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Reliance Polymers: Internship Presentation

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Reliance Polymers

Internship Presentation

By, Himanshu Prasad

12/08/21 Ohio University Christ College, AME 1


Supply Chain Management
 Customer relationship management
 Customer service management
 Demand management
 Order fulfillment
 Manufacturing flow management
 Supplier relationship management
 Product development and commercialization
 Returns management

12/08/21 Ohio University Christ College, AME 2


Competitors

Domestic Manufacturers International


 GAIL Manufacturers
 GE Plastics India  Exxon Mobil

 Haldia Petrochemicals  Honam Petrochemicals

 Petrosyntheses Limited  Hyndai Petrochemicals

 NOCIL  Samsung

 Supreme Industries  Shell


 Dow Chemicals

12/08/21 Ohio University Christ College, AME 3


SWOT - Strengths

• The cost of capital is large so the naptha cracking unit


cannot be established easily.
• Gestation period is long.
• Developing a customer base takes a longer time.
• After 1999, when the plant was set up, the total exports
exceeded the total imports.

12/08/21 Ohio University Christ College, AME 4


SWOT - Weaknesses
• There is lack of quality because of inferior processing.

• The inferior quality polymer resin limits the ability to export


in international market.

12/08/21 Ohio University Christ College, AME 5


SWOT - Opportunities

• India has shown a higher growth rate of polymer consumption


in the last five years.

• Demand for plastic is positively correlated with GDP.

12/08/21 Ohio University Christ College, AME 6


SWOT - Threats

• The year 2006-2007 has so far faced the highest demand for
polymer.

• The competitors are increasing their production capacity by


establishing new plants.

• The demand is highly price sensitive.



• Imports of cheap plastic from China.

12/08/21 Ohio University Christ College, AME 7


Recommendation for Reliance Polymers
 To maintain good customer relations.

 To inculcate a proper work culture in the


organization.

 Reduce paperwork.

12/08/21 Ohio University Christ College, AME 8


Reliance Fresh
 28th October 2006

 2500 crore investment

 2000-5000 sq ft

 1 store in 3-4 kms radius

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The USP’s of Reliance Fresh
 No adulteration.
 Perfect weighing system.
 Consistency in terms of quality and price.
 Dump is actually dumped and not sold for a cheap
price.

12/08/21 Ohio University Christ College, AME 10


Grading
 Reliance Retail Grade

 Non- Reliance Retail Grade

 Dump

12/08/21 Ohio University Christ College, AME 11


Findings
 Stores:
 Space constraints in stores.
 The greens stale out
 They run out of stock.
 No parking for 4 wheelers.
 Many customers are not informed about the loyalty
programme.
 Very less choice

12/08/21 Ohio University Christ College, AME 12


Distribution Centers
 The temperature is not maintained.

 Stacking of dump is not proper

 Cleanliness is not maintained.

 Highly demotivated workers.

12/08/21 Ohio University Christ College, AME 13


Recommendations
 Stores:
 Food grade polythenes for packaging.
 Weighing machines should be electronic as well as bowl
shaped.
 More spacious
 More inventory and FMCG products.
 Good parking facility.

12/08/21 Ohio University Christ College, AME 14


Distribution centers
 Basket to basket transferring of vegetables.

 Employing more employees.

 Temperature control.

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Sources
 www.ril.com

 www.myiris.com

 www.mouthshut.com

 www.indiadaily.org

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Thank You !!! …

Himanshu Prasad

PID – P001069010

12/08/21 Ohio University Christ College, AME 17

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