , local tone emotional salience of the message from the source language to that targeted audience. Its is the ability to creativity adapt message for the target market. Transcreation & Translation Expands the translation In translation is a by focusing not so much process of translating at the literal text but on word for word is discerning the adequate. emotional response to It takes into account the the viewers or vocabulary , grammar audiences. ,syntax , idiom and local ways of targeting the audience while remaining faithful to the text. Transcreation Text to Music In novel and poetry one can generate music with emotional feelings. Examples is spoken poetry Spoken poetry can be transcreate into music. Transcreation Text to Dance Transcreation is text to dance by using dialogue or text to influence and enhanced the dance performances. Like on ASAP or Showtime performances that is an examples of transcreation text to dance Transcreation of Dance to Visual Art Transcreation of dance to visual art is like an event of dancing that has been adapted and being created to into a visual art Examples are ancient greek tombs